Xinhe Zhang | Design Portfolio 2017-2019

HAZEL ZHANG

PORTFOLIO

CONTENTS

01

PROFILE

6

02

PRODUCT DESIGN

03

VISUAL COMMUNICATION

47

04

OTHER CREATIVE PROJECTS

57

9

6 / DESIGN PORTFOLIO of Xinhe Zhang

01 PROFILE

張昕荷 | HAZEL ZHANG 18th May, 1998 Tainan City, Taiwan +886 983152606 f34056126@gs.ncku.edu.tw " I love to dig into questions and discover little things that most people dont't notice. To me, design is a process that connects science, art, people, objects & environment. Good design is not all about looking polished & cool, it is about fulfilling its purpose. I wish that my design to be realized and help this world become a better place. "

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Education National Cheng Kung University, Taiwan | 2016-present

Extracurricular Activities TEDxTainan | 2017-2018 NCKU Bike Festival | 2018 NCKU ID Student Association | 2018-2019

Awards Design Competition for Healthcare Robot and Service System | 2018

Workshop Experience FORESIGHT WORKSHOP Railroad 2030 | 2019 OPEN HCI '16 | 2018 Power of Asian Design International Workshop | 2017

Skills Solidworks Keyshots Rhinoceros Sketchup Adobe Illustrator Adobe Photoshop Adobe Premiere

Language Ability Mandarin English

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02 PRODUCT DESIGN Mite Cleaning Vacuum Lean Product Development

YxZ A Peeler Redesigned

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MITE CLEANING VACUUM Lean Product Development Industry-University Cooperative Project with CHIMEI

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Duration/ 2018.September-2019.January Designers/ Xinhe Zhang , Shuanjou Hsu, Wenhsuan Chou

12 / DESIGN PORTFOLIO of Xinhe Zhang

LEAN PRODUCT DEVELOPMENT

Lean Product Development, or LPD, utilizes Lean principles to meet the ever-growing challenges of Product Development. Beginning with Allen Ward's study of the Toyota Production System, lean product development focus on reduction of long development cycle times, reducing the high costs of development, the need for more innovative solutions, reduction of production costs, redevelopment cycles.

In this project, our goal is using this method to develop a refined v ers ion of the mite c lean ing v a cumm of CH IME I comp an y. By im prov ing the use r ex perience of the prod uct, we are ab le to distinguish it from the competitors and increase the market share.

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THE PROCEDURE

Customer Value Analysis

Competitor Analysis

Finding Trade-o Points

Idea Sketching

Prototyping

3D Modeling

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CUSTOMER VALUE ANALYSIS At this stage, the goal is to find out the drawbacks of the original product and what customers really expect for this product.

CUSTOMER PROFILING TA IdentiďŹ ed by the Marketing Team # 20 tp 40-year-old # hight comsumption power # pursue a high-quality lifestyle

TEST MODEL

VC-HB4LH0 $2,988 NTD Dual Cleaning Mode UV LIght + Vibrating Brush

PARTICIPANT selected based on target customer

GENDER

12

8 AGE

CONTEXTUAL INQUIRY We asked our target customers to use the orginal product to clean their living environment in their usual. The THINK ALOUD method and interviews alternates during the whole process.

20

25

30

75% FREQUENCY OF CLEANING LIVING ENVIRONMENT

1 TIME

WEEK

39

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THINK ALOUD

The THINK ALOUD method is applied during the contextual inquiry, the participants were asked to use the test product in the FIELD environment while we as designer observed and record the whole process without giving instrution on how to use the product. By using the method,we are able to identify the crucial events (when user has a problem performing the task) and to obtain insights into participants’ thoughts.

INTERVIEW & JTBD During or after the participants' working flow, we asked questions about their actions, trying to clarify the USER NEEDS behind the behavior and which were lately transformed into THE JOBS TO BE DONE ( JTBD ).

BEHAVIOR

Repetitively Adjusting the Direction of the Sucking Head

NEED

Clear Knowledge of How to Assemble the Sucking Head Correctly

JTBD

User Needs to assamble the Sucking Head in the Right Direction at Once

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QUANTIFYING UNMET USER NEEDS We concluded the JTBDs into the several DESIRED OUTCOME STATEMENTS and created a questionnaire to obtain the SATISFACTION score and IMPORTANCE score of each outcome. *Importance How much the user values the feature/scenario. *Satisfaction How much the product the user is currently using satisfies the feature/scenario.

2.SIMPLE TO ASSEMBLE 1

2

3

4

5

Importance Satisfaction

3.EASY TO UNDERSTAND THE FUNCTION OF DIFFERENT SUCK HEAD 1

2

3

4

5

Importance Satisfaction

Excerpt from the Quetionnaire

After collecting the data, we could graph a figure based on the results,in which we can easily see the whole picture of to what extent current products serve the desired outcomes.

DESIRED OUTCOMES

Underserved

OPP. SCORE

1 Keep Hands Clean While Cleaning the Filter & Bin

14.1

2 Sufficient Sucking Power

12.6

3 Keep the Suction Head Clean

12.6

4 Effient to Clean the Filter

12.5

5 Effient to Clean the Bin

12

6 Store all the Parts Properly Together

11.8

7 Saving Efforts from Hands

11.1

8 Appropriate Size of the Handle

10.8

9 The Product DOES NOT Tip Over Easily

10.8

The underserved are those that are the most important yet the least satisfied outcomes for the users of existing products. As a result, these points are obviously what we should try to improve in the new design.

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COMPETITOR ANALYSIS Aside from understanding the flaws of the existing products and the user needs, we also inspected our position in the market.Thus, we compared our product's engineering characteristics and other parameters with products targeting similar users.

I. Basic Characteristics

II. Mite-Related Characteristics

I.

II.

CHIMEI has the best rank in weight and capacity of the trash bin.

However,it needed to cut down on the charging time.

The engineering characteristics of CHIMEI related to mite-cleaning has no distinguished difference from its competitors.Lacking HEPA filter might be a great flaw since its the basic feature for similar products.

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FINDING TRADE-OFF POINTS In the process of developing the new product, we must understand every aspects that influence the problem we are faced with.Thus,we drew a inter-relationship diagram.This would help us in the later decision-making process to find the trade-off points of current situation.

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INTER-RELATIONSHIP DIAGRAM

OUR STATEGIES Since we had our knowledge into the inter-relationship between all the design parameters, along side with the CUSTOMER VALUE ANALYSIS & COMPETITOR ANALYSIS, we could develope our strategies on what goals the new product should achieve.

CUSTOMER VALUE ANALYSIS

COMPETITOR ANALYSIS

Improve the effect of mite-related function & create market segregation.

Under the premise that the product should keep its light-weight advantage and not raising the cost, provide the cusomers with bigger suction power.

Decrease the amount of floating dust when cleaning the filter & trash bin.

Enhance the efficiency of the product-cleaning process.

Provide handle that meets higher ergonomic standard.

Make the user experience more labor-saving.

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IDEA SKETCH Based on the strategies we made, we explored the solution from a variety of perspectives. As we were brainstorming, we also devoted ourselves into research about uid mechanics, mite biology, etc, in order to come up with ideas that were really appliable. During the three-week ideation process, the ideas were revised and interate every week, trying to meet the users' needs.Here are some of the works:

Improving Suction Power

Better Way to Opne Trash Bin

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Form Exploration

Improving Mite-Cleaing Eect

Ergonomics

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EXPERIMENTS & PROTOTYPE TESTING During the ideation process, we have conducted a series of experiment to validate our hyphothesis. Using lo-fi prototypes and quatitive data, we were able to test and modify our ideas in a short time.

UV Intesity

Handel Ergonomic

Brush Efficiency

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UV Intensity To enhance the energy intensity of UV light (which is used in the product to kill the mites) reaching the surface of the bed, we have came up with the idea that adding a curved aluminium pad behind the light tube.Measured with the light intensity measuring instrument, the data shows that the total intensity increases by 20%.

Handel Ergonomic In order to make the handle meet a higher standard of ergonomic, we have made 3 different types of handle and invited users to give a score on each form based on comfortability. The result shows that type b has the highest score.

a

b

c

Brush Efficinecy UV light can only reach the mites on the surface of the mattress, thus, the vibrating brush does the job to get the mites that hide deelpy inside the mattress out.The experiment studied that if changes in the amount of brush & the spiral intensity could improve the efficiency of the brush.

We measured the time the brush forced the post-it notes to come off form the board.

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3D MODELING & FEATURES MAIN FEATURES

Effortless to Open To clean the trash bin & filter, simply press the button and rotate the bin.

It does not only save effort but also make the dust coming out from the bin much less.

D-Shape Junction The unique shape of the junction of every assembel part makes it easy for user to attatch everything in the right direction.

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Ergonomics The shape of the handle and the angle between t h e v a c uu m a n d f l o o r is measured to meet ergonomic standards.

Side Vents The vents are set at the two sides of the vacuum instead of at the bottom to prevent mites/dust being blown into the air from the surface of the item being cleaned.

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THE MITE-CLEANING HEAD

One-Touch Heating

Heat travels far into the mattress, helping to drecrease the activeness of dust mites.

Efficient Brush

Redesigned pattern of the vibration brush makes dust mites come off more easily.

Reflect to Save Energy

A curvy mirror behind the UV light tube reflects the wasted energy, making a higher amount of total energy that reaches the mattress.

Heating UV

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EXPLODED VIEW

Mite-Cleaning Head

Trash Bin

Power Connector Filter

Trash Bin Button

Power Switch

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WORKING MODEL

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Demontrating for Tinagaki Kimio, the author of Creating an Effective Development

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YxZ

A PEELER REDESIGNED

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Duration/ 2017.September-2018.January Designer/ Xinhe Zhang

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CURRENT PRODUCT ANALYSIS We studied on the peeler in the market and analyzed the pros and cons of these products,including ergonomics,material and fuction.We tried to find what is lacking in the current peeler design and deďŹ ne the goal on our design.

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SIZE OF THE HANDLE OF THE EXISTING PRODUCTS QUANTITY 21~25

16~20

11~15

6~10

0~5 0

1

2

3

4

5

6

7

8

9

SIZE (CM)

THE REASON BEHIND Why the populor size of the handle ends up somewhere betweem 16-20 centimeters? As we dig deeper we found out it has to do with the ergonomics on humman hands.

MATERIAL OF EXISTING PRODUCTS

PLASTIC

STAINLESS STEEL

RUBBER

LOW PRICE LIGHT WEIGHT

DURABLE TO ALL KINDS OF

ESLATIC,COMFORTABL TO HOLD

NON ENVIRONMENTFREINDLY

VISIBLE SCRATCHES

VULNERABLE TO ORGANIC SOLVENTS

34 / DESIGN PORTFOLIO of Xinhe Zhang

OBSERVATION & EXPERIENCE To get closer to users' need, we actually use multiple peelers ourselves and recorded how the hand move during the peeling process. This helps us to understand more about the dierences among designs than just words and pictures.

Place dot stickers on knuckles so we can observe the motion of the hands more easily.

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The Peeling Process

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DESIGN GOAL & IDEATION After we done the market research and ergonomics analysis, we have come to a conclusion of what characteristics and perspectives that the future design should put emphasis on, which consisted of 3 main aspects:

FOR BOTH HANDS

ERGONOMICS

MATERIAL

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IDEA SKETCH

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MODEL MAKING

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PU PROTOTYPE During the ideation process, I used PU(Polyurethane) to make prototypes. This helped me to ďŹ nd out shapes that ďŹ t the ergonomics of grapping

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WORKING MODEL The ďŹ nal design is completed with a 3D-printed working model. The model comes with a procelain blade that can really do the peeling job.

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ERGONOMICS TEST

THE THUMB

THE GRIP

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EXPLAINING THE SHAPE

This flat area is for the four fingers to rest.

Center of gravity is at the front of the peeler.

The thumb fits right into the depressed corner

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YxZ Y & Z, a shape born from the behavior itself.

X stands for the balance between function and aethetics.

Together, they deďŹ ne a unique tool for daily use.

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03 VISUAL COMMUNICATION IDiscovery Poster Design

Bike Festival Info Visualized Information

VCCT NCKU Logo Design

Sketch

48 / DESIGN PORTFOLIO of Xinhe Zhang

IDiscovery Poster Design A proposal for the poster of I D i s c o v e r y, a n I D W e e k e v e n t .

IDiscovery is a combination of the words ID(Industrial Design)& Discovery(channel).

At night in a misty dark forest hide some mischievous monsters.An old rugged television flickering with lines of words,advertising the name of the event.A pink tentacle and the claw marks beside the TV suggesting that things are stranger than it seems...

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BIKE FESTIVAL INFO Visualized Information Serieses of illustration showing the difference between lives in high school & college and speeches that would be held during the event, designed for the advertisement of 2018 NCKU BIKE FESTIVAL.

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VCCT NCKU Logo Design A logo designed for the new official image of VCCT NCKU, which contains three main concepts:the iconic banyan tree of NCKU, the stray animals that needs help,and the love from the volunteers. Together they made a harmonic sign. The logo uses round and curvy shapes to create a warm and soft tone.The color chosen are inspired the oďŹƒcial colors of NCKU.

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LOGO

Font / Mamalon

CONCEPT

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SKETCH

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04 OTHER CREATIVE PROJECTS Metrophobia

TEDxTainan 2017 Conference

Foodie Rookie

Combining Board Game with Traditional Taiwan Cuisine

Design for Healthcare Survice System Meet the Elderly's Needs with AI

58 / DESIGN PORTFOLIO of Xinhe Zhang

Metrophobia

Stage Design for TEDxTainan 2017 Conference @ NCKU

I

was in the Department of Spatial Design from 2017 to 2018. In this team, our job is to visualize the ideas TEDx trying to convey the short talks, translating them into stage design or exhibition design. In this project, our team tried to capture the spirit of the theme of the conference - Metrophobia, and design a stage set for it.

This is a relatively large-scale project and I have learned a lot of practical experience in woodworking and stage lighting.

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Duration/ 2017.September-2017.November

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TEDxTainan 2017 Conference To interprete the theme : Metrophobia, we chose several imagery we want to embody in our design, including cirt lights, being confined, skyscrappers.

Visual Design for the 2017 Conferfence

City Lights

Being ConďŹ ned

Skyscarppers

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Prototyping We came up with this scene of a lot of wooden structures and strings portraying the image of modern city, while the strings alluding to the fear and anxiety radiating from the people living inside the buildings. The red and blue lights would cast long shodows in front of wooden structures to intensify the atmosphere.

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CREATING THE CITY

Building the Miniature City Since it was a large installation and we needed to build up the set in 24 hours. We have premanufacured every single strucure and the arrangement was simulated in the computer. On the day on the conference, me and my team gave instruction on how to assemble everything and create the right pattern of the radiating strings. This was a great experience to see our design being built by so many hands!

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The Final Show The ďŹ nal stage design is displayed throughtout the conference, be holded by thousands of people. Our work was praised by the audience and the speekers and I was proud of my team being committed and never shy away from criticizing each other to perfect the design.

Me and the Design Team

64 / DESIGN PORTFOLIO of Xinhe Zhang

FOODIE ROOKIE

Combining Board Game with Traditional Taiwanese Cuisine

W

e became archeologists in this project, digging through the rich history of the food culture of Tainan. The field of design has a lot of different aspects.

This time, the product we designed is more like trying to tell its users a story then solve a problem.With the topic "jiou jia tsia" ( ), a classic of traditional local cuisine yet slowly being forgotten by the young generation, we created a game combined with the process of cooking , inviting the young people join an advanture in the good old times.

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Duration/ 2017.September-2017.November Designers/ Xinhe Zhang, Xinyu Huang, Bochang Chen, Chihsing Lo, Hiou Leong, Kaiwei Wang

66 / DESIGN PORTFOLIO of Xinhe Zhang

WHAT IS JUO JIA TSIA? Juo Jia Tsia is a food culture that dates back to the days of Qing Dynasty, when there were a lot of dinners rose from the harbor area - Anping, for example - and they are often linked with prostitution industry. The food served in these dinners lately evolved into the Juo Jia Tsia we know these days. What's special about this type of food that is is often cooked for hours, so long that all the ingrediants become soft and pulpy. It often come with several appitizers, stir-fries, and the classic main dishes.

CASE STUDY : A-MEI DINNER A-Mei Dinner is one the oldest restaurant that still serves the cuisine the old way. We have visited the resaurant and tasted the authentic Jiuo Jia Tsia ouselves.We also interviewed the owner of it to understand more about the history. We also record what we saw in the resaurant, from the interior design, furniture, tableware..., everything that may inspire our design.

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MAKING THE OLD NEW Our goal is to make youngsters being aquainted with this culture.

We decided to start with the most possible scenario for our persona :

Jia-Rou

Young people don't want to go to the resaurant to eat a lot of foods.

It takes hours to defreeze the food.

Accountant, 25 years old

Existing Survice : Frozen Food Pack of Juo Jia Tsia

What if we make the waiting-for-defreezing process into a game?

What if the game is right on the package?

What if the game help the user learn the culture?

Multiple players, share the experience & culture

USER

Jia-Rou was born and raised in Tainan then moved to Taipei for work.

She loves trying new stuff with her freinds.

Sometimes she missed the taste of hometown when she felt homesick in the big city. She always wishes to have a chance visit the famous Jiou Jia Tsia resaurant that her father has always talked about.

PRODUCT

sees the information on the internet

frozen food packs being sold on the Internet

books the product

package turns into a boardgame!

opens the package, takes out the food

food being defrozed for hours

plays the game and learns the knowledge with friends

package turns into a boardgame!

cooks the food and enjoy the meal

food ďŹ nishes being defrozed and cooked

USER EXPERIENCE CONCEPT We want to make the process of waiting for the food being cooked a game, in which our users can learn the knowledge about the culture!

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FOODIE ROOKIE !

BACK TO THE 1960s ENJOY THE FOOD, ENJOY THE PLAY! Foodie Rookie allows you to take a nostalgia trip back into the culture of JUO JIA TSIA while at the same time, taste the good old taste.

SPIN THE TABLE! Use an utensil as your " dice", and spin it on the campass in the middle. The number being pointed when it stopped is the steps you go. The compass also decides which "event" happens when player stops at "the steering wheel of the fate".

FOODIE ROOKIE is a food package + board game desgined for those who live a modern lifestyle yet wish to learn more about the food culture of Tainan.

The story is based on the Taiwan society in the 1960s , the players can attain a lot of knowledge of the history and lifestyle back them through the game.

COLLECT THE MEAL Each player starts with 2 points, earning more during the game.

The points can be used to purchase the cuisine of Juo Jia Tsia.The first player who finishes collecting all categories wins the game.

CHARACTERS The players play as different characters in the game - from the successor of the dinner to the hostess who has a secret lover.

The characters are those who were active in the 1960s. Each character has its unique ability to use throughout the game.

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VISUAL DESIGN The visual design of this board game is a mix of vintage elements, inspired by the prited matters from the old times and the color is screen-printed.

Foodie Rookie being exhibited in the ASIR ART MUSEUM

What I learned the most throughout the project is to go deeply into the spirit of one culture and translate it into something that rises awareness among the people and in turn makes an eort to preserve the heritage. This is one of the diverse aspects of design.

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Design For Healthcare Survice System Meet the Elderly s Needs with AI

I

n t h e s e c o n d s e m e s t e r o f s o p h o m o r e y e a r, I joine d a 2-month pr ojec t of d esigning a AI robot & sur v ice system for the elderly people.

I have cooperated with students not only from the department of industrial design, but also with electrical engineering and inforamtion engineering background.

This is the first time I tried my hands in designing a product with engineers. During the process, I have learned the importance of clear communication with people from different fields and the integration of new technology and user needs.

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Duration/ 2018.April-2018.June Designers/ Xinhe Zhang, Xinyu Xu Electrical Engineers/ Shuesheng Quen, Shenrui Wang Inforamtion Engineers/ Chongming Wei, Yulin Chen, Quin Rui Lin

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DEFINING THE PROBLEM The goal of this project is to connect the technologhy with user's needs.

In an intense one-day design workshop, our team has interviewed several elderly people to quickly grasp the user's needs. Next, we made a quick lo-ďŹ prototype to test our concept and modify it based on users' feedback.

SPEECH RECOGNITION

A HELPER A COMPANION

ROBOT

- provide emotional support - natural interaction - healthcare system

MUTUAL BENIFIT

USER

- staying home alone - cannot adapt to the fastpaced society - poor vision

OUR CONCEPT We want to make the AI robot not just a helper, but the elderly can also take care of the robot. Therefore, we decided to make the robot have some plant-like quialities. This decision is based on the user analysis that a lot of elderly people love to take care of plants.

TOOLS With limited time and cost, the result would be more like a pilot model than a mature product. In terms of engineering, the tools we used included Arduino & Raspberry Pi.

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MAKING THE PILOT MODEL This is the ďŹ rst time I cooperated with team members from the engineering department. It turned out making the robot come alive was not an easy job. Things like mechanism, where the sensors should be installed, etc, must be considered. Though the process was met with a lot of obsticles, our team worked hard together to make our "child" born!

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INTRODUCING LUCKY Lucky is an accompanying AI robot designed for the elderly. It oers a variety of service including entertainment, providing information, deep conversation.With its friendly plant/pet appearence and behavior, Lucky is sure to bring joy to your life!

Concept Scenario

WHAT CAN LUCKY DO? Just like every plant, if you put a light source close enough it will be happy !

LCD screen that makes Lucky being able to change its expression.

Both its leaves and "hands" can wave to show emotion.

Command is voicecontrolled. Super easy for the elderly. Never worry about reading words from the screen.

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A young girl experiencing what Lucky can do.

ACHIEVEMENT Our team is fortunate to be acknowleded with the First Place Prize at the end of the semester.

To me, the most signiďŹ cant part was about the teamwork. Rightpoint function and great storytelling is what made Lucky stand out.

WATCH CONCEPT VEDIO

2017-2019