Xiaowen zhu's portfolio for RCA

Portfolio

Zhu Xiaowen Industrial Design Student

Content

CD 01

Zhu Xiaowen

One Cheongsam Studio

Page 4-5

Page 6-27

CD

Jigsaw Pe Page

D 02

en Holder 28-41

CD 03

User Manual Page 42-51

CD 04

BAQ Shopping Mall Page 52-57

Zhu Xiaowen

Eduction

Email: Xiaowen.zhu13@Gmail.com Tel: +86 15506187409 Applicant ID number: 223262

Sep. 2013 - Jul. 2016 Xi'an Jiaotong-Liverpool University, Suzhou, Jiangsu, China Course: BEng Industrial Design

Intern

Jan. Entrepre Co-fou Suzhou

Jul. 2016 Vermeiren Med Co. R&D Departm Suzhou,

nship

2015 eneurship under u,China

Aug. 2016 dical Equipment Ltd, ment, Intern , China

Awards

Skills

2014 External Liasion Development of Student Union "Oustanding Member"

Adobe Photoshop Adobe Illustrator Adobe Indesign

The 7th XJTLU innovation entrepreneurship competition " Second Prize"

Adobe Premiere

2016 Xi'an Jiaotong-Liverpool University Golf Tournament "Champion"

PTC Creo Parametric Keyshot

One Cheongsam Studio Co-founder & Service Designer

"One Cheongsam studio believes every young girl should have One cheongsam in their closet. We aim to design fashion cheongsam for Chinese young girl and to provide new experience of purchasing cheongsam."

Insight Cheongsam is a kind of Chinese traditional dress. It was honoured as Chinese quintessence and national costume in China.

Unfortunately, it is slowly disappering from people's horizon over the years.

Today, it normally could only be seen in the movies.

Ethnographic Research Cultural Group

Methodology

Chinese young women (18-30 years old)

Participant-Observation, Interview, Oral histories

Globalization This cultural group was obviously influenced by globalization. For example, they use foreign products, watch foreign TV program and study foreign language. They live in a mixed cultural environment.

Traditional Culture This cultural group miss some Chinese traditional culture. For example, most of this group people could not understand Chinese traditional drama, and they are not family with sinology.

Dressing This cultural group perfer to wear fashionable dress. They are family with latest international fashion trends, so the internation fashion brands are popular in this group. Only a few of girl was family with Chinese tradiotional dress.

User Research Target User

Methodology

Chinese young women (18-30 years old)

Participant-Observation, Interview, Oral histories

Zheng Xiaohan 23 Student

"I do like Cheongsam, it is really beautiful and fascinating.

Because I come from ZheJiang province where superior Cheongsam tailor is available, I always purchase Cheongsam at local Cheongsam Studio."

Chen Zhiwei 21 Student

"I think Cheongsam is very attractive, it could show women's figure perfectly. However, I never buy it, because it seems having high standard for women's figure and not suitable for daily dressing."

Lei Ping 27 Bank Staff

"I ever purchased Cheongsam at my hometown. Now I am live in Hainan province, it is hard to find superior Cheongsam tailor at here. In addition, I think most of Cheongsam are not follow the fashion trends"

Pain points Person

Methodology

Chinese young women (18-30 years old)

Pain storming

Old Fashion

Complex Purchasing

Not Well-Fitting

Market Research Current market

Most of Cheongsam in current martket are old fashion style

New Fashion

Research Market

Blue ocean

Chinese Cheongsam market

(Market Vacancy)

Blue ocean (Market Vacancy)

Methodology Perceptual mapping

Cheap

Expensive

Old Fashion

Pain points Analysis Purchase flow chart Offline

Whole process at least cost 10 days, the price is high

Customer

Cheongsam studio

Measure Data

Manufacture 10-30days

Delivery

Manufacture 12-30days

Delivery 3days (Express)

Online

Whole process at least cost 15 days, the price is lower than offline shop

Customer

Measure Data

Order Onile Send data to seller

Pain points Analysis Measure body data

One tradiotional Cheongsam al least need to measure fifteen data.

1. The length of Cheongsam 2. The length between neck and buttock 3. The length between neck and waist (front) 4. The length between neck and waist (back) 5. Bust, Waist, Hip 6. The length of shoulder (front) 7. The length of shoulder (back) 8. Abdomen circumference 9. The length of waist 10. The length between neck and chest 11. The distance between two nipple 12. Arm circumference 13. The length of arm 14. Neck circumference 15. The width of shoulder

Pain points Analysis Wear process Step 1:

Step 2:

Step 3:

Step 4:

St

Put legs into Cheongsam

Left hand through cuff

Right hand through cuff

Pull Cheongsam up and adjust it.

Af rig

tep 5:

Step 5:

fter adjust, pull up the ght side zipper

Fasten all the buttons on Cheongsam, including hidden button and Pankou(the button outside of Cheongsam) This Step may cost a long time.

Concept Fashion Need

Convenient Need

Well-Fitting Need

The design should follow the current fashion trends.

The purchasing process should be simple and convenietn

The Cheongsam should be Well-Fitting and suitable for daily dressing

Fashion Design

New purchasing process

Improved Cheongsam

Combine Chine fashion e

Redesign the pu

Redesign the pattern it more suitable

ese and western elements

urchasing process

n of Cheongsam, make e for daily dressing.

One Cheongsam Studio

Fashion Design Mondrian

Lace Flower

Mondrian's painting

Lace pattern

This Cheongsam use splicing

This Cheongsam combine

sewing techique to represent

lace and gauze together to

Mondrain's Painting

represent a kind of unique

Inspiration:

Inspiration:

Cheongsam.

Colour

Inspiration: Oil painting This Cheongsam break the impression that Cheongsam is monotonous. Cheongsam also could be colorful.

Improved Cheongsam Traditional clipping method

Redesign

Based on the trad method and pain p combine some west in Cheongsam. User up back zipper to d the buttions were User could wear C wearing a one-piec

ditional clipping points analysis, we tern dress features r only need to pull dress Cheongsam, made into fixed.

Cheongsam like ce dress.

Back Zipper

Ornamental buttons

New Purchasing Process

Customer

One Cheongsam studio

Measure Data

Pre-Manufacture

Order Onile Send data to seller

One Cheongsam studio

Manufacture 1-2 days

Delivery 3days (Express)

Because the customized manufacturing process would cost a long time and expensive price, we used Common Template to improve this situation. The Cheongsam would be pre-manufacture into Common template, including Small, Middle and Large size Common Template. When user order online and send personal body data to us, we could manufacture the Cheongsam based on the common template. It only cost one or two days to finish. The whole purchasing process could be completed within 5 days.

Online Shop & Social Media Subscription

One Cheongsam Studio

Jigsaw Pen holder Individual work

Jigsaw Penholder is a modular stationery collecter designed to satisfy the needs of different users.

Insight Today, a lot of varied stationeries are available for us to select. There are also a lot of varied pen holders the available in market.

However, every one person has different needs for pen holder. It is hard to find perfect one.

Research Yun Yufang 21 Student Female

Wen Xiang 25 Officer Male

Wei Jinmei 45 Manager Female

Stationery: Pens, eraser, knife, solid gum, note paper "I perfer to buy aesthetical products such as MUJI."

Stationery: Pens, eraser, clamp, scissor "I bought a big Pen holder, but some functions are unless for me."

Stationery: Pens, note paper, clip, clamp, pushpin "The small things are hard to collect, such as clip, clamp and pushpin, and the pushpin sometime hurt my finger"

Aesthetical Need Personalized Need Functional Need

Concept Aesthetical Need

The design should be aesthetical.

Wabi-Sabi Design Style

Jigsaw is a imp

Personalized Need

The design should be customizable.

Modular Design

Each one jigsa

Functional Need

The design should satisfy basic functional need.

Functional Design

Different jigsaw could

perfect square.

aw is a module.

satisfy different needs.

Jigsaw

Prototyping Laser Cutter

Auto CAD Drawing (For Laser cutter)

Light Wood

Sand Paper

CNC Machine

Creo 3D Model (For CNC machine)

Wood

Bench Saw

Partition

Integration

Vermeiren User Manual Summer internship, Individual work

Vermeiren User Manual is a instruction of Vermeiren manual wheelchair accessory designed for elderly people. This case has been adopted by the Vermeiren (Suzhou) Medical Equipment Co Ltd.

Insight Due to the growing age, the vision of elderly people will gradually decline.

They need to use some tools to see the normal text that young could view.

Current user manual of Vermeiren wheelchair is hard to view and understand by elderly people.

Research Literature Review

Big size and line space text and high contrast ratio picture are suitable for elderly people reading.

Interview

"When we see the normal user manual, it is hard to view and understand. If we have some problem about the product, we only ask my child to help me."

Observation

1. They perfer to see the big size text.

2. They could easily understand drawing compare with text.

3. They usually use some tool to help read.

Current Problem

①　.

1. The components indicated by the different numbers are hard to understand for elderly people 2. The size of most indicating arrows are too small, it is hard to view.

3. The installation process is hard to understand, and some complex process only one illustration to indicate.

Improvement Original ① １.

Cancel order Elderly people could view each component directly rather than check the different types order.

Explicit directions Using big arrows to instead of thin arrows, elderly people could easily achieve explicit information.

Details show Complex installation process was divided into severval parts. More big illustration to show the details of each step.

Improved ① １.

① １.

① １.

Improvement

BAQ shopping mall Group work

This project is a conceptual consulting project. BAQ shopping mall is a urban complex that integrates retail, entertainment, sports, catering and business. It aims to break the gap between communities and brings the new shopping experience to people.

Concept Generation Sketches 1. Pebble 1 2. Pebble 2 3. Interation 4. Concept 5. Architecture1 6. Architecure 2

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7. Top view 1 8. Top view 2 9. Top view 3

Concept Development A. Initial concept

B. Chosen concept

C. Final concept

Concept: Octupus

Concept: Pebble, water

Concept: Pebble, wave

- Connect adjacent communities

- Come from strategic alliances

- Over the river, based on communities

Project Process Activities 1. Concept Development 2. Final presentation 3. Demonstration 4. Meeting with

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client 5. Architecture Prototyping 6. Architecture Prototyping 7. Landscaping prototyping 8. Landscaping Prototyping 9. Photography

Design Details Object 1. Engineering drawing 2. Engineering drawing 3. Prototype drawing

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4. River bank 5. Night view 6. Night view 7. Inside layout 8. Planform view 9. Perspective view

Mood board

To be continued Zhu Xiaowen Design makes life better