Xavier Sedras CV

Xavier Sedras UX Generalist CV

Xavier Sedras 6 Diamond Place Bournemouth United Kingdom BH8 0FA

I am a User Experience Designer, with a passion for research-driven design and creating positive experiences for users on multiple platforms. Having previously worked for a multi-award winning Sunday Times top 100 company, I currently work as a Senior UX Designer for BCA Marketplace plc.

Date of Birth : 31/12/1990 Nationality : British Full UK Drivers License 07789782044

I have experience in both Agile and Lean environments, a Masters degree, extensive knowledge of the full UX lifecycle, as well as multiple qualifications in both Design and UX best practice.

EXPERIENCE

xavier.sedras@hotmail.co.uk Senior User Experience Designer at BCA Marketplace plc

May 2017 - Present I am currently the Senior UX Designer for BCA Marketplace plc. BCA is a FTSE 250 company which owns and operates the UK and Europe’s largest used vehicle exchange. My team and I play a key role in making sure our user’s needs and business goals are best met across our extensive range of products and services.

Currently, my main objective is to create better experiences for customers when purchasing and part exchanging vehicles within all major car dealerships. I frequently perform in-depth user research, using methods such as interviews, lab and remote usability testing, analytical studies and surveys. I have found this to be a great way to quickly understand our user needs and frustrations. It also provides the basis for a more focused discussion when conducting and facilitating workshops to better understand both business and user needs.

My main tasks and duties include conducting usability testing, leading UX workshops with users and stakeholders, wireframing, prototyping, user persona creation, user flows, as well as UI design tasks across our iOS/ Android applications, and our websites in the UK and Europe.

Senior User Experience Designer at Smart Labs Bournemouth

June 2016 - May 2017 I held a pivotal role as the Senior UX Designer within a talent stacked product team. My position allowed me to work across various business channels and industries, including mobile consumer products and financial services.

As the UX specialist within the team, I align user and customer feedback with business goals, to create the best experiences for users and drive optimal conversion for the business. My overall goal was to understand and build an appreciation of the complete customer journey, forming strategies to deliver a seamless experience across multiple touch points.

My main tasks and duties included preparing and conducting user research workshops, wireframing, prototyping, lab and remote usability testing, providing visual design, multivariate and A/B testing on multiple business channels.

User Experience Designer at Amigo Loans

November 2013 - June 2016 I worked as a UX designer within the product and marketing teams.

This Agile environment allowed me to move between different teams, working alongside the CEO, Managing Director, Project Managers, Designers, Engineers, Researchers and Marketing Executives.

Collectively, we collaborated to make improvements to Amigo’s responsive website and product. We worked in small teams to deliver positive experiences across mobile, tablet and desktop touch points.

Having full exposure to the digital and direct marketing channels, as well as the internal systems, I have had the opportunity to get under the skin of a multi-million-pound company. This has allowed me to utilise UX and Design best practice, aligning user and customer feedback in order to get the best results.

Graphic Designer at Chapter 2 Design

September 2012 - October 2013 I worked to create designs within a range of disciplines including advertising, promotional material, logo design, branding and general day-to-day art working.

Freelance Designer

December 2012 - Present I have built up a small client base who regularly require either design work or consulting. In my own practice, I have worked on a variety of projects ranging from User Research, UX design, branding, logo design, social media, sporting apparel, to responsive websites and more.

CERTIFICATIONS User Experience Specialist Certification Akendi - November 2015

User Experience Researcher Certification Akendi - November 2015

User Experience Designer Certification Akendi - November 2014

EDUCATION AND QUALIFICATIONS Arts University Bournemouth Master’s degree - Graphic Design, 2014-2016 Arts University Bournemouth Bachelor’s Degree - Graphic Design, 2010-2013 Grade: First Class Honours Arts University Bournemouth Foundation degree - Art and Design, 2009-2010

Software & Applications

Adobe Photoshop CC

Invision App

Adobe Illustrator CC

Sketch 3.0

Adobe InDesign CC

Balsamiq

Adobe After Effects CC

UX Pin

Flinto

UserTesting.com

Adobe Comp CC

Asana

Procreate

Dropbox

Survey Monkey

Evernote

CERTIFIED USER EXPERIENCE SPECIALIST TM

APPLIED TECHNIQUES •

Heuristic Review

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Bailey’s Human Performance Model

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User Experience Research

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Surveys

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Focus Groups

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Task Analysis

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User Personas

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Usage Scenarios

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Information Architecture

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Experience Mapping

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Quantitative and Qualitative Methods

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Mobile User Experience Design

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GUI Interaction Design

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Visual Design for User Experiences

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Usability Testing

Akendi is accredited by the British Accreditation Council for Independent Further and Higher Education as a Short Course Provider. Accreditation covers courses delivered in the UK only.

This certifies that

Xavier Sedras has demonstrated proficiency to meet the requirements to be certified as a User Experience Specialist. In witness, Akendi grants this certificate with authentication by signature on the 2nd day of December 2015.

CXS -0212-06 CXS Certification Number

Leo Poll, President