How to create Social Media Marketing Strategies for your business! Social media is initially the key for success of any company’s digital marketing strategy. Brand of all kinds are not necessarily using this tool to its full potential. The number of “followers” “likes” and “shares” are still dominant, the reliability of brand is distinguished by far more than just this. Nowadays, social media requires a unique set of skills whereby brands need to completely understand the needs of their audience.
Here you will get to know about how to create social media strategies! Its interesting hat social media strategy and social media marketing plan have many crossovers. Initially you should ask yourself 5 why’s.
Why does you want to be on social media?
Who are your target audience?
To whom are you going to share?
Where are you going to share?
When will you share your content?
Why does your business to be on social media? Are you on social media to promote business or to drive traffic to your website or to distribute your customers? There are many social media goals out of which we have listed out few social media goals you can have: 1. 2. 3. 4. 5. 6.
Increasing brand awareness Driving traffic to your website Generate leads. Listen to conversations about your brand Building community for our business Providing social media customer service.
You can have more than 1 social media goal and that’s okay. Basically, it’s great to focus on goals unless you have a team where groups within the team can take on different goals.
Who are your target audience? Once you have figured out why, the next step is your target audience. Basic understanding of target audience may help you easily answer the following questions on what, where and when are you going to share. For example, if a travel and lifestyle brand knows that its target audience likes to read about new places and travel tips, then it could share content on social media profiles. The best way to try here is to build marketing personas. There are many other different marketing personas which may include as follows: Who will be your target audience? (E.g. age, gender, salary, location) What will you provide so that they are interested? (E.g. entertainment, case studies, information on new products, etc.) When does anyone look for the type of content you have provided? (For E.g. weekends, on daily commute, etc.) Why do they dominate the content? (E.g. to get better at job, to stay up to date with something, etc.) How do they consume the content? (E.g. read the social media posts, watch videos and many more). You would have business running from a while, then you don’t have to start from scratch as you already know your target audience. What would be helpful is to write it down so that you can share it with your team. Where are you going to share? When you are reading this question, you might be thinking about the types of content to share. For instance, do you want to share video, image or any content? Huckberry is an outdoor and adventure brand in which they have their editorial content and high quality photos of the outdoors on Facebook pages.
Where are you going to share? The next step will be where you will share your content. In which social media platforms brands want to be on? Here also your target audience will come in here handy. Which platforms is your target audience active on? What makes them visit that platform? For example, teenagers and adults go through Instagram when they are bored as they mighty like scrolling through feeds or when they want to see their brands new products. Social media platforms have been changing to provide almost every type of content nowadays. When will you share your content? The last important part of the strategy is figuring out when to share your content. Before deciding which time of day and which week you want to post, consider behavior of target audience. When will they use social media to find the type of content that they will share? Here is some example which is as follows:
Sports fan are on social media platforms before, after, during the sports events to find and interact with content about event. Athletes may be on Instagram to chill out after the morning or evening workouts. People who like to travel may be active on social media during weekends when they are planning for next trip. So, basically focus on your target audience. When you have created social media strategy, you can then find brands best time to post.
Wrapping up: A strategy is where you will be heading; a plan is how you will get there. Now you got to know about where you have headed, and now you need will be a plan. As of now you got to know about how to create social media strategies for your business. And if you need any service then contact Xira Infotech the best social media marketing service provider in Vapi, India.
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