Portfolio
Zhu Xiaowen Industrial Design Student
Content
CD 01
Zhu Xiaowen
One Cheongsam Studio
Page 4-5
Page 6-27
CD
Jigsaw Pe Page
D 02
en Holder 28-41
CD 03
User Manual Page 42-51
CD 04
BAQ Shopping Mall Page 52-57
Zhu Xiaowen
Eduction
Email: Xiaowen.zhu13@Gmail.com Tel: +86 15506187409 Applicant ID number: 223262
Sep. 2013 - Jul. 2016 Xi'an Jiaotong-Liverpool University, Suzhou, Jiangsu, China Course: BEng Industrial Design
Intern
Jan. Entrepre Co-fou Suzhou
Jul. 2016 Vermeiren Med Co. R&D Departm Suzhou,
nship
2015 eneurship under u,China
Aug. 2016 dical Equipment Ltd, ment, Intern , China
Awards
Skills
2014 External Liasion Development of Student Union "Oustanding Member"
Adobe Photoshop Adobe Illustrator Adobe Indesign
The 7th XJTLU innovation entrepreneurship competition " Second Prize"
Adobe Premiere
2016 Xi'an Jiaotong-Liverpool University Golf Tournament "Champion"
PTC Creo Parametric Keyshot
One Cheongsam Studio Co-founder & Service Designer
"One Cheongsam studio believes every young girl should have One cheongsam in their closet. We aim to design fashion cheongsam for Chinese young girl and to provide new experience of purchasing cheongsam."
Insight Cheongsam is a kind of Chinese traditional dress. It was honoured as Chinese quintessence and national costume in China.
Unfortunately, it is slowly disappering from people's horizon over the years. Today, it normally could only be seen in the movies.
Ethnographic Research Cultural Group
Methodology
Chinese young women (18-30 years old)
Participant-Observation, Interview, Oral histories
Globalization This cultural group was obviously influenced by globalization. For example, they use foreign products, watch foreign TV program and study foreign language. They live in a mixed cultural environment.
Traditional Culture This cultural group miss some Chinese traditional culture. For example, most of this group people could not understand Chinese traditional drama, and they are not family with sinology.
Dressing This cultural group perfer to wear fashionable dress. They are family with latest international fashion trends, so the internation fashion brands are popular in this group. Only a few of girl was family with Chinese tradiotional dress.
User Research Target User
Methodology
Chinese young women (18-30 years old)
Participant-Observation, Interview, Oral histories
Zheng Xiaohan 23 Student
"I do like Cheongsam, it is really beautiful and fascinating. Because I come from ZheJiang province where superior Cheongsam tailor is available, I always purchase Cheongsam at local Cheongsam Studio."
Chen Zhiwei 21 Student
"I think Cheongsam is very attractive, it could show women's figure perfectly. However, I never buy it, because it seems having high standard for women's figure and not suitable for daily dressing."
Lei Ping 27 Bank Staff
"I ever purchased Cheongsam at my hometown. Now I am live in Hainan province, it is hard to find superior Cheongsam tailor at here. In addition, I think most of Cheongsam are not follow the fashion trends"
Pain points Person
Methodology
Chinese young women (18-30 years old)
Pain storming
Old Fashion
Complex Purchasing
Not Well-Fitting
Market Research Current market
Most of Cheongsam in current martket are old fashion style
New Fashion
Research Market
Blue ocean
Chinese Cheongsam market
(Market Vacancy)
Blue ocean (Market Vacancy)
Methodology Perceptual mapping
Cheap
Expensive
Old Fashion
Pain points Analysis Purchase flow chart Offline
Whole process at least cost 10 days, the price is high
Customer
Cheongsam studio
Measure Data
Manufacture 10-30days
Delivery
Manufacture 12-30days
Delivery 3days (Express)
Online
Whole process at least cost 15 days, the price is lower than offline shop
Customer
Measure Data
Order Onile Send data to seller
Pain points Analysis Measure body data
One tradiotional Cheongsam al least need to measure fifteen data.
1. The length of Cheongsam 2. The length between neck and buttock 3. The length between neck and waist (front) 4. The length between neck and waist (back) 5. Bust, Waist, Hip 6. The length of shoulder (front) 7. The length of shoulder (back) 8. Abdomen circumference 9. The length of waist 10. The length between neck and chest 11. The distance between two nipple 12. Arm circumference 13. The length of arm 14. Neck circumference 15. The width of shoulder
Pain points Analysis Wear process Step 1:
Step 2:
Step 3:
Step 4:
St
Put legs into Cheongsam
Left hand through cuff
Right hand through cuff
Pull Cheongsam up and adjust it.
Af rig
tep 5:
Step 5:
fter adjust, pull up the ght side zipper
Fasten all the buttons on Cheongsam, including hidden button and Pankou(the button outside of Cheongsam) This Step may cost a long time.
Concept Fashion Need
Convenient Need
Well-Fitting Need
The design should follow the current fashion trends.
The purchasing process should be simple and convenietn
The Cheongsam should be Well-Fitting and suitable for daily dressing
Fashion Design
New purchasing process
Improved Cheongsam
Combine Chine fashion e
Redesign the pu
Redesign the pattern it more suitable
ese and western elements
urchasing process
n of Cheongsam, make e for daily dressing.
One Cheongsam Studio
Fashion Design Mondrian
Lace Flower
Mondrian's painting
Lace pattern
This Cheongsam use splicing
This Cheongsam combine
sewing techique to represent
lace and gauze together to
Mondrain's Painting
represent a kind of unique
Inspiration:
Inspiration:
Cheongsam.
Colour
Inspiration: Oil painting This Cheongsam break the impression that Cheongsam is monotonous. Cheongsam also could be colorful.
Improved Cheongsam Traditional clipping method
Redesign
Based on the trad method and pain p combine some west in Cheongsam. User up back zipper to d the buttions were User could wear C wearing a one-piec
ditional clipping points analysis, we tern dress features r only need to pull dress Cheongsam, made into fixed. Cheongsam like ce dress.
Back Zipper
Ornamental buttons
New Purchasing Process
Customer
One Cheongsam studio
Measure Data
Pre-Manufacture
Order Onile Send data to seller
One Cheongsam studio
Manufacture 1-2 days
Delivery 3days (Express)
Because the customized manufacturing process would cost a long time and expensive price, we used Common Template to improve this situation. The Cheongsam would be pre-manufacture into Common template, including Small, Middle and Large size Common Template. When user order online and send personal body data to us, we could manufacture the Cheongsam based on the common template. It only cost one or two days to finish. The whole purchasing process could be completed within 5 days.
Online Shop & Social Media Subscription
One Cheongsam Studio
Jigsaw Pen holder Individual work
Jigsaw Penholder is a modular stationery collecter designed to satisfy the needs of different users.
Insight Today, a lot of varied stationeries are available for us to select. There are also a lot of varied pen holders the available in market.
However, every one person has different needs for pen holder. It is hard to find perfect one.
Research Yun Yufang 21 Student Female
Wen Xiang 25 Officer Male
Wei Jinmei 45 Manager Female
Stationery: Pens, eraser, knife, solid gum, note paper "I perfer to buy aesthetical products such as MUJI."
Stationery: Pens, eraser, clamp, scissor "I bought a big Pen holder, but some functions are unless for me."
Stationery: Pens, note paper, clip, clamp, pushpin "The small things are hard to collect, such as clip, clamp and pushpin, and the pushpin sometime hurt my finger"
Aesthetical Need Personalized Need Functional Need
Concept Aesthetical Need
The design should be aesthetical.
Wabi-Sabi Design Style
Jigsaw is a imp
Personalized Need
The design should be customizable.
Modular Design
Each one jigsa
Functional Need
The design should satisfy basic functional need.
Functional Design
Different jigsaw could
perfect square.
aw is a module.
satisfy different needs.
Jigsaw
Prototyping Laser Cutter
Auto CAD Drawing (For Laser cutter)
Light Wood
Sand Paper
CNC Machine
Creo 3D Model (For CNC machine)
Wood
Bench Saw
Partition
Integration
Vermeiren User Manual Summer internship, Individual work
Vermeiren User Manual is a instruction of Vermeiren manual wheelchair accessory designed for elderly people. This case has been adopted by the Vermeiren (Suzhou) Medical Equipment Co Ltd.
Insight Due to the growing age, the vision of elderly people will gradually decline. They need to use some tools to see the normal text that young could view.
Current user manual of Vermeiren wheelchair is hard to view and understand by elderly people.
Research Literature Review
Big size and line space text and high contrast ratio picture are suitable for elderly people reading.
Interview
"When we see the normal user manual, it is hard to view and understand. If we have some problem about the product, we only ask my child to help me."
Observation
1. They perfer to see the big size text. 2. They could easily understand drawing compare with text. 3. They usually use some tool to help read.
Current Problem
①　.
1. The components indicated by the different numbers are hard to understand for elderly people 2. The size of most indicating arrows are too small, it is hard to view. 3. The installation process is hard to understand, and some complex process only one illustration to indicate.
Improvement Original ① １.
Cancel order Elderly people could view each component directly rather than check the different types order.
Explicit directions Using big arrows to instead of thin arrows, elderly people could easily achieve explicit information.
Details show Complex installation process was divided into severval parts. More big illustration to show the details of each step.
Improved ① １.
① １.
① １.
Improvement
BAQ shopping mall Group work
This project is a conceptual consulting project. BAQ shopping mall is a urban complex that integrates retail, entertainment, sports, catering and business. It aims to break the gap between communities and brings the new shopping experience to people.
Concept Generation Sketches 1. Pebble 1 2. Pebble 2 3. Interation 4. Concept 5. Architecture1 6. Architecure 2
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7. Top view 1 8. Top view 2 9. Top view 3
Concept Development A. Initial concept
B. Chosen concept
C. Final concept
Concept: Octupus
Concept: Pebble, water
Concept: Pebble, wave
- Connect adjacent communities
- Come from strategic alliances
- Over the river, based on communities
Project Process Activities 1. Concept Development 2. Final presentation 3. Demonstration 4. Meeting with
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client 5. Architecture Prototyping 6. Architecture Prototyping 7. Landscaping prototyping 8. Landscaping Prototyping 9. Photography
Design Details Object 1. Engineering drawing 2. Engineering drawing 3. Prototype drawing
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4. River bank 5. Night view 6. Night view 7. Inside layout 8. Planform view 9. Perspective view
Mood board
To be continued Zhu Xiaowen Design makes life better