The 7 Independents
Copyright © 2016 by Xiaoling Cai All rights reserved under Tatte Bakery and Cafe Caffè Nero George Howell Coffee Thinking Cup Pavement Barrington Roasting Company Ogawa Coffee Published by Blurb ISBN .................
The 7 Independents Layout designed by Xiaoling Cai
Northeastern University Fall 2016 Mark Laughlin
4
Contents 10-19
Tatte
20-27
Caffe Nero
28-37
George Howell Coffee
38-45
Pavement
46-53
The Thinking Cup
54-63
The Barrington Roasting Company
64-71
Ogawa Coffee
5
Tatte BAKERY & CAFÉ
8
COFFEE COFFEE COFFEE Tatte
But First,
Tzurit Or started Tatte in 2007, baking 20 hours a day in her home kitchen and selling her delicious creations to Boston farmers’ markets. After only one summer, Tatte expanded to its first brick-and-mortar bakery in Brookline, MA. Tatte’s cookies, cakes, tarts, and pastries owe their unique look and exceptional flavor to carefully sourced raw ingredients, Tzurit’s culinary artistry, and a passionate team of people who love testing, tasting, and talking about baked goods. Tzurit and her staff have a singular vision to enrich people’s lives with their exceptional baking, crafting bold combinations of flavors and textures that are at once vibrant and comforting, daring and familiar. Extreme attention to detail is evident in each Tatte offering. If it’s not one-of-a-kind and delicious, it’s not Tatte.
COFFEE COFFEE
9
The Must-Haves B. L. A. T.
Applewood smoked bacon, romaine, avocado, sriracha mayonnaise, tomato onion relish served on housemade Pain De Mie
Breakfast Sandwich
Luxurious free range eggs your style, melted VT cheddar, bacon on sourdough bread
Croque Monsieur
Housemade croissant, ham, gruyere, Mornay sauce, also an additional Madame style
Crunchy Halloumi
Toasted carrots, radish, apples, white raisins, parsley & mint, sesame, topped with sliced toasted almonds & Halloumi cheese in a red wine vinegar dressing
Pastry Basket
Assortment of our morning pastries served with creamy butter, housemade jam, coffee/fresh squeezed juice
Shakshuka
â–˛
North African dish with bell peppers, tomatoes, topped with poached eggs and feta cheese served in a pan with toasted housemade challah bread
Slide of Pear Tatin with a cup of coffee.
11
▲ ▲ ▲
Iced Latte and Tatte-designed canvas bag Croque Monsieur in madame style Cherry Clafouti.
On the counter, giant biscotti are arranged like a spray of flowers in oversize glass jars. The bakery’s signature nut boxes (rectangular-shaped pastries filled with pecans, pistachios, almonds, cashews, and walnuts) are artfully piled high on a display tray. Stainless steel cake stands hold tall muffins, chocolate-hazelnut twists, all manner of brioche and croissants, and appealing buns called “chocolate roses.”
13
▲ ▲ ▲
Crunchy Halloumi (salad) Muesli on a bowl Shakshuka
“It’s a very personal menu,” - says Or, the founder of Tatte Tatte is equally known for its savory toasted almonds, sesame, and mint. dishes such as shakshuka, the popular whose family made everything from North African dish of eggs poached scratch. “Salads were something in tomato sauce and served in many that was very missing in America. Israeli restaurants; sandwiches, including In Israel, salad is a meal.” avocado tartine, an open-faced sourdough slice with a poached egg, arugula, and radishes; and salads, like one made with the Greek cheese, halloumi, served with sliced green apple, golden raisins,
15
Locations 70 Charles Street, Boston, MA 02114 1003 Beacon Street, Brookline, MA 02446 205 Broadway, Cambridge, MA 02139 101 Main Street, Cambridge, MA 02142 1288 Massachusetts Ave, Cambridge, MA 02148 318 Third Street, Cambridge, MA 02142
Website http://tattebakery.com
▲
16
▲
Breakfast sandwich with a cup of coffee.
18
Caffè Nero When Gerry Ford founded Caffè Nero in 1997, he wanted it to be authentically Italian, providing premium espresso, fresh high quality food and to serve as the neighborhood gathering spot. Making great coffee takes some doing. So, Caffè Nero's built their own Roastery and created a unique award-winning coffee blend, and, importantly, they also set up espresso training school – the place where all our baristas learn how to make coffee well. This has led to the Caffè Nero family owned and operated business opening more than 650 coffee houses across Europe.
19
20
▲
Caffè Nero's own Roastry and a unique award-winning coffee blend
No more, no less. From origin to cup, every stage of coffee crafting is as vital as the one before it. Only the freshest coffee produces the flavor we work so hard to capture, so we only grind exactly what we need for each cup – one cup at a time. The rate of pour – the speed at which the coffee flows into the cup – has to be consistent and smooth.
21
▲ ▲
Caffè Nero Downtown Crossing branch Caffè Nero South End branch
Your Home Away From Home From Downtown Crossing to Jamaica Plain you’ll find floor to ceiling libraries, inviting fireplaces and cozy corners from which to watch the world go by. “I mix classic, beautiful pieces found off the beaten track across Europe with the given neighborhood’s look and feel in order that each coffee house has its own individual character.” ¯ Richard Hamilton, Caffè Nero Designer
Our coffee houses are an unusual combination of European furniture pieces merged with local neighborhood charm.
23
LOCATIONS
24
DOWNTOWN CROSSING
560 Washington Street, Boston, MA 02111
FORT POINT
368 Congress Street, Boston, MA 02210
LONGWOOD CENTER
360 Longwood Avenue, Boston, MA 02215
SOUTH END
564 Tremont Street, Boston, MA 02118
WEBSITE
http://www.caffenero.com
â–²
Cups of Mocha and Original Brew
26
George Howell George Howell Coffee was founded in 2004 by veteran coffee pioneer George Howell. George’s life in coffee began in 1974 with his first café, The Coffee Connection in Cambridge’s Harvard Square. Top-quality coffees are only harvested once a year, thus storage of raw green coffee is essential to maintaining the freshest tasting coffee all year long. To maximize freshness, green coffee is stored GrainPro bags to reduce or frozen to halt the raw beans’ natural aging process at their peak of maturity, preserving their natural sweetness.
27
▲ ▲ ▲ ▲
Cups of brewing Chemex brewer Chemex brewer and drip coffee Dudley Howell (the french bull)
George Howell Coffee We understand that behind every cup of coffee there is a farm with growers who share the same drive and dedication for their craft as we do. We are proud to work directly with these farms that share our interest in social responsibility and environmental sustainability. In an ongoing effort to genuinely recognize and demonstrate our respect for the care and costs incurred to produce outstanding quality, George Howell Coffee pays these farms top prices for green coffees, far exceeding Fair Trade pricing.
All our coffee is craft-roasted daily in small batches to guarantee freshness and enable us to maintain strict quality control throughout the entire roasting process. Once our quality control group has approved a batch, it is packaged immediately in airtight, one-way valve bags to preserve freshness. Our aim is to provide our customers with an excellent cup of coffee from seed to cup.
29
â–²
Fully stocked retail wall of George Howell coffee beans pack
Mission Statement
Quality coffee farmers are our partners.
We form relationships with farmers we trust and deeply respect for their consistent dedication to excellence. We benefit from their hard work, attention to detail, and virtuosity – and pay accordingly, independent of the commodity market. As roasters and brewers, we are interpreters of the symphony composed by farmers interacting with nature. We strive to deliver, without overpowering, all the translucent layers of flavor inherent in great coffees.
Our customers come first. We want our customers to take part in the adventure as we explore the rainbow of coffee flavors. We treat our coffees with precision and care, from export to storage to roasting to cup. We are ambassadors for the farmers of fine quality coffees – dedicated to knowledge and its dissemination, accurate execution, caring communication, detailed service and the highest levels of excellence.
31
George Howell
â–˛ â–˛
After selling The Coffee Connection to Starbucks, George was free to resume his coffee education in new ways. He continued to travel to coffee-producing countries (Colombia, India, Sumatra, Brazil, Nicaragua, Guatemala, Mexico, Peru), offering his services as a coffee quality consultant. Beginning in 1997, he worked for the United Nations and the International Coffee Organization (ICO), creating models of economic sustainability for coffee farmers. This project led to his conceiving and co-founding the Cup of Excellence in 1999, a program designed to help break the commodity/price cycle in the specialtycoffee industry.
George Howell and Dudley Howell George Howell
33
Locations
34
Newtonville
311 Walnut Street Newtonville MA, 02460
Boston Public Market
100 Hanover Street at Haymarket Station Boston, MA
The Godfrey Hotel
505 Washington Street | Boston, MA
Website
http://www.georgehowellcoffee.com
â–²
George Howell Coffee Godfrey
location
36
The story of Pavement Coffeehouse is the transformation of a single bagel bakery and three scrappy but well-loved coffeehouses into a collection of six coffee-forward, quality-driven cafes in Boston.
Pavement Coffeehouse In 2010 Larry built Pavement Coffeehouse, Boston's premier coffee-forward, quality driven cafe, at 1096 Boylston Street. The company then spent five years consolidating this cafe, Bagel Rising, and Espresso Royale into one brand--Pavement Coffeehouse. Today, Pavement is a collection of six unique coffeehouses featuring Boston’s best homemade bagels, awardwinning coffee service, warm atmosphere, and welcoming staff.
37
â–˛
Pavement's self-baked bagels from its Allston kitchen
Bagel Growing up outside of Chicago should have led Larry Margulies down the path of deep-dish pizza or Chicago-style hot dogs, but when he sunk his gums into a frozen bagel as a teething infant, his destiny was sealed. After graduating from Boston University in 1997, Margulies was hired by a small bagel shop as store manager. In 1999, when Bagel Rising went up for sale, Larry, at the age of twenty-three, knew what he had to do. After many nights crunching the numbers, and one small business loan later, he was finally the owner of his beloved Allston bagel bakery. Years later,
and looking to expand, he introduced himself to the owners of Espresso Royale Caffe, a franchise-turnedindependent cafe with three Boston locations. In 2004, Bagel Rising began wholesaling bagels to Espresso Royale.
39
â–²
Pavement Coffeehouse in Fenway Community
Community Pavement is a lively, growing community where residents and visitors can now find fresh bagels and specialty coffee! We're excited to bepart of the culture of this neighborhood and we look forward to building new relationships. We have proudly been a part of Boston’s growing coffee community —whether you're a long time regular or stopping in for the first time, we invite you to have a cup with us.
41
Locations
1243 Commonwealth Avenue, Allston, MA, 02134 1096 Boylston Street, Boston, MA, 02215 736 Commonwealth Avenue, Boston, MA, 02215 1334 Boylston Street, Boston, 02115 44 Gainsborough Street, Boston, MA, 02115 286 Newbury Street, Boston, MA, 02115
Website
http://pavementcoffeehouse.com/
42
44
Thinking Cup The Thinking Cup is pleased to be the first coffee shop in Downtown Boston to serve "Stumptown Coffee" and "Third Wave Coffee" products exclusively. Stumptown, originating in Portland Oregon had been named "Best Coffee in the World" by NPR, The New York Times, Food & Wine Magazine, and USA Today. To ensure exceptional quality and freshness we obtain our beans directly from Stumptown's roasting facility in Brooklyn, New York. Opened its doors in December 2010, Thinking Cup is ideally located just steps from the Boston Common. We are committed to providing the premier coffee experience in Boston by serving only the finest coffees, teas, and freshly baked pastries.
45
▲ ▲ ▲
Mocha with macaroons Cup of Mocha and The Boston Globe Caffe Latte and Caramel Macchiato
Thinking Cup Philosophy 1
Using only the finest coffee beans from various regions around the globe
2
Offering outstanding service from knowledgeable baristas willing to educate our guests about coffee
3
Giving back to the local community through involvement in various charity organizations
4
Providing a cozy, enjoyable ambience for all to enjoy
5
Creating excitement for high-end specialty coffee in the Greater Boston area
47
â–²
Thinking Cup Newbury Street
Environment This hipster coffee joint attracts collect students and young professionals alike. The nifty name and coffee that always hits the spot is the reason for The Thinking Cup’s popularity. Try an espresso while you study for your midterms to feel like the worlds most sophisticated and in hip student of all time.
49
Locations
50
Boston Common 165 Tremont Street, Boston, MA, 02111
North End 236 Hanover Street, Boston, MA, 02113
Back Bay 85 Newbury Street, Boston, MA, 02116
Website
http://www.thinkingcup.com/
â–²
Thinking Cup Hanover
Street
52
Barrington Our passion is to discover the finest and most exciting coffees from around the world each season, roast them to perfection and deliver them fresh to our customers. We believe a truly great coffee should be roasted to highlight its inherent quality without imparting overwhelming roast. This is why you will notice such a difference in Barrington Coffee.
53
▲ ▲ ▲ ▲
Barrington's own blend Cups of Barrington brands Hand brewing coffee Cold brews
Devotion, total commitment, fanaticism: these are good words to describe the power-coffee duo. We identify and source extraordinary quality coffees from the finest coffee farms in the world. These coffees exist first and foremost by virtue of the great care and effort that has been devoted to their production; the farmers we work with who pursue excellence in coffee. Each growing season we select our coffees from these farms and each day of the week we carefully roast them for you.
Extraordinary quality coffee. Direct from the world’s finest farms. Grown with environmentally sustainable methods. Purchased far above the pricing floor established for equitable trade. This is Barrington Coffee.
55
â–˛
Four of the foam designs of coffee latte
Quailty. Direct. We select coffees based upon their extraordinary quality in the cup. Our coffees regularly score 90 points or above when vetted by professional coffee quality analysts. We source our coffees from multi-generation family farms, cutting edge farming collaborations, and coffee growing cooperatives. In some instances, the relationships we have cultivated date back to our earliest days sourcing coffees in the early 1990’s.
57
â–˛
Barrington's award-winning caffe latte
We identify and source extraordinary quality coffees from the finest coffee farms in the world. These coffees exist first and foremost by virtue of the great care and effort that has been devoted to their production; the farmers we work with who pursue excellence in coffee. Each growing season we select our coffees from these farms and each day of the week we carefully roast them for you.
59
60
Locations
346 Congress Street Fort Point, Boston, MA 02210 303 Newbury Street Boston, MA 02115
Website
https://barringtoncoffee.com
â–²
Barrington Roasting Company Newbury Street
61
62
"We believe in the power of one cup of coffee to make the world a better place"
Ogawa Ogawa Coffee is dedicated to promoting, preserving and evolving exceptional coffee culture to be handed off to generations to come. Since its founding in 1952, the Ogawa philosophy has encompassed a deliberate cycle of meticulous production, service, feedback and ongoing improvement in pursuit of coffee perfection. From the cultivation of the finest beans in the healthiest soil, to the most meticulous roasting, to serving the best possible coffee with the utmost customer care, Ogawa Coffee is committed to the ongoing evolution of exceptional coffee.
63
â–˛
Ogawa's award-winning foam designs
Ogawa Coffee is dedicated to achieve the ultimate potential of coffee Becuase they believe that there is a role for coffee to play, in every step of production towards elevating social culture and environmental preservation. From the cultivation of the finest beans in the healthiest soil, to the most meticulous roasting, to serving the best possible coffee with the utmost customer care, Ogawa Coffee is committed to the ongoing evolution of exceptional coffee.
65
▲ ▼
Foam making by baristo Expresso brewing
Ogawa Coffee is a team endeavor wherein each Ogawa employee and partner plays an important and unique role in elevating the potential of coffee. Every Ogawa team member is working to protect, nurture and grow a robust global culture of fine coffee for the future.
67
68
Locations
10 Milk Street, Boston, MA 02108
Website
http://www.ogawacoffeeusa.com/
â–²
Ogawa milk street branch
69
INDEXS 72
General Typography
Tatte
Caffè Nero
George Howell
Running Texts Baskerville,Reg
Instagram 10,12,14-1,14-2,15,16-2, 16-3,18-19 tattebakery.com 14-3, 16-1, content text Typography HelNeu,Med 19p22.8 60p62
Facebook 20, 24, 26,27 caffenero.com 22, content text Typography Futura,Med,44p52.8 AmeriTpy,Lig,8p9.6
Instagram 30, 34, 37 georgehowellcoffee. com 33, content text Typography OpenSans,Lig,43p51.6 Bold,38p45.6 SeBold,30p36 Reg, 9p10
Pavement
Thinking Cup
Instagram 38, 40, 42 Facebook 43 pavementcoffeehouse. com content text Typography AmeriTpy,Bold,13p15.6 Lig,13p15.6 Reg, 10p12 50p60
Instagram 46, 48, 50, 51, 52-53 thinkingcup.com content text Typography PTSerif,Reg,10p12 20p24 30p36
Barrington Roasting Company Instagram 54, 56, 58, 60, 62-63 barringtoncoffee.com content text Typography PTSans,Reg,30p36 Ita,14p16.8 Bold,10p12 30p36
Ogawa Coffee Instagram 64, 66, 68, 70-71 ogawacoffeeusa.com content text Typography GillSans,Reg,10p12 20p24 Lig,15p18
73