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EXPOSING THE REPRESENTATION OF FINE ART NTRADITIONAL GULF COSTUME NOUF ALENEZI - ART AND DESIGN - ST:20183852 ART7773 IDEA

ARTIST STATEMENT Nouf Alenezi: Images and paintings, just like any other kinds of arts, have eye-catching and information depiction when they are well-presented to the audience. The liberality presented by images and paintings, drawing from historical to creative inspirations, gives us the ability to situate ourselves in the right path of career, especially to an aspiring artist. How about focusing on a forgotten, or otherwise a neglected niche in the society? Female focus in history is my inspiration – the focus in fine art representation. I try to use both paintings and photographs in my research to send different messages on the female representation in the society.

My art involves on how to represent her messages in a mixture of fine art representation to be captured and choreographed in a photograph with various elements going on from paintings, costumes design, colors, accessories, model, location and curating the position of each element like arrangement of words in sentences. The research approach represents everyday life and how to reach the audience on a wider scale without the complication of modern art nowadays perception, keeping it simple to the audiences can relate to it easily and open a discussion.

NOUF ALENEZI - FINE ART

AIMS & OBJECTIVES The overall aim is to translate my artistic representation in a more objective scene to open up a bold graphic interpretation of how true GCC women represent their identity in a costume that carries more than colors or drawing around the full picture. I produce artworks and re-employ them in pictorial Scenes and this is my Special technique to be the Same as theater and movies so that it touches the viewer in a more realistic way to communicate my ideas. Just as Hollywood (1) has exploited false concepts and facts and brought them to the world about the Gulf in particular. The moviemakers’ distorted lenses have shown Arabs as heartless, brutal, uncivilized, - (Shaheen, J. G., 2003) Specifically, my aim for this research is to deconstruct the prejudice and false ‘religion imposed meaning’ meanings of the Gulf woman dress code using identity focus of the Arabic women of the Gulf from the paintings of the past and relating to the current photography and the contemporary art shared in the social media to highlight how attire itself can be rich in cultural meanings.

The objectives I would like to reach for my arts project are: I. To develop a well-guided reflective research of my paintings to the readers such that the message is passed flawlessly.

II. To get known widely or go viral by marketing my blog of the paintings I created and explaining them succinctly.

III. To publish it with famous magazines.

IV. To reach out to other artists and designers, and work with them especially in coming up with unique and historical pieces of fashion. I would also like to nurture out aspiring artists if I get the chance to – probably I will have to create avenues for this.

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EXHIBITION PROPOSAL Social media has presented a great way of disseminating and showcasing individual’s work to wide audiences at a go globally. While this is the case, there is need to convince and woo the immediate audiences that the project can indeed be a source of motivation to other individuals. To realize this, my artwork has been based on use of acrylics, natural colors like henna and saffron by normal brush from sheep wool and other techniques. Acrylics are the best mediums because I find them to be quick-drying and are permanent also. The presentation of this work will be prepared for both online and physical presentation.

Thorough examination of the historical contexts and literature of the GCC women has been so limited, thus the need to explore it further. The current focus of the fourth wave feminism has expressed clearly that women all over the world should be represented in what is called intersectional feminism. In this focus, I would like to portray the image that cultural identity and traces of oppression and discrimination to the GCC women does not overlap if the cultural identity as a focus is used.

Instead, it focuses on bringing out the phenomenal beauty of the GCC women, and it is subsequently getting modernised with time.

NOUF ALENEZI - FINE ART

As Himid, L removes the frame and backgrounds of the main element of the painting to integrate it with real environment as a representation real live scalable element with vibrant colours with ethnic cultural connections, my work is also focused on maneuvering through this approach. My research is working on creating an environment that augments the negative space around the painting to send a different message than what it is in real world. Both painting and photographs are a part of reflecting my research and each sends different message. The paintings represent more of the aesthetics and cultural background. On the other hand, the photographs represent hidden messages of how women represent themselves as an identity in Cultural costumes rather the aesthetic by itself.

chevron-up LUBAINA HIMID, NAMING THE MONEY (2004) INSTALLATION VIEW: NAVIGATION CHARTS (2017) SPIKE ISLAND, BRISTOL. WORKS COURTESY THE ARTIST, HOLLYBUSH GARDENS AND NATIONAL MUSEUMS, LIVERPOOL. PHOTOGRAPH BY STUART WHIPPS, chevron-right Nouf Alenezi (2021), Untitled painting on canvas by mix media (Henna and acrylic colour stencil and collage with real fabric) , 50*70 cm

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chevron-left LUCY MCKENIE, REBECCA, 2019 Also, Lucy McKenzie uses ideas of the past and symbols of power of the 20th century to make impressions of the current to reach abstract paintings. As well, reaching conclusive impressions based on cultural identity will be my central focus on female representation in the GCC. For the exhibition the audience can view the difference between the aesthetics of painting and the representation in photographs as a way of creating ideal environment to represent the cultural identity. The environment we live creates boundaries of exposing the real identity, aesthetic and art background due to the misleading representation of Arab countries by foreign ones. Now we can see in the field of fine art the Arab artist are growing and starting to dominate the cultural revolution of Arab costumes and identity.

For the online (soft) presentation, I have taken quality images and created a portfolio of my work for easy delivery. The collection is as presented below:

chevron-left NOUF ALENEZI (2021), Hijab Beauty Painting on Plywood Wood (100*80 cm) with Acrylic The image above is a stylistic painting of a woman with a stylized hijab hanged on set of two similar pattern stands. The colour patterns included are meant to bring out or reflect the sense of fashion among the GCC women.

NOUF ALENEZI - FINE ART

chevron-left NOUF ALENEZI (2021) Women Painting sketch on Plywood Wood (80*100 cm) Nouf Alenezi (2021). Women Painting on Plywood Wood (80*100 cm) with acrylic . The four women in the painting above represents the different fashions of styles which could be adopted among the GCC women. The types of veils they have put on are similar, which could be a feature that is needed to be protected. The trends in the dresses they have are what they are outstanding. While there are differences, the patterns slightly differ, making it a conspicuous figure in the history or sense of fashions to different people. This inspiration has been from Alia Farsi (2021). Alia Farsi (2021) has an Instagram page with active followers and is dedicated to getting out the paintings to the desired audience, showcase the elegance and also give sense to fashion in the current society. It may also promote or inspire other people to appreciate or try the GCC types of fashion, which is in a long run a positive approach to marketing of the fashion styles.

chevron-left NOUF ALENEZI (2021), Spot on shirt jacket, Acrylic on fabric. The pictures above has been a quite different on the others as it is done on shirt jacket. The inspiration of this kind of painting is attributed to Tschiegg (2021) who has the sense of fashion on printed designs with different colour patterns. My inspiration is to get to address all types of people’s choices in my paintings such that it is viewed as inclusive to all people.

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The collage of the paintings above is a heritage paintings which shows the process of painting itself to actual completion and the plan to market it with the indicated platforms in it. From the first image, it is a sketch of how the actual image should be at the end. The second image shows an already done painting with actual representation of the GCC woman, dressed in a hijab which is uniquely different from the common ones they shows a done painting with already social media icons printed on it. The four widely used social media platforms are the proponents to be used in showcasing the fashions of style that are Facebook, Twitter, Instagram and WhatsApp. For Facebook, Twitter and Instagram, the number of audiences that are supposedly to be reached out are very many. Besides, these platforms have new ways of sponsoring ads to their communities and different metrics and analytics to realize that. The last one is the one to be used for exhibition.

chevron-up Nouf Alenezi (2021), Traditional Accessories Paintings acrylic on fabric (21*30 cm) chevron-right Nouf Alenezi (2021), Heritage Publication Painting on Plywood Wood (100*80 cm) with Acrylic NOUF ALENEZI - FINE ART

chevron-right Nouf Alenezi (2021), Traditional Accessories Paintings acrylic on fabric (21*30 cm)

chevron-right Nouf Alenezi (2021), Traditional Accessories Paintings acrylic on fabric (21*30 cm)

chevron-up Nouf Alenezi (2021), Traditional Accessories Paintings acrylic on canavas (21*30 cm)

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NOUF ALENEZI - FINE ART

chevron-up Nouf Alenezi (2021), Traditional dress through the world window, acrylic on canvas (50*60 cm)

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NOUF ALENEZI - FINE ART

CONCLUSION For the above, my inspiration is to give a glimpse of how the GCC accessories are made from scratch. From how they look to the colours, it can be clearly seen that they are focused on identifying the ornamental designs. For the presentation of the above, there will be need to utilize an objective and audience-focused explanation such that they may realize the different fashion styles among the GCC women, and the history behind them and the inspirations why they are constantly searching for unique and attractive designs.

To the online media, I would like to utilize social media extensively, with active ads marketing so as to gain traffic all over the world, and get my art known. Magazine articles are very effective too. I would also like to start a blog where I will be constantly updating them with paintings to gain the traffic in the internet and become a sensation to other brands and designers. As well, the use of print media can also be a good medium as I plan to get these paintings to be included in famous magazines.

In essence, I am giving all it takes to take the GCC fashion sensation to the world.

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ARTIST CV MFA Exhibition: PERSONAL SOCIAL MEDIA LINKS: https://instagram.com/artwithnouf?utm_medium=copy_link PERSONAL WEBSITE: Home | artwithnouf (wixsite.com) MY VIRTUAL EXHIBITION LINK: https://www.artsteps.com/embed/60d2642171b85532dbc1d36c/560/315”

NOUF ALENEZI - FINE ART

REFERENCES Farsi, A. (2021). Creator of Alia Gallery. Retrieved from: https://www.instagram.com/alia_farsi/ Nash, J. (2019). Exploring how social media platforms influence fashion consumer decisions in the UK retail sector. Journal of Fashion Marketing and Management: An International Journal.

Shaheen, J. G. (2003) ‘Reel Bad Arabs: How Hollywood Vilifies a People’, The ANNALS of the American Academy of Political and Social Science, 588(1), pp. 171–193.

Tschiegg (2021). Peintre. Retrieved from: https://www.instagram.com/tschiegg69/