2015 MEDIA KIT 2015 MARKETING PACKAGES
UP TO 100,000 PRINT
CIRCULATION PER ISSUE
DISTRIBUTION SUMMARY
Starter
Package #1
Package #2
Package #3
Magazine Ads
1/6 4c (Per Print Issue)
1/2 4c (Per Print Issue)
(2) 1/2 4c Ads (Per Print Issue)
Full & 1/2 4c (Per Print Issue)
Magazine Copies
Up To 500
Up To 1,000
Up To 5,000
Up To 10,000
2 Pages (Per Print Issue)
3 Pages (Per Print Issue)
4 Pages (Per Print Issue)
1 Page (Per Print Issue)
2 Pages (Per Print Issue)
Editorial Pages New Product Spotlights
Frequency
Annual Circulation
OneDirt
Biannual
100,000+ (50,000 per issue)
Drag Racing Scene
Quarterly
400,000+ (100,000 per issue)
Power & Performance News
Biannual
100,000+ (50,000 per issue)
Street Rod Life
Quarterly
200,000+ (50,000 per issue)
Gearheads4Life
Biannual
100,000+ (50,000 per issue)
300 x 250 650 x 300
TARGETED DISTRIBUTION
Page Views/Month 517,400
OneDirt.com
188,782
DragRacingScene.com
New
New
PPNDigital.com
65,243
121,591
StreetRodScene.com
New
New
Gearheads4Life.com
New
New
eNEWSLETTERS
eNEWSLETTER
Visits/Month
728 x 90 300 x 100 Monthly Ad Perf. Report
Connecting With The Automotive Aftermarket
APR PR Service
SOCIAL
WEBSITES
300 x 600
Online News Items
VIDEO
A major benefit of working with Xceleration Media print publications is that you’ll no longer be paying for inflated distribution numbers or newsstand waste. With our distribution model, participating companies collectively control their own distribution destiny. Each company will receive a pre-determined number of magazines, shipped directly to their facility. This is where the big advantage comes in, because every company has its own hidden distribution potential. By using existing channels of distribution such as events, conferences, product box inserts, trade shows, placement in select retail outlets, and many other possibilities, participating companies will have an amazing new way to assure their “unfiltered” message is placed directly into the hands of their target market. If you don’t see the right program to fit your needs, just ask – we will work with you to develop a custom package.
MULTI-CHANNEL MARKETING PROGRAMS
Banner Ads
WEBSITE
PRINT MAGAZINE
Presenting Sponsorship
(Equal Rotation)
Embedded Ad Unit
(Equal Rotation)
(Equal Rotation)
1
2
3
$1000 Per Month
$2250 Per Month
$3500 Per Month
Facebook Promo Twitter Promo YouTube Promo
Trade Show Videos *(12x Advertisers)
Audience/List: 150,000 & Growing Daily Distribution Frequency: Each Title Biweekly Price (Per Title)
$500 Per Month
SOCIAL Platforms: Facebook, Twitter, YouTube, Instagram, Pinterest, Google+, Issuu, Tumblr Combined Audience: 500,000 & Growing Daily Posting Frequency: Multiple Postings Each Day
VIDEO Content: Original & Shared Partner Content Platforms: YouTube & Dedicated Website Section Distribution Frequency: Daily
MULTI-TITLE DISCOUNTS
WEB
# Of Titles
3
5
Discount
3%
5%
For further info, contact our sales rep at 901.260.5910 or email us at sales@xcelerationmedia.com.
SOCIAL
www.xcelerationmedia.com
VIDEO
XCELERATION MEDIA TITLES ENGAGE. EDUCATE. ENTERTAIN. ENHANCE.
SUMMARY
SUMMARY
Xceleration Media puts your marketing message directly in front of high-value customers without the limitations associated with conventional media channels. As a progressive relationship marketing company solely focused on the automotive aftermarket space, we understand the marketing needs of automotive companies small and large.
Market: Dirt Circle Track Racing Segments: Pros To Grassroots
Market: Powertrain Performance Segments: Classics To Late Model Established: 2008 Website Updates: Daily Print Publication: Biannual Social Updates: Daily eNewsletter Distribution: Biweekly Video Distribution: Weekly
Web, print, email, social, video – Xceleration Media provides one easy-to-coordinate program that includes it all and delivers your message directly to the most qualified customers. Don’t miss this unique opportunity to partner with and leverage the power of the most respected brands in the industry for a powerful joint marketing program.
5 REASONS WE’RE DIFFERENT Multi-Channel Marketing Made Easy - One easy-to-administer program that includes all of today’s critical digital and print distribution channels. No hassles, no stress – the Xceleration Media team understands the automotive space and how to eliminate the headaches of juggling a multi-channel program. Our team becomes an extension of your marketing staff and we’ll gladly handle all the coordination and administration details.
Guaranteed Editorial Support - Our technical-savvy editorial staff will create original editorial content to your specifications or we’ll use your existing house content. You are a vested partner in every step of the process – no more surprise endings, message distortion or delays in getting the content to potential customers regardless of what channel they prefer. Plus, because it is coming from a third party, potential customers won’t dismiss your efforts to educate them on your technology as “just advertising.”
OneDirt is the world’s foremost dirt track publication packed full of news, tech and interviews. Targeted toward racers rather than fans, OneDirt delivers timely content that covers all levels and classes. From off-season bench racing to indepth engine builds, OneDirt’s team of writers covers the dirt track scene like nobody else.
Website Updates: Daily Print Publication: Biannual Social Updates: Daily eNewsletter Distribution: Biweekly Video Distribution: Weekly
If powertrain performance projects and hardcore technical content are your interest, Power & Performance News is the publication for you. Our acclaimed editorial staff covers all aspects of engine and driveline upgrades with a mission of presenting information that is both interesting and achievable for the “average car guy.”
JEFF HUNEYCUTT
JEFF SMITH
Editorial Director
FEATURED CONTENT
jhuneycutt@xcelerationmedia.com
• Engine & Chassis Tech • “How-To” & Installation • New Product Spotlights • Select Race Event Coverage • Editorial Opinion Columns
Leading the OneDirt editorial team is accomplished technical writer Jeff Huneycutt. The former editor of Circle Track Magazine and NASCAR Illustrated, Jeff has specialized in racing and engine tech for over 15 years. Huneycutt’s accomplishments include authoring two “How-To” books on racing, one of which received the International Society for Vehicle Preservation Gold Medal. In addition to Circle Track, Huneycutt has also had tech articles published in over two dozen automotive enthusiast magazines.
FEATURED CONTENT • Engine & Driveline Tech • “How-To” & Installations • Technology Explained • New Product Reviews • Performance Testing
Senior Technical Editor jsmith@xcelerationmedia.com Smith, a 35-year veteran of automotive journalism, comes to XM after serving as the senior technical editor at Car Craft magazine. An Iowa native, Smith served a variety of roles at Car Craft before moving to the senior editor role at Hot Rod and Chevy High Performance, and ultimately returning to Car Craft. An accomplished engine builder and technical expert, he will focus on the tech-heavy content that is the foundation of Power & Performance News.
APR is the most efficient way to reach the automotive media with your company and product news. For most companies, maintaining a media distribution list during this volatile time is resource intensive and generally ineffective. APR maintains the largest market-specific media distribution database in the world and it offers media members a single destination to gather information from the top brands.
NEW TITLE LAUNCHES
Quality Content That Is Free – All content published via the Xceleration Media properties is top-quality and published by one of the most highly acclaimed automotive editorial staffs in the world. Even better, we distribute all the content completely free to automotive enthusiasts around the globe. We don’t believe in selling subscriptions when it’s counterproductive to our goal of getting the content into the hands of as many qualified consumers as possible. The content is a conduit for building strong relationships and marketing partner awareness among active automotive hobbyist and motorsports participants.
Targeted And Qualified Audience - Xceleration Media has verifiable digital and print audiences that rival any traditional automotive publishing entity. However, what sets us apart is the fact that our audience has been exclusively built on qualified enthusiasts and racers – no newsstand waste, no low-value fringe customers and no inflated digital reach. Additionally, our print distribution model allows each participating brand to utilize its own unique built-in distribution channels, such as internal mailings, assuring that you stay in front of loyal current customers.
Think Partnership... Not Just Ads - Xceleration Media is a very small, very select group of the most forward-thinking companies in the performance industry working together to grow the industry and build relationships with qualified enthusiasts. We’re bringing together the most marketing savvy and trusted brands in the industry to create an alliance of like-minded marketing partners. By sharing ideas and resources, all members of the group will reap the benefits at the lowest cost possible. Due to the limited nature of our program, Xceleration Media will remain nimble and able to adapt quickly to new trends and shifts in consumer habits.
Established: 2008
AUTO PRESS RELEASES
Drag Racing Scene covers the cars, drivers and technology that define the sport of drag racing from the pro ranks all the way to the local drag strips. With a veteran editorial staff of hardcore racers, this publication features a heavy dose of tech articles, industry news and behind-the-scenes content.
SUMMARY
SUMMARY
SUMMARY
Market: Drag Racing Segments: Pro To Bracket Established: 2014 Website Updates: Daily Print Publication: Quarterly Social Updates: Daily eNewsletter Distribution: Biweekly Video Distribution: Weekly
Market: Custom Automotive Segments: All Established: 2014 Website Updates: Daily Print Publication: Biannual Social Updates: Daily eNewsletter: Biweekly Video Distribution: Weekly
Market: Street Rod, Hot Rod & Customs Segments: Pre-1972 Established: 2014 Website Updates: Daily Print Publication: Quarterly Social Updates: Daily eNewsletter Distribution: Biweekly Video Distribution: Weekly
FEATURED CONTENT • • • • •
Engine & Chassis Tech “How-To” & Installation New Product Spotlights Select Race Event Coverage Editorial Opinion & Interviews
If it’s automotive and it’s considered cool, Gearheads4Life covers it digitally and in print. Fueled by high-frequency news, commentary and original video content updates, this unique automotive lifestyle publication covers the hobby, its history and the iconic personalities that make it such an ingrained part of American culture.
FEATURED CONTENT • • • • •
Commentary & Opinions Event Coverage Interviews & Tours Car Profiles Street & Track Driving
Street Rod Life celebrates the amazing cars, performance ingenuity and hot rodding lifestyle from coast to coast. Covering traditional pre-1964 street rods, as well as classic trucks and custom cars up to 1972, our digital and print content provide a balanced mix of event coverage, lifestyle features and technical content.
FEATURED CONTENT • • • • •
Car Builds & Profiles Event Coverage Interviews & Tours “How-To” Tech Product Reviews
JOHN DIBARTOLOMEO
SHAWN BRERETON
TODD RYDEN
johnd@xcelerationmedia.com John DiBartolomeo is a name that is synonymous with award-winning coverage of the news, products, people and cars of drag racing. Recently the editor of Drag Racing Action, DiBartolomeo has a storied past in motorsports, which includes multiple NHRA national and divisional wins as well as other industry honors. The East Coast Drag Racing Hall of Fame member maintains several racing businesses in addition to competing in the sportsman ranks in a variety of classes.
sbrereton@xcelerationmedia.com Few are more passionate about the hot rodding scene than Shawn Brereton. The native of Syracuse, New York, is a lifelong car enthusiast that appreciates all things automotive. Shawn’s event coverage and car features have been published in a variety of print and digital publications. In addition to his inhouse role at Xceleration Media, Shawn is the coordinator of the Memphis, Tennessee, Gear Grinders and the proud owner of a ’55 Chevy and ’63 Oldsmobile.
tryden@xcelerationmedia.com Todd Ryden is first and foremost a “hands-on” car guy. He got his start as a writer while working at a Chevrolet dealership and attending Oakland University in Rochester, Michigan. Upon graduation, he moved to El Paso, Texas, where he spent 18 years working with MSD Performance while continuing to produce stories and coverage for a number of automotive publications. He has served on SEMA councils including the MPMC and the Hot Rod Industry Alliance.
Editorial Director
Editorial Director
Editorial Director