COMMUNITY
Mull and Iona step up to plate to promote local seafood A community initiative in the north of Mull has been encouraging people to buy and use more local seafood through promotional activities and events. Seafood Mull & Iona is being led by some volunteer community members from Dervaig Village Hall in collaboration with some local fishermen. The project has been supported by the Regional Food Fund which is delivered by the Scotland Food & Drink Partnership with funding from Scottish Government. sales of seafood, and other Mull is home to a number food products, locally thereof inshore fishermen and by contributing farmers, who to the islands’ catch lobster, economy. langoustines, The purpose The weekcrab, and scalof this project long celebration lops along with was to stimulate showcased the farmed musawareness and excellent quality sels, oysters increase sales and variety of and salmon. Mull seafood The impact of of seafood, and other locoronavirus and and other food cally-produced the disruption products. food, providing and uncertainty an opportunity at the end of for the promotion of the the Brexit transition period island produce and real and has taken its toll, with sigmemorable food tourism nificant loss to international experiences. markets. The purpose of The week of events this project was to stimulate included an Oyster Farm awareness and increase
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Tour and Tasting at Am Birlinn, near Croig, A Perfect Seafood Picnic at a secret location near Tobermory and a Seafood Extravaganza dinner at Dervaig Village Hall showcasing the wonderful seafood landed on Mull. In addition, the social media coverage had a ‘feed’ of seafood recipes from local restaurants, information on the health benefits of seafood and some film clips with local fishermen giving an insight into handling seafood. More information can be found on the Seafood Mull & Iona Facebook and Instagram pages.
MULL & IONA LIFE
Mull & Iona Life issue 44.indd 7
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