want the link to your site to be connected with the text “marketing strategies”). But be careful not to overdo this either. Too many optimized anchors might trigger Google in a wrong way. Of course, there are plenty of other complications like page load speed, time spent on page, and (for Bing, at least) the number of shares the article received. But, if you master the three things above, you’ll be on your way to the first page of Google. Keyword research is a great way to come up with new ideas and opportunities for content, but SEO should not drive your entire content strategy. It should factor in, but not fully control, the topics and message of your content. You may find an opportunity for a specific keyword, but you should then combine that information with your knowledge of your target market and personas to write the best possible content.
Step 4: Create a blog content calendar. A content calendar keeps you on track and creates a system to ensure your content is always top-notch and published on time. The best calendars also have social sharing and email marketing info baked in to make things organized and easy. A great content calendar gives you a bird’s eye view and has your team’s editorial process baked into it. It allows us to make real-time updates, organize all content assets, and have end-to-end visibility into who is working on what, when each piece is due, and which persona and stage of the funnel each piece of content is for.
Step 5: Build amazing content. You’ve got your keywords, you’ve created a content calendar, you know who you’re writing for. Now it’s time to actually build your content.
