2016 Xceleration Media Sales Kit

DISTRIBUTION SUMMARY 2016 RATE CARD PRINT MAGAZINES Quarterly Titles: Drag Racing Scene, Power & Performance News & Street Rod Life.

Biannual Titles: Gearheads4Life & OneDirt.

PRINT MAGAZINES The Xceleration Media print publications eliminate “ghost” circulation and newsstand waste. With our business model, each partner company has the option to participate in the distribution model. The publications are fully circulated by Xceleration Media through a variety of built-in direct to the enthusiast channels however partner companies can also receive and distribute copies of each magazine based on their marketing package. By using existing channels of distribution such as events, races, conferences, product inserts, dealer/retail outlets, participating companies can assure their unfiltered message is placed directly into the hands of their target market.

Drag Racing Scene

Starter

Package #1

Package #2

Package #3

1/6 Page 4c

1/2 Page 4c

1/2 Page 4c

Full Page 4c

Editorial

2 Pages

4 Pages

Product Spotlight

1

2

Up To 1,000

Up To 2,500

Up To 5,000

$1000/Per Issue

$1500/Per Issue

$2500/Per Issue

Package #1

Package #2

Package #3

1

2

Ads

UP TO 100,000 CIRCULATION PER ISSUE

Available Magazine Copies

Pricing (Per Title/Per Issue)

$350/Per Issue

DIGITAL (WEBSITES & NEWSLETTERS)

Frequency

Circulation

Quarterly

200,000+

Display Ads (Desktop & Mobile) Horiz. Half Page 650 x 300

Starter

Power & Performance News

Quarterly

200,000+

Street Rod Life

Quarterly

200,000+

Vert. Half Page 300 x 600

Gearheads4Life

Biannual

100,000+

Med. Rectangle 300 x 250

OneDirt

Biannual

100,000+

Leaderboard 728 x 90 3:1 Rectangle 300 x 100 Sponsor Logo Crawl Monthly Ad Perf. Report Product Release Coverage

WEBSITES

Original News Items

Each Xceleration Media website features daily/hourly content updates by our dedicated digital editors. With a fast-growing reach that surpasses 1.5 million hardcore enthusiasts, these mobile-friendly websites provide an excellent outlet for delivering your editorial and brand display ads. Our digital content distribution team utilizes a variety of traffic generators (Social Media, SEO/SEM, Newsletters) to ensure that our websites are among the most highly trafficked in each of their market segments.

1

Homepage Product Spotlight Newsletter Ad Unit

Pricing (Per Website)

$250/Per Month

Starter

$750/Per Month

$1000/Per Month

Package #1

Package #2

YOUR CONNECTION TO AUTOMOTIVE ENTHUSIASTS

Package #3

Print Feature Sponsorship

SOCIAL Platforms: Facebook, Twitter, YouTube, Instagram, Pinterest, Google+, Issuu, Tumblr Combined Audience: 1,000,000 & Growing Daily Posting Frequency: Multiple Postings Each Day

1

Newsletter Product Spotlight

(Equal Rotation)

Newsletter Sponsorship

(Equal Rotation)

Video Feature Sponsorship Trade Show Product Videos

1

In-Studio Product Videos

eNEWSLETTERS Audience/List: 200,000 Per Title & Growing Daily Distribution Frequency: Each Title Biweekly

Content: Original & Shared Partner Content Platforms: YouTube & Dedicated Website Section Distribution Frequency: Daily

(Equal Rotation)

VIP BONUS FOR 12 MONTH PROGRAMS (ANY COMBINATION OF PRINT & DIGITAL)

Current Traffic Specs Available Upon Request

VIDEO

$500/Per Month

(Equal Rotation)

2016 MARKETING PROGRAMS

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VOLUME DISCOUNTS Programs that include 3 or more Xceleration Media titles are eligible for an additional 5% discount.

Print + Digital programs (6 months or longer) in the same title earn an additional 10% discount.

5,000 SQ FT

VIDEO STUDIO

For further info, contact our sales team at 901.260.5910 or email us at sales@xcelerationmedia.com.

www.xcelerationmedia.com

XCELERATION MEDIA TITLES ENGAGE. EDUCATE. ENTERTAIN. ENHANCE. Xceleration Media puts your marketing message directly in front of high-value customers without the limitations associated with conventional media channels. As a progressive relationship marketing company solely focused on the automotive aftermarket space, we understand the marketing needs of automotive companies small and large. This is why Xceleration Media strives to make marketing easy by offering turnkey packages that deliver your message via today’s most popular communication channels.

EMAIL

Xceleration Media distributes highly-targeted email campaigns that reach over 200,000 auto enthusiasts on a weekly schedule.

5 REASONS WE’RE DIFFERENT

SUMMARY

Market: Automotive Lifestyle Segments: All Established: 2014 Website Updates: Daily Print Publication: Biannual Social Updates: Daily eNewsletter: Biweekly Video Distribution: Weekly

Market: Dirt Circle Track Racing Segments: Pros To Grassroots Established: 2008 Website Updates: Daily Print Publication: Biannual Social Updates: Daily eNewsletter Distribution: Biweekly Video Distribution: Weekly

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Engaged Audience - Xceleration Media has verifiable audiences that rival any traditional automotive publisher.

However what sets us apart is the fact that our audiences have been exclusively built on the most qualified enthusiasts and racers – no distribution waste or low value fringe customers.

Think Partnership - We bring together the most marketing savvy and forward-thinking brands in the industry to create an alliance of like-minded marketing partners. By sharing ideas and resources, all members of the group reap the benefits at the lowest cost possible.

Scan to see the XM difference.

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OneDirt is the world’s foremost dirt track publication packed full of news, tech and interviews. Targeted toward racers rather than fans, OneDirt delivers timely content that covers all levels and classes. From off-season bench racing to in-depth engine builds, OneDirt’s team of writers covers the dirt track scene like nobody else.

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Targeted Distribution – Our top-quality content is directly distributed to the most qualified and engaged automotive enthusiasts around the world. Using a variety of unique grassroots channels, we distribute via targeted handouts, membership clubs, direct mailings and package inserts.

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Guaranteed Editorial - Our acclaimed editorial staff will work hand-in-hand with your team to create well-developed, original articles that showcase your products, personnel and company. You are a vested partner in every step and there’s nothing more effective at generating sales.

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Multi-Channel Made Easy - We offer easy-to-administer and effective programs that utilize all of today’s popular content delivery platforms. Working across so many platforms can be overwhelming in today’s fast-paced world, but our team understands the challenges and makes it easy for our partners.

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SUMMARY

If it’s automotive and it’s considered cool… Gearheads4Life covers it digitally and in print. Fueled by high frequency news, feature stories, commentary and original video content updates, this unique automotive lifestyle publication covers the intersection of the automotive hobby, music and spirits – the staples of Americana culture.

Drag Racing Scene covers the cars, drivers and technology that define the sport of drag racing from the pro ranks all the way to the local drag strips. With a veteran editorial staff of hardcore racers, this publication features a heavy dose of technical articles, industry news and “behind the scenes” content.

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Our network of channels publishes original content created by Xceleration Media and curates existing automotive content on a daily basis.

Street Rod Life celebrates the amazing cars, performance ingenuity and hot rodding lifestyle from coast to coast. Covering traditional pre-1964 street rods, as well as classic trucks and custom cars up to 1972, our digital and print content provides a balanced mix of event coverage, lifestyle features and technical content.

2013

ONLINE VIDEO

If hardcore technical content, DIY upgrades and performance car features are your interest, Power & Performance News is the title designed for you. Our acclaimed editorial staff covers all aspects of engine and driveline upgrades on classic muscle cars up to the newest late model vehicles with a focus on presenting information that applies to the “average car guy”.

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Xceleration Media is currently developing several automotive television shows that will be distributed to millions of households.

With social accounts on Facebook, Twitter, Instagram, Pinterest, Google+ and Tumblr, our content is distributed daily to active enthusiasts.

Market: Drag Racing Segments: Pro To Bracket Established: 2014 Website Updates: Daily Print Publication: Quarterly Social Updates: Daily eNewsletter Distribution: Biweekly Video Distribution: Weekly

2013

TV SHOWS

Highly-trafficked and respected online sources for news, products, hardcore tech, event coverage and automotive lifestyle content.

SOCIAL MEDIA

SUMMARY

Market: Street Rod, Hot Rod & Customs Segments: Pre-1972 Established: 2014 Website Updates: Daily Print Publication: Quarterly Social Updates: Daily eNewsletter Distribution: Biweekly Video Distribution: Weekly

# PP

Five high-quality print titles put your marketing message in the hands of active performance automotive and motorsports participants.

WEBSITES

SUMMARY

Market: Powertrain Performance Segments: Muscle Cars To Late Model Established: 2008 Website Updates: Daily Print Publication: Quarterly Social Updates: Daily eNewsletter Distribution: Biweekly Video Distribution: Weekly

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EDITORIAL TEAM JEFF SMITH

CAM BENTY

Smith, a 35-year veteran of automotive journalism, comes to XM after serving as the senior technical editor at Car Craft. An Iowa native, Smith served a variety of roles at Car Craft before moving to the senior editor role at Hot Rod and Chevy High Performance, and ultimately returning to Car Craft.

Cam Benty’s name is instantly recognizable to those that have been around the automotive aftermarket over the last 25 years. He has built a stellar reputation as a well-rounded automotive journalist while holding positions with Popular Hot Rodding, Car Craft, National Dragster and Motor Trend.

SHAWN BRERETON

JOHN DIBARTOLOMEO

The native of Syracuse, New York and lifelong muscle car enthusiast appreciates all-things automotive. Shawn’s unique style of event coverage and car features have been published in a variety of print and digital publications.

John DiBartolomeo is a name that is synonymous with award-winning coverage of the news, products and cars of drag racing. The former editor of Drag Racing Action, DiBartolomeo has a storied past in motorsports, which includes multiple NHRA national and divisional wins as well as industry honors.

TODD RYDEN

RICHARD HOLDENER

Todd Ryden got his start as a writer while working at a Chevrolet dealership and attending Oakland University in Rochester, Michigan. Upon graduation, he moved to El Paso, Texas, where he spent 18 years working with MSD Performance and producing stories for a number of automotive publications.

If you are looking to find Richard Holdener, look no further than the nearest dyno.

Holdener has a career that spans over 25 years as a staff technical editor and in a freelance capacity for just about every major automotive enthusiast magazine including Hot Rod, Car Craft and Super Chevy.

JEFF HUNEYCUTT The former editor of Circle Track Magazine and NASCAR Illustrated, Jeff has specialized in racing and engine tech for over 15 years. Huneycutt’s accomplishments include authoring two “How To” books on racing, one of which received the International Society for Vehicle Preservation Gold Medal.

BEN SHELTON Born and raised in Memphis, Tennessee, Ben Shelton watched his heroes burn up the dirt tracks every weekend, and dreamed of one day working in racing. Fast forward to today, and Shelton has worked for over 15 years in almost every facet of motorsports PR and marketing.

EDITORIAL CONTRIBUTORS Brandon Flannery – Features & Installs Rick Sosebee – Adventure Content

Dan Hodgdon – Motorsports & Lifestyle Tommy Lee Byrd – Event Coverage