GR604 Student Project (Esprit) — Visual Standards Guide

Visual Standards Guide

Visual Standards Guide

Table of Contents

BRAND CONCEPT

Based on its strategy and development direction, Esprit is restarting the journey it started in 1968 and moving beyond fashion to the next level. The new Esprit still adheres to its original soul, but it will focus on encouraging people to express themselves creatively, actively fulfill their social responsibilities, driving them to get involved and make a difference. This section reviews Esprit's history, mission and new vision.

Brand Overview

— Susie Tomkins Buell (Co-founder of Esprit)

how we started

Inspired by the revolutionary spirit of the 60s, Esprit wantes to make the vibrant, creative image of the brand tangible. It is committed to delivering joy through highquality tailoring and carefully selected fashion items, while staying true to its core values of sustainability, equality and freedom of choice.

where will we go

The new Esprit will retain its original soul and continue to integrate social responsibility into its practices. Help people improve the quality of life and the environment by developing and providing more sustainability related products and services worldwide. It will also work with relevant organisations and creatives to actively organise more activities that promote inclusion and diversity, and encourage people to express themselves creatively and actively fulfill their social responsibilities to further drive a sustainable future.

We’ve done it from the beginning, we continue to do it today: social impact is in our DNA.”

Timeline

1968 1971 1987 1992 1978 1979

1968

Susie and Doug Tompkins begin to sell their first joint fashion line from the boot of their station wagon.

1979

John Casado designed the famous triple bar “E” logo, the new logo later became known throughout the world.

1971

The company was registered under the name Esprit de Corp and created seven product lines.

1987

Esprit produced a line using non-died wool and organic cotton to advocated for AIDS awareness, and featured employees rather than models as the face of its campaigns.

1978

Turnover exceeded US $100 million, international partnerships were established in Hong Kong and Germany.

1992

Esprit launched a worldwide campaign "What would you do to change the world?" to allow people express themselves and make a difference.

2020 TODAY 2004 2010 1995 2000

1995

Esprit applied its design philosophy to some new product categories to further complete its lifestyle world.

2010

Esprit partnered with Gostwyck Farms and some young designers to develop sustainable clothing.

2000

At the beginning of the new millennium, Esprit launched several new products lines and used a new corporate design that only used red.

2020

To celebrate International Women's Day, Esprit launched the "WE ALL" campaign. Esprit donated the full retail price to UN Women National Committee of Germany.

2004

At the global business headquarters, Esprit hosted an exhibition in honor of Ettore Sottsass.

today

Esprit reinvents itself according to its new brand mission to further advance a sustainable future.

Our mission is to encourage people to express themselves creatively, actively fulfill their social responsibilities, and drive them to get involved and make a difference.

LOGO STANDARDS

Following these standards is critical to maintaining clarity and consistency of the new logo. This section shows all the specifications for Esprit's new logo, including what it should look like and how it should be used. All content provides some precise references in the visual way to better grasp the correct usage and avoid some unnecessary mistakes, and lay a certain foundation for Esprit's new visual system.

The New Logo

Esprit's new logo is based on the brand's key phrase: Expressive | Make changes with conscious creativity. These graphic elements show how to bring people from different backgrounds together and encourage people to express themselves creatively.

The space around the letter "e" forms the shape of a flower, which represents a sustainable and harmonious community.

Logo Anatomy

The Logo anatomy clearly shows how the new logo was constructed. The exact size and proportion is defined by the measurement "x". The logo is composed of geometric and organic elements, and the creation process strictly followed precise measurements.

logo components

Black & White Logo

This section shows the black and white version of the logo used in one-color printing. Use a black logo on less than 40% of the tone and a white logo on more than 40%. When using the black and white version of the logo, there must be sufficient contrast and clean backgrounds.

black & white logo use

White logo

Black logo

Logo Variations

Esprit's new logo comes in three different versions for different carriers. The three versions are vertical lockup, symbol and logotype. When choosing the logo, always consider the clear space and size limitations of each version.

vertical lockup

Vertical lockup is one of the main formats of Esprit's new logo. The logo should be larger than 3/4 inch.

symbol

The symbol is the other main format of Esprit's new logo. In cases where there is not enough space, the symbol can be used as a stand-alone logo.

logotype

The logotype can also be used as a standalone logo in cases where the readability and legibility of the graphic is not strong.

Clear Space

Leave enough space around the logo to help the logo display more clearly. Depending on the specifics of the symbol, logotype and signature, the minimum required clear space is defined by the measurement "x" to designate clear space for all versions of the logo.

vertical lockup

The height of the center line of the letter "e".

Logo Size Chart

The purpose of the size chart is to ensure the legibility and recognizability of the logo and to help indicate the proper size to use in different design solutions. All types of logo should be displayed at the specified size.

Digital: 45 px Print: 3/4 inch

minimum size

Digital: 30 px Print: 1/2 inch

Digital: 15 px Print: 1/4 inch

1.25 inch and above

1 inch

3/4 inch

1/2 inch

1/4 inch

logotype symbol

Do not set the logo below 1/4 inch

vertical lockup

Logo Dont’s

The following are unacceptable ways to use Esprit's logo, these examples break the bar it sets. Comparing with the correct version will help standardize the use of the logo to better maintain brand consistency.

correct version

Do not skew the logo

Do not use other typefaces Do not change the orientation

Do not rotate the logo Do not change the scale Do not add drop shadows

Do not add bounding box Do not use off-brand colors Do not use outlines

VISUAL SYSTEM

The new Esprit is not displayed solely by its logo and logo standards, but also through the visual system that matches the new logo. The visual system is used to maintain and enhance the consistency of the overall look and feel of Esprit. This section shows the typography, colors and business systems approved by the new Esprit for better understanding and compliance with the corresponding standards.

Color Palette

The following are approved system colors, the use of colors should be kept within the range of the following palette. Esprit blue and Esprit orange are the main colors, the blue represents creative expression and orange represents a sustainable future.

Esprit blue

Esprit black

Esprit orange

esprit blue

PMS: 7458 C CMYK: 56, 19, 29, 2 RGB: 121, 170, 177

esprit periwinkle

PMS: 7455 C CMYK: 80, 72, 7, 0 RGB: 80, 82, 152

esprit black

PMS: black C CMYK: 0, 0, 0, 100 RGB: 0, 0, 0

esprit orange

PMS: 7411 C

CMYK: 11, 35, 52, 1 RGB: 227, 176, 131

esprit

red

PMS: 7416 C

CMYK: 9, 70, 70, 1 RGB: 220, 103, 76

esprit cream

PMS: Warm Gray 1 U CMYK: 1, 8, 8, 0 RGB: 252, 240, 234

Typography

roc grotesk

Roc Grotesk is a sans serif typeface, used mainly for title and text of project books. Its friendly and lively look matches the brand's keyword 'expressive' and bears some resemblance to the features in Esprit's new logo.

Roc Grotesk is a sans serif typeface series designed by Nikola Kostić in 2012, and released through Serbian foundry Kostić Type Foundry.

adelle

Adelle is a slab serif typeface primarily used for project book subtitles and small-sized explanatory text. Its authoritative look matches the brand's keyword "responsible" and stands in stark contrast to Roc Grotesk.

Adelle

ABCDEFGHIJKLMNOPQRSTUVWXYZ

VISUAL

FUTURE PROSPECTS

With the visual standard in place, the next step is to imagine where the future of Esprit will exist. Everything it offers in the future is built on its brand mission and the areas it concerns, so that people can more clearly see the potential for Esprit to grow. This section explores Esprit's future prospect within the categories of products, services, environments, experiences, educational opportunities, events and co-branding opportunities.

The New Universe

products

[PR 01] Esprit Spotlight [PR 02] Esprit Finder

services

[SE 01] Esprit Recycle & Reuse [SE 02] Esprit Help [SE 03] Esprit Legal Aid

environments experiences education events co-branding

[EN 01] Esprit Space [EN 02] Esprit Cultural Center [EN 03] Esprit Green Museum

[EX 01] Esprit Volunteering [EX 02] Esprit Adventure Plan

[ED 01] Esprit Art Class [ED 02] Esprit Lab [ED 03] Esprit Mentorship Program

[EV 01] Esprit Exchange Market [EV 02] Esprit Seminar [EV 03] Esprit Debate Club

[CO 01] Esprit + Ted Talks [CO 02] Esprit + Ten Thousand Villages

Deliverables

[pr 01] products

Esprit Spotlight

A monthly magazine to help people understand and get involved in global issues and sustainability.

Esprit Spotlight is a monthly magazine with information on global issues and sustainability. The magazine will provide people with relevant expert columns, tips and information to help people understand the latest trends, and inspire people to actively fulfill their social responsibilities and make a difference.

mission-focus

The Esprit Spotlight magazine reinforces our mission of encouraging people to actively fulfill their social responsibilities, driving them to get involved and make a difference by providing them with monthly information about global issues and sustainability to encourage and guide them to get involved.

similarity

ZEKE, Weapons of Reason, Sierra

differentiators

Unlike other monthly magazines that focus on global issues, Esprit Spotlight is more focused on a sustainable future, supporting related campaigns and raising funds for them.

links to Esprit Help, Esprit Lab, Esprit Talk

[pr 02] products Esprit Finder

An app that provides people with information about products to help them make responsible choices.

Esprit Finder is an app that helps people check the origin and ingredients of products. The app will track the production process of the product, help people judge whether the product is non-animal testing and ethically produced, and recommend more sustainable products to people, so as to help them make responsible choices.

mission-focus

The Esprit Finder reinforces our mission of encouraging people to actively fulfill their social responsibilities, driving them to get involved and make a difference by providing people with a digital check tool to help them make responsible choices and leave a positive impact on the sustainable future.

similarity

Think Dirty, Yuka, Sift Food Labels

differentiators

Unlike other check tools, Esprit Finder not only has a basic search function, it also allows people to upload the latest product information, and recommend the most sustainable products to help more people make responsible choices.

links to Esprit Lab, Esprit Seminar, Esprit Handmade

Mission-focus Guide: [Brand deliverable] reinforces our mission of [Brand mission] by [How it fulfills our brand mission].

[se 01] services

Esprit Recycle & Reuse

A recycling and reuse service that helps people give old items a new lease of life.

Esprit Recycle & Reuse is a service that repairs and remodels used items. The service will provide more opportunities for people to reuse, and encourage people to consciously reduce waste and protect the environment to better drive a sustainable future.

mission-focus

The Esprit Recycle & Reuse services reinforces our mission of encouraging people to actively fulfill their social responsibilities, driving them to get involved and make a difference by providing people with more sustainable choices in their daily lives to better drive the sustainable future.

similarity

TerraCycle, CalRecycle, EarthHero

differentiators

Unlike other recycling services, Esprit Recycle & Reuse does more than simply repair and reuse old items, it also incorporates current trends into the process, turning them into creative items.

links to Esprit Art Class, Esprit Lab

[se 02] services

Esprit Help

A service that provides people with financial support and professional guidance to help them make a difference.

Esprit Help is a service that helps people develop and support their ideas related to sustainability. The service not only provides financial support for the project, but also provides professional training and planning guidance, using all available resources to help them make their dreams come true.

mission-focus

The Esprit Help reinforces our mission of encouraging people to express themselves creatively, actively fulfill their social responsibilities, driving them to get involved and make a difference by providing people with a range of support programmes to help them further develop and realize their ideas.

similarity

YBI, CalOSBA, Go.Be.

differentiators

Unlike other aid programs, Esprit Help not only provides people with financial support, but also provides them with a range of professional guidance.

links to

Esprit Spotlight, Esprit Seminar

Mission-focus Guide: [Brand deliverable] reinforces our mission of [Brand mission] by [How it fulfills our brand mission].

[se 03] services

Esprit Legal Aid

A legal aid service that helps people express themselves creatively and guides them to engage with global issues.

Esprit Legal Aid is a free legal aid service that helps people protect their right to express themselves and guide them in the right ways to engage with global issues. The service not only provides legal assistance to individuals and organizations seeking to protect their right of expression, but also provides people with a range of effective channels to amplify their voices.

mission-focus

The Esprit Legal Aid reinforces our mission of encouraging people to express themselves creatively, actively fulfill their social responsibilities, driving them to get involved and make a difference by providing people with a series of effective legal aids to help them better express themselves and participate in global issues.

similarity

The Legal Aid Society, Legal Aid SoCal, CRCMC

differentiators

Unlike other legal aids, Esprit Legal Aid not only provides legal assistance to people, but also provides them with some effective channels to help them better express themselves and participate in global issues.

links to Esprit Spotlight, Esprit Talk

[en 01] environments Esprit Space

An eco-friendly space that provides a wide variety of products made from sustainable materials.

Esprit Space offers people a variety of products made from sustainable materials. The category of products will go beyond fashion, all decorations and packaging in the space are made of sustainable or recyclable materials to ensure that damage to the environment is minimized, and encourage the public to make responsible choices.

mission-focus

The Esprit Space reinforces our mission of encouraging people to actively fulfill their social responsibilities, driving them to get involved and make a difference by offering a wide variety of eco-friendly products to allow them to make more sustainable choices.

similarity

IKEA, MUJI, The Little Market

differentiators

Unlike other eco-friendly stores, all products offered in Esprit Space are also produced with social welfare and ethics, and the space also incorporates some design elements that make people feel like they are in nature.

links to Esprit Finder, Esprit Exchange Market, Esprit Handmade

Mission-focus Guide: [Brand deliverable] reinforces our mission of [Brand mission] by [How it fulfills our brand mission].

[en 02] environments

Esprit Cultural Center

A place that brings people together and encourages them to express themselves creatively.

Esprit Cultural Center is a place for people to communicate, gain experience and progress together. The center inspires people to express themselves bravely by building a bridge of mutual respect and understanding for cultural diversity, and providing people with a series of training courses on personal expression.

mission-focus

The Esprit Cultural Center reinforces our mission of encouraging people to express themselves creatively, actively fulfill their social responsibilities, driving them to get involved and make a difference by providing a place for them to exchange interests and share experiences to help them express themselves in a authentic way.

similarity

906 World, Smithsonian, Howland

differentiators

Unlike other cultural centers, Esprit Cultural Center focuses on promoting an inclusive and diverse community and empowering people to express themselves creatively through communication and professional guidance.

links to Esprit Art Class, Esprit Talk

[en 03] environments

Esprit Green Museum

A place that encourages people to focus and explore a sustainable future.

Esprit Green Museum is a place dedicated to bringing people together and encouraging them to explore a sustainable future. The museum offers a series of interactive experiences to educate them about the importance of sustainability and inspire them integrate the concept of sustainability into their future lives.

mission-focus

The Esprit Green Museum reinforces our mission of encouraging people to actively fulfill their social responsibilities, driving them to get involved and make a difference by providing an interactive space for people to educate and inspire them to consciously drive a sustainable future.

similarity

California Academy of Sciences, Exploratorium

differentiators

Unlike other museums, Esprit Green Museum is focused on driving a sustainable future and enhancing people's learning experiences in an interactive way.

links to Esprit Space, Esprit Lab, Esprit Seminar

Mission-focus Guide: [Brand deliverable] reinforces our mission of [Brand mission] by [How it fulfills our brand mission].

[ex 01] experiences

Esprit Volunteering

A platform that brings people together and offers a wide range of volunteer opportunities.

Esprit Volunteering brings like-minded people together and provides them with a wide range of volunteer opportunities. Through this experience, people will better fulfill their social responsibilities and make positive changes to drive a harmonious community.

mission-focus

The Esprit Volunteering reinforces our mission of encouraging people to express themselves creatively, actively fulfill their social responsibilities, driving them to get involved and make a difference by providing them the opportunity to participate and helping them take steps to change the world.

similarity

VolunteerMatch, Create the Good, Get Connected

differentiators

Unlike other volunteer platforms, Esprit Volunteering focuses mainly on the local communities and helps them to create a more authentic connection between people and organizations.

links to Esprit Cultural Center, Esprit Exchange Market

[ex 02] experiences Esprit Adventure Plan

An experience that brings people closer to nature and promotes sustainability.

Esprit Adventure Plan offers people the chance to get close to nature. The experience allows people to step out of their comfort zone and change the way they perceive things by exploring the outdoors, getting in touch with different cultures, and learning something about sustainability while enjoying nature.

mission-focus

The Esprit Adventure Plan reinforces our mission of encouraging people to express themselves creatively, actively fulfill their social responsibilities, driving them to get involved and make a difference by providing people with access to nature to help them understand the importance of sustainability

similarity

Wilderness Trek, Boundless, Sonoma Zipline differentiators

Unlike other adventure plans, Esprit Adventure Plan offers outdoor gear made of sustainable materials and focuses on the importance of sustainable development while enjoying nature.

links to

Esprit Space, Esprit Lab

Mission-focus Guide: [Brand deliverable] reinforces our mission of [Brand mission] by [How it fulfills our brand mission].

[ed 01] education

Esprit Art Class

An educational program designed to encourage personal expression and participation in global issues through art.

Esprit Art Class offers an opportunity for people to express themselves creatively and participate in global issues. The course will give people an in-depth understanding of art work on global issues and sustainability, and learn to use sustainable materials to create meaningful objects that stimulate their inner creativity.

mission-focus

The Esprit Art Class reinforces our mission of encouraging people to express themselves creatively, actively fulfill their social responsibilities, driving them to get involved and make a difference by providing them with the knowledge and skills to help them better express themselves and get involved.

similarity Coursera, Skillshare, JUST Creative

differentiators

Unlike other Art classes, Esprit Art Class focuses on global issues and sustainable development topics, and helps people build personal confidence and encourages them to express themselves creatively.

links to Esprit Recycle & Reuse, Esprit Cultural Center

[ed 02] education Esprit Lab

A platform to help people develop sustainable life skills and make responsible choices in their daily lives.

Esprit lab is a platform for research and development of sustainable materials. The platform will provide people with more sustainable choices in their daily lives and teach them practical skills, such as how to reuse things they do not need and how to choose more sustainable products, to better motivate them to drive a sustainable future.

mission-focus

The Esprit Lab reinforces our mission of encouraging people to actively fulfill their social responsibilities, driving them to get involved and make a difference by teaching people practical skills to help them live in a more sustainable way.

similarity SDG Academy, Acumen Academy, Living Lab

differentiators

Unlike other education platforms, Esprit lab mainly focuses on educating people how to live more sustainably and allowing them to influence more people in their daily lives.

links to Esprit Spotlight, Esprit Finder, Esprit Seminar

Mission-focus Guide: [Brand deliverable] reinforces our mission of [Brand mission] by [How it fulfills our brand mission].

[ed 03] education

Esprit Mentorship Program

An educational program that provides people with quality mentoring relationships to help them develop their personal expressive skills.

Esprit Mentorship Program is an educational program that helps people improve their personal expression skills, make better decisions, and gain new perspectives for their future lives. The program matches mentors with mentees interested in their field of study in meaningful ways to help them succeed.

mission-focus

The Esprit Mentorship Program reinforces our mission of encouraging people to express themselves creatively, actively fulfill their social responsibilities, driving them to get involved and make a difference by providing an opportunity for people to connect with other influential people in their community to effect positive change.

similarity

Together Mentoring, Randstad’s mentoring program, New York Life’s Empower Mentorship Program

differentiators

Unlike other mentorship programs, Esprit Mentorship Program focuses on inspiring people to express themselves creatively and enabling both sides benefit from each other in the process of teaching and learning.

links to Esprit Help, Esprit Cultural Center, Esprit Talk

[ev 01] events

Esprit Exchange Market

An event that brings people together and allows them to freely exchange or donate items they have used.

The Esprit Exchange Market is a community event that allows people to freely exchange or donate items they have used. The event brings people together in a better way, helping them deepen their connections and do their part for sustainable living.

mission-focus

The Esprit Exchange Market reinforces our mission of encouraging people to actively fulfill their social responsibilities, driving them to get involved and make a difference by providing people with the opportunity to exchange things with others and helping goods create greater meaning in a sustainable way.

similarity

Goodwill, Shareitt, Nextdoor

differentiators

Unlike other exchange markets, the Esprit Exchange Market creates more opportunities for people in the community to meet face to face in order to better bring like-minded people together.

links to

Esprit Recycle & Reuse, Esprit Space, Esprit Volunteering

Mission-focus Guide: [Brand deliverable] reinforces our mission of [Brand mission] by [How it fulfills our brand mission].

[ev 02] events

Esprit Seminar

A place that brings people together to share and learn from each other's experiences.

Esprit Seminar provides a place for people to exchange and share ideas about sustainable living. The Seminar can bring like-minded people together and allow them to creatively express or demonstrate how they live sustainably to inspire more people to get involved and make a difference.

mission-focus

The Esprit Seminar reinforces our mission of encouraging people to express themselves creatively, actively fulfill their social responsibilities, driving them to get involved and make a difference by providing a place for people to learn and share experiences with each other.

similarity

Lorman, Sharing Presence, PSI differentiators

Unlike other seminars, the Esprit Seminar only allows people to share their experiences related to sustainability and benefit more people through live streaming.

links to Esprit Finder, Esprit Lab

[ev 03] events

Esprit Debate Club

A place that brings people together and encourages them to express themselves creatively.

The Esprit Debate Club is a place where people can debate on global issues. The club can bring people with different points of view together and allow them to communicate and share their ideas with each other in order to find the most potential solutions.

mission-focus

The Esprit Debate Club reinforces our mission of encouraging people to express themselves creatively, actively fulfill their social responsibilities, driving them to get involved and make a difference by providing an opportunity for people with different views to express and listen, helping them to better express themselves and participate in global issues.

similarity

NSDA, Youth for Debate, DebateUS differentiators

Unlike other debate clubs, Esprit Debate Club focuses on empowering people to build personal confidence and develop critical thinking in the process of debating to help them express themselves creatively.

links to Esprit Cultural Center, Esprit Talk

Mission-focus Guide: [Brand deliverable] reinforces our mission of [Brand mission] by [How it fulfills our brand mission].

[co 01] co-branding Esprit + Ted Talks

A talk show that helps people improve their personal expression and better engage with global issues.

Esprit has partnered with TED Talks to develop its own talk show, which will invite experts in relevant fields to offer powerful ideas and useful advice on topics of personal expression and social responsibility, in order to encourage people to express themselves creatively and actively fulfill their social responsibility.

mission-focus

The Esprit Talk reinforces our mission of encouraging people to express themselves creatively, actively fulfill their social responsibilities, driving them to get involved and make a difference by providing motivational speeches to educate people to express themselves more authentically and inspire them to get involved in global issues.

similarity

The Moth, Big Think, CreativeMornings

differentiators

Unlike other Talk shows, Esprit Talk breaks cultural and ethnic boundaries and provides translation services in multiple languages to benefit more people.

links to Esprit Spotlight, Esprit Cultural Center, Esprit Art Class

[co 02] co-branding Esprit + Ten Thousand Villages

A platform that brings people together and provides them with more sustainable choices.

Esprit has partnered with Ten Thousand Villages to develop its own handmade platform. The platform will establish long-term, fair trade relationships with artisans in under-resourced communities, and support them to use sustainable materials and production methods to better drive a sustainable future.

mission-focus

The Esprit Handmade Platform reinforces our mission of encouraging people to express themselves creatively, actively fulfill their social responsibilities, driving them to get involved and make a difference by providing a platform between buyers and producers to help them create an opportunity to participate in global sustainability.

similarity Aftcra, Zibbet, iCraft

differentiators

Unlike other Handmade platforms, Esprit Handmade platform encourages artisans to use sustainable practices, and connects buyers and producers to create creative and ethical products.

links to Esprit Finder, Esprit Help

[pr 02] products

Esprit Finder

An app that provides people with information about products to help them make responsible choices.

Esprit Finder is an app that helps people check the origin and ingredients of products. The app will track the production process of the product, help people judge whether the product is non-animal testing and ethically produced, and recommend more sustainable products to people, so as to help them make responsible choices.

mission-focus

The Esprit Finder reinforces our mission of encouraging people to actively fulfill their social responsibilities, driving them to get involved and make a difference by providing people with a digital check tool to help them make responsible choices and leave a positive impact on the sustainable future.

1. People can check the ingredients and origin of products by scanning and searching functions in the app.

2. People are finding and sharing some sustainable products on the app.

3. The couple is looking for the product recommended in the app.

similarity

Think Dirty, Yuka, Sift Food Labels

differentiators

Unlike other check tools, Esprit Finder not only has a basic search function, it also allows people to upload the latest product information, and recommend the most sustainable products to help more people make responsible choices.

links to Esprit Lab, Esprit Seminar, Esprit Handmade

[se 01] services

Esprit Recycle & Reuse

A recycling and reuse service that helps people give old items a new lease of life.

Esprit Recycle & Reuse is a service that repairs and remodels used items. The service will provide more opportunities for people to reuse, and encourage people to consciously reduce waste and protect the environment to better drive a sustainable future.

mission-focus

The Esprit Recycle & Reuse services reinforces our mission of encouraging people to actively fulfill their social responsibilities, driving them to get involved and make a difference by providing people with more sustainable choices in their daily lives to better drive the sustainable future.

1. People can bring old items to the service center and explain their needs to the staff.

2. Designers repair and remodel these items according to people's needs.

3. The staff delivered the repaired items to the customers.

similarity

TerraCycle, CalRecycle, EarthHero

differentiators

Unlike other recycling services, Esprit Recycle & Reuse does more than simply repair and reuse old items, it also incorporates current trends into the process, turning them into creative items.

links to Esprit Art Class, Esprit Lab

[en 02] environments

Esprit Cultural Center

A place that brings people together and encourages them to express themselves creatively.

Esprit Cultural Center is a place for people to communicate, gain experience and progress together. The center inspires people to express themselves bravely by building a bridge of mutual respect and understanding for cultural diversity, and providing people with a series of training courses on personal expression.

mission-focus

The Esprit Cultural Center reinforces our mission of encouraging people to express themselves creatively, actively fulfill their social responsibilities, driving them to get involved and make a difference by providing a place for them to exchange interests and share experiences to help them express themselves in a authentic way.

1. A place that brings people from different backgrounds together and helps them break down cultural barriers.

2. Offers courses that help people improve their personal expression skills.

3. Exchange interests and share experiences with others.

similarity

906 World, Smithsonian, Howland

differentiators

Unlike other cultural centers, Esprit Cultural Center focuses on promoting an inclusive and diverse community and empowering people to express themselves creatively through communication and professional guidance. links to Esprit Art Class, Esprit Talk

Esprit Green Museum [en 03] environments

A place that encourages people to focus and explore a sustainable future.

Esprit Green Museum is a place dedicated to bringing people together and encouraging them to explore a sustainable future. The museum offers a series of interactive experiences to educate them about the importance of sustainability and inspire them integrate the concept of sustainability into their future lives.

mission-focus

The Esprit Green Museum reinforces our mission of encouraging people to actively fulfill their social responsibilities, driving them to get involved and make a difference by providing an interactive space for people to educate and inspire them to consciously drive a sustainable future.

1-3. Provide people with some interactive experiences to inspire them to incorporate sustainability into their daily practices.

2. Bring people from different backgrounds together to promote a sustainable future.

similarity

California Academy of Sciences, Exploratorium

differentiators

Unlike other museums, Esprit Green Museum is focused on driving a sustainable future and enhancing people's learning experiences in an interactive way.

links to Esprit Space, Esprit Lab, Esprit Seminar

[ex 01] experiences

Esprit Volunteering

A platform that brings people together and offers a wide range of volunteer opportunities.

Esprit Volunteering brings like-minded people together and provides them with a wide range of volunteer opportunities. Through this experience, people will better fulfill their social responsibilities and make positive changes to drive a harmonious community.

mission-focus

The Esprit Volunteering reinforces our mission of encouraging people to express themselves creatively, actively fulfill their social responsibilities, driving them to get involved and make a difference by providing them the opportunity to participate and helping them take steps to change the world.

1. A volunteer team of people from different backgrounds distributes food to the homeless at the shelter.

2. Young volunteers take part in the beach cleaning project.

3. Bring like-minded people together for a more lasting impact.

similarity

VolunteerMatch, Create the Good, Get Connected differentiators

Unlike other volunteer platforms, Esprit Volunteering focuses mainly on the local communities and helps them to create a more authentic connection between people and organizations.

links to Esprit Cultural Center, Esprit Exchange Market

Esprit Adventure Plan [ex 02] experiences

An experience that brings people closer to nature and promotes sustainability.

Esprit Adventure Plan offers people the chance to get close to nature. The experience allows people to step out of their comfort zone and change the way they perceive things by exploring the outdoors, getting in touch with different cultures, and learning something about sustainability while enjoying nature.

mission-focus

The Esprit Adventure Plan reinforces our mission of encouraging people to express themselves creatively, actively fulfill their social responsibilities, driving them to get involved and make a difference by providing people with access to nature to help them understand the importance of sustainability.

1. Participants are exploring the map and trying to find the most promising routes. 2-3. This adventure plan provides people with a variety of outdoor activities, allowing them to get close to nature and understand the importance of sustainability.

similarity

Wilderness Trek, Boundless, Sonoma Zipline

differentiators

Unlike other adventure plans, Esprit Adventure Plan offers outdoor gear made of sustainable materials and focuses on the importance of sustainable development while enjoying nature.

links to Esprit Space, Esprit Lab

01] education

Esprit Art Class [ed

An educational program designed to encourage personal expression and participation in global issues through art.

Esprit Art Class offers an opportunity for people to express themselves creatively and participate in global issues. The course will give people an in-depth understanding of art work on global issues and sustainability, and learn to use sustainable materials to create meaningful objects that stimulate their inner creativity.

mission-focus

The Esprit Art Class reinforces our mission of encouraging people to express themselves creatively, actively fulfill their social responsibilities, driving them to get involved and make a difference by providing them with the knowledge and skills to help them better express themselves and get involved.

1. Provide people with some basic drawing lessons to help them express themselves through drawing.

2. Let people know about some art works about global issues and sustainability.

3. Encourage people to use some sustainable materials to create meaningful objects.

similarity

Coursera, Skillshare, JUST Creative

differentiators

Unlike other Art classes, Esprit Art Class focuses on global issues and sustainable development topics, and helps people build personal confidence and encourages them to express themselves creatively.

links to Esprit Recycle & Reuse, Esprit Cultural Center

Esprit Exchange Market [ev 01] events

An event that brings people together and allows them to freely exchange or donate items they have used.

The Esprit Exchange Market is a community event that allows people to freely exchange or donate items they have used. The event brings people together in a better way, helping them deepen their connections and do their part for sustainable living.

mission-focus

The Esprit Exchange Market reinforces our mission of encouraging people to actively fulfill their social responsibilities, driving them to get involved and make a difference by providing people with the opportunity to exchange things with others and helping goods create greater meaning in a sustainable way.

1. People can donate their used items to those in need.

2. Bring people together and create more opportunities for them to communicate faceto-face.

3. People can exchange their used items

similarity

Goodwill, Shareitt, Nextdoor

differentiators

Unlike other exchange markets, the Esprit Exchange Market creates more opportunities for people in the community to meet face to face in order to better bring like-minded people together. links to Esprit Recycle & Reuse, Esprit Space, Esprit Volunteering

[co 01] co-branding

Esprit + Ted Talks

A talk show that helps people improve their personal expression and better engage with global issues.

Esprit has partnered with TED Talks to develop its own talk show, which will invite experts in relevant fields to offer powerful ideas and useful advice on topics of personal expression and social responsibility, in order to encourage people to express themselves creatively and actively fulfill their social responsibility.

mission-focus

The Esprit Talk reinforces our mission of encouraging people to express themselves creatively, actively fulfill their social responsibilities, driving them to get involved and make a difference by providing motivational speeches to educate people to express themselves more authentically and inspire them to get involved in global issues.

1. A talk show that encourages people to express themselves creatively and helps them get involved in global issues.

2-3. Through some motivational speeches, people can learn some interesting points and get some useful advice.

similarity

The Moth, Big Think, CreativeMornings

differentiators

Unlike other Talk shows, Esprit Talk breaks cultural and ethnic boundaries and provides translation services in multiple languages to benefit more people.

links to Esprit Spotlight, Esprit Cultural Center, Esprit Art Class

photo credit

Alamy.com Pexels.com Stock.adobe.com Esprit.com typeface info

Adobe Fonts Monotype Fonts new website

For more information, visit the new website: getinvolvedandmakeadifference.us

disclaimer

This is a non-commercial project for educational purpose and is not intended to represent or replace the original brand.