Outreach Book Mock-up by Xavier DSilva

OUTREACH PROGRAMMES Design for Public Good

iii

OUTREACH PROGRAMMES

Published by Outreach Programmes, National Institute of Design Paldi, Ahmedabad. 380 007 www.nid.edu ÂŠ 2011 NID. All Rights Reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means including photocopying and word processing, or distributed in return for the payment or by public lending without prior written permission of the copyright owner and publisher and is subject to copyright laws. Additional Copyright information Book design by Xavier Dâ&#x20AC;&#x2122;Silva xavier_d@nid.edu Set in the family of Univers ISBN YET-TO-BE-ACQUIRED Published in India, 2011. Processed and printed by NID Press, National Institute of Design, Paldi, Ahmedabad.

OUTREACH PROGRAMMES Design for Public Good

edited by

XYZ

NID PRESS 2011

CONTENTS Foreword

About

>6 ~ 7

The National Institute of Design

Outreach Programmes, NID

0. Background The context of Outreach Programmes

> 9 ~ 27

Pre-Outreach Programmes Activities

> 10

Type of Clients

> 16

Design for Development

> 18

Overview of the work

> 26

1. Studies & Surveys Background Studies that Precede design intervention

> 28 ~ 89

Preliminary Studies

> 33

Need Assessment Surveys

> 35

Feasibility Report

> 43

2. Design Intervention Design Intervention

(direct)

> 50 ~ 119

Cluster development Initiatives

> 55

Skill development Workshops

> 67

Product development Workshops

> 79

Design Intervention

(indirect)

> 90 ~ 147

Logo & Visual Identity Design

> 93

Branding & Packaging design

> 101

Social development communication

> 109

Institution building & development

> 120 ~ 135

Curriculum development

> 123

Strategy development

> 125

3. Documentation Data collected from the field

> 136 ~ 151

Documentation of ongoing Projects

> 141

Craft Documentation

> 145

Commissioned Documentation Projects

> 149

Acknowledgements

> 152

List of Outreach Projects

> 154

Glossary

> 156

Bibliography & Reference

> 158

List of collaborators

> 160

Image credits

> 162

Index of designers

> 164

Index

> 166

Colophon

> 168

Foreword

CHairman NID Governing Council Ministry of Commerce & Industry

Shri Salman Haider

Outreach is an interface mainly related to social development at the grassrootS level of society. Its aim is to take design to those who need it the most. They receive help from Government bodies and NGOs which may or may not follow a design centric approach. With the help of NID, there have been many projects which are successful in these areas and many more which can benefit from design intervention.

About the National Institute of Design NID is internationally recognized as one of the foremost multi-disciplinary institutions in the field of design education, research, training and service. NID through its design interventions in varied fields, be it industrial design, communication design or apparels design; for varied age groups i.e. elder or child; for people belonging to varied sectors i.e. urban or rural; has spread ripples across the world. It has been the recipient of several national and international awards since it was established in 1961 as an autonomous institution under the Ministry of Commerce & Industry, Government of India. NID has been recognized as a Scientific and Industrial Research Organization by the Department of Scientific and Industrial Research, Government of India. Besides imparting design education client servicing is an integral part of NIDâ&#x20AC;&#x2122;s activity. Through our Integrated Design Services, we cater to client projects, be it in Design Consultancy, Industry Programmes or Outreach Projects. Through these projects NID gives state of the art design solutions to prospective clientâ&#x20AC;&#x2122;s, which in turn enhances the skill level of both our faculty and students. NID is also known, supported and respected mainly for the quality of research work and the eminence of faculty engaged in the research and publications activities.

THE Outreach Programmes Department At NID NIDâ&#x20AC;&#x2122;s Outreach Programmes bring the Instituteâ&#x20AC;&#x2122;s experience and training facilities to the service of those outside its regular education and client service activities. These Programmes help build a network of design collaboration toward economic and social priorities, between the Institute and organisation, groups and individuals all over India. These networks help extend design application in many areas still new to design. NIDâ&#x20AC;&#x2122;s efforts are enriched by the experience of its Outreach collaborators, which range from industrial bodies (particularly small, medium and hand industries) and other institutions of education and training, to voluntary organisation and central or state bodies working in priority sectors. Workshop and training programmes are tailored to the specific needs of particular groups, aimed at assisting them to put design awareness in schools, at primary and secondary levels.

background

THe context of Outreach Programmes Pages 9 - 27 â&#x20AC;ş

Pre-Outreach Programmes Activities

1961 ESTABLISHED IN 1961, POst the industrial Design policy and the eames report of 1958

Delhi Cell established to showcase design from India and Abroad

1961 - 1975 Formative years as a institution for design education Start of Special Projects and Research Projects along with extension training programmes: which were workshops to train crafts people

First major project dealing with crafts in Jawaja along with IIM and the creation of the Rural University Experiment.

1977 - 1991 S. Balaram, Chairperson extension Programmes 1977 - 85 Bangalore Extension Programmes 1982 Veena Rajpal, Chairperson extension Programmes 1985 - 88 S. Sethuraman, Chairperson extension Programmes 1988 - 91

Background

Pre-Outreach Programmes Activities

1991 - 2011 Nina sabnani, Chairperson outreach Programmes 1991 - 94 Pradumnya Vyas, Chairperson outreach Programmes 1994 - 2000 Dr. Soumyajit Ghosal, Chairperson outreach Programmes 2000 - 2002 Akhil Succena, Chairperson outreach Programmes 2002 - 2005 SHashank Mehta, Chairperson outreach Programmes 2005 - 2006 Vijay SIngh Katiyar, Chairperson outreach Programmes 2006 - 2007 Anil Kumar SInha, Chairperson outreach Programmes 2006 - 2007 SHirsendu Ghosh, Chairperson outreach Programmes 2007 - 2008 P Ramakrishna Rao, Chairperson outreach Programmes 2008 - 2010 Shimul Mehta Vyas, Chairperson outreach Programmes 2010 - Present

This chapter will contain: client maps old photos of projects list of notable people involved achievements / awards / seminars etc time lines Other important events in history / defining moments . Number of projects done till date listed / categorized as per type of work number of areas (states) Number of crafts / Craft Projects Number of designers Number of staff members ? Number of Clients Serviced

Background

Pre-Outreach Programmes Activities

The jawaja Project

The Eri Silk Project

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc lorem felis, tristique eu luctus vel, ultricies vitae magna. Proin non sapien id lectus tincidunt egestas. Curabitur pellentesque suscipit mollis. Morbi id urna sapien, vitae faucibus enim. Suspendisse eu augue eget est euismod tempus. In ac arcu tellus. Duis ac porttitor elit. Aliquam hendrerit elit nec mi tempor eu tempor mi dignissim. Cras cursus lectus a erat sagittis eleifend. Aenean sed justo eu justo luctus porta non nec nunc. Quisque dapibus nunc venenatis lorem convallis porta. Suspendisse non tellus velit, sed sollicitudin erat. Morbi id urna sapien, vitae faucibus enim. Suspendisse eu augue eget est euismod tempus. In ac arcu tellus. Phasellus at nibh sed odio pulvinar eleifend eget id metus. Nullam quis nisi ac dolor laoreet convallis sit amet ut odio. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc lorem felis, tristique eu luctus vel, ultricies vitae magna. Proin non sapien id lectus tincidunt egestas. Curabitur pellentesque suscipit mollis. Morbi id urna sapien, vitae faucibus enim. Suspendisse eu augue eget est euismod tempus. In ac arcu tellus. Duis ac porttitor elit. Aliquam hendrerit elit nec mi tempor eu tempor mi dignissim. Cras cursus lectus a erat sagittis eleifend. Aenean sed justo eu justo luctus porta non nec nunc. Quisque dapibus nunc venenatis lorem convallis porta. Suspendisse non tellus velit, sed sollicitudin erat. Morbi id urna sapien, vitae faucibus enim. Suspendisse eu augue eget est euismod tempus. In ac arcu tellus. Phasellus at nibh sed odio pulvinar eleifend eget id metus. Nullam quis nisi ac dolor laoreet convallis sit amet ut odio.

Foreign assignments include: Austria, Bhutan, France Japan, Kenya, Nepal, the Netherlands UK, USA, USSR, and for UNESCO and UNIDO

Extension Training Programmes upto 1981

type of clients 1981

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1982

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1983

Government NGO Other 1981

1982

1983

1984

1985

1986

1984

1985

1986

Design for development The Eames Report In the late 1950s the Government of India invited Charles and Ray Eames, the distinguished design team of Los Angeles, to recommend a programme of design training to serve as an aid to Indian industry. In their recommendations, from which the National Institute of Design was born, the Eameses called for an institute which could help generate “an alert and impatient national conscience that is concerned with the quality and ultimate values of the environment”. To assist such a process of renewal and discovery, NID was established in 1961 as an autonomous national institution for research, service and training in industrial design and visual communication. The Institute was the first experiment of its kind in the developing world. It spent its early years in training future Indian teachers of design selected from backgrounds in engineering, architecture and applied art as well as from International design schools. As NID graduates began to establish themselves as India’s first trained industrial designers, the Institute in 1970 commenced its unique 5 ½ year undergraduate Professional Education Programme for students drawn immediately after secondary school education. Innovated in India for Indian needs, graduates of this programme have since 1976 begun to move out as the vanguard of a new cadre of Indian designers. In 1977 NID was honoured with the first international award for design in developing countries, the ICSID-Philips Award. This event inspired the United Nations to ask India and NID to host the first design conference ever to be held under its auspices: the UNIDO-ICSID-India meeting of 1979, which led to the historic Ahmedabad Declaration on Industrial Design for Development.

... Consultations with representatives of Industry, the Ministry of Industry, the Planning Commission and other key sectors of the economy have helped to chart a direction for NID’s future growth to promote design skills and services most relevant to national development, and to establish contact with clients sectors where theses skills and services are most needed. The objectives of NID’s 1985-90 Forward Plan have been accepted by the Government. The Institute is now seeking the support of industry and Government to sustain and expand its training and developmental activities. Resources are being sought to promote a range of training services from NID for industry at all levels, to widen the network of consultancy and training units operated by NID outside Ahmedabad, and to assist an active publication and information dissemination programme which can for the first time bring NID’s experience of over two decades to the use of industry and other institutions of training. Activities proposed include product development and testing facilities, introduction of additional raw materials to the Institute’s classrooms and studios, research in design training and evaluation methods, and the application of design to new needs.

... standards of living and therefore within a planned economy it can be a prime agent of change. Through design, relevant traditions can be turned to current advantage which is an important benefit in countries with a rich cultural heritage like that of India’s.

What is Design?

Design Research

Design encompasses everything from making a better safety pin to planning a new highway system. It enhances communication, simplifies manufacture, use and maintenance. It is neither luxury nor art. It is our environment. Design is of major significance in India because it helps deliver

Research at NID explores fresh areas of design application, and helps to establish contact with client sectors still new to design service. Current research projects include the study and application of human engineering (ergonomics) to a variety of industrial situations, design aids for health services, raw

Training Services Extension training activities at NID help to make Institute resources and facilities available to those outside its regular educational programmes. These services are tailor-made to the requirements of specific industries and are conducted on the campus as well as in the field. NID’s future growth lies increasingly in this area, utilising its campus and the service units established by NID outside Ahmedabad. Seminars, workshops and design clinics help create an awareness of design as a problem-solving discipline and to test its application. The duration of such programmes may vary from a few days to one year, and have ranged from the development of harvesting implements, machine tools and handicrafts to visual aids for social communication. Candidates sponsored by industry for training at NID under these

Background

Design for Indian Development

What is Craft? ...material conservation, energy generation and saving, craft development opportunities, the development of Indian scripts for machine printing and computer use, cartography, apparel design, design for rural needs and aids for the handicapped. Introduction of new materials and investigation into traditional ones (including plastics, bell metal, leather, cane and bamboo) are other important directions in research. This activity also assists the institute to form inter-disciplinary teams from within and outside its campus, and to locate problems and activities which can later be incorporated into its training and client service programmes. THE EAMES REPORT The Government of India asked for recommendations on a programme of training in design that would serve as an aid to the small industries; and that would resist the present rapid deterioration in design and quality of consumer goods. Charles Eames, American Industrial designer and his wife and colleague Ray Eames, visited India for three months at the invitation of the Government, with the sponsorship of the Ford Foundation, to explore the problems of design and to make recommendations for a training programme. The Eameses toured throughout India, making a careful study of the many centres of design, handicrafts and general manufacture. They talked with many persons, official and non-official, in the field of small and large industry, in design and architecture, and in education. As a result of their study and discussions, the following report emerged. (April 1958 â&#x20AC;&#x201C; Charles & Ray Eames, 901, Washington Boulevard, Venice, Los Angeles, USA)

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc lorem felis, tristique eu luctus vel, ultricies vitae magna. Proin non sapien id lectus tincidunt egestas. Curabitur pellentesque suscipit mollis. Morbi id urna sapien, vitae faucibus enim. Suspendisse eu augue eget est euismod tempus. In ac arcu tellus. Duis ac porttitor elit. Aliquam hendrerit elit nec mi tempor eu tempor mi dignissim. Cras cursus lectus a erat sagittis eleifend. Aenean sed justo eu justo luctus porta non nec nunc. Quisque dapibus nunc venenatis lorem convallis porta. Suspendisse non tellus velit, sed sollicitudin erat. Morbi id urna sapien, vitae faucibus enim. Suspendisse eu augue eget est euismod tempus. In ac arcu tellus. Phasellus at nibh sed odio pulvinar eleifend eget id metus. Nullam quis nisi ac dolor laoreet convallis sit amet ut odio.

The necessity of Craft Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc lorem felis, tristique eu luctus vel, ultricies vitae magna. Proin non sapien id lectus tincidunt egestas. Curabitur pellentesque suscipit mollis. Duis ac porttitor elit. Aliquam hendrerit elit nec mi tempor eu tempor mi dignissim. Cras cursus lectus a erat sagittis eleifend. Aenean sed justo eu justo luctus porta non nec nunc. Quisque dapibus nunc venenatis lorem convallis porta. Suspendisse non tellus velit, sed sollicitudin erat. Morbi id urna sapien, vitae faucibus enim. Suspendisse eu augue eget est euismod tempus. In ac arcu tellus. Phasellus at nibh sed odio pulvinar eleifend eget id metus. Nullam

... quis nisi ac dolor laoreet convallis sit amet ut odio. Nunc sodales dapibus dolor, quis cursus dui ultrices sed. Donec ut enim turpis. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc lorem felis, tristique eu luctus vel, ultricies vitae magna. Proin non sapien id lectus tincidunt egestas. Curabitur pellentesque suscipit mollis. Duis ac porttitor elit. Aliquam hendrerit elit nec mi tempor eu tempor mi dignissim. Cras cursus lectus a erat sagittis eleifend. Aenean sed justo eu justo luctus porta non nec nunc. Quisque dapibus nunc venenatis lorem convallis porta. Suspendisse non tellus velit, sed sollicitudin erat. Morbi id urna sapien, vitae faucibus enim. Suspendisse eu augue eget est euismod tempus. In ac arcu tellus. Phasellus at nibh sed odio pulvinar eleifend eget id metus. Nullam quis nisi ac dolor laoreet con.

The necessity of the Craftsman Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc lorem felis, tristique eu luctus vel, ultricies vitae magna. Proin non sapien id lectus tincidunt egestas. Curabitur pellentesque suscipit mollis. Duis ac porttitor elit. Aliquam hendrerit elit nec mi tempor eu tempor mi dignissim. Cras cursus lectus a erat sagittis eleifend. Aenean sed justo eu justo luctus porta non nec nunc. Quisque dapibus nunc venenatis lorem convallis porta. Suspendisse non tellus velit, sed sollicitudin erat. Morbi id urna sapien, vitae faucibus enim. Suspendisse eu augue eget est euismod tempus. In ac arcu tellus. Phasellus at nibh sed odio pulvinar eleifend eget id metus.

Nullam quis nisi ac dolor laoreet convallis sit amet ut odio. Nunc sodales dapibus ... dolor, quis cursus dui ultrices sed. Donec ut enim turpis. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc lorem felis, tristique eu luctus vel, ultricies vitae magna. Proin non sapien id lectus tincidunt egestas. Curabitur pellentesque suscipit mollis. Duis ac porttitor elit. Aliquam hendrerit elit nec mi tempor eu tempor mi dignissim. Cras cursus lectus a erat sagittis eleifend. Aenean sed justo eu justo luctus porta non nec nunc. Quisque dapibus nunc venenatis lorem convallis porta. Suspendisse non tellus velit, sed sollicitudin erat. Morbi id urna sapien, vitae faucibus enim. Suspendisse eu augue eget est euismod tempus. In ac arcu tellus. Phasellus at nibh sed odio pulvinar eleifend eget id metus. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc lorem felis, tristique eu luctus vel, ultricies vitae magna. Proin non sapien id lectus tincidunt egestas. Curabitur pellentesque suscipit mollis. Duis ac porttitor elit. Aliquam hendrerit elit nec mi tempor eu tempor mi dignissim. Cras cursus lectus a erat sagittis eleifend. Aenean sed justo eu justo luctus porta non nec nunc. Quisque dapibus nunc venenatis lorem convallis porta. Suspendisse non tellus velit, sed sollicitudin erat. Morbi id urna sapien, vitae faucibus enim. Suspendisse eu augue eget est euismod tempus. In ac arcu tellus. Phasellus at nibh sed odio pulvinar eleifend eget id metus. Nullam quis nisi ac dolor laoreet convallis sit amet ut odio. Nunc sodales dapibus dolor, quis cursus dui ultrices sed. Donec ut enim turpis. que eu luctus vel, ultricies vitae magna. Proin non sapien id lectus tincidunt egestas.

Background

Design for Indian Development

About Sustainable development

Design & Social Development

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc lorem felis, tristique eu luctus vel, ultricies vitae magna. Proin non sapien id lectus tincidunt egestas. Curabitur pellentesque suscipit mollis. Duis ac porttitor elit. Aliquam hendrerit elit nec mi tempor eu tempor mi dignissim. Cras cursus lectus a erat sagittis eleifend. Aenean sed justo eu justo luctus porta non nec nunc. Quisque dapibus nunc venenatis lorem convallis porta. Suspendisse non tellus velit, sed sollicitudin erat. Morbi id urna sapien, vitae faucibus enim. Suspendisse eu augue eget est euismod tempus. In ac arcu tellus. Phasellus at nibh sed odio pulvinar eleifend eget id metus. Nullam quis nisi ac dolor laoreet convallis sit amet ut odio. Nunc sodales dapibus ... dolor, quis cursus dui ultrices sed. Donec ut enim turpis. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc lorem felis, tristique eu luctus vel, ultricies vitae magna. Proin non sapien id lectus tincidunt egestas. Curabitur pellentesque suscipit mollis. Duis ac porttitor elit. Aliquam hendrerit elit nec mi tempor eu tempor mi dignissim. Cras cursus lectus a erat sagittis eleifend. Aenean sed justo eu justo luctus porta non nec nunc. Quisque dapibus nunc venenatis lorem convallis porta. Suspendisse non tellus velit, sed sollicitudin erat. Morbi id urna sapien, vitae faucibus enim. Felis, tristique eu luctus vel, ultricies vitae magna. Proin non sapien id lectus tincidunt egestas. Curabitur pellentesque suscipit mollis. Duis ac porttitor elit. Aliquam hendrerit elit nec mi tempor eu tempor mi dignissim. Cras cursus lectus a erat sagittis eleifend. Aenean sed justo eu justo luctus porta non nec nuncnatis lorem convallis.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc lorem felis, tristique eu luctus vel, ultricies vitae magna. Proin non sapien id lectus tincidunt egestas. Curabitur pellentesque suscipit mollis. Duis ac porttitor elit. Aliquam hendrerit elit nec mi tempor eu tempor mi dignissim. Cras cursus lectus a erat sagittis eleifend. Aenean sed justo eu justo luctus porta non nec nunc. Quisque dapibus nunc venenatis lorem convallis porta. Suspendisse non tellus velit, sed sollicitudin erat. Morbi id urna sapien, vitae faucibus enim. Suspendisse eu augue eget est euismod tempus. In ac arcu tellus. Phasellus at nibh sed odio pulvinar eleifend eget id metus. Nullam quis nisi ac dolor laoreet convallis sit amet ut odio. Nunc sodales dapibus ... dolor, quis cursus dui ultrices sed. Donec ut enim turpis. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc lorem felis, tristique eu luctus vel, ultricies vitae magna. Proin non sapien id lectus tincidunt egestas. Curabitur pellentesque suscipit mollis. Duis ac porttitor elit. Aliquam hendrerit elit nec mi tempor eu tempor mi dignissim. Cras cursus lectus a erat sagittis eleifend. Aenean sed justo eu justo luctus porta non nec nunc. Quisque dapibus nunc venenatis lorem convallis porta. Suspendisse non tellus velit, sed sollicitudin erat. Morbi id urna sapien, vitae faucibus enim. Suspendisse eu augue eget est euismod tempus. In ac arcu tellus. Phasellus at nibh sed odio pulvinar eleifend eget id metus. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc lorem felis, tristique eu luctus vel, ultricies vitae magna. Proin non sapien id lectus tincidunt egestas. Morbi id urna sapien, vitae faucibus enim.

Co-Creation Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc lorem felis, tristique eu luctus vel, ultricies vitae magna. Proin non sapien id lectus tincidunt egestas. Curabitur pellentesque suscipit mollis. Duis ac porttitor elit. Aliquam hendrerit elit nec mi tempor eu tempor mi dignissim. Cras cursus lectus a erat sagittis eleifend. Aenean sed justo eu justo luctus porta non nec nunc. Quisque dapibus nunc venenatis lorem convallis porta. Suspendisse non tellus velit, sed sollicitudin erat. Morbi id urna sapien, vitae faucibus enim. Suspendisse eu augue eget est euismod tempus. In ac arcu tellus. Phasellus at nibh sed odio pulvinar eleifend eget id metus. Nullam ... quis nisi ac dolor laoreet convallis sit amet ut odio. Nunc sodales dapibus dolor, quis cursus dui ultrices sed. Donec ut enim turpis. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc lorem felis, tristique eu luctus vel, ultricies vitae magna. Proin non sapien id lectus tincidunt egestas. Curabitur pellentesque suscipit mollis. Duis ac porttitor elit. Aliquam hendrerit elit nec mi tempor eu tempor mi dignissim. Cras cursus lectus a erat sagittis eleifend. Aenean sed justo eu justo luctus porta non nec nunc. Quisque dapibus nunc venenatis lorem convallis porta. Suspendisse non tellus velit, sed sollicitudin erat. Morbi id urna sapien, vitae faucibus enim. Suspendisse eu augue eget est euismod tempus. In ac arcu tellus. Phasellus at nibh sed odio pulvinar eleifend eget id metus. Nullam quis nisi ac dolor laoreet con. Aliquam hendrerit elit nec mi tempor eu tempor mi dignissim. Cras cursus lectus a erat sagittis eleifend. Curabitur pellentesque suscipit molliduis ac porttitor elit. Lorem ipsum dolor

sit amet, consectetur adipiscing elit. Nunc lorem felis, tristique eu luctus vel, ultricies vitae magna. Proin non sapien id lectus tincidunt egestas. Curabitur pellentesque suscipit mollis. Duis ac porttitor elit. Aliquam hendrerit elit nec mi tempor eu tempor mi dignissim. Cras cursus lectus a erat sagittis eleifend. Aenean sed justo eu justo luctus porta non nec nunc. Quisque dapibus nunc venenatis lorem convallis porta. Suspendisse non tellus velit, sed sollicitudin erat. Morbi id urna sapien, vitae faucibus enim. Suspendisse eu augue eget est euismod tempus. In ac arcu tellus. Phasellus at nibh sed odio pulvinar eleifend eget id metus. Nullam quis nisi ac dolor laoreet convallis sit amet ut odio. Nunc sodales dapibus dolor, quis cursus dui ultrices sed. Donec ut enim turpis. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc lorem felis, tristique eu luctus vel, ultricies vitae magna. Proin non sapien id lectus tincidunt egestas. Curabitur pellentesque suscipit mollis. Duis ac porttitor elit. Aliquam hendrerit elit nec mi tempor eu tempor mi dignissim. Cras cursus lectus a erat sagittis eleifend. Aenean sed justo eu justo luctus porta non nec nunc. Quisque dapibus nunc venenatis lorem convallis porta. Suspendisse non tellus velit, sed sollicitudin erat. Morbi id urna sapien, vitae faucibus enim. Felis, tristique eu luctus vel, ultricies vitae magna. Proin non sapien id lectus tincidunt egestas. Curabitur pellentesque suscipit mollis. Duis ac porttitor elit. Aliquam hendrerit elit nec mi tempor eu tempor mi dignissim. Cras cursus lectus a erat sagittis eleifend. Aenean sed justo eu justo luctus porta non nec nuncnatis lorem convallis.

In the milieu of faceless, rootless, homogenous products, Crafts accord an invaluable potential to offer to the world products with an indigenous soul & cultural identity. Shimul Mehta Vyas Life Style Accessory Designer

Overview of the work

Schematic overview of the work:

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Studies & Surveys

Background Studies That precede design intervention Pages 29 - 47 â&#x20AC;ş

BAckground Studies

PRELIMINARY STUDIES

PG. 33

Need assessement Surveys

PG. 35

Feasibility rEPORTS

PG. 43

Background Studies Objectives

TOOLS

Feasibility Report

We do feasibility reports when we are know what it is that weâ&#x20AC;&#x2122;re setting out to do. For example, setting up of a institute for craft training and development and so on.

Need Assessment Surveys

We do Need Assessment Surveys when we have not been given a brief from our client and we setting out to find out what kind of work needs to be done and the way design can help make it better. For example, the need for a particular craft cluster to diversify its products so as to improve the market value for the same.

Type of Craft CRAFT

Availability & processing of Raw materials Techniques and skills of crafts people Study of traditional craft

Demographic Study Skill level of artisans Knowledge of craft techniques Other means of Livelihood Level of Education

INFRASTRUCTURE

PEOPLE PRODUCTS

{ { {

Cluster Based Surveys Diagnostic Studies SWOT analysis

Training Facilities Marketing linkages Institutions active in the Cluster Dedication from NGOs and aid bodies Formation & Sustainance of SHGs Funding & Implementation Bodies Schemes and Funds

}

Required Stakeholder Activity

Outcomes

Existing range of products Costing Availability of Raw Material Production techniques used

Schematic overview of the work:

Diagnostic Studies

Surveys

Methodology Prior to visualization to collect information on: - Raw materials - Production process - Infrastructure - Existing range of products - Skill level of artisans - Study of traditional craft - Costing - Marketing linkages

PRELIMINARY STUDIES

Develop the craft sector into a self-sustaining enterprise & position it for a higher platform. The process would provide livelihood to more & more artisans along with a sense of security, pride & ownership. Neelima Hasija Ceramic & Glass Designer

Need Assessment Surveys

Studies & Surveys Need Assessment Surveys

Location State

Jharkhand District

Client

Lorem ipsum dolor sit amet, consectetur, dipiscing elit. Funded by

RANCHI

Lorem ipsum dolor sit amet, dipiscing elit.

Zone

Beneficiary

North

Lorem ipsum dolor sit amet, consectetur.

Cluster

Lohardaga

Duration

4 Weeks

Name of Project / Title of Project : Lorem ipsum dolor sit amet, consectetur adipiscing elit Proin non sapien id lectus tincidunt egestas, Curabitur pellentesque. Overview

Craft

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Material

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Technique

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Tools

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Studies & Surveys

Need Assessment Surveys

OBJECTIVE

Demographic Data

male

40% 60% 75%

female

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc lorem felis, tristique eu luctus vel, ultricies vitae magna.

* Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc lorem felis, tristique eu luctus vel, ultricies vitae magna.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc lorem felis, tristique eu luctus vel, ultricies vitae magna.

Cras cursus lectus a erat sagittis eleifend. Aenean sed justo eu justo luctus porta non nec nunc. Quisque dapibus nunc venenatis lorem convallis porta. Suspendisse non tellus velit, sed sollicitudin erat. Morbi id urna sapien, vitae faucibus enim. In ac arcu tellus. Phasellus at nibh sed odio pulvinar eleifend eget id metus. Nullam quis nisi ac dolor laoreet convallis sit amet ut odio turpis. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc lorem felis, tristique eu luctus vel, ultricies vitae magna. Proin non sapien id lectus tincidunt egestas. Curabitur pellentesque suscipit mollis. Duis ac porttitor elit. Aliquam hendrerit elit nec mi tempor eu tempor mi dignissim. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc lorem felis, tristique eu luctus vel, ultricies vitae magna. Proin non sapien id lectus tincidunt egestas.

2003

1997

Table 1997 - 1998 123

1997 - 1998 1233

1997 - 1998 1

1998 - 1999 1231

1998 - 1999 2323

1998 - 1999 1

1999 - 2000 223

1999 - 2000 3123

1999 - 2000 2

1997 - 1998 778

1997 - 1998 123

1997 - 1998 22

1998 - 1999 212

1998 - 1999 121

1999 - 2000 12

1999 - 2000 123

1999 - 2000 122

* Lorem ipsum dolor sit amet, consectetur adipiscing vitae.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc lorem felis, tristique eu luctus vel, ultricies vitae magna.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc lorem felis, tristique eu luctus vel, ultricies vitae magna. Proin non sapien id lectus tincidunt egestas. Curabitur pellentesque suscipit mollis. Duis ac porttitor elit. Aliquam hendrerit elit nec mi tempor eu tempor mi dignissim. Cras cursus lectus a erat sagittis eleifend. Aenean sed justo eu justo luctus porta non nec nunc. Quisque dapibus nunc venenatis lorem convallis porta. Suspendisse non tellus velit, sed sollicitudin erat. Morbi id urna sapien, vitae faucibus enim. Suspendisse eu augue eget est euismod tempus. In ac arcu tellus. Phasellus at nibh sed odio pulvinar eleifend eget id metus. Nullam quis nisi ac dolor laoreet convallis sit amet ut odio. Nunc sodales dapibus dolor, quis cursus dui ultrices sed. Donec ut enim turpis. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc lorem felis, tristique eu luctus vel, ultricies vitae magna. Proin non sapien id lectus tincidunt egestas. Curabitur pellentesque suscipit mollis. Duis ac porttitor elit. Aliquam hendrerit elit nec mi tempor eu tempor mi dignissim. Cras cursus lectus a erat sagittis eleifend. Aenean sed justo eu justo luctus porta non nec nunc. Quisque dapibus nunc venenatis lorem convallis porta. Suspendisse non tellus velit, sed sollicitudin erat. Morbi id urna sapien, vitae faucibus enim. Cras cursus lectus a erat sagittis eleifend. Aenean sed justo eu justo luctus porta non nec nunc. Quisque dapibus nunc venenatis lorem convallis porta. Suspendisse non tellus velit, sed sollicitudin erat. Morbi id urna sapien, vitae faucibus enim. In ac arcu tellus. Phasellus at nibh sed odio pulvinar eleifend eget id metus. Nullam quis nisi ac dolor laoreet convallis sit amet ut odio turpis. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc lorem felis, tristique eu luctus vel, ultricies vitae magna. Proin non sapien id lectus tincidunt egestas. Curabitur pellentesque suscipit mollis. Duis ac porttitor elit. Aliquam hendrerit elit nec mi tempor eu tempor mi dignissim.

Studies & Surveys

Designers Involved

Project Head

Name, designation. Designer

Name, designation. Design Assistant

Name, designation. Project Coordinator

Name, designation. Documentation

Name, designation.

Need Assessment Surveys

Insights from the field

Designer: XXXXXX XXXXXXX

Craft is a creation process involving the mind, body and the senses. In India, it is integral to our culture, a way of living, earning and expressing ourselves. Aditi Ranjan Principal Designer

Feasibility Reports

Studies & Surveys Feasibility Reports

Location State

Jharkhand District

Client

Lorem ipsum dolor sit amet, consectetur, dipiscing elit. Funded by

RANCHI

Lorem ipsum dolor sit amet, dipiscing elit.

Zone

Beneficiary

North

Lorem ipsum dolor sit amet, consectetur.

Cluster

Lohardaga

Duration

4 Weeks

Name of Project / Title of Project : Lorem ipsum dolor sit amet, consectetur adipiscing elit Proin non sapien id lectus tincidunt egestas, Curabitur pellentesque. Overview

Craft

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Material

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Technique

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Tools

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Studies & Surveys

Feasibility Reports

OBJECTIVE

Demographic Data

male

40% 60% 75%

female

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc lorem felis, tristique eu luctus vel, ultricies vitae magna.

* Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc lorem felis, tristique eu luctus vel, ultricies vitae magna.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc lorem felis, tristique eu luctus vel, ultricies vitae magna.

2003

1997

Table 1997 - 1998 123

1997 - 1998 1233

1997 - 1998 1

1998 - 1999 1231

1998 - 1999 2323

1998 - 1999 1

1999 - 2000 223

1999 - 2000 3123

1999 - 2000 2

1997 - 1998 778

1997 - 1998 123

1997 - 1998 22

1998 - 1999 212

1998 - 1999 121

1999 - 2000 12

1999 - 2000 123

1999 - 2000 122

* Lorem ipsum dolor sit amet, consectetur adipiscing vitae.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc lorem felis, tristique eu luctus vel, ultricies vitae magna.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc lorem felis, tristique eu luctus vel, ultricies vitae magna. Proin non sapien id lectus tincidunt egestas. Curabitur pellentesque suscipit mollis. Duis ac porttitor elit. Aliquam hendrerit elit nec mi tempor eu tempor mi dignissim. Cras cursus lectus a erat sagittis eleifend. Aenean sed justo eu justo luctus porta non nec nunc. Quisque dapibus nunc venenatis lorem convallis porta. Suspendisse non tellus velit, sed sollicitudin erat. Morbi id urna sapien, vitae faucibus enim. Suspendisse eu augue eget est euismod tempus. In ac arcu tellus. Phasellus at nibh sed odio pulvinar eleifend eget id metus. Nullam quis nisi ac dolor laoreet convallis sit amet ut odio. Nunc sodales dapibus dolor, quis cursus dui ultrices sed. Donec ut enim turpis. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc lorem felis, tristique eu luctus vel, ultricies vitae magna. Proin non sapien id lectus tincidunt egestas. Curabitur pellentesque suscipit mollis. Duis ac porttitor elit. Aliquam hendrerit elit nec mi tempor eu tempor mi dignissim. Cras cursus lectus a erat sagittis eleifend. Aenean sed justo eu justo luctus porta non nec nunc. Quisque dapibus nunc venenatis lorem convallis porta. Suspendisse non tellus velit, sed sollicitudin erat. Morbi id urna sapien, vitae faucibus enim. Cras cursus lectus a erat sagittis eleifend. Aenean sed justo eu justo luctus porta non nec nunc. Quisque dapibus nunc venenatis lorem convallis porta. Suspendisse non tellus velit, sed sollicitudin erat. Morbi id urna sapien, vitae faucibus enim. In ac arcu tellus. Phasellus at nibh sed odio pulvinar eleifend eget id metus. Nullam quis nisi ac dolor laoreet convallis sit amet ut odio turpis. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc lorem felis, tristique eu luctus vel, ultricies vitae magna. Proin non sapien id lectus tincidunt egestas. Curabitur pellentesque suscipit mollis. Duis ac porttitor elit. Aliquam hendrerit elit nec mi tempor eu tempor mi dignissim.

Studies & Surveys

Designers Involved

Project Head

Name, designation. Designer

Name, designation. Design Assistant

Name, designation. Project Coordinator

Name, designation. Documentation

Name, designation.

Feasibility Reports

Insights from the field

Designer: XXXXXX XXXXXXX

Design intervention

activities related to spreading design awareness Pages 49 - 119 â&#x20AC;ş

Design Intervention (direct)

Cluster development Initiatives

PG. 55

Skill development Workshops

PG. 57

Product development Workshops

PG. 69

Overview Cluster development is by its nature very process oriented and it does not therefore provide objectives that can clearly be stated at the beginning of the intervention and easily monitored throughout. Moreover, achievements, especially in terms of trust building, institution strengthening and local governance are hard to measure and therefore call for new evaluation tools. Finally, as these initiatives are implemented in very different and peculiar contexts, results are hard to compare across clusters.

Design Intervention (Direct) - Workshops OBJECTIVES

Skill Upgradation

Product Diversification

A&B

Combination of Both

TIME / DURATION

CRAFT SPECIFIC

STAKEHOLDERS

Days / Weeks / Months

Material

Crafts persons Participating

1-week max. 12 months (spread over time in parts depending on requirement)

Technique

Implementing Body

Processing

Client

LOCATION

Funding Body

Workshop held at NID Facility

Sponsors

Workshop held at Other Location ACTIVITES

CRAFTS PERSON SPECIFIC

Design Inputs

Demographics of Crafts people

Design Process

Other means of Livelihood

Identifying potential trainers among participants

Willingness to learn

Training of Trainers Exposure to Contemporary Craft Material / Methods / Products

Requirements Level of Skill Required Knowledge of Material Required

Collaboration with other participants

Awareness

Self Help & Initiatives

Knowledge of the Market

Learning to Innovate

Design Sensibilities

WORKSHOP OUTCOMES

Exhibition of Products / Prototypes Distribution of Certificates to participating crafts persons

Schematic overview of the work:

Cluster Development initiatives

Overview Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc lorem felis, tristique eu luctus vel, ultricies vitae magna. Proin non sapien id lectus tincidunt egestas. Curabitur pellentesque suscipit mollis. Duis ac porttitor elit. Aliquam hendrerit elit nec mi tempor eu tempor mi dignissim. Cras cursus lectus a erat sagittis eleifend. Aenean sed justo eu justo luctus porta non nec nunc. Quisque dapibus nunc venenatis lorem convallis porta. Suspendisse non tellus velit, sed sollicitudin erat. Morbi id urna sapien, vitae faucibus enim. Suspendisse eu augue eget est euismod tempus. In ac arcu tellus. Phasellus at nibh sed odio pulvinar eleifend eget id metus. Nullam quis nisi ac dolor laoreet convallis sit amet ut odio. Nunc sodales dapibus dolor, quis cursus dui ultrices sed. Donec ut enim turpis. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc lorem felis, tristique eu luctus vel, ultricies vitae magna. Proin non sapien id lectus tincidunt egestas. Curabitur pellentesque suscipit mollis. Duis ac porttitor elit. Aliquam hendrerit elit nec mi tempor eu tempor mi dignissim. Cras cursus lectus a erat sagittis eleifend. Aenean sed justo eu justo luctus porta non nec nunc.

Design Intervention Cluster Development Initiatives

Location State

Jharkhand District

Client

Lorem ipsum dolor sit amet, consectetur, dipiscing elit. Funded by

RANCHI

Lorem ipsum dolor sit amet, dipiscing elit.

Zone

Beneficiary

North

Lorem ipsum dolor sit amet, consectetur.

Cluster

Lohardaga

Duration

4 Weeks

Name of Project / Title of Project : Lorem ipsum dolor sit amet, consectetur adipiscing elit Proin non sapien id lectus tincidunt egestas, Curabitur pellentesque. Overview

Craft

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Material

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Technique

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Tools

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Design Intervention

Cluster Developement Initatives

OBJECTIVE

Demographic Data

Workshop Schedule: Daily activity

male

40% 60% 75%

female

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc lorem felis, tristique eu luctus vel, ultricies vitae magna.

Time Table

Day 1 / Session - a

Task - one

Day 2 / Session - b

Task - two

Day n / Session - n

Task - n

* Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc lorem felis, tristique eu luctus vel, ultricies vitae magna.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc lorem felis, tristique eu luctus vel, ultricies vitae magna.

1997

2003

Table 1997 - 1998 123

1997 - 1998 1233

1997 - 1998 1

1998 - 1999 1231

1998 - 1999 2323

1998 - 1999 1

1999 - 2000 223

1999 - 2000 3123

1999 - 2000 2

1997 - 1998 778

1997 - 1998 123

1997 - 1998 22

1998 - 1999 212

1998 - 1999 121

1999 - 2000 12

1999 - 2000 122

* Lorem ipsum dolor sit amet, consectetur adipiscing vitae.

Design Intervention

Cluster Development Initiatives

Design Intervention

Cluster Development Initiatives

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc lorem felis, tristique eu luctus vel, ultricies vitae magna.

Outcome Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc lorem felis, tristique eu luctus vel, ultricies vitae magna. Proin non sapien id lectus tincidunt egestas. Curabitur pellentesque suscipit mollis. Duis ac porttitor elit. Aliquam hendrerit elit nec mi tempor eu tempor mi dignissim. Cras cursus lectus a erat sagittis eleifend. Aenean sed justo eu justo luctus porta non nec nunc. Quisque dapibus nunc venenatis lorem convallis porta. Suspendisse non tellus velit, sed sollicitudin erat. Morbi id urna sapien, vitae faucibus enim. Suspendisse eu augue eget est euismod tempus. In ac arcu tellus. Phasellus at nibh sed odio pulvinar eleifend eget id metus. Nullam quis nisi ac dolor laoreet convallis sit amet ut odio. Nunc sodales dapibus dolor, quis cursus dui ultrices sed. Donec ut enim turpis. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc lorem felis, tristique eu luctus vel, ultricies vitae magna. Proin non sapien id lectus tincidunt egestas. Curabitur pellentesque suscipit mollis. Duis ac porttitor elit. Aliquam hendrerit elit nec mi tempor eu tempor mi dignissim. Cras cursus lectus a erat sagittis eleifend. Aenean sed justo eu justo luctus porta non nec nunc. Quisque dapibus nunc venenatis lorem convallis porta. Suspendisse non tellus velit, sed sollicitudin erat. Morbi id urna sapien, vitae faucibus enim. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc lorem felis, tristique eu luctus vel, ultricies vitae magna. Proin non sapien id lectus tincidunt egestas. Curabitur pellentesque suscipit mollis.

Conclusion Duis ac porttitor elit. Aliquam hendrerit elit nec mi tempor eu tempor mi dignissim. Cras cursus lectus a erat sagittis eleifend. Aenean sed justo eu justo luctus porta non nec nunc. Quisque dapibus nunc venenatis lorem convallis porta. Suspendisse non tellus velit, sed sollicitudin erat. Morbi id urna sapien, vitae faucibus enim. Suspendisse eu augue eget est euismod tempus. In ac arcu tellus. Phasellus at nibh sed odio pulvinar eleifend eget id metus. Nullam quis nisi ac dolor laoreet convallis sit amet ut odio. Nunc sodales dapibus dolor, quis cursus dui ultrices sed. Donec ut enim turpis. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc lorem felis, tristique eu luctus vel, ultricies vitae magna. Proin non sapien id lectus tincidunt egestas. Curabitur pellentesque suscipit mollis. Duis ac porttitor elit. Aliquam hendrerit elit nec mi tempor eu tempor mi dignissim. Cras cursus lectus a erat sagittis eleifend. Aenean sed justo eu justo luctus porta non nec nunc. Quisque dapibus nunc venenatis lorem convallis porta. Suspendisse non tellus velit, sed sollicitudin erat. Morbi id urna sapien, vitae faucibus enim.

Design Intervention

Designers Involved

Project Head

Name, designation. Designer

Name, designation. Design Assistant

Name, designation. Project Coordinator

Name, designation. Documentation

Name, designation.

Cluster Development Initiatives

Insights from the field

Project Head: XXXXXX XXXXXXX

Designer: XXXXXX XXXXXXX

Skill Development Workshops

Design Intervention Skill Development Workshops

Location State

Jharkhand District

Client

Lorem ipsum dolor sit amet, consectetur, dipiscing elit. Funded by

RANCHI

Lorem ipsum dolor sit amet, dipiscing elit.

Zone

Beneficiary

North

Lorem ipsum dolor sit amet, consectetur.

Cluster

Lohardaga

Duration

4 Weeks

Name of Project / Title of Project : Lorem ipsum dolor sit amet, consectetur adipiscing elit Proin non sapien id lectus tincidunt egestas, Curabitur pellentesque. Overview

Craft

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Material

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Technique

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Tools

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Design Intervention

Workshops / Skill Development

OBJECTIVE

Demographic Data

Workshop Schedule: Daily activity

male

40% 60% 75%

female

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc lorem felis, tristique eu luctus vel, ultricies vitae magna.

Time Table

Day 1 / Session - a

Task - one

Day 2 / Session - b

Task - two

Day n / Session - n

Task - n

* Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc lorem felis, tristique eu luctus vel, ultricies vitae magna.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc lorem felis, tristique eu luctus vel, ultricies vitae magna.

1997

2003

Table 1997 - 1998 123

1997 - 1998 1233

1997 - 1998 1

1998 - 1999 1231

1998 - 1999 2323

1998 - 1999 1

1999 - 2000 223

1999 - 2000 3123

1999 - 2000 2

1997 - 1998 778

1997 - 1998 123

1997 - 1998 22

1998 - 1999 212

1998 - 1999 121

1999 - 2000 12

1999 - 2000 122

* Lorem ipsum dolor sit amet, consectetur adipiscing vitae.

Design Intervention

Workshops / Skill Development

Design Intervention

Workshops / Skill Development

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc lorem felis, tristique eu luctus vel, ultricies vitae magna.

Design Intervention

Designers Involved

Project Head

Name, designation. Designer

Name, designation. Design Assistant

Name, designation. Project Coordinator

Name, designation. Documentation

Name, designation.

Workshops / Skill Development

Insights from the field

Project Head: XXXXXX XXXXXXX

Designer: XXXXXX XXXXXXX

Product development Workshops

Design Intervention Product Development Workshops

Location State

Jharkhand District

Client

Lorem ipsum dolor sit amet, consectetur, dipiscing elit. Funded by

RANCHI

Lorem ipsum dolor sit amet, dipiscing elit.

Zone

Beneficiary

North

Lorem ipsum dolor sit amet, consectetur.

Cluster

Lohardaga

Duration

4 Weeks

Name of Project / Title of Project : Lorem ipsum dolor sit amet, consectetur adipiscing elit Proin non sapien id lectus tincidunt egestas, Curabitur pellentesque. Overview

Craft

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Material

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Technique

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Tools

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Design Intervention

Workshops / Product Development

OBJECTIVE

Demographic Data

Workshop Schedule: Daily activity

male

40% 60% 75%

female

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc lorem felis, tristique eu luctus vel, ultricies vitae magna.

Time Table

Day 1 / Session - a

Task - one

Day 2 / Session - b

Task - two

Day n / Session - n

Task - n

* Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc lorem felis, tristique eu luctus vel, ultricies vitae magna.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc lorem felis, tristique eu luctus vel, ultricies vitae magna.

1997

2003

Table 1997 - 1998 123

1997 - 1998 1233

1997 - 1998 1

1998 - 1999 1231

1998 - 1999 2323

1998 - 1999 1

1999 - 2000 223

1999 - 2000 3123

1999 - 2000 2

1997 - 1998 778

1997 - 1998 123

1997 - 1998 22

1998 - 1999 212

1998 - 1999 121

1999 - 2000 12

1999 - 2000 122

* Lorem ipsum dolor sit amet, consectetur adipiscing vitae.

Design Intervention

Workshops / Product Development

Design Intervention

Workshops / Product Development

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc lorem felis, tristique eu luctus vel, ultricies vitae magna.

Design Intervention

Designers Involved

Project Head

Name, designation. Designer

Name, designation. Design Assistant

Name, designation. Project Coordinator

Name, designation. Documentation

Name, designation.

Workshops / Product Development

Insights from the field

Project Head: XXXXXX XXXXXXX

Designer: XXXXXX XXXXXXX

Design Intervention (Indirect)

Logo & Visual Identity Design

PG. 105

Branding & Packaging design

PG. 111

communication design in the rural context

PG. 119

Design Intervention (Indirect) - Communication Design in the Rural Context

OBJECTIVES

BENEFICIARIES

Logo & Visual Identity Design

Crafts people

Branding & Packaging Design

Self Help Groups (SHGs)

Social Development Communication

Other Stakeholders

CRAFT PRODUCTS or COMMUNITY

ACTIVITES

VALUE ADDITION

SERVICE Awareness Campaigns

Market Value of Products

Training for Communicators

Income of Crafts Person

Communication Material (in local Vernacular)

Schematic overview of the work:

Crafts create a bonding and a relationship between the human life and nature through object interface. Craftsmen, hold the threads of tradition, the spirit and soul of creativity reflecting in all objects by which humankind is surrounded. Immanuel Suresh Principle Designer

Logo & Identity Design

Design Intervention Logo & Identity Design

Name of Project / Title of Project : Lorem ipsum dolor sit amet, consectetur adipiscing elit Proin non sapien.

Client

Lorem ipsum dolor sit amet, consectetur, dipiscing elit. Funded by

Lorem ipsum dolor sit amet, consectetur, dipiscing elit. Beneficiary

Lorem ipsum dolor sit amet, consectetur dipiscing elit. Duration

4 Weeks

Design Intervention

Logo & Identity Design

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Design Intervention

Designers Involved

Project Head

Name, designation. Designer

Name, designation. Design Assistant

Name, designation. Project Coordinator

Name, designation. Documentation

Name, designation.

Logo & Identity Design

Insights from the field

Project Head: XXXXXX XXXXXXX

Designer: XXXXXX XXXXXXX

101

Branding & Packaging Design

Design Intervention Branding & Packaging Design

Name of Project / Title of Project : Lorem ipsum dolor sit amet, consectetur adipiscing elit Proin non sapien.

Client

Lorem ipsum dolor sit amet, consectetur, dipiscing elit. Funded by

Lorem ipsum dolor sit amet, consectetur, dipiscing elit. Beneficiary

Lorem ipsum dolor sit amet, consectetur dipiscing elit. Duration

4 Weeks

103

Design Intervention

Branding & Packaging

105

Design Intervention

Designers Involved

Project Head

Name, designation. Designer

Name, designation. Design Assistant

Name, designation. Project Coordinator

Name, designation. Documentation

Name, designation.

Branding & Packaging

107

Insights from the field

Project Head: Rupesh Vyas

Designer: XXXXXX XXXXXXX

ICIC @ NID aims to address the dire need of design led and multi-disciplinary knowledge-empowerment of Indian crafts persons and their practice, ensuring better percolation of our heritage to the generation next. Vijai Singh Katiyar Ex-Activity Chairperson Outreach Programmes

109

Social Development communication Communication Design in the Rural Context

Design Intervention Social Development Communication

Location State

Gujarat District

Ahmedabad Zone

West Cluster

Ahmedabad

Client

Handicap International and Department of Health & Family Welfare. Funded by

Big Lottery Fund and Swiss Solidarity. Beneficiary

NGOs in and around Ahmedabad, Gujarat Duration

4 Weeks

Name of Project / Title of Project : Lorem ipsum dolor sit amet, consectetur adipiscing elit Proin non sapien. Overview

111

Design Intervention

Social Development Communication

OBJECTIVE

Demographic Data

Workshop Schedule: Daily activity

male

40% 60% 75%

female

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Time Table

Day 1 / Session - a

Task - one

Day 2 / Session - b

Task - two

Day n / Session - n

Task - n

* Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc lorem felis, tristique eu luctus vel, ultricies vitae magna.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc lorem felis, tristique eu luctus vel, ultricies vitae magna.

1997

2003

Table 1997 - 1998 123

1997 - 1998 1233

1997 - 1998 1

1998 - 1999 1231

1998 - 1999 2323

1998 - 1999 1

1999 - 2000 223

1999 - 2000 3123

1999 - 2000 2

1997 - 1998 778

1997 - 1998 123

1997 - 1998 22

1998 - 1999 212

1998 - 1999 121

1999 - 2000 12

1999 - 2000 122

* Lorem ipsum dolor sit amet, consectetur adipiscing vitae.

113

Design Intervention

Social Development Communication

115

Design Intervention

Social Development Communication

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc lorem felis, tristique eu luctus vel, ultricies vitae magna.

117

Design Intervention

Designers Involved

Project Head

Name, designation. Designer

Name, designation. Design Assistant

Name, designation. Project Coordinator

Name, designation. Documentation

Name, designation.

Social Development Communication

119

Insights from the field

Project Head: Tarun Deep Girdher

Design Consultant: Shilpa Das

Institution building & development

Curriculum development

PG. 1117

Strategy development

PG. 119

121

Design Intervention - Institution Building & Development Strategy development

Curriculum development EXISTING

FACILITES

INFRASTRUCTURE

affecting craft institution

Space / Classrooms & workshops Tools / Machinery & equipment Funding & sustainance Marketing Infrastructure Tie-ups with other Institutes

Faculties Hand-holding Curriculum Development Skill Development Product Development Enterpreneurial Development

INFRASTRUCTURE

affecting craftsperson

Innovation

NEW

Schematic overview of the work:

Indian education systems should integrate lessons from traditional craftsmanship into the mainstream curriculum if we are to build competence for creative knowledge economy. M P Ranjan Principal Designer

123

Curriculum Development

While our traditional crafts will always go through a natural evolution, it is important for a think tank like ICIC to take them our of their â&#x20AC;&#x2DC;time warpâ&#x20AC;&#x2122; and lend them a contemporary idiom. Shilpa Das Faculty IDDS

125

Strategy Development

Design INtervention Institution building & development

Institution Building & Development

Location State

Jharkhand District

Client

Department of Industries, Government of Jharkhand Funded by

RANCHI

Department of Industries, Government of Jharkhand

Zone

Beneficiary

North

Weavers of Lohardaga Cluster

Cluster

Lohardaga

Duration

4 Weeks in 2 Phases

Name of Project / Title of Project: Lorem ipsum dolor sit amet, consectetur adipiscing elit Proin non sapien. Overview

Craft

Material

Technique

Tools

Traditional Weaving

Cotton & Silk

Handloom Weaving

Handlooms

127

Design Intervention

Institution Building & Development

OBJECTIVE

Demographic Data

Workshop Schedule: Daily activity

male

40% 60% 75%

female

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc lorem felis, tristique eu luctus vel, ultricies vitae magna.

Time Table

Day 1 / Session - a

Task - one

Day 2 / Session - b

Task - two

Day n / Session - n

Task - n

* Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc lorem felis, tristique eu luctus vel, ultricies vitae magna.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc lorem felis, tristique eu luctus vel, ultricies vitae magna.

1997

2003

Table 1997 - 1998 123

1997 - 1998 1233

1997 - 1998 1

1998 - 1999 1231

1998 - 1999 2323

1998 - 1999 1

1999 - 2000 223

1999 - 2000 3123

1999 - 2000 2

1997 - 1998 778

1997 - 1998 123

1997 - 1998 22

1998 - 1999 212

1998 - 1999 121

1999 - 2000 12

1999 - 2000 122

* Lorem ipsum dolor sit amet, consectetur adipiscing vitae.

129

Design Intervention

Institution Building & Development

131

Design Intervention

Institution Building & Development

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc lorem felis, tristique eu luctus vel, ultricies vitae magna.

Outcome

Conclusion

Post a thorough research study, suitable action plan was devised and a detailed report was submitted to the Government of Jharkhand. NID proposed a 3 year implementation plan in several phases to see the successful fruitition of the setting up of the Craft Resource cum Training Center.

Sowing the seeds of craft development initiatives has always been the driving force behind the wheels of passion at the National Institute of Design. Striving to delivering effective strategies towards resuscitating the indigenous craft culture in various regions across the country, NID has reached the higher echelons in terms of nurturing the essence of craft so far. It is with this prime objective that the institute has conducted this survey and analysis towards the establishment of a Crafts Centre. The survey was conducted with a focus on reinforcing the existing craft culture, aiming to define new craft frontiers in the years to come. Careful measures were duly taken to study the intricacies of each craft in the region. In addition, emphasis was also given to the analysis of the socio-political, and socio-cultural, aspects influencing the condition of the craftsmen in the State. While this report leads us to the craft cultures, the present craft scenario and the major issues pertinent to the development of the existing craft culture in the state, the second volume paves a way for the Craft Resource-CumResearch Centre.

133

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Design Intervention

Designers Involved

Project Head

Name, designation. Designer

Name, designation. Design Assistant

Name, designation. Project Coordinator

Name, designation. Documentation

Name, designation.

Institution Building & Development

135

Insights from the field

Project Head: Shashank Mehta

Designer (Core Team): Dr. Bibhudatta Baral

Ultimately, the goal is recognizing and increasing the value of the knowledge and skills that are the basis of traditional crafts. This will ensure the sustainability of these traditions. Judy Frater Kala Raksha Vidhyalaya

137

documentation

data collected from the field Pages 131 - 135 â&#x20AC;ş

Documentation Data Collected from the field

Documentation of Ongoing projects

PG. 137

Craft documentation

PG. 141

Commissioned documentation Projects

PG. 145

* 139

Documentation - Data Collected from the field TYPE

Regular Documentation of the ongoing projects. Craft Documentation specific to a particular State / Cluster / Region already documented or yet to be documented. Specially commissioned documentation projects. METHODOLOGY

Good understanding of relevant activities & processes to be documented. Improvements in methodologies, learnings etc., from the field.

Day to day activities & their progress noted in detail, crafts related products, activities and processes photographed / filmed, preparation of charts, sketches and diagrams to explain concepts , working drawings.

Design inputs in terms of Content, Grid, layout & typography, information structure and imagery, considered and implemented.

ARCHIVING & RETRIEVAL

Projects Catalogued with relevant tagged info which can be searched & sourced based on keyword search parameters.

KNOWLEDGE BANK

Records maintained at a high level of design, physically tagged and filed for later use.

Archived Information

Careful storage of the above mentioned on reliable media. NIDâ&#x20AC;&#x2122;S EDUCATION SYSTEM

Student Projects: 1) Diploma Projects (Sponsored by Outreach Programmes) 2) Student Craft Documentation

Schematic overview of the worK

Our craft heritage displays a creative synergy of material, technique & purpose, displaying its unique bond with nature & cultural ethos. We need to be sensitive to this all our craft development efforts. Gayatri Menon Coordinator, Toy Design & Development

141

Documentation of Ongoing Projects

Documentation

Designers Involved

Project Head

Name, designation. Designer

Name, designation. Design Assistant

Name, designation. Project Coordinator

Name, designation. Documentation

Name, designation.

Project Documentation

143

Insights from the field

Project Head: XXXXXX XXXXXXX

Documentation: XXXXXX XXXXXXX

Craft communities are the valuable, untapped resource for education. Sudharshan Khanna Principal Designer Former Head, Toy Centre

145

Craft Documentation

Documentation

Designers Involved

Project Head

Name, designation. Designer

Name, designation. Design Assistant

Name, designation. Project Coordinator

Name, designation. Documentation

Name, designation.

Craft Documentation

147

Insights from the field

Project Head: XXXXXX XXXXXXX

Documentation: XXXXXX XXXXXXX

I consider crafts to be a significant source and foundation of innovations in modern design especially in the emergent area of experience design. Pradyumna Vyas Director, NID.

149

commissioned Documentation Projects

Documentation

Designers Involved

Project Head

Name, designation. Designer

Name, designation. Design Assistant

Name, designation. Project Coordinator

Name, designation. Documentation

Name, designation.

Commissioned Documentation Projects

151

Insights from the field

Project Head: ADITI RANJAN

Documentation: XXXXXX XXXXXXX

Acknowledgements

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153

suscipit mollis. Duis ac porttitor elit. Aliquam hendrerit elit nec mi tempor eu tempor mi dignissim. Cras cursus lectus a erat sagittis eleifend. Aenean sed justo eu justo luctus porta non nec nunc. Quisque dapibus nunc venenatis lorem convallis porta. Suspendisse non tellus velit, sed sollicitudin erat. Morbi id urna sapien, vitae faucibus enim. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc lorem felis, tristique eu luctus vel, ultricies vitae magna. Proin non sapien id lectus tincidunt egestas. Curabitur pellentesque suscipit mollis. Duis ac porttitor elit. Aliquam hendrerit elit nec mi tempor eu tempor mi dignissim. Cras cursus lectus a erat sagittis eleifend. Aenean sed justo eu justo luctus porta non nec nunc. Quisque dapibus nunc venenatis lorem convallis porta. Suspendisse non tellus velit, sed sollicitudin erat. Morbi id urna sapien, vitae faucibus enim. Suspendisse eu augue eget est euismod tempus. In ac arcu tellus. Phasellus at nibh sed odio pulvinar eleifend eget id metus. Nullam quis nisi ac dolor laoreet convallis sit amet ut odio. Nunc sodales dapibus dolor, quis cursus dui ultrices sed. Donec ut enim turpis. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc lorem felis, tristique eu luctus vel, ultricies vitae magna. Proin non sapien id lectus tincidunt egestas. Curabitur pellentesque suscipit mollis. Duis ac porttitor elit. Aliquam hendrerit elit nec mi tempor eu tempor mi dignissim. Cras cursus lectus a erat sagittis eleifend. Aenean sed justo eu justo luctus porta non nec nunc. Quisque dapibus nunc venenatis lorem convallis porta. Suspendisse non tellus velit, sed sollicitudin erat. Morbi id urna sapien, vitae faucibus enim.

LIST OF OUTREACH PROJECTS Type - i

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155

Type - iI

Project Title: Orem ipsum dolor sit amet, consectetur adipiscing elit. Nunc lorem felis, tristique eu luctus vel, ultricies vitae magna.

Glossary

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157

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Bibliography & Reference

A-lastname, Name. (Year), Title of book / paper, Publisher, Place, pg. 123, ISBN:XXX XXXXXXX

B-lastname, Name. (Year), Title of book / paper, Publisher, Place, pg. 123, ISBN:XXX XXXXXXX