I say build, not write, because great content isn’t just written – it’s assembled. An amazing piece of content needs to be…
Well-written (meaning proper spelling and grammar, and doesn’t use unnecessarily complex language or terminology.) Researched (meaning uses stats, case studies, and examples to show you’ve done your homework.) Media rich (meaning plenty of high-quality and highly relevant images.) Formatted for skimming (meaning use plenty of headers, subheaders, bulleted lists, block quotes, bolding, and italics.)
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