Identity, wayfinding and signage for public hospitals by Xaxa Aman R

VCP 604 Design Project III Stage 2 [08th June 2012 ] Project by: Xaxa Aman Rupesh Project Guide: Prof. Ravi Poovaiah

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| IITB VCP604 Identity, Wayfinding and Signage for Public Hospitals [Xaxa Aman Rupesh]

• good example of multi disciplinary project • enough time to study and come up with a holistic solution • to see a complete cycle of Design Intervention.

| IITB VCP604 Identity, Wayfinding and Signage for Public Hospitals [Xaxa Aman Rupesh]

• an investigation of as to what is meant by the terms as individual and how it adds up to a greater whole when all of them come together • deals with the current scenario and then proposing a holistic solution to this in the public domain • an example wherein we could see how various disciplines come together to deliver a holistic design solution 01

| IITB VCP604 Identity, Wayfinding and Signage for Public Hospitals [Xaxa Aman Rupesh]

• identify the various aspects which give birth to an ineffective Wayfinding in a Public Hospital

• this would then lead to a design solution which may overshoot the domains of Visual Communication • output pertaining to the Visual Communication part of the Project would be dealt with

| IITB VCP604 Identity, Wayfinding and Signage for Public Hospitals [Xaxa Aman Rupesh]

Source: http://www.spd.org/2009 /03/20/varan_preview_th umb_w_580.jpg

Source:http://onemansblog.com/wpcontent/uploads/2009/08/LasVegas-Sign.jpg/

Source:http://lisavis.de/bilder/grafik/cityguide/cit yguide_12.jpg

Source: http://blog.maps.nokia.com/wpcontent/uploads/2011/10/WP_RoutePr eview-635x423.jpg

Source:http://www.fastcodesign.com/multisite_fil es/codesign/imagecache/1920/article_feature/12 80-projected-arrow-future.jpg

Fig :Traditional

Fig :Contemporary

Fig :Current trends

Fig :Digital Interface

Fig :MIT’s Guiding Light 01

| IITB VCP604 Identity, Wayfinding and Signage for Public Hospitals [Xaxa Aman Rupesh]

• old discipline and long way to go

• new technology excite us • understanding the context and surrounding, culture and tradition 01

| IITB VCP604 Identity, Wayfinding and Signage for Public Hospitals [Xaxa Aman Rupesh]

20% 28% Rural Population

Public Sector

Urban Population

Private Sector

72% 80%

Fig : Distribution of Population Source: Census of India, http://censusindia.gov.in/Census_Data_2001/India_at_glance/rural.aspx

| IITB VCP604 Identity, Wayfinding and Signage for Public Hospitals [Xaxa Aman Rupesh]

• healthcare scenario in India • refurbishment in Public Healthcare Sector • good Wayfinding a far fetched idea as, lacking basic amenities • architectural component of Wayfinding Design • accentuating Wayfinding • visual cues • literacy and Functional Literacy 01

| IITB VCP604 Identity, Wayfinding and Signage for Public Hospitals [Xaxa Aman Rupesh]

Source:http://www.creativereview.co.uk/cr-blog/2010/december/landor-associates-newwayfinding-systems-for-great-ormond-street-hospital

Source:http://www.behance.net/gallery/St-MichaelsHospital-Toronto-Wayfinding-Project/742368

Source: Author

Fig :Great Oromond Street Hospital for Children

Fig :St. Michael’s Hospital

Fig :Powai Hospital 01

| IITB VCP604 Identity, Wayfinding and Signage for Public Hospitals [Xaxa Aman Rupesh]

• innovative ways to tackle the problem and have funds to do that • the condition in the country is pitiable

| IITB VCP604 Identity, Wayfinding and Signage for Public Hospitals [Xaxa Aman Rupesh]

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| IITB VCP604 Identity, Wayfinding and Signage for Public Hospitals [Xaxa Aman Rupesh]

Source: www.wikimapia.com

Fig: JJ group of Hospitals, Byculla

Fig: KEM, Parel

Fig: KJ Somaiya Medical College, Hospital and Research Centre, Sion 01

| IITB VCP604 Identity, Wayfinding and Signage for Public Hospitals [Xaxa Aman Rupesh]

KJ Somaiya Hospital • Founded in 1991 by Padmabhushan Pujya Sri Karamshi Jethabhai Somaiya • Eastern Express Highway, Sion • 21 departments

Source: www.wikimapia.com

| IITB VCP604 Identity, Wayfinding and Signage for Public Hospitals [Xaxa Aman Rupesh]

Fig Hospital Pictures 1.Front View 2.Side View 3.Back View 01

| IITB VCP604 Identity, Wayfinding and Signage for Public Hospitals [Xaxa Aman Rupesh]

Sixth Floor Functions 1. Ward 2. General Medicine 3. College Admin. 4. Pediatrics 5. Central Library 6. Physio Admin. 7. Physiotherapy 8. Chest 9. Skin 10. Physiology 11. Physio HOD 12. SAHAS 13. Physiotherapy Lectures

Ground Floor Functions 1. Hospital Admin. 2. College Admin. 3. Gynecology 4. Ayurveda OPD 5. Pathology 6. Blood Bank 7. Casualty 8. Pharmacy 9. OPD 10. Radiology 11. Canteen 12. Canteen Store 13. Toilets

Fifth Floor Functions 1. Ward 2. General Medicine 3. Surgical 4. Pediatrics 5. PSM 6. Forensic 7. Toilets

First Floor Functions 1. RMO Residence 2. SAHAS 3. Gynecology Ward 4. Operation Theater 5. Pharmacology 6. Microbiology 7. Pathology 8. Private Research 9. Toilets

Fourth Floor Functions 1. Nursing College 2. Nursing Residence 3. School of Nursing 4. Hospital Admin. 5. RMO Residence 6. Toilets

Second Floor Functions 1. Cardiac Centre 2. Surgical 3. Operation Theater 4. Bio Chemistry 5. Physiology 6. Anatomy 7. Toilets

Third Floor Functions 1. Cardiac Centre 2. Sunidhi Special 3. Operation Theater 4. ICU 5. Lecture Theaters 6. Anatomy 7. Bio Chemistry 8. Toilets

Fig :Floor wise distribution of functions in the Hospital Complex 01

| IITB VCP604 Identity, Wayfinding and Signage for Public Hospitals [Xaxa Aman Rupesh]

R 80 G 185 1.Medical College

B 70 R 45

R 40

R 255

R 250

G 160

G 225

B 45

B 20

G 150 2.Medical Hospital

B 235

R 160 3.School of Nursing

G 80 B 120 R 240 G 80

4.College of Physiotherapy

B 100 R 245 G 130

5.Residences Fig :Identity and color scheme

| IITB VCP604 Identity, Wayfinding and Signage for Public Hospitals [Xaxa Aman Rupesh]

B 30 01

Decoding the Door Numbering System 1.

The first thing a person notices is the COLOR of the board which tells her/ him as to which function he is at.

The first letter tells us the Wing of the Hospital Complex as in the case alongside it is B WING.

Secondly it tells us the floor it is in, in this case FLOOR NUMBER 1.

And then, finally it tells us what the door number is in this case, NUMBER 01.

Fig :Numbering System of Doors

| IITB VCP604 Identity, Wayfinding and Signage for Public Hospitals [Xaxa Aman Rupesh]

Fig : Pictograms for female.

| IITB VCP604 Identity, Wayfinding and Signage for Public Hospitals [Xaxa Aman Rupesh]

Characteristics to be present in the Typeface • Humanist • Large Counters • Condensed

• Contemporary

| IITB VCP604 Identity, Wayfinding and Signage for Public Hospitals [Xaxa Aman Rupesh]

Choice of Latin Typefaces

Choice of Marathi Typeface

Choice of Hindi Typefaces

1. Humanist777

1. Kiran

1. DV NID

2. Din Next

2. KrutiDev 010

2. Saral Devanagari

3. Myriad

3. CDAC GISTY Yogesh

4. FF Info

4. DV ME Shree

5. Frutiger

Roman 3. Mangal Regular 4. DV Maha

6. Frutiger Neue 7. Museo Sans 8. CG Heldustry 9. Etica 10. Open Sans 11. PT Sans 01

| IITB VCP604 Identity, Wayfinding and Signage for Public Hospitals [Xaxa Aman Rupesh]

Fig: Devanagari at 60ft

Fig: Devanagari at 30ft

| IITB VCP604 Identity, Wayfinding and Signage for Public Hospitals [Xaxa Aman Rupesh]

Fig: Devanagari and Latin character set used for experiment.

Fig: Latin at 60ft

Fig: Latin at 30ft 01

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| IITB VCP604 Identity, Wayfinding and Signage for Public Hospitals [Xaxa Aman Rupesh]

Fig: Working the circulation of people in the Hospital Complex

| IITB VCP604 Identity, Wayfinding and Signage for Public Hospitals [Xaxa Aman Rupesh]

16 अस्थिव्यंगोपचार शाथर हड्डी और जोड़ रोग विशेषज्ञ

Orthopedics

| IITB VCP604 Identity, Wayfinding and Signage for Public Hospitals [Xaxa Aman Rupesh]

• • amalgamation of all the small design as the final

solution to the problem at hand. • these small interventions as a whole build up to that better solution than when, they would have had been implemented as single identities in isolation.

| IITB VCP604 Identity, Wayfinding and Signage for Public Hospitals [Xaxa Aman Rupesh]

Source: www.wikimapia.com

| IITB VCP604 Identity, Wayfinding and Signage for Public Hospitals [Xaxa Aman Rupesh]

Fig: Conceptual

| IITB VCP604 Identity, Wayfinding and Signage for Public Hospitals [Xaxa Aman Rupesh]

Fig: Final

| IITB VCP604 Identity, Wayfinding and Signage for Public Hospitals [Xaxa Aman Rupesh]

Source: www.wikimapia.com

| IITB VCP604 Identity, Wayfinding and Signage for Public Hospitals [Xaxa Aman Rupesh]

Fig: Front view before.

| IITB VCP604 Identity, Wayfinding and Signage for Public Hospitals [Xaxa Aman Rupesh]

Fig: Front view after.

| IITB VCP604 Identity, Wayfinding and Signage for Public Hospitals [Xaxa Aman Rupesh]

Top of the Building Signage

Material Special Features

Fig: Size of the letter on top of the building

| IITB VCP604 Identity, Wayfinding and Signage for Public Hospitals [Xaxa Aman Rupesh]

Source: www.wikimapia.com

| IITB VCP604 Identity, Wayfinding and Signage for Public Hospitals [Xaxa Aman Rupesh]

Fig: Signage at the entrance

| IITB VCP604 Identity, Wayfinding and Signage for Public Hospitals [Xaxa Aman Rupesh]

Source: www.wikimapia.com

| IITB VCP604 Identity, Wayfinding and Signage for Public Hospitals [Xaxa Aman Rupesh]

Fig: Markings on the road.

| IITB VCP604 Identity, Wayfinding and Signage for Public Hospitals [Xaxa Aman Rupesh]

Source: www.wikimapia.com

| IITB VCP604 Identity, Wayfinding and Signage for Public Hospitals [Xaxa Aman Rupesh]

Fig: Left view after.

| IITB VCP604 Identity, Wayfinding and Signage for Public Hospitals [Xaxa Aman Rupesh]

Fig: Perspective of Left view after.

| IITB VCP604 Identity, Wayfinding and Signage for Public Hospitals [Xaxa Aman Rupesh]

Fig: Plan of the Ground Floor[ Location of Overhead Signage Board]

| IITB VCP604 Identity, Wayfinding and Signage for Public Hospitals [Xaxa Aman Rupesh]

Fig: Overhead Signage Board

| IITB VCP604 Identity, Wayfinding and Signage for Public Hospitals [Xaxa Aman Rupesh]

Fig: Plan of the Ground Floor[ Location of Overhead Signage Board]

| IITB VCP604 Identity, Wayfinding and Signage for Public Hospitals [Xaxa Aman Rupesh]

Fig: Plan of the Ground Floor[ Wall Mounted Signage Board]

| IITB VCP604 Identity, Wayfinding and Signage for Public Hospitals [Xaxa Aman Rupesh]

Fig: Plan of the Ground Floor[ Location of Overhead Signage Board]

| IITB VCP604 Identity, Wayfinding and Signage for Public Hospitals [Xaxa Aman Rupesh]

Fig: Plan of the Ground Floor[ Location of Overhead Signage Board]

| IITB VCP604 Identity, Wayfinding and Signage for Public Hospitals [Xaxa Aman Rupesh]

Fig: Plan of the Ground Floor[ Location of Overhead Signage Board]

| IITB VCP604 Identity, Wayfinding and Signage for Public Hospitals [Xaxa Aman Rupesh]

Fig: New Overhead Signage Board with Room Numbers

| IITB VCP604 Identity, Wayfinding and Signage for Public Hospitals [Xaxa Aman Rupesh]

Fig: Location of all the Door Marks with the function happening inside and the Doctors working in case of OPD.

| IITB VCP604 Identity, Wayfinding and Signage for Public Hospitals [Xaxa Aman Rupesh]

450x600 Devanagri 165 points Latin 130 points

| IITB VCP604 Identity, Wayfinding and Signage for Public Hospitals [Xaxa Aman Rupesh]

150x300

| IITB VCP604 Identity, Wayfinding and Signage for Public Hospitals [Xaxa Aman Rupesh]

150x300

| IITB VCP604 Identity, Wayfinding and Signage for Public Hospitals [Xaxa Aman Rupesh]

450x600 Devanagari 165 points Latin 130 points Height of the Sign board from ground: 2100mm

| IITB VCP604 Identity, Wayfinding and Signage for Public Hospitals [Xaxa Aman Rupesh]

450x400

| IITB VCP604 Identity, Wayfinding and Signage for Public Hospitals [Xaxa Aman Rupesh]

Fig: [ First Floor] Location of all the Door Marks with the function happening inside and the Doctors working in case of OPD/Ward.

| IITB VCP604 Identity, Wayfinding and Signage for Public Hospitals [Xaxa Aman Rupesh]

Fig: [ Second Floor] Location of all the Door Marks with the function happening inside and the Doctors working in case of OPD/Ward.

| IITB VCP604 Identity, Wayfinding and Signage for Public Hospitals [Xaxa Aman Rupesh]

Fig: [ Third Floor] Location of all the Door Marks with the function happening inside and the Doctors working in case of OPD/Ward.

| IITB VCP604 Identity, Wayfinding and Signage for Public Hospitals [Xaxa Aman Rupesh]

Fig: [ Fourth Floor] Location of all the Door Marks with the function happening inside and the Doctors working in case of OPD/Ward.

| IITB VCP604 Identity, Wayfinding and Signage for Public Hospitals [Xaxa Aman Rupesh]

Fig: [Fifth Floor] Location of all the Door Marks with the function happening inside and the Doctors working in case of OPD/Ward.

| IITB VCP604 Identity, Wayfinding and Signage for Public Hospitals [Xaxa Aman Rupesh]

Fig: [Sixth Floor] Location of all the Door Marks with the function happening inside and the Doctors working in case of OPD/Ward.

| IITB VCP604 Identity, Wayfinding and Signage for Public Hospitals [Xaxa Aman Rupesh]

• How various design disciplines come together in this project • Implication of a small mistake in the whole process

• Working in public domain • [Design Process] Conceptualization>Prototype>Test>Fabricate> Installed>Watched Over | IITB VCP604 Identity, Wayfinding and Signage for Public Hospitals [Xaxa Aman Rupesh]