BASICS OF GOOGLE ANALYTICS Analytics is collection, altering, analyzing and reporting of Internet Data for the purpose of understanding and optimizing web usage i.e. observing and analyzing a visitor’s behavior to an internet site. This tool is free and can help you to obtain the most value from your business websites. With all the time it has to offer, it takes times to get familiar with the platform and utilize it properly. Starting with Google Analytics basics you can slowly build your knowledge.
Here you will get to know about general benefits of Google Analytics: Understanding what kind of information you make Google Analytics can let you see how many people visited your website but bounced which means that means people didn’t find what they are looking for. This tool help you know which pages are having a higher bounce rate and which pages are increasing expectations. This has many opportunities to change few things- mobile optimization, design, lengthy of content and usefulness- to make more conversions and earn returning customers. For example, your content may not be that interesting; you may have to refer different online writing guides to make it perfect. Data Visualization Data is only useful if you can make any sense of it. This platform presents the metrics in various forms like lists, charts, graphs, pie charts, spreadsheets and more allowing you to see how your website is performing. With basic knowledge, you can create dashboards to display the metrics that are most important to your business’s goals. Website bounce rates Bounce rate is noted when users view only 1 page of our website before leaving the location. If our bounce rate is high it's presumably that we aren't providing relevant information to our users or perhaps the visitors