Where we were

TWA was a major American airline from 1930 – 2001, bringing glitz, glamour and adventure to flying. The company was involved with story telling and emotionally connecting consumers long before the Internet or social media. The financier and aviation pioneer Howard Hughes was the principal stockholder and guiding genius of TWA from 1939 until 1960–61.

Few brands have tapped into the corporate identity and mid-century modern design movement quite as stylishly as TWA during the “Jet Age” of air travel in the ‘50s and ‘60s.

TWA’s twin globe logo was designed by Raymond Loewy in 1959, adding abstracted gold globes to the corporate symbol that had been in use for some time. The airline’s initials in a windswept red typeface.