360 Campaign Sol Republic “ Calvin Harris” January 11 2014
Radio Ads Sol Republic - Radio Ibero 90.9 – Alfa 91.3 Alfa Radio • Radio SPOT during Toño Esquinca program from 6:00 AM to 13:00 PM + Product mentions in all programs. Audience will participate to win one of the 12 headphones of “ Sol Republic Calvin Harris edition” all day. • Spot 55 sec 2 brand mentions + • Broadcasters mention the official headphones of Calvin Harris • 40 replays each day + • Broadcasters mentions ( At least 20 per program) • Porduct Mention: $1,500 USD • Estimated Cost: $120,000 USD This is the program with more rating in Mexico Radio Ibero 90.9 • Brand & Product mention during “ El Resplandor” program January 9 & 10 . Audience will participate to win one of the 2 headphones of “ Sol Republic Calvin Harris edition” • And 4 double tickets to concert. • Product Mention during broadcast: 5 min • Estimated Cost: $10,800 USD Targuet audience 40,000 people daily.
Radio Spot
Announcer product mention
Sol Republic “ Calvin Harris” BTL •
Calvin Harris Concert January 11 2014 • Venue: Foro Sol BTL Activity during Concert • 3x3 booth • Wall Display : 3 x 3 Product image “Sol Republic Calvin Harris” • Roll Ups: Tracks & Master Tracks • 2 models + 1 coordinator • Audio System • Product Testing • 26,000 attendees • Estimated Cost: Booth 3x3 in Foro Sol during concert. $100,000 USD •
Invest for production Cost: $1,900 USD
Call to Action Sampling during concert w/ a 10% Off buying in iShop Stores
We would like to bring traffic to the iShop stores where people present this flyer and will receive a 10% discount on any Sol Republic Headphone.
Sol Republic Latinoamerica “ Social Media” Win Tickets for Calvin Harris Concert
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