01 LIFE CHAIN ALLIANCE Symbiotic Urban Design
Time : seven weeks from March 2023 to May 2023 Location : Guangzhou, China Instructor : Fei Yan
Academician Wu Zhiqiang proposed that a City is a large and complex City Being. Under the proposition of "future symbiosis city", this design is based on the relationship b e t w e e n t h e m o t h e r a n d c h i l d of l i f e , exploring how the life of the city will continue and deduce, and how to form a symbiont with the region. Take Huagong International Campus as the source of innovation, that is, the mother of life, to grow an innovative "umbilical cord" linking to the site and attaching to the "umbilical cord"The building monomer in the group forms a neural network by the way of neuron link, and finally completes the metabolism of life on the basis of open space, becoming a city of life with intelligent interconnection and vigorous symbiosis.
02 SAFETY EVACUATION OF PEDESTRIAN FLOW Safety-First Urban Design
Time : seven weeks from November 2022 to January 2023 Location : Hongdae，Korea
Recently, South Korea experienced a w o r l d - re n o w n e d t r a g e d y i n v o l v i n g a stampede, prompting us to reflect on safety issues in urban public spaces. We selected three representative locations: Hongdae with a large crowd, Itaewon with complex terrain and numerous commercial streets, and a bridge connecting the city and spanning a river at the sports field. We will employ three corresponding approaches to achieve a safety-first urban design.
03 CROSSING STREETS Cantonese Art Museum Design
Time : seven weeks from March 2022 to May 2022 Location : Guangzhou, China Instructor : Sun Wei Guo
The design is based on the location in the historical old city area of Guangzhou. It attempts to utilize the small-scale streets and alleys to create diver se touring paths, drawing inspiration from the surrounding lanes to enhance the local character. Facing the Wen Tower and Lychee Bay, flexible cur ved designs are employed to define the boundaries, further revitalizing the Wen Tower and the watercourse. This allows people to experience the charm of wandering through streets and alleys within the museum, triggering a resonance with the history and culture of the Lingnan area.
N
①
Bar
②
Cultural Peripherals Shops
③
Small Exhibition Hall
④
Temporary Exhibition Hall
⑤
Display Storage Room
⑥
Water Courtyard
⑦
Large Exhibition Hall
⑧
Reception Room
⑨
Café
⑩
Entrance hall
⑪
Management Office
⑫
Buffer Room
⑬
Collection Storage Room
⑭
Temporary Storage Room
① ② ③ ④ ⑤ ⑥ ⑦ ⑧ ⑨
Small Exhibition Hall Large Exhibition Hall Warehouse Control Room Resting Room Lecture Hall Laboratory Equipment Storage Room Restoration Room
⑩ ⑪ ⑫ ⑬ ⑭ ⑮ ⑯ ⑰ ⑱
Resource Room Appraisal Room Appraisal Room Disinfection Room Dissection Room Specimen Room Administrative Office Research Office Office
04 Social Research Report "SMALL ORDERS, QUICK TURNAROUND" SUPPLY CHAIN MODEL: A STUDY OF SHEIN'S GARMENT INDUSTRY IN URBAN VILLAGES
Time : eight weeks from April 2023 to July 2023 Location : Guangzhou, China Instructor : Fei Yan
In just three years, the fast-fashion crossborder e-commerce platform Shein, of ten referred to as the "Chinese ZARA," has emerged as the fourth-largest unicorn globally with a valuation of 450 billion RMB in 2023. The key to this colossal rise lies in Shein's "Small Orders, Quick Turnaround" supply chain model, a model actively operating in numerous garment industry clusters in urban villages. This prompts us to ponder: How is a unicorn worth hundreds of billions supported by many "old and dilapidated" urban villages? Through research on the typical "Shein village" in Tangbu East Village, we discovered that the Shein supply chain model involves the collaboration of the "front-end headquarters – mid-end industrial park suppliers – end-point garment workshops" trio. Building on this foundation, we fur ther investigated the spatial characteristics of the garment industry within the village, the temporal patterns of garment workers' activities, and the alignment between the supply chain model and spatial features. Finally, considering Shein's future development trends and the "urban renewal" p o l i c i e s f o r u r b a n v i l l a g e s , w e p ro p o s e d optimization suggestions for the development of the garment industry.
第一章
1.1 Background of the Topic
1.2 Overview of SHEIN
The global clothing market is undergoing tremendous changes.
1.2.1 Overview
1.2.3 supply chain illustration Consumer End: Apparel Market
brick-andmortar stores & web store
poor sales
increase orders positive feedback
Failure in the initial launch of the new product
enterprise offering：SHEIN
Percentage of Fast Fashion Consumption in Asia
Fast Fashion Consumption other Enterprise Valuation (in billions of yuan)
Global Sales Revenue/Billion USD
growth rate(%)
growth rate
expand into emerging ecommerce markets
rapid development
Global Fast Fashion Crossborder E-commerce Brand
Initially, the main business focus was wholesale and export of wedding dresses.
Positioned as an independent fashion women's clothing platform for operation.
Building a cloud factory platform and expanding sales on the mobile end
Enter the Middle East market and complete Series B financing
Acquire ROMWE, initiate dual-brand operations
Expand into the entire range of clothing categories
inspect quality control
swiftly add orders shorten the cycle
hold suppliers accountable
1.2.2 Development Process
Production End: Small and Mediumsized Garment Factories
2020 2016 2015 2008
initial online phase Entering the cross-border e-commerce track to establish the foundation for international expansion.
2014
exploration phase Extending from channel partners to build a digitalized supply chain.
expansion phase branding Disrupting traditional fast retailing and ecommerce
stop the order
build a supply chain ecosystem
place an order
Increase a large number of orders
initiate brand-oriented operations
manageme nt system & fashion buyer
experimental small order
founding of the SHEIN
2012
failure loop
Shein's Global Sales Revenue Changes
Shein's Corporate Valuation Changes from 2019 to 2023
good sales
virtuous cycle
n “Shein” is a Chinese domestic cross-border e-commerce platform, primarily focusing on fast fashion for women. It mainly targets international consumer markets such as Europe, America, and the Middle East. Its distinctive feature is the 'small orders, quick turnaround' supply chain. n In competition with fast fashion companies such as ZARA and Uniqlo, Shein successfully topped the list of e-commerce shopping apps in the United States in 2022. n In the United States, Shein's total revenue surged from 7% in 2020 to 30% in 2022, marking four consecutive years of profitability. In 2022, it achieved a record revenue of 22.7 billion USD. n Shein embarked on a rapid growth trajectory from 2020 to 2021. Subsequently, from 2021 to 2022, it achieved a valuation of 400 billion, securing its position among the top five global unicorns. By 2023, with a valuation of 450 billion, it ranked as the fourth largest unicorn globally.
limited market testing
n The market size is shrinking The global economic downturn, coupled with the impact of the pandemic, has dealt a blow to the global apparel market, leading to a significant reduction in market size. n Traditional brands are in decline Many traditional clothing brands are gradually exiting the historical stage due to insufficient supply chain resilience and outdated marketing methods. n Low-cost fast fashion has become a new consumer trend. The apparel market is increasingly pursuing the delivery of clothing at cheaper prices and in shorter time frames to consumers. The current dominant trend in new consumer preferences leans towards fast fashion, continuously gaining more market share. n The traditional professional market urgently needs transformation and upgrading In the pursuit of 'cheaper, faster, and more fashionable' consumer preferences, traditional specialized markets are no longer meeting the demands of new consumer trends. Many long-standing professional markets are almost all facing the same question: whether to adapt or relocate. If not relocating, how should they adapt?
01
ready-made clothing & fabric and accessory suppliers
complete the order
take responsibility for the failure
Large volume of orders substantial profits
enhance selfproduction capabilities
完整产业链图
1.3 Shein's 'Small Orders, Quick Turnaround' Supply Chain Model 1.3.1 "Small Orders, Quick Turnaround" Supply Chain Model
1.3.2 Digitizing Empowerment
1.3.3 Requirements for Suppliers 1.Productivity Meets Xiyin's Requirements
"Big Data + AI," reshaping the design process
Small order quantity
enterprise planning
design
Large quantity of orders System Production Raw Material Order Preparation Procurement Processing
Production of Readyto-wear
Quick Response Shein's regular orders require suppliers to complete the entire production process within 7-15 days. In comparison, the clothing production cycle for traditional garment enterprises can extend up to 3-6 months.
Domestic Central Warehouse
Air Freight
Overseas Warehouse
After receiving orders, Shein's suppliers send instock items to Shein's designated warehouse for quality inspection within 48 hours. The entire production process will be completed within 5 days, and the products will be delivered to Shein's warehouse.
Turnaround
consumer
Sales Feedback
2. 3.
The overall process, from production to reaching the customer, generally takes no more than 11 days, with delivery to mainstream markets achievable within 7 days.
Xiyin analyzes consumer purchasing data through big data analysis to support clothing design and initiate additional production based on demand.
Xiyin requires that franchise suppliers' factories have no fewer than 50 employees to ensure that their production capacity can meet the operational needs of Xiyin's business model.
Utilizing Big Data to Predict Fashion Trends. Leveraging AI Technology to Build a Design Pipeline. Launching the Designer Incubator "SHEINX."
02
Digitizing Empowers Suppliers, Building a Cloud Factory Platform 1. 2. 3.
B2B Fabric Supplier Platform. Cloud Factory Platform for Small Orders and Quick Turnaround. Intelligent Collaborative Management.
Intelligent Warehouse Management, Enhancing Logistics and Distribution Efficiency 1. 2. 3.
1.
Timely Feedback Shein introduces products to the market in quantities of 100-500 pieces per order. By testing the market with small order quantities, if the market feedback is positive, additional investments are made for that particular product.
1.
2. 3.
2.Purchasing Raw Materials through Shein Designated Channels Xiyin utilizes a digital platform to provide its suppliers with certified designated fabric suppliers. Upon receiving an order, suppliers can proceed to the material warehouse to retrieve the required materials for production.
3.Managing Orders with the MED System
Global Warehouse Categorization Management. Intelligent Product Inventory Management. Big Data to Enhance Logistics Efficiency.
MES (Manufacturing Execution System) will record the complete process of suppliers and Xiyin orders, allowing real-time tracking of order progress. With this system, Xiyin achieves real-time monitoring and control over the production processes of hundreds of suppliers.
Around Social Platforms, Conducting Digital Marketing
4.Adhering to Xiyin's Designated Supplier Guidelines
Building a Diverse and Personalized Account Matrix. "Internet Celebrity + Advertising" to Attract Traffic. Utilizing Recommendation Algorithms for Precision Marketing.
Xiyin has established a set of guidelines for its suppliers, covering aspects such as working environment, working hours, and the environmental impact of production.
This page summary
Warehousing and Logistics
Quick
Design Improvement
Merchant Delivery
Quality Control
Replenishing Orders for Popular Items
Shein has established good collaborations with numerous emerging fashion designers both domestically and internationally. On average, they generate 300 orders per day, significantly more than other large clothing enterprises.
Supplier
Large
For each Shein order, the quantity is only 100-500 pieces. Compared to other large clothing enterprises with several hundred or even tens of thousands of pieces per order, the supplier's startup costs are higher, and profits are also somewhat reduced.
Design
Small
Shein can go from designing clothing styles to producing samples in just 3-7 days. The rapid production capability, combined with its large team of designers, allows them to continuously launch new products
Design and Development
Shein Industry Chain
Production and Manufacturing Warehouse and Logistics Marketing
Small Trend Forecasting Supply Chain
Digital Management Targeted Promotion
Large
Quick
Turnaround
Xiyin integrates various processes of the industry chain through its developed digital platform, achieving more efficient supply chain management and precise market deployment. Xiyin's supply chain is characterized by small order quantities, a large number of orders, quick response, and timely feedback.
1.4 Topic Selection and Research Approach
1.4.1 Topic — Research on Industrial Spaces in Clothing Manufacturing Villages near Shein Headquarters under the 'Small Orders, Quick Turnaround' Supply Chain Model 1.4.5 Research Framework
1.4.2 Topic Objectives and Significance Exploring How Small Factories Support Large Enterprises n How does Shein, in contrast to other brands collaborating with large factories, manage to provide a wide range and large quantity of clothing products solely through numerous small factories located in the urban villages of Panyu, Guangzhou?
Shein Panyu Headquarters
The production costs and flexible characteristics of urban villages are more suitable for Shein
Showcasing the Unique Market Vitality of Urban Villages n Although urban villages may appear as 'urban blight,' they have given rise to a vibrant and independent garment market. What are the distinctive features of the space that contribute to this vitality?
literature review
03 field survey
Future Predictions for the Garment Village.
field survey interactional interview data statistics analysis comparison
summarize generalize predictive recommendations
1.4.6 Theoretical Basis Interpretation of the development plan for Tangbu Dong Village and its urban area; Referring to relevant papers on the spatial characteristics and industrial development of Guangzhou garment villages.
Conducted a statistical analysis on the types and quantity of home-based workshops, as well as the types and approximate scale of small and medium-sized garment factories within the selected area of Tangbu Dong Village.
spatial production
Not only material changes, but also changes in spiritual and social relationships will lead to alterations in space.
The Research Object as an Example
production space
practitioner
native villagers
migrant workers
transnation al corporation
Henri Lefebvre's Theory of the Production of Space
urban village reside | clan
garment village production | market new garment village production | global market
succession of produced spaces
Conducted informal exchanges with garment workers, factory managers, and relevant personnel in the garment industry in Tangbu Dong Village.
Theoretical Relationship
sociality
observation and statistics method
The Relationship between the Garment Village and Shein.
placement in space
1.4.4 research methods
spirituality
n garment workers
urban village
Current Development Status of the Garment Village.
Analysis Conclusion
production process
Shein stores
interview investigation method
Overview of shein OEM Factory in the Garment Village.
production efficiency
The products I like may come from factories around the world.
materiality
n cottage industry
Different Types of Garment Spaces in the Garment Village.
The Specific Process of Garment Production in the Garment Village.
Shein suppliers
Online cross-border shopping is gradually becoming my primary consumption mode.
documentary research method
Current Status of the Garment Industry第一章 in the Clothing Village Where Shein's OEM Factories are Located
Production Space Characteristics of shein's 'Small Order Quick Response' Mode
field research
Research Subjects n small and n management medium-sized personnel factories
Here, there are both mid-to-high-end production lines and household workshops.
Shein's "Small Batch Quick Return" model
succession of spatial practitioners
Site Selection n The research site is selected in Tangbu Dong Village, within 1 kilometer from shein headquarters. The research scope is approximately 1 hectare.
Global Fast Fashion Apparel Development Background
preliminary survey
spatial characteristics
1.4.3 research subjects
Research Methods
Research Content
cottage industry
n What are the characteristics of emerging cross-border ecommerce, and what type of industrial space is needed to support its growth? How should industrial spaces be planned to accommodate these changes?
urban village
Investigation Stage
small and mediumsized factory
Exploring Directions for Industrial Transformation and Upgrading
small garment factory
n “The essence of the urbanization process is fundamentally a process of spatial production. This process, in a novel and unfamiliar manner, connects the global and the local, cities and rural areas, centers and peripheries.”
2.1 Adaptive Space for Shein Target Suppliers - Urban Villages
2.2.2 Nancun Town's distribution of garment industry spaces
According to Shein's requirements for target suppliers, it is evident that the primary suppliers are small and micro-enterprises. The spatial needs of these enterprises, which require a large concentration, align well with the characteristics of urban villages, where the buildings have small volumes, high density, a significant mobile population, and lower living costs. Shein's Requirements For Supplier Companies
smallscale
intensive labor
low cost
Shein requires suppliers to have a well-organized personnel arrangement, stable supply. This demands that suppliers have an ample workforce.
The urban villages have a large population, and the low rent attracts a large large floating number of migrant population workers. This can provide abundant labor for garment enterprises.
low cost of living
Banqiao Village Nan Village
within the past year
1-10 thousand
1-3 years
10-100 thousand
3-5 years
100-1000 thousand
5-10 years
1000-5000 thousand
Meishan Village Jiangnan Village Shein Panyu Warehouse
Kangtou Village
Liren Village
Garment Manufacturing Enterprise Garment Industrial Park Area
n Number of Employees in Garment Manufacturing Enterprises
Garment Village Area
Shein Raw Material Warehouse
1-10 employees
n The garment enterprises in Nancun Town are concentrated in urban villages and surrounding industrial parks. Shein's headquarters is located at the center surrounded by garment villages. 50-100 employees n Nancun Town has 5,015 enterprises engaged in the garment-related industry, mainly small and micro-sized businesses. Among them, 91% of enterprises have a registered capital of less than 1 million RMB. The 100-1000 employees garment industry in Nancun Town has a long-standing advantage, with 57% of businesses having been More than 1000 established for more than 5 years. 10-50 employees
More than 50 million
2.2 Aggregation Space for Shein Target Suppliers - Nancun Town
employees
2.2.1 Nancun Town Overview
2.2.3 The garment supply chain in Nancun Town chain. contributes to a well-established supply The variety of enterprise types
Economic Location
Distribution of the surrounding garment industry
The garment supply chain
Nancun Town is located in the northern part of Panyu District, Guangzhou, with a total area of 46.89 square kilometers. It enjoys convenient transportation, with Guangzhou South Station reachable within 15 minutes and Baiyun Airport within 1 hour. The town is surrounded and traversed by important urban arteries. It hosts Guangzhou's largest garment industry cluster, encompassing 16 urban villages. These villages bring together over 5,000 businesses related to the garment industry, with more than 500 suppliers serving Shein. This area has become fertile ground for Shein's supply chain, often referred to as the 'Shein Village.' In early 2023, Shein's headquarters also relocated to the Wanbo Business District in Nancun Town.
Transportation Location
04
Shein Headquarters
Urban villages have cheap rent, low commodity prices, low living costs, and low labor prices, which can greatly reduce the costs for garment factories.
n Registered Capital of Garment Manufacturing Enterprises
More than ten years
Tangbudong Yuangang Village Chenqiao Village Village
Most of the self-built houses in urban villages have low building heights and small areas, making them suitable as factory buildings for small garment factories.
small building volume with high density
n The Establishment Years of Garment Manufacturing Enterprises
Tangbuxi Village
Characteristics Of Urban Villages
Shein requests suppliers to accept small orders with a variety of product categories, suitable for small-scale garment enterprises, flexible and adaptable.
In the small-batch fastresponse model, suppliers bear greater production pressure and need lower costs to achieve higher profits.
溯源：南村镇的供应链沃土
design
Raw Material Inspection and Pre-processing
head processing
tail processing
Ironing and packaging
layout design
fabric procurement
cutting
pull tie
tension sewing
make buttonholes
check the garment
pattern drafting
fabric inspection
sealed sample inspection
rolled collar
splice seam
sew on buttons
trim the thread ends
fabric preshrinking
bleaching
rolled edge
decorativ e trim
ironing clothes
fabric stretching
semi-finished product process
folded edge
serged edge
packaging
sample garment inspection
3.1 Nancun town typical garment village - Tangbu Dong village
3.2 Tangbudong Village's garment industry spatial distribution
Tangbu East Village is located in Nancun Town, Panyu District, Guangzhou. It is bordered to the south by the urban expressway Nan Da Main Line, to the west by the main urban road Panyu Avenue and Metro Line 18, and to the east by the urban secondary road Huanan New City Road. It enjoys convenient transportation. The total area is 1.3 square kilometers, with a construction land area of 69.15 hectares. Among them, the residential land for villagers is approximately 11.08 hectares, collective property land is about 18.97 hectares, public and municipal land is around 3.2 hectares, agricultural land is about 14.93 hectares, old warehouse land is approximately 18.44 hectares, road land is about 2.1 hectares, historical and cultural land is about 0.30 hectares, and water area is approximately 0.13 hectares. Tangbudong Village has a registered population of 1,187 people, a permanent population of 11,771 people, and approximately 50,000 migrant residents. The dominant industry is the garment industry, making it one of the typical "Shein Villages.
Tangbudong Village has 268 businesses engaged in the garment-related industries, covering all aspects of the garment supply chain. Among them, enterprises involved in the tail-end processing segment are the most numerous, accounting for 48%. The majority are small and micro-enterprises, with 45% having a registered capital of less than 1 million yuan. Additionally, 45% of the businesses have been established for more than five years, while those established in the last three years constitute 38%, indicating significant economic vitality in Tangbudong Village's garment industry.
05
解密：塘步东村制衣产业的空间特征 第三章
Types and Number of Enterprises
Cottage Industry (Garment Manufacturing)
Location Analysis n Transportation Location p Regional Level
p Town Level
Road Traffic Analysis
Outsourcing Partial Processes to Home-based Workshops Fork in the Road
Enterprise Registered Capital
Internal Branch Road
Cottage Industry (Cutting Department)
Years of Establishment of Enterprises
Cottage Industry (Accessories/Trimmings)）
Dengyun Avenue
Qingyang Avenue
Collaborative Supply Chain between Industrial Parks and Cottage Industries
n Economic Location p Town Level Internal transportation relies on two intersecting urban secondary roads forming a cross. Along both sides of the roads are predominantly commercial facilities, and threewheeled and electric vehicles transporting goods can be seen everywhere.
Shein Headquarters Placing Orders to Suppliers
Functional Layout Analysis Economically well-positioned, with the southern part in close proximity to Wanbo Business District and the eastern side near Guangzhou International Innovation City; within 15 minutes' reach of Nan Station Business District, Wanbo, International Innovation City, and University City.
Industrial Park
Feature 2: Distribution of Cottage Industries in Urban Villages Along Major Roads
p Town Level
Industrial Park
Located in the largest garment industry cluster in Nancun Town, within 15 minutes' reach of Zhongda Fabric Market; closely connected to Shein, with Shein's headquarters reachable within 3 minutes.
Urban Village Residences
Relative to the South Da-Gang Line, it presents a circular layout. The first circle consists of industrial parks, the second circle comprises residential and commercial facilities, and the third circle is designated for farmland.
Park the Industrial Suppliers in
Shein Headquarters
Urban Village Residences
n Distribution of the Garment Industry p Regional Level
Urban Villages Industries in Cottage Outsourcing of Processes
p Regional Level
Xiyin Suppliers in the Industrial Park
Place Orders
Strategically located with excellent external transportation links; within 15 minutes' reach of Guangzhou South Station and within 1 hour of Baiyun Airport; surrounded by major urban road arteries on all sides.
Outsourcing Partial Processes to Home-based Workshops
In urban villages, cottage industries are mainly distributed along important roads within the village, facilitating the transportation of materials, fabrics, and other goods. Narrow roads where trucks or tricycles find it difficult to navigate generally have fewer family workshops around them.
Feature 1: Cottage industries in urban villages are distributed along important roads. Urban Village Industrial Park Garment Manufacturing Enterprises
Due to the influence of the South Da-Gang Line on the southern side, the industrial space presents a circular structure relative to the South Da-Gang Line. The garment factories in the industrial park are mid-to-high-end production line garment factories, while the garment factories in the urban village are low-end, family-style workshop garment factories.
3.3 Industrial Park Spatial Characteristics 3.3.1 Overview of Industrial Park Tangbu East Village Industrial Park is located in the southern part of Tangbu East Village. Initially, the area was farmland, but later it was collectively developed by the village into an industrial park. The total area of the industrial park is approximately 24 hectares, with a total of 6 industrial parks housing 249 companies. The majority of these are factories related to the clothing industry. In addition to traditional factory spaces, the industrial park also includes many transformed garment factories, including those renovated for science and technology innovation zones and cultural and creative block transformations. The speculated reason for this transformation is likely the prosperity of the garment industry, making it challenging for other industries to survive. The factories within the industrial park have strong clothing production capabilities. Taking Guangzhou Genius Apparel Co., Ltd., one of Xiyin's suppliers, as an example, its daily production capacity reaches up to 18,000 pieces, with a monthly output of up to 500,000 pieces.
3.3.2 Distribution of Industrial Park Types
3.3.3 Industrial Park Spatial Model Factory Space Model 5 Pure warehouse storage , mostly located on the ground floor for easy transportation
Factory Space Model1 Factory + Headquarters. The production area accommodates 30-50 people, the office area has only 3-5 people.
Factory Space Model1 Factory + Headquarters. The production area accommodates 30-50 people, the office area has only 3-5 people. HaoSheng Industrial Park (East Zone) number of clothing enterprises: 25, total area: 0.9 hectares.
Factory Space Model 6 Typical model for Xiyin suppliers, production area accommodating 80-100 people, workshop layout divided for functional purposes to maximize production efficiency.
06
Factory Space Model 3: Headquarters + Warehouse. The headquarters has a smaller office staff, while the warehouse is managed by 3-5 people overseeing logistics. Factory Space Model 4 Pure factory production, production area accommodating 150-200 people, with workshop corners serving as temporary storage.
3.3.4 Shein Supplier's Production Space Model Clearance Sample Warehouse Room Temporary Fabric Finished Rectification Area Bulk Ironing Zone Storage Area Goods Cutting Bed Pending Warehouse Full Cutting Bed Cutting Bed Group 4 Pressing Inspection Group 12 Group 8 Area Cutting Bed Utility Women's Group 3 Full Cutting Bed Cutting Bed Dispatching Room Care Inspection Group 11 Cutting Bed Group 7 Area Room Cutting Bed Cutting Bed Group 2 Dispatching Tea Room Packaging Group 10 Group 6 Area Cutting Bed Cutting Bed Zone Cutting Bed Bathroom Trailer Group 1 Group 9 Group 5 Temporary Stairwell Stairwell Elevator Parking Area Shrinkage Fabric Cut Pieces Fabric Area Outsourcing Area Office Inspection Area
Raw Materials Fabric Inspection Cut Pieces Outsourcing
Cutting Ironing Shipping
Rework of Overstocked Goods
Xiyin requires its suppliers to conduct detailed functional divisions throughout the entire production workshop. This involves separately planning and managing areas for production, processing, offices, and auxiliary functions to enhance production efficiency and ensure a tidy factory environment
macro
meso
micro
Tangbu East Village Industrial Park
Typical Industrial Park Haosheng Industrial Park
Typical Factory Space Xiyin Supplier
The Xiyin model requires suppliers to produce efficiently, provide timely feedback, and ensure quality, which is reflected in the spatial layout and workflow of the supplier.
3.4 Spatial Characteristics of Cottage Industries
第三章 n Building Unit Characteristics
07
n Road Traffic Characteristics
3.4.1 Selection of Research Objects
p Feature 1: Small and elongated scale, high continuity
In the scope of the urban village, the family workshops on both sides of Dengyun Road branch and around the terminal square are selected as the research objects, with a particular focus on the area a round t he terminal square. The overall research area is approximately 4413 square meters, with a specific emphasis on a research area of about 2686 square meters.
The main street is on average 5 meters wide,D/H<0.5， allowing the passage of a small car, a motorcycle, and a person. The alley is on average 3 meters wide, D/H<0.3，It is typically occupied by tricycles and motorcycles, and one person can pass through.
总体研究范围：4413m2
重点研究范围：2686m2
塘步东村村域
研究及重点研究范围
p Feature 1: Generally Small Scale Taking Xiajie's garment workshop as an example, it has a width of 12 meters, a depth of 18 meters, and employs a total of 20 workers.
研究及重点研究场地模型
3.4.2 Spatial Characteristics Study n Spatial Distribution Characteristics
p Feature 1: Distribution Along the Roads On both sides of the road, the ground floor consists of shops, and at the end of the road, a gathering square is formed. Around the square, the ground floor is occupied by shops.
Family Workshop Ground Floor Plan
设计 辅料 裁床
Main Street Section Diagram
制衣
Alley Section Diagram
烫图 仪器设备 生活服务
p Feature 2: Freight vehicles arbitrarily occupy the roads Freight tools are mainly small vehicles. The unloading area is right in front of the shops, leading to significant occupation of the road space.
70m
Family Workshop Second Floor Plan
150m
p Feature 2: Highly Integrated Production and Living Environment In principle, the ground floor is converted from residential to a production area, while the second floor and above are designated as living areas.
p Feature 2: Formation of a Relatively Complete Industrial Chain All five major garment processes are involved, and in addition, instruments and equipment, as well as life services, act as complementary chains in the industrial chain, meeting both production and living needs.
制衣相关业态空间分布
设计 辅料 裁床 制衣
p Feature 3: Highly Close Interconnection
烫图 仪器设备 生活服务
设计 辅料
Residential
Residential
Workshop
Workshop
Commercial
Warehouse
裁床 制衣 烫图
居住
仪器设备
Commercial
生活服务
商业
The vertical distance is approximately 150 meters, the horizontal distance is about 70 meters, and with a walking speed of 1.2 meters per second, the transfer of goods can be completed within 2 minutes.
Number of Stores in Related Garment Business Formats
First Floor Area of Stores in Related Garment Business Formats (m2)
Road Encroachment Diagram
Model 1
Model 2
作坊
Model3
4.1 Basic Characteristics of the Garment Workers in Tangbudong Village Through a sampling questionnaire survey, a total of 66 questionnaires were distributed, with 62 valid responses, yielding an effective rate of 93.9%. The statistical results are presented in the following table. Within the key research area, 6 individuals with different business operations were selected as interview subjects. They are mainly in the young and middle-aged stage, characterized by a relatively low level of education, a high level of professional expertise, good economic income, hardworking business operations, and a balanced work-life relationship. Through in-depth interviews, it was found that the temporal and spatial activities of the garment workers primarily revolve around the garment production process. The daily working hours generally start from 8 AM and continue until 12 AM, with little to no breaks, indicating a strenuous and continuous involvement in work.
n Statistics on Basic Characteristics of Garment Workers Cat ego ry
gen der
basic features
38.71%
female
61.29%
mar ital stat us
ho met own regi on
Edu cati on Lev el
hou sing
20 years old and below
14.52%
21-30 years old
19.35%
31-40years old
50.00%
41-50years old
11.29%
51 years old and above
4.84%
single
45.16%
married
芬姐 毅叔
0
North China
0
East China
19.35%
Central China
20.97%
South China
50.00%
Northwest China
0
Southwest China
9.68%
primary school and below
11.29%
Junior high school/technical school
40.32%
High school/vocation al high school/technical school
30.65%
College and above
17.74%
inco me
未婚
31-40岁
已婚
41-50岁
62.90%
Own a house
12.90%
3.23%
43.55%
10000-15000¥
9.68%
15000 ¥ and above
Gender
华东
初中及以下
华中
初中/中专
华南
高中/高职/高专
西南
大专及以上
p Hometown The majority of the population comes from South China, followed by Central China and East China.
自购房
p Housing Most of them rent houses on their own, and the overall living conditions are not ideal.
n Logistics delivery
3000元以下 3000-6000元 6000-10000元 15000元以上
p Income Most have a monthly income around ten thousand, overall economic situation is good, but there is a significant gap. Garment factory worker, Mr. B: I used to work in Kunming making clothes. I heard that you can earn m o r e m o n e y i n Gu an g z h ou , s o I c a m e here to give it a try.
p 社会保障不足性
Ms. Fen： Usually, hire workers in the morning, attract customers in the afternoon, work late into the evening, and deliver the goods the next day.
Garment factory owner, Mr. D: Every year, there are p e o p l e w h o suddenly die from rushing orders. We work from dawn to dusk, and normal people can't handle it.
Garment factory worker, Mr. C: Social security? Provident fund? Of course not. Which boss here cares about those things?
Name
Gender
Age
Education
Business
Position
Years in the Industry
岩仔
男
28
College Degree
Design Studio
Boss
青叔
男
39
Junior High School
Accessorie s Store
Boss
Work Hours
Monthly Salary
Residence
5 years
12h/d
>10000
Rented houses within the village
10 years
9h/d
>10000
Owneroccupied houses within the village
了
芬姐
女
40
Junior High School
Garment Factory
Boss
15 years
14h/d
>20000
Owneroccupied houses within the village
霞姐
女
36
Junior High School
Garment Workshop
Employee
8 years
14h/d
>10000
Rented houses within the village
军仔
男
30
Junior High School
Cutting Workshop
Employee
5 years
14h/d
>8000
Rented houses within the village
44
Junior High School
Printing Workshop
>15000
Owneroccupied houses within the village
Boss
18 years
12h/d
n Hiring Garment workers are generally paid piecework wages, with the unit price ranging from 4 to over 10 yuan, depending on market conditions, the difficulty of the work, and specific requirements.
n work scene
n Basic Information of Interview Participants
男
The peak period for packing and shipping is from 3:00 PM to 5:00 PM. Typically, using electric bikes or three-wheeled vehicles, the round trip takes about 40 minutes.
Mr.Yi： The roads in the village are too narrow, so we modified our own tricycles to carry more goods and travel faster.
10000-15000元
p Personnel mobility
Garment factory owner, Mr. A: Originally, the factory provided meals and accommodation, and each factory h ad a r o u n d 1 0 w o r k e r s . N o w , i t ' s common to have only 6 or 7 workers. We can only hire temporary workers because we can't afford to support so many people.
毅叔 19.35%
自行租房
p Education Level Nearly 70% have junior high school education or above, and the overall educational qualifications are relatively good.
p The work is temporary
n Purchase goods
集体宿舍或借住
n Basic Characteristics of Employment in the Garment Industry
24.19%
6000-10000¥
p marital status The number of unmarried individuals and married individuals is generally balanced.
p Age Ages 20-40 account for over 70%, with the majority of labor force being young and middle-aged.
24.19%
Renting a place on their own
3000-6000¥
岩仔 军仔
54.84%
Northeast China
Less than 3000¥
霞姐 青叔
21-30岁
08
Purchasing directly from the Central Fabric Market takes on l y a few m i n u t e s f o r t h e entire process.
Mr. Qing： We basically only buy from long-term cooperating stall owners. The prices and styles are communicated through mobile phones in advance.
20岁及以下
51岁及以上
p
age
追踪：“小单快返”供应链的人、时、空匹配
Male to female ratio is approximately 1.5 to 1, with a slightly 男 imbalanced 女 proportion.
propor tion
male
Collective dormitory or renting a place
n Selection of Interviewees
4.2 Temporal and Spatial Activity Patterns of Garment Workers in Tangbudong Village 第四章
The working hours are typically more than 14 hours per day, with high intensity. Almost without a break, workers strive to produce dozens of pieces of clothing every day.
p ironing clothes p serged edge p cutting fabric pieces
Mr.Yi： Cooperate with relatively stable suppliers, basically busy from 10 am to 10 pm.
Ms.Xia： Usually, pattern making takes 3-5 days, complex processes take 7-9 days, bulk production and delivery take 7-9 days, and reordering takes around 5 days.
Ms.Xia： We can take orders as small as 20 pieces, and during peak seasons, each person has to do at least 100 pieces per day, almost working through the night.
4.3 The spatiotemporal alignment of the complete supply chain for Shein suppliers in Tangbu East Village. Activity Space Take the order, 10 workers, each completing 100 pieces.
Contact Route Radius Range
Coordinate with the head processing workshop.
Straight-line Distance
Head processing workshop.
Tail processing workshop
Fabric store
n 回单至供应商
10mins Coordinate with the tail processing workshop, deliver semi-finished products to the factory in 3-5 days."
Accessory store
Ironing workshop
Lifestyle services
Rented Accommodati on Job Recruitment Plaza
5mins Apart ment
7m in s
Factory cafeteria
Food Street
South China New Town Road
s in m 10
s in m 0 1
Guangzhou Guinness Clothing Co., Ltd.
Shein Supplier Manager Common Demands Shein has set extremely high production speed and design update requirements, as well as strict and detailed system management and accountability systems. However, it has also brought stable and substantial orders, providing considerable profits for small and medium-sized enterprises.
Stable Profits and Wages
Home Workshop Operator
Sustain the Garment Village Industry
Shein has relatively high entry barriers, but compared to large-scale factories, private small factories may still find it achievable. However, whether investing in the necessary costs to improve one's own scale and quality is worthwhile is something small-scale operators need to carefully consider.
Garment Workers
Take orders, 500 pieces per order, complete 36 orders daily, totaling 18,000 pieces, distribute orders to 18 home-based workshops. Complete garment processing, ironing, inspection, and packaging on days 7-9, and return to Shein headquarters.
4.4 Attitudes and Demands of the Garment Workers in Tangbu East Village.
Dispatch orders through the online management platform.
Shein has higher production requirements and shorter working hours, but for workers who have been engaged in the garment industry for a long time, this change may not be significant. Shein introduces more stable orders into the market, providing more work and more substantial wages.
Facing Contradictions The decrease in garment profits The overall decrease in orders
South Mainline Auxiliary Lane
Through in-depth interviews with Guangzhou Guinness Clothing Co., Ltd., the complete supply chain process can be summarized as follows: Orders are received through the Shein online management platform, with order quantities ranging from 100 to 500 pieces. These orders are outsourced to over a dozen family workshops they regularly collaborate with. The head processing workshop is connected with the tail processing workshop, and the tail processing workshop collaborates with the ironing workshop. Typically, each worker can process approximately 100 pieces per day. The semi-finished products are delivered to the next stage the following day, and within 3-5 days, the factory completes garment processing, ironing, packaging, and other procedures. The final products are then submitted to Shein headquarters, and the entire process can be completed within 7-9 days.
Future Prospects
Upgrade and Transfor mation 第四章
Enterprise
追踪：“小单快返”供应链的人、时、空匹配 Urban Village Transformation Hidden Dangers in Urban Villages
Industrial Transfer Government
Inadequate Worker Benefits
Developmen t of Manual Laborers
Diminished Industry Outlook
Enhance Career Transition Individual
-Strive and CompeteThe high-end transformation strategy of Shein requires higher standards and yields greater profits.
09
—Unknown Risks— The rent in the new district is high, the management is good, but the market situation is unknown
—Go with the Flow— Responding to National and Social Requirements, Changing Oneself, Adapting to Changes
The age range of garment workers
Youth Aged 19-35
Middle-aged Aged 36-59
Elderly Aged 60 and above
Behavioral Characteristi cs and Group Needs
Lack of experience, seeking stable employment Pursuing a sense of achievement and selfrealization
Rich experience, mature skills Pursuing industry success and family stability
Physical inconvenience, lack of energy Pursuing a stable life and good health
Current Issues Developmen t Guidance
The manual garment production is labor-intensive and inefficient Encourage young people to learn new technologies
The traditional garment operation faces significant pressure Guide the upgrade and initiate a new mode
The renewal of garment villages and urban villages is imminent Development and renewal need a smooth transition
Optimization of Space Function Shein Headquarters
Make Choices And Respond
Lack of Public Transportation
Centralized Specialization
The nearest subway station to Tangbu East Village is the Yuangang Station, located 2 kilometers away. The activities of garment workers are typically confined to the vicinity of Concise and urban villages.。 Efficient Monotonous Diet Consumption Garment workers have tight and continuous working hours, and the lack of diverse consumption demands contributes to the region's lack of development vitality. Lack of Education and Healthcare
Low-Cost and Temporary
Industrial Transformation and Upgrading Low Market Entry Barrier
Liberalized Development
Traditional Garment Village
Unchanged Spatial Function Change in Management Standards Strict Management by International Enterprises Standardization of Production Space
SHEIN
The garment industry urgently needs upgrading Tangbu East Village's garment industry can fully utilize the clothing production resources in Panyu area, completing the entire garment manufacturing process. With the progress of urban redevelopment, the land value in urban villages changes, and the garment industry urgently needs upgrading.
Satisfying the development needs of garment workers
Tangbu East Village, as an urban village, has a low residential quality, deficiencies such as fire safety hazards and poor infrastructure, which are not conducive to the long-term development of garment workers, especially the younger generation. It can only serve as a temporary workplace. In the future, it will face competition pressure from new industries and new models.
Conclusion 1: Spatial Characteristics of the Garment Industry in Tangbudong Village
The spatial layout pattern of "Shein Headquarters - Industrial Park - Family Workshops" aligns with the production process of garment manufacturing. Shein Headquarters sends orders to suppliers within the industrial park through an online platform. The suppliers, upon receiving the orders, outsource the production to long-term collaborating family workshops. Family workshops typically handle the head and tail processing stages and return semi-finished products to the suppliers within the industrial park. The suppliers then complete the garment manufacturing process and return the finished products to Shein.
Feature 2: The industrial park exhibits the characteristics of "efficient streamline organization + clear functional zoning." co
The factories within the industrial park possess strong garment production capabilities. In addition to requiring a high level of standardization in production workshops, Shein also demands efficient production, quality assurance, and timely feedback from suppliers. This is reflected in the efficient streamline organization and clear functional layout. For example, suppliers conduct detailed functional delineation of the entire production workshop, separately planning areas for production, processing, office, and auxiliary functions for effective management.
Feature 3: Family workshops exhibit the characteristics of "dispersed along the road + small-scale gathering of diverse businesses + small scale + combined production and residential functions." The road network within the urban village is complex, but family workshops choose to be distributed along main roads for ease of transportation. Moreover, there is a diverse range of businesses that are distributed nearby, forming a relatively complete garment industry chain within a 70m diameter range. Regarding individual buildings, they are typically transformed from residential spaces into production spaces. As a result, the production space is small in scale, and there is a high degree of integration with residential and other living functions. Usually, the ground floor is used for production space, while the upper floors are designated for living spaces.
Conclusion 2: The "small, quick, and fast-return" supply chain model aligns well with the matching of people, time, and space.
Firstly, the operating costs of small-scale production spaces in urban villages are low. Therefore, family workshops can take on small orders that might appear unprofitable for larger factories. Secondly, due to the limited space in these small-scale production areas, family workshops cannot have a large workforce. Additionally, the small-scale space limits the size of transportation vehicles, and the lower standardization level in production, making them suitable for handling small orders.
This leads us to ponder whether the approach of "onesize-fits-all" demolition and reconstruction, as well as the forced relocation and development of industries in urban village redevelopment, has to some extent disrupted the naturally formed market dynamics and destroyed the most vibrant innovation vitality. Looking at the Shein case, we believe that the market dynamics of urban villages are highly valuable. In the process of urban redevelopment, we hope to collaborate through the efforts of the government, enterprises, and villagers. While improving the spatial quality and management level of urban villages, we aim to preserve the market dynamics and create a more business-friendly market environment for entrepreneurship and employment.。
Villager
A market environment more conducive to entrepreneurship and employment
In our research, we deeply perceive that Shein, through digitalized supply chain management, is driving traditional small workshops to transform into agile and flexible "quick return factories." Currently, Shein is preparing for its IPO, and in the future, there The higher efficiency and quality will be higher requirements for efficiency and quality in requirements for Shein's IPO clothing production. In our research, we also found that both markets and workshop factories have many issues Transformation and Upgrading The Humanistic Care for Garment that need optimization and upgrading. of Traditional Industries Industry Employment Zone Renewal + Functional Transformation + Digital Upgrade
Baima Clothing Market
public service facilities
Xinhao Pan Shoe Material Market
market does not mean it is outdated; it is the
co foundation, the root. It should not be simply phased out
compound space functions
Guangzhou has experience
Ensuring Power Achieving Referring to the experience of upgrading professional Equity Spatial Justice markets in Guangzhou, we believe that a traditional green landscape resources
Firstly, Tangbudong Village itself has excellent transportation and location advantages. It is within a 15-minute drive to Zhongda Fabric Market and a 3-minute drive to Shein Headquarters. Secondly, within the urban village, a complete industrial chain can be formed within a 70m radius. Family workshops can complete the handover of goods for each production stage within 2 minutes. Most importantly, garment workers have an average daily working duration of 14 hours, working continuously with high efficiency and dedication.
Enterprise
co
social security
Matching 3: "Fast" matches the distance advantage of garment industry enterprises, well-established business distribution, and the efficient input of garment workers.
Government
educational support
In order to achieve a certain production scale, suppliers need to accept as many small orders distributed by Shein as possible. They then outsource the accumulated large order quantities to family workshops within the urban village. This supply-demand relationship results in a high number of closely clustered family workshops within the village. Additionally, within the industrial park, space is highly intensively utilized, where a single production building can gather dozens of garment industry enterprises.
10
healthcare coverage
Matching 2: "Multiple orders" match the high-density clustering of garment industry co spaces.
Through research, we deeply understand that Shein is not attracted by government investment promotion, but an outstanding entrepreneur. It has grown naturally in the soil of the market economy, appearing simple yet powerful. The fact that a unicorn enterprise worth hundreds of billions is supported by the market forces of several urban villages seems to once again overturn 第五章 our conventional impression of urban villages – seemingly a "cancer" in the city, but possessing the most open and free market soil and 总结与展望 innovative nutrients.
Outlook 2: Promote the transformation and upgrading of traditional industries, improve social security for employed populations. I n c o n j u n c t i o n w i t h t h e S h e i n's I P O t r e n d
Matching 1: "Small orders" match the small-scale production spaces of family workshops.
Combining with the urban village redevelopment policy
Feature 1: Facing Shein Headquarters, the overall layout of the industry presents the characteristic of a "front industrial park + rear family workshops.”
Outlook 1: Hold onto market dynamics, avoid a "one-size-fits-all" approach in urban village redevelopment.
as a "low-end industry" but should undergo innovation that keeps pace with the times to promote the transformation and upgrading of traditional industries, playing a role in aggregation and traction.
Additionally, in interviews, we observed that the majority of clothing industry workers face survival challenges such as high temporary work mobility, laborious business operations with inadequate social security, and imbalance in public services. We hope to address these issues by focusing on ensuring fair rights and achieving spatial justice, providing them with more humane care.