Marketing Plays 2013 – 2014 Sol Republic
Festival Corona Capital Sol Republic & Radio Ibero 90.9 October 12 & 13
Brand Awareness – Sol Republic Brand presence during special events • • • • • • •
Cross Marketing w/ Radio Station www.facebook.com/ibero909 +95,000 likes @ibero909.fm +155,000 followers Canal Youtube Radio Ibero Canal Youtube Xbox BTL Activities during Festival 120,000 attendees
Product Testing during Festival Corona Capital
Sol Republic videos
Phoenix w/ sol Republic http://www.youtube.com/watch? v=UlqpaFsknu0&list=UURe2nffNYQ7amMG0E8VXZkw
Travis w/ Sol Republic http://www.youtube.com/watch? v=HNhPR2tvs00&list=UURe2nffNYQ7amMG0E8VXZkw
Quadron, Postelles, Toy http://www.youtube.com/watch? v=dfd3D4UcwT8&list=UURe2nffNYQ7amMG0E8VXZkw Iceage, Portugal. The Man & Jimmy Eat World http://www.youtube.com/watch?v=JjsPqhq3Q8k Etc.
Social Media trends during Corona Capital Festival
• Increase 1,628 users in Sol Republic Latinamerica Fan Page • 822 people talking about Sol Republic. • 271 active fans.
Sol Republic “ Festival Cervantino” Radio Ibero 90.9
Brand Presence Social Media Post in Radio Ibero & Coca – Cola Fan Page
Festival Tr贸pico 7 de Diciembre 2013
Diciembre 2013 Apple & Sol Republic
Steve Aoki concert December 31 2013 • • •
Concert tickets for winners. Retail promotions Communication through social media and POS
Media Posts & Clippings
Publisher
Country
Stuff MĂŠxico Magazine"
Mexico"
Product
Brand
Master Tracks!
SOL Republic!
Media
Date
Ad Value
Impacts
Magazine"
12/01/13"
USD $2,307.68"
52,300"
Link N/A"
Seeding for Influencers • • • • •
"
Communicate product through" influencers" Social Media Posts" Contest in Fan page & Twitter" Conversation Starters"
Martha Debayle My Favorite Things 2013 Diciembre Mention in Martha Debayle radio program during broadcasting ttp://seinoticias.com/wradio13dic13.wma Sol Republic link in Martha's website. 2 mentions in Twitter and 2 in Facebook. Sol Republic appear on 2013 Martha's favorite things video.
Social Media Exposure
“Sol Republic” Social Media • Archive 52,867 Fans ( Sol Republic) Create content for main targuet • Cross promotions with retailers & other brands • Communicate discounts • Communicate product launches
360 Campaign Sol Republic “ Calvin Harris” January 11 2014
Sol Republic “ Calvin Harris” BTL • • • • • • • •
Calvin Harris Concert January 11 2014 Venue: Foro Sol BTL Activity during Concert Wall Display : 3 x 3 Product image “Sol Republic Calvin Harris” Roll Ups: Tracks & Master Tracks 2 models + 1 coordinator Product Testing 26,000 attendees
Radio Broadcast Sol Republic - Radio Ibero 90.9 – Alfa 91.3 Alfa Radio • Brand & Product mention during Toño Esquinca program January 9 & 10 . Audience will participate to win one of the 12 headphones of “ Sol Republic Calvin Harris edition” This is the program with more rating in Mexico Radio Ibero 90.9 • Brand & Product mention during “ El Resplandor” program January 9 & 10 . Audience will participate to win one of the 12 headphones of “ Sol Republic Calvin Harris edition” • And 5 double tickets to concert. Targuet audience 40,000 people daily.
Call to Action Sampling during concert w/ a 10% Off buying in iShop Stores
We would like to bring traffic to the iShop stores where people present this flyer and will receive a 10% discount on any Sol Republic Headphone.
Marketing Plan 2014
Visibility – In Store Mexico
• Increase visibility in store for Sol Republic • Sol Republic End - Caps • Product Placement in retailers • Brand exposure • Client: Palacio de Hierro • APR: Is not possible due to internal policies
POS Promotions Sol Republic & Coachella Festival
Point of sale Promotion • Increase Sol Republic Awareness • Buy Sol Republic and participate to win all access pass to Coachella • • • • • • •
1 Month of communication in – store Create Awareness Increase Sales Brand positioning Top of mind 19 – 21 de Abril Total Cost: $6,000 USD
BTL Activities Estimated Cost $15,000 USD per event
Vive Latino Festival Sol Republic "Vive Latino is a rock festival where different expressions interact simultaneously� Vive Latino is an annual rock music festival held in Mexico City. It is one of the most important rock Spanish music festivals in Latin America, featuring a great variety of Mexican, Latin and Spanish groups of many genres Participation Sol Republic Brand presence during Festival Booth Sol Republic Media Sponsorship during festival: Broadcasters and Artists Product for Cross Marketing with Media. * Coca Cola FM * Radio Ibero 90.9 * Indie Rocks * Marvin Magazine * Vice Mexico * The TV Fanzine * Rolling Stone Product for SOLdiers of sound around the festival, distributing give aways and showing product benefits. Already working in a quote with Ocesa ( Festival organizer)
Cumbre Tajin Festival
Cumbre Tajin 2014
Electric Zoo Festival Mexico May 3 & 4 • • •
Lineup: TBC Venue: Foro Sol 250,000 impacts
Media & Influencers Sol Republic
Cross Marketing with Mexico Media
Part of our strategy is to communicate Sol Republic with organic and real criticism, rather than a paid advertisement, which could mean a high investment, we want to create a relationship with media agencies, helping them generate content in their sections of gadgets, • Product for cross marketing • Media Sponsorship: Broadcasters and Influencers
Ibero 90.9 ( Estacion de Radio) Followers 96,373 Top en Red ( Facebook ) Followers: 22,600 Waarp( Fan Page ) Followers: 23,000 Estilo DF ( Fan Page, Revista) Followers: 284,183 Rolling Stone Mexico ( Revista) Followers: 41,025 Chilango ( Revista ) Followers: 48,525 Revista Apolorama Followers: 95 096 Polvora Rock Followers 11,305 OCESA: Followers: 307,269
@BassaudioMX ( 110,000 followers) @LifeBoxset (92,220 followers) @Noiselab (109,000 followers) @apolorama ( 25,000 followers) @TrendysMx ( 210,583 Followers) @EstiloDeChicas ( 201,000 followers) @Moda__Chicas ( 224,000 Followers) @trendencias ( 70,000 followers) @parentesiscom (101,000 followers) @nadia_molina (112,000 followers)
LATAM Sol Republic
Viastara News – Line Up LATAM
Viastara KAM Signatures LATAM
Viastara Facebook & Twitter LATAM
Press LATAM
Seeding program LATAM
Radio Contests LATAM
http:// www.youtube.com/ watch?v=7-hYBHoD-nU
Youtube Channels LATAM
http://www.youtube.com/ watch? feature=player_embedde d&v=0IMK0j8Ncds
Custom made product LATAM
Branding in malls LATAM
Trivias para Facebook Marketing LATAM
Hoy en día las Redes Sociales son una herramienta muy importante para comunicar. Los Retailers utilizan esta herramienta para mantener informado al consumidor de promociones, nuevos productos, apertura de tiendas, etc. Una manera creativa para atraer más usuarios a unirse a las páginas de Facebook, son las Trivias, en las cuales la dinámica cambia, pero el propósito final es el mismo, que es el de hacer “ruido” en los consumidores, atrayéndolos a visitar las tiendas y conocer el lineal de productos.
Music Festivals LATAM
¡Watch the results! http://issuu.com/ viastara/docs/ reporte_estereopic nic13_solrepublic
Visibility in store LATAM
Steve Aoki – Sol Republic Concerts Activity LATAM
Participating countries: Guatemala Chile República Dominicana El Salvador
2014 MKT Plan Sol Republic
International Music Festival Vi単a del Mar 2014 LATAM
100 Press Kits with Sol Republic product: In return we will receive space for branding at the event that it will be trasmitted to over 25 countries with a rating of over 15 million people.
Estereo Picnic Music Festival 2014
We are still waiting for the organizers to know the spaces and benefits to participate in this event this year, however Viastara is committed to make it much better than last year
More Press and Radio for 2014
Viastara works with 2 P.R agencies in: • Colombia • Chile Both agecies will help us to get more spaces in the media
Visibility in Store LATAM
Thank You