artist’s loft
Private Private Label Label Brand Brand Refresh Refresh
artist’s loft
Current State Mission Statement
Whether you're an artist, stud you with the Materials and To talents and creativity. No ma have you covered.
dent or art lover, Artist's Loft® supplies ools you need to express your unique atter what your preferred surface, we
artist’s loft
Current State Current State
Current State Cold Sterile machine-made and without emotion Regressive Regressive, brand color Generic No distinctive, proprietary assets Category-Focused Emphasizes 'tools' and the category
artist’s loft
Evolved Brand Stat
Current State vs Evolved State
Current State Cold Sterile machine-made and without emotion Regressive Regressive, brand color Generic No distinctive, proprietary assets Category-Focused Emphasizes 'tools' and the category
te Analyses
e
Evolved State Creative Handmade; communicating passion Expressive Vibrant, expressive color(s) Iconic Memorable, ownable, trade dress Artist-Focused Emphasizes creativity and the artist
artist’s loft
Inspiration Board
Artist's Loft Brand Refresh Dir
Color Palette
Type
Artist's A: Urban Sketch
Pattern/Perception
A
B
C
Inspiration
A
B
C
rection: Artistic Splash
Artist's Loft Artist's Loft
s Loft
B: Aero Matics Stencil
D
C: Stencil
E
Photography
artist’s loft
Brand Visual Assets Evolved Logo
Current Logo
Cold Regressive Generic
s
Evolved Logo
artist’s loft Creative Expressive Iconic
artist’s loft
Brand Visual Assets Packaging Representative
s
artist’s loft
Brand Visual Assets Color Palette
Core Colors
C: 0 M: 0 Y: 0 K: 0
s
C: 84 M: 80 Y: 79 K: 66
artist’s loft
Brand Visual Assets Typography
Segoe UI Bold (headlines)
A BC DEFGHI J KL M NOP Q RST U V W X YZ ab cd e fgh i jklm nopq r s t uv w x y z 1 23456 7 8 9 0 Segoe UI Semibold (headlines + body copy)
A B CDE FG HIJ KL M N OPQRST UVW XY Z a bc d efghijklm no pq r stuvwxyz 1234 567890 Segoe UI Regular (body copy)
AB C DEF G HIJKLMN O P Q R S TUVW X YZ ab cd efghijklmn o pqr s tuvw xy z 12 3 4 567890
s
artist’s loft
Brand Visual Assets Signature Pattern
AL_Pattern_A.eps
s
AL_Pattern_B.eps
artist’s loft
Brand Visual Assets Icon
AL
s
L_Icon_A.eps
artist’s loft The Logo
Functionality
Brand Visual Assets Packaging Details
s
The Slogan
The Icon
Packaging
artist’s loft
Packaging Details Stencil Typeface Leading 18 points Product Name Segoe UI Semibold; Tracking 100 points
artist’s loft Brand Slogan
Acryl ic Pai nt (Heavy Text ure)
Pi nt u r a Ac r il ic a | P ei n t ur e A cr yl iq u e | C ol or i A c ri l i ci
6 PC /PZ
Ac rylic P aint (He avy Textur e)
Pi n t u ra A cr il ic a | P e i n tu re A cr yl i qu e | C ol ori Acr i l i c i
express yourself
Quantity Indicator Segoe UI Regular; Tracking 100 points
artist’s loft
6 P C/ P Z
artist’s loft Primary Features on Primary Panel Color Spin Wheel
Acryli c Pai nt (Heavy Tex ture )
Pi nt u r a Ac r il ic a | P ei n t ur e A cr yl iq u e | C ol or i A c ri l i ci
6 PC /PZ
Secondary F and Bottom
Paint Produc
Mission Statement Segoe UI Semibold; Tracking 50 Points
Acrylic Paint Artist's Loft Icon
Body Text Segoe UI Regular; Tracking 10 Points; Leading 7 Points
Dynamic Pattern
Z
Acryli c Paint (Heavy Textur e)
express yourself
P int ura A crilic a | P eint ur e Acryl iqu e | Colori Acri lic i
artist’s loft
express yourself
Whether you're an artist, student or art lover, Artist's Loft® supplies you with the Materials and Tools you need to express your unique talents and creativity. No matter what your preferred surface, we have you covered.
EN Apple Blast Cherry Explosion Lemon Burst Pineapple Eruption Sky Storm Ocean Splash FR Explosion de pomme Explosion de cerise éclat de citron éruption d'ananas ciel d'orage éclaboussure d'océan ES Explosión de manzana Explosión de cereza Explosión de limón Erupción de piña Tormenta del cielo Salpicadura del océano IT Esplosione di mele Esplosione di ciliegie Esplosione di limone Eruzione di ananas Tempesta di cielo Spruzzata dell’oceano Made in USA
6 PC/PZ
Description of Paint Selection in English, Spanish, French and Italian Segoe UI Regular; Tracking 10 Points; Leading 6 Points UPC Barcode
www.michaels.com
Z
Features on Top Side Panels
Online Web Information
ct Picture
Detail Photography in Various Selections
artist’s loft
Product Applicatio Banner Representative
on
artist’s loft
Product Applicatio
on
artist’s loft
Product Applicatio Apparel
on
artist’s loft
Product Applicatio Apparel
on
artist’s loft
Product Applicatio Accessories
on
artist’s loft
Product Applicatio Accessories
on
artist’s loft
Product Applicatio Shopping Bag
on
artist’s loft
Promotion
Merchandising: Backer Card
artist’s loft
Promotion
Merchandising: Header Card
artist’s loft
Promotion
Merchandising: Header Card
artist’s loft
Alternate Visual Te
Artist's Loft Brand Refresh Dir
Color Palette
Type
Artist's A: DS IS0 1
Pattern/Perception
A
B
C
Inspiration
A
B
erritories
rection: Modern Touch
s Loft
ARTIST’S LOFT B: Bank Gothic Light BT
D
E
Photography
C
Alternate Visual Te
artist’s loft
Artist's Loft Brand Refresh Dir
Color Palette
Type
ARTIS
A: Bank Gothic Li
Pattern/Perception
A
B
C
Inspiration
A
B
erritories
rection: Future Perspective
ST'S LOFT
ight BT
Artist's Loft B: Bauhaus 93
D
E
Photography
C
artist’s loft
express yourself