XIMENA GUIJARRO (+44) 07490525424 | 14 St. Michael's Terrace LS6 3BQ | xcguijarro@gmail.com | Portfolio: @ximenaguijarro | Instagram: @xg_designs
PERSONAL PROFILE A motivated and creative professional with extensive experience in the fashion and retail industry, specialising in design, content creation, social media and luxury customer service. Adept to effectively self-manage as well as working collaboratively. Expert at balancing multiple competing priorities, with excellent organisational and communication skills.
WORK HISTORY Freelance Copywriting, Translations, Graphics, Editorial & Social Media Content | WOLFSON BRANDS | MUSCLE & HEALLTH MAGAZINE (Projects Upon Request) • Collaborating with external PR firms, internal sales and marketing managers, to determine branding, product positioning and media messages. • Utilising exceptional writing, editing and proofreading skills to produce engaging and error-free content. • Providing editorial guidance to all departments, including international teams by translating marketing plans, promotions and emails. • Incorporating SEO keywords into the commissioned content such as promotional advertisements to increase search result rankings.
Luxury Customer Service Consultant - Account Manager | CHANEL Ltd. - Leeds (Jan 2019 Jun 2020) • Organised cross-functional meetings with sales and events teams, team leaders and collaborated with staff members to communicate targets, boost revenue and improve promotional strategies whilst implementing customer service initiatives, boosting sales by 42% in the last year. • Managed, reviewed and replenished stock levels to effectively reduce business costs and increase sales by creating weekly and monthly reports for product inventory, sales and customer feedback. • Orchestrated creative sale strategies, launch events and visual displays to incorporating feedback from regional VM directors. • Exceeded monthly target and collaborated with staff members to implement customer service initiatives to promote brand loyalty.
Retail Sales Supervisor - Visual Merchandiser | REISS Ltd. - Leeds (Jun 2018 - Dec 2018) • Led a talented team of 5 sales associates by actively communicating project information, applying strong leadership skills, remedying issues and delivering positive feedback to maintain team efficiency. • Created and implemented innovative promotional sales cycle plans and visual strategies, bringing in over £60,000 in one week during the Christmas period. • Grew sales and revenue by 120% and staff productivity by 78% in 6 months • Optimised superior customer experiences by leveraging understanding of colour, trends, styles, quality and product value perception. • Organised and executed comprehensive and eye-catching marketing plans for seasonal events complying with Reiss’ merchandising vision.
Marketing Assistant - Internship | WOLFSON BRANDS - Glasgow (May 2017 - Sep 2017) • Composed unique and engaging content for a range of social media platforms including Twitter, Facebook and Instagram. • Edited pre-seasonal marketing plans to support department and divisional strategies. • Performed market analysis and researched the latest trends increasing target outreach by 31% in 3 months. • Prepared reports detailing project updates, performance information and ongoing trends. • Communicated with clients to establish project requirements and follow editorial guidelines in order to produce innovative, engaging and informative content.
Public Relations Events Specialist (Part Time) | Invasion Angels Ltd. - Leeds (Oct 2016 - Jun 2018) • Managed the administrative logistics of event planning, including contract signing, fee collection, event booking and event promotions. • Maintained effective and lasting vendor relationships through dynamic communication, collaboration and intelligent questioning skills to obtain the most cost-effective pricing, saving company £2000 a month. • Supervised a team of 10 in events with over 200 attendees, increasing profits by 91% in my first year. • Launched social media campaigns to promote company services alongside promotions for clients and establishments.
Assistant Designer - Social Media Executive | Ángel Palazuelos - Haute Couture - Spain (Jun 2012 - Aug 2016) • Created strategic design briefs for the collections, including trend research and analysis, mood boards, fabric samples, trimmings, sketches and detailed digital tech packs on Adobe Illustrator, Photoshop and Indesign. • Negotiated with vendors across Europe, Africa and South America on availability, product specifications, distribution, delivery deadlines and price to achieve optimal pricing and consistent availability. • Completed fittings with models and customers whilst communicating with photographers and stylists to effectively showcase the pieces. • Designed emails, marketed new products with regular website updates and managed all social media accounts, introducing a fresh and modern outlook on the company’s layout increasing customer base by approximately 72%.
SKILLS & INTERESTS IT PROFICIENCY: Microsoft Office, Adobe Creative Suite, Google Analytics, Social Media Platforms, SEO, Wordpress OTHER: Design Illustration, Pattern Cutting, Construction, Sewing, Garment Technology, Graphic Design | Visual Merchandising, Styling, Content Curation | Detail-Orientated, Creative & Innovative Flair | Commercial Acumen, Event Co-ordination, Strategic Planning, Project Management | Time Management, Leadership | Administration, Budget Management, Buying. LANGUAGES: Spanish (Native), English (Native), French (Proficient) INTERESTS: Editorial Work / Writing, Sustainability, Traveling, Cinematography, Music
ACADEMIC BACKGROUND & ACHIEVEMENTS Leeds Arts University BA (HONS) Fashion Desing & Communication (2015 - 2018) Created and edited high-quality content and visually impactful projects under deadline pressure with an exciting, captivating and authentic approach. Volunteer at 'The Fashion Space' - Leeds International Festival (Apr 2018 - May 2018) • Communicated with photographers and stylists to effectively showcase the chosen designers whilst resolving conflicts and negotiating agreements. • Coordinated schedules and assignments for volunteer staff, maximising team efficiency and effectiveness • Highly Commened and selected to present my graduate portfolio at 'Graduate Fashion Week' (London) 2018 • Highly commended - 'Tailored Jacket' (MENSWEAR) competition in collaboration with Alfred Brown 2017 • Semifinalist - 'Day to Night' competition in collaboration with Joe Browns 2017.
The English International College GCSE & A-LEVELS (2012 - 2015) Maths & English B | Spanish A*| French A | Art A* | Business Studies B • SHORT STORY AWARD Published -'Short Story of the Year' - El País Newspaper (Spain) 2015 • ART AWARD Published -'Young Artist' contest - English Sur Newspaper (Spain) 2014 • HIGHEST EUROPEAN SCORE (Full marks) - Spanish A - LEVEL 2014