Laixingyue portfolio

Page 1

Jet black

Peacoat blue

Ash grey

Creamy white

Dream blue

Alabaster gleam

Black forest

Pearl pink

Minimalism

Spring/Summer Womenswear 2017


Trend board

Spring/Summer Womenswear 2017

Jet black

Peacoat blue

Ash grey

Creamy white

Dream blue

Alabaster gleam

Black forest

Pearl pink


Technical Flats Tops

STRIPE COTTON WITH SHIRT HEM Price: £35 Product no. 0373740016 Colour: Pearl, Dreamy blue, Creamy white Size: XS, S, M, L Composition: 100% Cotton

A LINE WITH WRAP GATHERED SLEEVES Price: £55 Product no. 0471178001 Colour: Creamy white, Pearl Size: XS, S, M, L Composition: 100% Cotton

Spring/Summer Womenswear 2017

RUFFLE TOP WITH WIDE STRAPS Price: £59 Product no. 0573741016 Colour: Creamy white Size: XS, S, M, L Composition: 100% Tencel

A LINE WITH GATHERED BLOUSE Price: £55 Product no. 0479624001 Colour: Dream blue, Creamy white Size: XS, S, M, L Composition: 100% Cotton

OVERSIZED SHIRT Price: £65 Product no. 0497820002 Colour: Alabaster gleam,Dream blue Size: XS, S, M, L Composition: 100% Tencel


Technical Flats Dresses

DRESS WITH RUCHED NECKLINE Price: £69 Product no.0516972002 Colour: Dreamy blue, Creamy white Size: XS, S, M, L Composition: 100% Cotton

CROSSOVER V-NECK DRESS Price: £69 Product no.0470520005 Colour: Black forest, Creamy white Size: XS, S, M, L Composition: 100% Polyester

Spring/Summer Womenswear 2017

COTTON JERSEY AND POPLIN DRESS Price: £55 Product no.0499661002 Colour: Pearl, Creamy white Size: XS, S, M, L Composition:100% Cotton

TRENCH DRESS Price: £79 Product no.0517300002 Colour: Light alabaster gleam, Peacoat blue Size: XS, S, M, L Composition: 78% Cotton, 19% Polyamide, 3% Elastane

LONG SKIRTS WITH GATHERED Price: £69 Product no.0510602001 Colour: Peacoat blue, Creamy white Size: XS, S, M, L Composition: 100% Cotton


Technical Flats Outers

RAW-CUT JACKET Price: £99 Product no. 0440028001 Colour: Alabaster gleam, Ash black Size: XS, S, M, L Composition: 100% Cotton

Spring/Summer Womenswear 2017

TAILORED CANVAS JACKET Price: £79 Product no. 0473850001 Colour: Peacoat blue, Ash Black Size: XS, S, M, L Composition: 100% Cotton

SHAWL COLLAR CARDIGAN Price: £79 Product no. 0514550002 Colour: Dreamy blue, Pearl, Ash grey Size: XS, S, M, L Composition:100% Polyamide


Technical Flats Skirts and Trousers

Spring/Summer Womenswear 2017

MID-LENGTH SKIRT WITH GATHERED Price: £49 Product no.0474908001 Colour: Jet black,Creamy white Size: XS, S, M, L Composition: 100% Cotton

SKIRT WITH FRONT SLIT Price: £55 Product no. 0495447002 Colour: Alabaster gleam, Creamy white Size: XS, S, M, L Composition: 100% Cotton

WRAP-OVER JERSEY SKIRT Price: £49 Product no. 0473843001 Colour: Ash grey, Dreamy blue Size: XS, S, M, L Composition: 100% Cotton

SHORT A-LINE DENIM SKIRT Price: £55 Product no. 0482996001 Colour: Peacoat blue Size: XS, S, M, L Composition: 100% Cotton

BUTTONED DROP-CROTCH TROUSERS Price: £69 Product no.0501380001 Colour: Peacoat blue, Chive, Alabaster gleam Size: XS, S, M, L Composition: 97% Cotton, 3% Elastane

WIDE WAIST PLEATED TROUSERS Price: £69 Product no.0474908001 Colour: Sea salt, Jet black Size: XS, S, M, L Composition: 92% Polyester, 8% Elastane

CROPPED COTTON TWILL TROUSERS Price: £55 Product no.0484162001 Colour: Black forest Size: XS, S, M, L Composition: 100% Cotton

CROPPED WIDE-LEG TROUSERS Price: £59 Product no.0473842003 Colour: Jet black Size: XS, S, M, L Composition: 100% Cotton


Technical Flats Shoes and Accessories

Spring/Summer Womenswear 2017

WRAPPED LEATHER SANDALS Price: £89 Product no. 0409915001 Colour: Jet black Size:36,37,38,39,40,41 Composition: 100% Leather

FOLDED LEATHER SLIPPERS Price: £99 Product no. 0481893001 Colour: Alabaster gleam Size:36,37,38,39,40,41 Composition: 100% Leather

CHUNKY HEEL SUEDE PUMPS Price: £125 Product no. 0462419004 Colour: Creamy white Size:36,37,38,39,40,41 Composition: 100% Leather

SLIP-ON LEATHER LOAFERS Price: £99 Product no. 0508477001 Colour: Jet black Size:36,37,38,39,40,41 Composition: 100% Leather

SLIP-ON LEATHER PANTSHOES Price: £125 Product no. 0449633005 Colour: Creamy white Size:36,37,38,39,40,41 Composition: 100% Leather

MABLE EARRING Price: £15 Product no. 0477357002 Colour: Marble grey Composition: 100% Marble

GLASS BEAD NECKLACE Price: £17 Product no. 0477214001 Colour: Creamy white Composition: 80% Glass / 20% Brass

WRAPPED LEATHER SANDALS Price: £89 Product no. 0409915001 Colour: Dreamy blue Composition: 100% Leather

SOFT LEATHER SHOULDER BAG Price: £115 Product no. 0402683005 Colour: Jet black Composition: 100% Suede

FOLDED LEATHER Price: £89 Product no. 0409915001 Colour: Jet black Composition: 100% Leather

SOFT CAP Price: £25 Product no. 0467083002 Colour: Alabaster gleam Size: XS/S, M/L Composition: 100% Cotton

METALLIC LEATHER BELT Price: £19 Product no. 0403176006 Colour: Creamy white Composition: 100% Leather

CLASSIC LEATHER BELT Price: £25 Product no. 0477357002 Colour: Jet black Composition: 100% Leather

LIGHTWEIGHT WOOL SCARF Price: £45 Product no. 0476307008 Colour: Pearl Composition: 100% Wool

LIGHTWEIGHT COTTON-SILK SCARF Price: £35 Product no. 0477312302 Colour: Ash grey Composition: 77% Cotton, 23% Silk


Fashion Illustrations

Spring/Summer Womenswear 2017


Store layout

Spring/Summer Womenswear 2017

Spring & Summer 2017 Spring & Summer 2017

cos magazine cos magazine

1.

3.

2.

4.

Spring & Summer 2017 Spring & Summer 2017

cos magazine cos magazine

Figure 1and 2, show about COS store is a simple and modern style store, and it is clear can see the whole layout. Also, the whole collections and accessories shows on three parts. And the layout of the store provides a quite wide entrance to customers, and the most fixtures are divided to two side from the cash desk. Behind the cash desk, there are few COS magazines and fabrics bags on the wall fixtures, and customers can get when they shopping at store because it a way to promoting the brand. As show on figure 1, on the left side and right side, there are all collection and few accessories such as bags and shoes. In the middle of the store, there are the most popluar accessories on the showcases to show to customers while they are waiting to pay. It’s also promoting the brand at the same time. Also, there is a chair for customers to take a rest while they are shopping. Beside, as show on figure 2, on the right side there is a fitting room, mirror and the area for customers to put their personal belongings while they are try some garments or accessories. Also, as show on figure 3 and 4, it is all the details layout of garments and accessories. In addition, normally on the clothes racks there are 6-8 pieces for each type.


Shopping window display

Spring/Summer Womenswear 2017

Spring & Summer 2017 New Arrival

This is a preview of how COS’s shopping window display will look like to launch the new collection spring and summer 2017, A minimalism window display capturing the essence of COS and attract customers. The use of the three boards behind the mannequin which are follow the colour palette to create the minimalism style that is simple and clear line. And the poster on the blue board show about one of the detail of the garment of new collection spring and summer 2017. The outfits on mannequin is a casual wear, which is simple line and tidy detail. Also, a combinations with outfits on the mannequin and the table with plant to build a vivid and fresh life style in spring and summer. The camel tailored coat that coincide with the back of the camel board and the camel table to attract customers, which can show to customer a tidy and modern window display. Beside, the accessories like bag and shoes can mix and match with the outfits depend on customers’ needs and styles. Overall, a minimalism shopping window that is modern and simple to display to customer how the new collection is.


Store offers

Spring/Summer Womenswear 2017

Gift cards design: Gift Card Gift Card

We’d like to talk with you.

If you would like us to email you about things you might be interested in, such as our new collections, events and our sales, then please fill in your detail below.

First Name:

You can also subscribe and shop online at coosstores.com

Address:

Please use block capitals. Email:

Town/City: Postcode:

My local COS store is:

Date of Birth:

/

/

I agree to the terms and conditions (We don’t share your details)

Country: I am

Surname:

Female

Male

Signature: Thank you ! Look out for news from us soon.

If you would like us to email you about things you might be interested in, such as our new collections, events and our sales, then please fill in your detail below.

First Name:

You can also subscribe and shop online at coosstores.com

Address:

Email:

/

/

I agree to the terms and conditions (We don’t share your details)

Country: I am

Town/City:

Date of Birth:

Female

Male

10% Student discount in store & online Spring & Summer 2017 Spring & Summer 2017

cos magazine cos magazine

In store subscribe form:

Surname:

Postcode:

My local COS store is:

In store discount and gifts:

In store discount and gifrs are important to attract customers. There is a 10% student discunt for students shopping in store and oline. Also, there is a 10% off for the customers in store and online who sign in by email. Beside, the customers will get the gift package while they purchase over £100 in store. And the gift package include one COS magazine, COS postcards, and one fabric bag with COS logo.

We’d like to talk with you.

Please use block capitals.

Gift cards is a part of in store offers to make brand awareness. There are two types design of gift cards, the left one is pure white whit the COS logo, and the right one is COS grey with logo. And the design style is still follow COS’s simple style to show how COS is. Also, it suitable for any occasion. Gift card can uploaded upto £ 300. and it can used in story and oline.

Signature: Thank you ! Look out for news from us soon.

In store and online offers are essential to all customers, and also can attract more customers. the light blue and creamy white cards are two type desing for subscribe form. Customers can fill the form by their basic information, and they will get the email from COS to tell them the new collection, events and sales.

Spring

Sign in by email to get 10% off now in store & oline

Name: Email:

17Spring & Summer 2017

mer 20

& Sum


Labels and Business Cards Design

Spring/Summer Womenswear 2017

Xingyue Lai Tel: +44 07563737956 Email: Shirleylai1994@163.com Instagram: laixingyue Facebook: Xingyue Lai

Xingyue Lai Tel: +44 07563737956 Email: Shirleylai1994@163.com Instagram: laixingyue Facebook: Xingyue Lai

Xingyue Lai

COS

Tel: +44 07563737956 Email: Shirleylai1994@163.com Instagram: laixingyue Facebook: Xingyue Lai


Packaging Designs Spring/Summer Womenswear 2017


Official website www.cosstores.com

Spring/Summer Womenswear 2017


Instagram Spring/Summer Womenswear 2017

Add the finishing details to your summer wardrobe... 11 APRIL 2017


Branding promotion

Spring/Summer Womenswear 2017

Ruffle & Garden

Spring & Summer 2017

Enjoy 50% off

cos magazine

Explore our seaon sale

COS 222 REGENT STREET W1B 5BD LONDON

www.cosstores.com

This page shows pomoting the brand by using different ways of advertising, and it is easy to be reached for traget market. Also, all the advertising are clear and big, incluing street billboards, underground billboards, bus billboard, and COS posters. Beside, customer can know the new collection and the sales through the billboards. And all the billboards can use every available place to attract custmers and to promote brand . In addition, the last line are brand magazine examples,which to show few pages of magazine and cover. This make customers aware of the latest collection.


Womenswear S/S 2017

Ethereal

Fluid Romantic Grace Dreamy


Final Illustrations Womenswear S/S 2017


Technical Flats Going Out Dresses

Womenswear S/S 2017

A-Line Dress

Midi-Puff Dress

Cut-Out Dress

PRICE: £25.99

PRICE: £35.99

PRICE: £30

COMPOSITION: 96% polyester, 4% elastane

COMPOSITION: 95% polyester, 5% elastane

COMPOSITION: 82% Viscose,16% Nylon,2% Elastane

SIZE: 4, 6, 8, 10, 12, 14, 16

SIZE: 4, 6, 8, 10, 12, 14, 16

SIZE: 4, 6, 8, 10, 12, 14, 16

DETAIL: Bodycon fit, Invisible zip

DETAIL: Metal belt, Invisible zip

DETAIL: Bodycon fit, Cut-out on waist area, Invisible zip

COLOUR:

COLOUR:

COLOUR:

FABRIC SWATCHES:

FABRIC SWATCHES:

FABRIC SWATCHES:


Technical Flats Day Dresses

Womenswear S/S 2017

Dress with Gathered Waist

Angel Sleeves Dress

Flowing Mini Dress

PRICE: £ 35.99

PRICE: £29

PRICE: £25

COMPOSITION: 97% polyester, 3% elastane

COMPOSITION: 60% nylon, 40% polyester

COMPOSITION: 100% polyester

SIZE: 4, 6, 8, 10, 12, 14, 16

SIZE: 4, 6, 8, 10, 12, 14, 16

SIZE: 4, 6, 8, 10, 12, 14, 16

DETAIL: Gathered waist

DETAIL: Angel Sleeves, Elastic band on the waist

DETAIL: Drape Neck area

COLOUR:

COLOUR:

COLOUR:

FABRIC SWATCHES:

FABRIC SWATCHES:

FABRIC SWATCHES:
















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