B2B lead generation strategies that can deliver better results Lead generation is all about bringing the right people into your sales funnel. Generating quality leads is the backbone of a good B2B marketing strategy, and establishing a strong pipeline will ensure you maintain a steady growth rate. B2B marketers are slowly starting to take the approach that has been used by B2C marketers for some time now. Here are the most effective lead generation strategy in B2B Marketing 1. Email Marketing strategies to generate B2B leads Below are some of the best email marketing strategies that’ll help you generate more B2B leads in 2020. • • • •
One of the biggest trends in email marketing at the moment, that has generated great results for many B2B businesses, is marketing automation. Helps business owners find the best marketing automation software for their needs. Free proposals are a lead generation strategy, designed to turn free users into paying customers. Create re-engagement & customer retention campaigns
2. Content marketing strategies to generate B2B leads The people making the calls on whether to do business with you, trust themselves more than any ad or marketing message and this needs to be reflecting in your B2B content marketing strategy. • • •
Webinars consistently top lists of the most effective B2B content formats but running a webinar strategy can require a lot of work. Turn your blog posts into in-depth guides, all of your blog posts on business management can be combined into a comprehensive guide to business management Segment your content strategy, if you’re creating generic content for broad audiences, you’re unlikely to address the individual interests that inspire B2B buyers to take action.
3. Focus on Traffic from Social Media Most B2B marketers will agree that you have to implement a customer-centric approach when it comes to your marketing efforts. People are on different social media channels because those channels deliver a different experience for the user. • • • •
Twitter - Using Twitter for brand awareness is a useful way to deliver your message, and there is a range of automation tools out there to help you ensure you have regular content. LinkedIn - LinkedIn offers some efficient lead generation features. Posting regular content that will be of value to readers is also an excellent service to avail of but don’t overdo it. Facebook - Facebook also has some wide opportunities through event registration, signup forms, and very granular audience targeting. YouTube - YouTube offers the ability to show off your products and services, or position your company as a thought leader in its field and it is the second most used search engine by people, so you need to ensure your videos are tagged correctly.
4. Search marketing strategies to generate B2B leads Search marketing strategies is the latest trend for generating B2B leads. • • •
•
Pack your content with data & sharable ideas, one of the most effective ways of generating the links you need to get your pages in position 1 is to pack your content full of data. Update your old content, one of the most important SEO strategies that businesses tend to forget about is updating old content. Build keyword lists in Google Ads, targeting the right audience in Google Ads and delivering highly-relevant leads to your landing pages, making them more likely to convert into leads. Personalize your landing pages to match search intent, with your Google Ads campaigns brings highly relevant traffic, you can increase the likelihood of generating leads even further by personalizing your landing pages to match the keywords they used to find your business.
5. Conversion rate optimization strategies Conversion rate optimization is all about converting more visitors into leads and customers crucial for any lead generation strategy. • • •
Optimize your web forms, every conversion goal involves some kind of a form, whether it’s a product purchase, email signup, content download, or anything else. Exit-intent popups, Exit-intent popups are a divisive topic that separates the UX purists from the result-driven marketers. Use heatmaps to pinpoint conversion barriers, Heatmaps are a crucial CRO feature and we’ve seen how Crazy Egg uses them as a lead generation strategy by offering them as a free tool on its website.
B2B lead generation is hard because you can’t just copy and paste a strategy that works for someone else. There are many digital marketing companies that help to generate lead to your business. Visit https://www.xirainfotech.com for Digital Marketing Company, Digital Advertising Company, SEO Service Provider, SEO Company, Social Media Marketing Company, Web Design Development Company, Web Design Company, Graphics Design Company, Software Company, Software Development Company, Mobile Apps Development Company