Pond's 03 – Visual Standard Guide // GR604 Student Project by IAN WEI

Visual Standards Guide

CONTENTS

BRAND OVERVIEW 07 Our Mission 07 Pondâ&#x20AC;&#x2122;s Overview

THE NEW LOGO 11 The New Logo 13 Logo in Black & White 15 Logo Anatomy 17 Clear Space 19 Logo Variations 21 Logo Size Chart 23 Incorrect Usage

VISUAL SYSTEM 27 Color Palette 29 Typography

FUTURE PROSPECTS 35 Path to Beauty 37 Projective Lists 47 New Extensions

Brand Over view Our Mission Pondâ&#x20AC;&#x2122;s Overview

Brand Introduction

OUR MISSION Our goal is to use science to bring people wellness and confidence, and bring out their inner and outer beauty.

POND’S OVERVIEW Pond’s is a company founded on science that aims to solve people’s concerns about inner and outer beauty through scientific and natural methods . Pond’s Cream was invented in the United States as a patent medicine by pharmacist Theron T. Pond of Utica, New York, in 1846. He extracted a healing tea from witch hazel which he discovered could heal small cuts and other ailments. “Golden Treasure.” After Theron died, it would be known as “Pond’s Extract.” However, as the skin-care business became more competitive in the 1920s, Pond’s began to lose sales to higher priced lines. As one market researcher noted, ‘Women thought that higher priced creams must be better.” During the Depression Era of the 1930s, the company’s business slowed down somewhat. However, the Pond’s company expanded slowly, adding Face Powder and Angel Face products. Pond’s encountered it.wo times of merging, the first merge was in 1955 and the second time Was merged by Unilever in 1987. Nowadays, it’s not difficult to see Pond’s products are in the retail stores. However consider this brand out-of-dated and find it less persuasive to purchase. Source: https://en.wikipedia.org/wiki/Pond’s

The New Logo The New Logo Logo in Black & White Logo Anatomy Clear Space Logo Variations Logo Size Chart Incorrect Usage

logo development

THE NEW LOGO The new logo start with initial cap “P” which represent Pond’s. The concept of this logo is to represent confidence and wellness by combining leaf and simple shape. Use light blue and turquoise which can convey the feeling of science. and the “P” is created from a leaf shape that symbolize nature and beauty.

Initial letter P

+ leaf

Circle

Logo development

LOGO IN BL ACK & WHITE The new logo may appear with a background and without a backÂground. It should be reversed when placed on a solid background so that itâ&#x20AC;&#x2122;s easier to see. Choose a color that will create enough contrast between the background and the different components of the signature.

Color Standards

logo development

LOGO ANATOMY The logo symbol keeps the rules and makes all the details perfect. Use circle to make the curve more smooth, and make sure every angle is the same.

1.5X

1.5X 1.5X

Logo Anatomy

20X

30X

10X

logo development

CLEAR SPACE For ultimate visibility and impact, it’s important to retain a desig nated “clear space” around the signature. The minimum clear area is shown on the next page. Maintain this clear space in all uses to give the signature the proper “breathing room”.

Logo Anatomy

15X

logo development

LOGO VARIATIONS The new logo has various versions that are suited to different environments and situations.

Signature (primary)

Logo Anatomy

Symbol (secondary)

Logotype (tertiary)

logo development

LOGO SIZE CHART The following chart shows dimension restriction that indicates the proper use of our logo. The standard and minimum signature help to ensure that the logo reproduces with optimal legibility

1 Inch & Above

1 Inch & Below

0.5 Inch & Below

0.25 Inch (minmum)

Below 0.25 Inch do not use. 20

Logo Size Chart

Mark A

Mark B

Mark C

5 Inch

1 Inch

0.5 Inch

0.25 Inch

logo development

INCORRECT USAGE The pondâ&#x20AC;&#x2122;s signature should never under any circumstances be represented or manipulated in any of the following ways:

LOGO USAGE VARIATIONS 1. Do not switch the two different primary color. 2. Do not use two different primary color on both symbolic mark and word mark. 3. Do not apply a gradient. 4. Do not add a new color to the mark. 5. Do not add a drop shadow. 6. Do not skew nor stretch the logo. 7. Do not outline the logo. 8. Do not rotate the mark. 9. Do not flipped or reversed the logo.

Color Standards

Visual System Color Palette Typography

logo development

COLOR PALET TE Color is the predominant element of identification and associate with brand. The color standard is based on Pondâ&#x20AC;&#x2122;s soul and mission statement-using science to bring people wellness and confidence. The two main color is represent science and confidence.

POND’S TURQUOISE BLUE

POND’S CADET BLUE

RGB: R93 G197 B196 CMYK: C59 M0 Y27 K0 Pantone: 333C HEX: 5dc5c4

RGB: R165 G219 B217 CMYK: C34 M0 Y16 K0 Pantone: 263C HEX: a5dba9

POND’S PEARL WHITE RGB: R0 G0 B0 CMYK: C0 M0 Y0 K0

POND’S FLAMINGO PINK

POND’S ONYX BLACK

RGB: R239 G198 B221 CMYK: C3 M26 Y0 K0 Pantone: 318B HEX: efc6dd

RGB: R0 G0 B0 CMYK: C0 M0 Y0 K100 Pantone: P179-16U HKS: 88E

logo development

TYPOGRAPHY The brand typography represents its personality and creates a clear visual hierarchy to convey the message and communicate with our target audiences.

PRIMARY TYPEFACE The main typeface of our brand is Calluna text.

Chaparral ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ‘?’“!”(%)[#]{@}/&\<-+÷×=>®©$€£¥¢:;,.*

Color Standards

SECONDARY TYPEFACE The secondary typeface of our brand is Verdana text.

Roboto ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ‘?’“!”(%)[#]{@}/&\<-+÷×=>®©$€£¥¢:;,.*

logo development

LOGO IN COLOR The brand typography represents its personality and creates a clear visual hierarchy to convey the message and communicate with our target audiences.

PRIMARY TYPEFACE The main typeface of our brand is Calluna text.

Calluna ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ‘?’“!”(%)[#]{@}/&\<-+÷×=>®©$€£¥¢:;,.*

Future Prospects

Pondâ&#x20AC;&#x2122;s New Vision Projective Lists New Extensions

logo development

PATH TO BEAUTY

EN1

EV1

EV4

EN5

ED1

ED2

EN6

CO1

EN3

CO2

EV2

EN2

EN4

EV3

MENTAL

PHYSICAL

The Initial List

PRODUCT:

EDUCATION:

P-01 Skinomics Test Kit

ED-01 Pond’s Yoga

P-02 Pond’s Magazine

ED-02 Pond’s Scholarships

SERVICES:

CO-BRANDING:

S-01 Beauty Sharing APP

CO-01 Pond’s & LUSH

S-02 Pond’s Beauty Spa

CO-02 Pond’s & LIME

EVENTS:

ENVIRONMENTS:

EV-01 Pond’s Green

EN-01 Pond’s Salon

EV-02 Path to Wellness

EN-02 The Pond’s Institute

EV-03 Path Marathon

EN-03 Pond’s Show

EV-04 Pond’s Festival

EN-04 Pond’s Gallery EN-05 Pond’s Museum EN-06 Pond’s Health Station

logo development

PROJECTIVE LISTS

P-01

P-02

Skinomics Test Kit (PRODUCT)

Pond’s Magazine (PRODUCT)

Science– based product that helps you know more about your skin.

Beauty magazine that shares some of the latest trusted products and beauty tips.

Pond’s will develop a unique skin genetic

Pond’s Magazine published by Pond’s, is a lifestyle

analysis algorithm. Your DNA play’s a big role

magazine centered on health, sex, nutrition

in the health and appearance of your skin. By

and fitness. Pond’s will share some of the

understanding your genetic predisposition to

latest trusted products and beauty tips. Pond’s

different skin conditions, you can make positive

Magazine features a celebrity each month as

changes for a personalized skin care plan.

an example of a healthy, active woman.

Mission-focus

Skinomics Test Kit reinforces our mission of

The Pond’s Magazine reinforces our mission

using science to bring people wellness and

of using science to bring people wellness and

confidence, and bring out their inner and outer

beauty by helping people control their skin

beauty by sharing the most professional and

conditions.

scientific beauty knowledge.

Similarities

23ANDME, AncestryDNA, ORIG3N

People, US weekly, Cosmopolitan

Differentiators

Everyone’s skin condition is different, and the

Pond’s Magazine features a celebrity each

Skinomics Test Kit can help you find the most

month as an example of a healthy, active

effective skin care method.

woman.

The Initial List

S-01

S-02

Beauty Sharing APP (SERVICES)

Pond’s Beauty Spa (SERVICES)

Provide people with a platform to share your own beauty experiences.

Enhance people’s beauty from the “inside & out” through our services.

Beauty sharing app can provide people with a

At Pond’s Beauty Spa, we commit to continu-

platform to communicate with each other and share experiences that enhance confidence and wellness. People can interact with articles or video authors, everyone can help each other.

ous education and full product research with a focus on quality, organic, and healthy products. Our goal is to help our clients look and feel their best “inside & out”.

Mission-focus

The APP reinforces our mission of using sci-

Pond’s Beauty Spa reinforces our mission of

ence to bring people wellness and confidence,

using science to bring people wellness and

and bring out their inner and outer beauty by

confidence, and bring out their inner and outer

providing people with more comprehensive

beauty by educating customers about self-care

skin care and wellness knowledge through this

and solve their problems through science and

platform.

technology.

Similarities

Sephora, SK-II

Massage Lounge, Aqua Spa

Differentiators

The Beauty Sharing APP connects people so

Pond’s Beauty Spa nurtures each individual

that they can chat with people from all over

people, while bringing forth their own personal

the world to get more skin care and wellness

beauty and style.

knowledge.

logo development

EV-01

EV-02

Pond’s Green (EVENTS)

Path to Wellness (EVENTS)

Combine health and compassion to make the world.

Feel the nature and face your soul in a trip to Florence

Pond’s Green is a charity event application. It

Pond’s company will pick 10 lucky members to

will record the length of your daily run. When

Florence for free travel before Christmas, hop-

your length of running meets the requirements,

ing that the selected members will be able to

the staff will plant a tree in your name in the

relax physically and mentally.

San Fernando Valley.

Mission-focus

The Pond’ Green reinforces our mission of

The Path to Wellness reinforces our mission

using science to bring people wellness and

of using science to bring people wellness and

confidence, and bring out their inner and outer

beauty by inspiring people to pay attention to

beauty by purifying the soul through travel.

environmental protection.

Similarities

Ant Forest, TNC

OMIO, FEIZHU

Differentiators

Pond’s Green not only help people to while

Only members of pond’s have the opportunity

maintaining exercise and health, but also contribute to the protection of the planet.

to participate.

The Initial List

EV-03

EV-04

Pond’s Marathon (EVENTS)

Pond’s Festival (EVENTS)

Pond’s Marathon wants people to get more confidence by challenging themselves.

One day vegan event at the San Francisco.

The Pond’s Marathon is more than just a race;

The festival brings together local and national

it’s a fantastic celebration where people from

companies that specialize in organic goods,

all over the country and world come together,

organic beauty brands and wellness products.

united by their dedication to running and the

They will help customers know more about self-

running community. Join thousands of runners

care and solve their problems through science

and spectators at The Pond’s Marathon experi-

and technology.

ence the best in running, health, and nutrition.

Mission-focus

Pond’s Marathon reinforces our mission of

The Pond’s Festival reinforces our mission

using science to bring people wellness and

of using science to bring people wellness

confidence, and bring out their inner and outer

and confidence, and bring out their inner and

beauty by providing marathon activities to people that more people can pay attention to health.

and scientific beauty knowledge from Pond’s

outer beauty by sharing the most professional Festival.

Similarities

Windsor Half Marathon, LA Marathon

Beauty & Wellness Festival

Differentiators

Pond’s Marathon will provide participants with

Offering a unique marketplace where consumers

an organic lunch of the day and an effective

can learn about products, engage with health

plan to stay healthy.

practitioners and enjoy a day of fun events.

logo development

ED-01

ED-02

Pond’s Yoga ( EDUCATION )

Pond’s Scholarships (EDUCATION)

An inclusive yoga center surrounded by people who support your personal growth.

Support to college people who are striving to lead healthy lifestyles.

Pond’s Yoga is more than a yoga studio–here

Pond’s Scholarship for program was established

you will find a diverse community of welcom-

to provide financial support to college people

ing, friendly students and world-class yoga

who are striving to lead healthy lifestyles.

professionals. At Pond’s Yoga, you belong to

If you’re a high school senior, undergradu-

an inclusive yoga center surrounded by people

ate, or graduate student who is committed to

who support your personal growth, physical

maintaining personal wellness, then this is the

health and well being.

scholarship for you!

Mission-focus

Pond’s Yoga reinforces our mission of using

The Pond’s scholarships reinforces our mission

science to bring people wellness and confidence, and bring out their inner and outer beauty by providing a natural and relaxing

of using science to bring people wellness and confidence, and bring out their inner and outer beauty by providing financial support to people

environment for urban yoga lovers.

who are striving to lead healthy lifestyles.

Similarities

CorePower Yoga, Bikram Yoga Seacliff

Zorganics Institute

Differentiators

Unlike a general yoga club, it not only improves

Pond’s scholarships was established to provide

your wellness but also pays more attention to

financial support to college people who are

your soul.

striving to lead healthy lifestyles.

The Initial List

CO-01

CO-02

Pond’s & LUSH (CO-BRANDING)

Pond’s & LIME (CO-BRANDING)

Provide skincare services to people.

Low carbon travel, protect the environment.

If you are a member of pond’s, you have a

Lime runs electric scooters, electric bikes,

free chance to go to the local LUSH store and

normal pedal bikes and car sharing systems

experience the opportunity to make handmade

in various cities around the world with 100%

soap for free.

renewable energy, and neutralize the emissions of operations vehicle by supporting carbon offset projects. Pond’s can work with lime to express more healthy life.

Mission-focus

The Pond’s & LUSH reinforces our mission of

The Pond’s & Lime reinforces our mission of

using science to bring people wellness and

confidence, and bring out their inner and outer

beauty by making handmade soap.

beauty by providing zero-emission vehicles for the people, and pay attention to stay healthy.

Similarities

Zanabili·Aleppo, Foggy Notion

Brid, OFO

Differentiators

Offering a unique marketplace where consumers

POND’S members have a 10% discount on Lime

can learn about products, engage with health

bikes.

practitioners and enjoy a day of fun events.

logo development

EN-01

EN-02

Pond’s Salon (ENVIRONMENTS)

The Pond’s Institute (ENVIRONMENTS)

Provide skincare services to people.

A institute with the most advanced scientific knowledge about beauty.

Pond’s Salons will provide services to people

The Pond’s Institute has over 150 years of beau-

under the support of science and technology. Extended services related to skin health, facial aesthetics, foot care, nail manicures, aromatherapy, even meditation, oxygen therapy, mud baths and many other services.

tiful skin powered by the best of science and technology. Since 1846, we’ve been designing products to meet women’s evolving skin care needs and concerns.

Mission-focus

The Pond’s Salon reinforces our mission of

The Pond’s Science lab reinforces our mission

using science to bring people wellness and

of using science to bring people wellness and

confidence, and bring out their inner and outer

beauty by serving people with the most ad-

beauty by helping people use the most scientific

vanced and scientific instruments.

methods to control their skin condition.

Similarities

Private I Salon, Mai’s Beauty Salon

SkinLab, Sutro

Differentiators

Pond’s Salon provide people with a profes-

The pond’s brand has a history of 150 years and

sional, clean beauty environment.

has a strong scientific basis to bring health and confidence to people.

The Initial List

EN-03

EN-04

Pond’s Show (ENVIRONMENTS)

Pond’s Gallery (ENVIRONMENTS)

A TV show interviews healthy women about how to stay beautiful and wellness.

Pond’s Gallery hopes that people can enhance their self-confidence while admiring artworks.

Pond’s show selects three people from Pond’s

The Pond’s Gallery feature both contemporary

own customers each week to share their

art and traditional fine art, glass art, prints,

experience of maintaining beauty and wellness.

paintings, sculpture, fine art photography and

Experts are on hand to answer questions and

other types of visual art. This gallery provides

give some feedback.

free tickets for members of Pond’s and hopes that people will learn more about beauty appreciate and improve their own confidence.

Mission-focus

Pond’s Show reinforces our mission of using

Pond’s Galley reinforces our mission of using

science to bring people wellness and confidence,

and bring out their inner and outer beauty

and bring out their inner and outer beauty by

by providing people with more comprehensive

teaching people to learn more about aesthetics

skin care and wellness knowledge through

and improve their own confidence.

this show.

Similarities

Woman’s Lifestyle Show

Similarities

Avenue 12 Gallery, Manresa Gallery

America’s Beauty Show

Differentiators

The experts at pond’s show will provide the

Pond’s Gallery hopes that people can enhance

most scientific help for people.

their self-confidence while appreciating art.

logo development

EN-05

EN-06

Pond’s Museum (ENVIRONMENTS)

Pond’s Health Station (ENVIRONMENTS)

This is a museum that promotes pond’s and is open to outside.

Health food and drinks supply station for people who focus on wellness.

Pond’s museum showcases over 150 years

Pond’s Health stations are located in various

of beautiful skin powered by the best of science

areas of the city, providing healthy, natural

and technology. You can find pond’s products

and organic food and juices to people in need.

of any period here, and also have the oppor-

Pond’s members can have a free lunch set

tunity to see all plants Pond’s will use on their

on every Friday.

products.

Mission-focus

The Pond’s Museum reinforces our mission

The Pond’s Health station reinforces our mis-

of using science to bring people wellness and

sion of using science to bring people wellness

confidence, and bring out their inner and outer

and confidence, and bring out their inner and

beauty by providing people with the opportunity

outer beauty by providing people with healthy

to learn more about pond’s by watching the his-

food and drinks.

tory of pond’s and the cultivation of plants.

Similarities

Museum of Ice Cream, Cable Car Museum

262 Station Home, Quick Health

Differentiators

The Pond’s Museum not only for visit, but also

All foods are naturally without any additives

people can have more interaction in there.

and are focused on protecting people’s healthy.

Deliverables

P-01 Skinomics Test Kit (PRODUCT) Science–based product that helps you know more about your skin. Pond’s will develop a unique skin genetic analysis algorithm. Your DNA play’s a big role in the health and appearance of your skin. By understanding your genetic predisposition to different skin conditions, you can make positive changes for a personalized skin care plan.

Mission-focus Skinomics Test Kit reinforces our mission of using science to bring people wellness and confidence, and bring out their inner and outer beauty by helping people control their skin conditions.

Similarities 23ANDME, AncestryDNA, ORIG3N

Differentiators Everyone’s skin condition is different, and the Skinomics Test Kit can help you find the most effective skin care method.

Caption 1. We use the most scientific method to help you test your skin. 2. We hope people understand their skin condition. 3. We are responsible for the test results of each customer.

Deliverables

S-01 Beauty Sharing APP (SERVICES) Provide people with a platform to share your own beauty experiences. Beauty sharing app can provide people with a platform to communicate with each other and share experiences that enhance confidence and wellness. People can interact with articles or video authors, everyone can help each other.

Mission-focus The APP reinforces our mission of using science to bring people wellness and confidence, and bring out their inner and outer beauty by providing people with more comprehensive skin care and wellness knowledge through this platform.

Similarities Sephora, SK-II

Differentiators The Beauty Sharing APP connects people so that they can chat with people from all over the world to get more skin care and wellness knowledge.

Caption 1. We use the most scientific method to help you test your skin. 2. We will bring you confidence and health in your life. 3. We encourage you to share your beauty experience.

Deliverables

ED-01 Pond’s Yoga ( EDUCATION ) An inclusive yoga center surrounded by people who support your personal growth. Pond’s Yoga is more than a yoga studio–here you will find a diverse community of welcoming, friendly students and worldclass yoga professionals. At Pond’s Yoga, you belong to an inclusive yoga center surrounded by people who support your personal growth, physical health and well being.

Mission-focus Pond’s Yoga reinforces our mission of using science to bring people wellness and confidence, and bring out their inner and outer beauty by providing a natural and relaxing environment for urban yoga lovers.

Similarities CorePower Yoga, Bikram Yoga Seacliff

Differentiators Unlike a general yoga club, it not only improves your wellness but also pays more attention to your soul.

Caption 1. Here you will find a diverse community of welcoming, friendly students and world-class yoga professionals. 2. We hope you have a health body and confidence. 3. We provide a natural indoor environment.

Deliverables

EV-01 Pond’s Green (EVENTS) Combine health and compassion to make the world. Pond’s Green is a charity event application. It will record the length of your daily run. When your length of running meets the requirements, the staff will plant a tree in your name in the San Fernando Valley.

Mission-focus The Pond’s Green reinforces our mission of using science to bring people wellness and confidence, and bring out their inner and outer beauty by inspiring people to pay attention to environmental protection.

Similarities Ant Forest, TNC

Differentiators Pond’s Green not only help people to while maintaining exercise and health, but also contribute to the protection of the planet.

Caption 1. We welcome your joining. 2. Nature saves us, we too must save it. 3. We care about environmental protection.

Deliverables

EN-01 Pond’s Salon (ENVIRONMENTS) Provide skin care services to people. Pond’s Salons will provide services to people under the support of science and technology. Extended services related to skin health, facial aesthetics, foot care, nail manicures, aromatherapy, even meditation, oxygen therapy, mud baths and many other services.

Mission-focus The Pond’s Salon reinforces our mission of using science to bring people wellness and confidence, and bring out their inner and outer beauty by serving people with the most advanced and scientific instruments.

Similarities Private I Salon, Mai’s Beauty Salon

Differentiators Pond’s Salon provide people with a professional, clean beauty environment.

Caption 1. We help people increase their confidence. 2. We will reduce the stress in your life and work. 3. We provide the best service to our customers.

Deliverables

EN-04 Pond’s Gallery (ENVIRONMENTS) Pond’s Gallery hopes that people can enhance their self-confidence while admiring artworks. The Pond’s Gallery feature both contemporary art and traditional fine art, glass art, prints, paintings, sculpture, fine art photography and other types of visual art. This gallery provides free tickets for members of Pond’s and hopes that people will learn more about beauty appreciate and improve their own confidence.

Mission-focus Pond’s Galley reinforces our mission of husing science to bring people wellness and confidence, and bring out their inner and outer beauty by teaching people to learn more about aesthetics and improve their own confidence.

Similarities

Avenue 12 Gallery, Manresa Gallery

Differentiators Pond’s Gallery hopes that people can enhance their self-confidence while appreciating art.

Caption 1. Our guides will tell you the background story of each artwork. 2. We give everyone plenty of time to appreciate art. 3. We have various styles of art works for people to appreciate.

Deliverables

P-02 Pond’s Magazine (PRODUCT) Beauty magazine that shares some of the latest trusted products and beauty tips. Pond’s Magazine published by Pond’s, is a lifestyle magazine centered on health, sex, nutrition and fitness. Pond’s will share some of the latest trusted products and beauty tips. Pond’s Magazine features a celebrity each month as an example of a healthy, active woman.

Mission-focus The Pond’s Magazine reinforces our mission of using science to bring people wellness and confidence, and bring out their inner and outer beauty by sharing the most professional and scientific beauty knowledge.

Similarities People, US weekly, Cosmopolitan

Differentiators Pond’s Magazine features a celebrity each month as an example of a healthy, active woman.

Caption 1. We will accompany you for a keisurely afternoon. 2. We will popularize knowledge about women’s health. 3. We publish new Pond’s Magazines every week.

Deliverables

EN-03 Pond’s Show (ENVIRONMENTS) A TV show interviews healthy women about how to stay beautiful and wellness. Pond’s show selects three people from Pond’s own customers each week to share their experience of maintaining beauty and wellness. Experts are on hand to answer questions and give some feedback.

Mission-focus Pond’s Show reinforces our mission of using science to bring people wellness and confidence, and bring out their inner and outer beauty by providing people with more comprehensive skin care and wellness knowledge through this show.

Similarities

Woman’s Lifestyle Show America’s Beauty Show

Differentiators The experts at pond’s show will provide the most scientific help for people.

Caption 1. Experts will answer people’s health questions at Pond’s Show. 2. We will accompany you during your leisure time at home. 3. We invite a “beauty pioneer” to our show every week.

Deliverables

EN-05 Pond’s Museum (ENVIRONMENTS) This is a museum that promotes pond’s and is open to outside. Pond’s museum showcases over 150 years of beautiful skin powered by the best of science and technology. You can find pond’s products of any period here, and also have the opportunity to see all plants Pond’s will use on their products.

Mission-focus The Pond’s Museum reinforces our mission of science by using science to bring people wellness and confidence, and bring out their inner and outer beauty by watching the history of pond’s and the planting experiments of plants.

Similarities Museum of Ice Cream, Cable Car Museum

Differentiators The Pond’s Museum not only for visit, but also people can have more interaction in there.

Caption 1. We will take you into a wellness life. 2. We show people the manufacturing of Pond’s products. 3. You can see all plants Pond’s will use on their products.

Deliverables

3 34

Deliverables

335

Visual Standards Guide

TYPOGRAPHY Roboto, Chaparral

DESIGNER Yin Wei

INSTRUCTOR & CL ASS INFORMATION Humter Wimmer Fall 2019 Natural of Identity

PHOTOGRAPHY Unsplash.com vcg.com