VCP 604 Design Project III Stage 2 [08th June 2012 ] Project by: Xaxa Aman Rupesh Project Guide: Prof. Ravi Poovaiah
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VCP604 Identity, Wayfinding and Signage for Public Hospitals [Xaxa Aman Rupesh]
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VCP604 Identity, Wayfinding and Signage for Public Hospitals [Xaxa Aman Rupesh]
• good example of multi disciplinary project • enough time to study and come up with a holistic solution • to see a complete cycle of Design Intervention.
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VCP604 Identity, Wayfinding and Signage for Public Hospitals [Xaxa Aman Rupesh]
• an investigation of as to what is meant by the terms as individual and how it adds up to a greater whole when all of them come together • deals with the current scenario and then proposing a holistic solution to this in the public domain • an example wherein we could see how various disciplines come together to deliver a holistic design solution 01
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VCP604 Identity, Wayfinding and Signage for Public Hospitals [Xaxa Aman Rupesh]
• identify the various aspects which give birth to an ineffective Wayfinding in a Public Hospital
• this would then lead to a design solution which may overshoot the domains of Visual Communication • output pertaining to the Visual Communication part of the Project would be dealt with
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VCP604 Identity, Wayfinding and Signage for Public Hospitals [Xaxa Aman Rupesh]
Source: http://www.spd.org/2009 /03/20/varan_preview_th umb_w_580.jpg
Fig :Traditional
Source:http://onemansblog.com/wpcontent/uploads/2009/08/LasVegas-Sign.jpg/
Fig :Contemporary
Source:http://lisavis.de/bilder/grafik/cityguide/cit yguide_12.jpg
Fig :Current trends
Source: http://blog.maps.nokia.com/wpcontent/uploads/2011/10/WP_RoutePr eview-635x423.jpg
Fig :Digital Interface
Source:http://www.fastcodesign.com/multisite_fil es/codesign/imagecache/1920/article_feature/12 80-projected-arrow-future.jpg
Fig :MIT’s Guiding Light 01
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VCP604 Identity, Wayfinding and Signage for Public Hospitals [Xaxa Aman Rupesh]
• old discipline and long way to go
• new technology excite us • understanding the context and surrounding, culture and tradition 01
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VCP604 Identity, Wayfinding and Signage for Public Hospitals [Xaxa Aman Rupesh]
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VCP604 Identity, Wayfinding and Signage for Public Hospitals [Xaxa Aman Rupesh]
20% 28% Rural Population
Public Sector
Urban Population
Private Sector
72% 80%
Fig : Distribution of Population Source: Census of India, http://censusindia.gov.in/Census_Data_2001/India_at_glance/rural.aspx
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VCP604 Identity, Wayfinding and Signage for Public Hospitals [Xaxa Aman Rupesh]
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• healthcare scenario in India • refurbishment in Public Healthcare Sector • good Wayfinding a far fetched idea as, lacking basic amenities • architectural component of Wayfinding Design • accentuating Wayfinding • visual cues • literacy and Functional Literacy 01
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VCP604 Identity, Wayfinding and Signage for Public Hospitals [Xaxa Aman Rupesh]
Source:http://www.creativereview.co.uk/cr-blog/2010/december/landor-associates-newwayfinding-systems-for-great-ormond-street-hospital
Fig :Great Oromond Street Hospital for Children
Source:http://www.behance.net/gallery/St-MichaelsHospital-Toronto-Wayfinding-Project/742368
Fig :St. Michael’s Hospital
Source: Author
Fig :Powai Hospital 01
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VCP604 Identity, Wayfinding and Signage for Public Hospitals [Xaxa Aman Rupesh]
• innovative ways to tackle the problem and have funds to do that • the condition in the country is pitiable
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VCP604 Identity, Wayfinding and Signage for Public Hospitals [Xaxa Aman Rupesh]
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VCP604 Identity, Wayfinding and Signage for Public Hospitals [Xaxa Aman Rupesh]
Source: www.wikimapia.com
Source: www.wikimapia.com
Fig: JJ group of Hospitals, Byculla
Fig: KEM, Parel
Source: www.wikimapia.com
Fig: KJ Somaiya Medical College, Hospital and Research Centre, Sion 01
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VCP604 Identity, Wayfinding and Signage for Public Hospitals [Xaxa Aman Rupesh]
KJ Somaiya Hospital • Founded in 1991 by Padmabhushan Pujya Sri Karamshi Jethabhai Somaiya • Eastern Express Highway, Sion • 21 departments
Source: www.wikimapia.com
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VCP604 Identity, Wayfinding and Signage for Public Hospitals [Xaxa Aman Rupesh]
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Fig Hospital Pictures 1.Front View 2.Side View 3.Back View 01
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VCP604 Identity, Wayfinding and Signage for Public Hospitals [Xaxa Aman Rupesh]
Sixth Floor Functions 1. Ward 2. General Medicine 3. College Admin. 4. Pediatrics 5. Central Library 6. Physio Admin. 7. Physiotherapy 8. Chest 9. Skin 10. Physiology 11. Physio HOD 12. SAHAS 13. Physiotherapy Lectures
Ground Floor Functions 1. Hospital Admin. 2. College Admin. 3. Gynecology 4. Ayurveda OPD 5. Pathology 6. Blood Bank 7. Casualty 8. Pharmacy 9. OPD 10. Radiology 11. Canteen 12. Canteen Store 13. Toilets
Fifth Floor Functions 1. Ward 2. General Medicine 3. Surgical 4. Pediatrics 5. PSM 6. Forensic 7. Toilets
First Floor Functions 1. RMO Residence 2. SAHAS 3. Gynecology Ward 4. Operation Theater 5. Pharmacology 6. Microbiology 7. Pathology 8. Private Research 9. Toilets
Fourth Floor Functions 1. Nursing College 2. Nursing Residence 3. School of Nursing 4. Hospital Admin. 5. RMO Residence 6. Toilets
Second Floor Functions 1. Cardiac Centre 2. Surgical 3. Operation Theater 4. Bio Chemistry 5. Physiology 6. Anatomy 7. Toilets
Third Floor Functions 1. Cardiac Centre 2. Sunidhi Special 3. Operation Theater 4. ICU 5. Lecture Theaters 6. Anatomy 7. Bio Chemistry 8. Toilets
Fig :Floor wise distribution of functions in the Hospital Complex 01
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VCP604 Identity, Wayfinding and Signage for Public Hospitals [Xaxa Aman Rupesh]
R 80 G 185 1.Medical College
B 70 R 45
R 40
R 255
R 250
G 160
G5
G 225
B 45
B 20
B 20
G 150 2.Medical Hospital
B 235
R 160 3.School of Nursing
G 80 B 120 R 240 G 80
4.College of Physiotherapy
B 100 R 245 G 130
5.Residences Fig :Identity and color scheme
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VCP604 Identity, Wayfinding and Signage for Public Hospitals [Xaxa Aman Rupesh]
B 30 01
Decoding the Door Numbering System 1.
The first thing a person notices is the COLOR of the board which tells her/ him as to which function he is at.
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The first letter tells us the Wing of the Hospital Complex as in the case alongside it is B WING.
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Secondly it tells us the floor it is in, in this case FLOOR NUMBER 1.
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And then, finally it tells us what the door number is in this case, NUMBER 01.
Fig :Numbering System of Doors
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VCP604 Identity, Wayfinding and Signage for Public Hospitals [Xaxa Aman Rupesh]
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Fig : Pictograms for female.
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Characteristics to be present in the Typeface • Humanist • Large Counters • Condensed
• Contemporary
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VCP604 Identity, Wayfinding and Signage for Public Hospitals [Xaxa Aman Rupesh]
Choice of Latin Typefaces
Choice of Marathi Typeface
Choice of Hindi Typefaces
1. Humanist777
1. Kiran
1. DV NID
2. Din Next
2. KrutiDev 010
2. Saral Devanagari
3. Myriad
3. CDAC GISTY Yogesh
4. FF Info
4. DV ME Shree
5. Frutiger
Roman 3. Mangal Regular 4. DV Maha
6. Frutiger Neue 7. Museo Sans 8. CG Heldustry 9. Etica 10. Open Sans 11. PT Sans 01
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VCP604 Identity, Wayfinding and Signage for Public Hospitals [Xaxa Aman Rupesh]
Fig: Devanagari at 60ft
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Fig: Devanagari at 30ft
VCP604 Identity, Wayfinding and Signage for Public Hospitals [Xaxa Aman Rupesh]
Fig: Devanagari and Latin character set used for experiment.
Fig: Latin at 60ft
Fig: Latin at 30ft 01
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Fig: Working the circulation of people in the Hospital Complex
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16 अस्थिव्यंगोपचार शाथर हड्डी और जोड़ रोग विशेषज्ञ
Orthopedics
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• • amalgamation of all the small design as the final
solution to the problem at hand. • these small interventions as a whole build up to that better solution than when, they would have had been implemented as single identities in isolation.
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Source: www.wikimapia.com
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Fig: Conceptual
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Fig: Final
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Source: www.wikimapia.com
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Fig: Front view before.
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Fig: Front view after.
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Top of the Building Signage
Material Special Features
Fig: Size of the letter on top of the building
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Source: www.wikimapia.com
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Fig: Signage at the entrance
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Source: www.wikimapia.com
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Fig: Markings on the road.
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Source: www.wikimapia.com
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Fig: Left view after.
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Fig: Perspective of Left view after.
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Fig: Plan of the Ground Floor[ Location of Overhead Signage Board]
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Fig: Overhead Signage Board
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Fig: Plan of the Ground Floor[ Location of Overhead Signage Board]
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Fig: Plan of the Ground Floor[ Wall Mounted Signage Board]
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Fig: Plan of the Ground Floor[ Location of Overhead Signage Board]
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Fig: Plan of the Ground Floor[ Location of Overhead Signage Board]
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Fig: Plan of the Ground Floor[ Location of Overhead Signage Board]
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Fig: New Overhead Signage Board with Room Numbers
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Fig: Location of all the Door Marks with the function happening inside and the Doctors working in case of OPD.
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450x600 Devanagri 165 points Latin 130 points
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150x300
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150x300
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450x600 Devanagari 165 points Latin 130 points Height of the Sign board from ground: 2100mm
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450x400
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Fig: [ First Floor] Location of all the Door Marks with the function happening inside and the Doctors working in case of OPD/Ward.
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Fig: [ Second Floor] Location of all the Door Marks with the function happening inside and the Doctors working in case of OPD/Ward.
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Fig: [ Third Floor] Location of all the Door Marks with the function happening inside and the Doctors working in case of OPD/Ward.
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Fig: [ Fourth Floor] Location of all the Door Marks with the function happening inside and the Doctors working in case of OPD/Ward.
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Fig: [Fifth Floor] Location of all the Door Marks with the function happening inside and the Doctors working in case of OPD/Ward.
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Fig: [Sixth Floor] Location of all the Door Marks with the function happening inside and the Doctors working in case of OPD/Ward.
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• How various design disciplines come together in this project • Implication of a small mistake in the whole process
• Working in public domain • [Design Process] Conceptualization>Prototype>Test>Fabricate> Installed>Watched Over | IITB
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