Sol republic calvin harris 360 campaign 2013 2014

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360 Campaign Sol Republic “ Calvin Harris” January 11 2014


Radio Ads Sol Republic - Radio Ibero 90.9 – Alfa 91.3 Alfa Radio •  Radio SPOT during Toño Esquinca program from 6:00 AM to 13:00 PM + Product mentions in all programs. Audience will participate to win one of the 12 headphones of “ Sol Republic Calvin Harris edition” all day. •  Spot 55 sec 2 brand mentions + •  Broadcasters mention the official headphones of Calvin Harris •  40 replays each day + •  Broadcasters mentions ( At least 20 per program) •  Porduct Mention: $1,500 USD •  Estimated Cost: $120,000 USD This is the program with more rating in Mexico Radio Ibero 90.9 •  Brand & Product mention during “ El Resplandor” program January 9 & 10 . Audience will participate to win one of the 2 headphones of “ Sol Republic Calvin Harris edition” •  And 4 double tickets to concert. •  Product Mention during broadcast: 5 min •  Estimated Cost: $10,800 USD Targuet audience 40,000 people daily.

Radio Spot

Announcer product mention


Sol Republic “ Calvin Harris” BTL •

Calvin Harris Concert January 11 2014 •  Venue: Foro Sol BTL Activity during Concert •  3x3 booth •  Wall Display : 3 x 3 Product image “Sol Republic Calvin Harris” •  Roll Ups: Tracks & Master Tracks •  2 models + 1 coordinator •  Audio System •  Product Testing •  26,000 attendees •  Estimated Cost: Booth 3x3 in Foro Sol during concert. $100,000 USD •

Invest for production Cost: $1,900 USD


Call to Action Sampling during concert w/ a 10% Off buying in iShop Stores

We would like to bring traffic to the iShop stores where people present this flyer and will receive a 10% discount on any Sol Republic Headphone.


Sol Republic Latinoamerica “ Social Media” Win Tickets for Calvin Harris Concert

Teaser Posts


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