NVIDIA AND WPP COLLABORATE ON GENERATIVE AI VIZ TOOL

WPP, the giant global marketing and PR company, has partnered with Nvidia to create a generative AI ‘content engine’ that it will offer its clients so they can create large volumes of brand advertising content.

Capable of creating images, videos and experiences, such as car advertisements or 3D product configurators, the goal is to build more tailored and immersive options faster and with lower need for human input.

The new engine connects an ecosystem of 3D design, manufacturing and creative supply chain tools, including those from Adobe and Getty Images, enabling WPP’s artists and designers to integrate 3D content creation with generative AI. WPP says this will enable its clients to reach consumers in highly personalised and engaging ways, while preserving the quality, accuracy and fidelity of their brand identities, products and logos.

“The world’s industries, including the $700 billion digital advertising industry, are racing to realize the benefits of AI,” said Nvidia CEO Jensen Huang. “With Omniverse Cloud and generative AI tools, WPP is giving brands the ability to build and deploy product experiences and compelling content at a level of realism and scale never possible before.”

The new content engine will have Omniverse Cloud at its heart, Nvidia’s platform for connecting 3D tools as well as developing and operating industrial digitalisation applications.

With this it is claimed that WPP will be able to seamlessly connect its supply chain