Contents RESEARCH & INITIAL IDEAS FOR THE PROJECT RESEARCHING IDEAS /03 INITIAL IDEAS FOR THE EXHIBITION /04 EXHIBITION PROGRAMME /05
LOGOTYPE INITIAL IDEAS FOR THE LOGOTYPE CONSTRUCTION OF THE LOGOTYPE COMPOSITION OF THE LOGOTYPE USE OF THE LOGOTYPE ON DIFFERENT COLOUR BACKGROUNDS
VISUAL IDENTITY & BRANDING /06 /07 /08 /09
COLOUR PALETTE & TYPOGRAPHY VISUAL IDENTITY STATIONERY DESIGN BUSINESS CARD DESIGN LEAFLET DESIGN TAG DESIGNS EXHIBITION POSTER DESIGNS OFFICIAL POSTER DESIGN WEBSITE DESIGN WEBPAGES ON MOBILE DEVICES APPLICATION DESIGN
INTERIOR DESIGN /10 /11 /12 /13 /14 /15 /16 /18 /19 /20 /21
INTERIOR DESIGN SIGNAGE FOR THE CAFE AND THE SHOP SIGNAGE FOR THE ART WORK ART WORK DISPLAY
PROMOTIONAL ITEMS /22 /23 /24 /25
PROMARKERS /26 BRANDED PEN AND PENCIL /28 OFFICIAL T-SHIRT /29
RESEARCHING IDEAS RESEARCHING THE SUBJECT OF TIME
03
Initial ideas for the exhibition PENDULUM MODERN DESIGN EXHIBITION /ADMISSION FREE
04
EXhibition programme JULY
AUGUST
DAVID AIREY SAGMEISTER STUDIO ORTOGRAFIKA PENTAGRAM 2AM
LUCA BARCELLONA SEAN MCCABE OSKAR OESU PODOLSKI
VISUAL IDENTITY
CALLIGRAPHY &TYPOGRAPHY
/DAVID AIREY LECTURES AND SEMINARS
/ERIK SPIEKERMANN LECTURES AND SEMINARS
SEPTEMBER
OCTOBER
OSKAR OESU PODOLSKI GRZEGORZ FORIN PIWNICKI SAGMEISTER &WALSH GRAVIKA
OLKA OSADZINSKA URSULA ULLY ARNDT PRZEMEK SAINER BLEJZYK
/STEFAN SAGMEISTER LECTURES AND SEMINARS
/URSULA ARNDT LECTURES AND SEMINARS
NOVEMBER
DECEMBER
PENTAGRAM SAGMEISTER &WALSH SPY
NAOTO FUKUSAMA MORUBA FRESH CHICKEN CECILE DUMETIER ZIM AND ZOU
POSTER DESIGN
PUBLISHING
/PENTAGRAM DESIGNERS LECTURES AND SEMINARS
ILLUSTRATION
PACKAGING
/NAOTO FUKUSAMA LECTURES AND SEMINARS
exhibition programme EXHIBITIONS WITHIN EXHIBITION 1-31/07 VISUAL IDENTITY 1-31/08 CALLIGRAPHY & TYPOGRAPHY 1-30/09 POSTER DESIGN 1-31/10 ILLUSTRATION 1-30/11 PUBLISHING 1-31/12 PACKAGING
05
Initial ideas for the logotype INITIAL SKETCHES
06
Construction of the logo
07
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PENDULUM LOndon
Composition of the logo
01/07/14 - 31/12/14
MODERN DESIGN EXHIBITION 2014
08
PENDULUM LOndon
PENDULUM LOndon
MODERN DESIGN EXHIBITION 2014
MODERN DESIGN EXHIBITION 2014
01/07/14 - 31/12/14
01/07/14 - 31/12/14
use of the logotype on different colour backgrounds PENDULUM LOndon
PENDULUM LOndon
MODERN DESIGN EXHIBITION 2014
MODERN DESIGN EXHIBITION 2014
01/07/14 - 31/12/14
LOGOTYPE ON DIFFERENT COLOUR BACKGRONDS
01/07/14 - 31/12/14
09
FONTS: ALEGRE SANS NC SWISS721TH SWISS721LT
COLOURS: WEB
PRINT #222221
#585857
C: 0
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M: 0
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G: 34
G: 88
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Y: 0
B: 33
B: 87
K: 100
K: 95
#9C9B9B
#585857
C: 0
C: 0
R: 156
R: 88
M: 0
M: 0
G: 155
G: 88
Y: 0
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B: 87
K: 50
K: 10
PANTONE BLACK C
PANTONE 7547 C
PANTONE 5635 C
PANTONE 5665 C
colour palette & typography
10
Visual identity & branding
11
Stationery DESIGN STATIONERY DESIGN LETTER GREETINGS SLIP ENVELOPE
12
Business card design BUSINESS CARD DESIGN 55x85MM
13
LEAFLET DESIGN DESIGN FOR A ‘BUSINESS CARD STYLE’ LEAFLET WITH THE EXHIBITION PROGRAMME 55X85MM WHEN FOLDED EASY TO CARRY IN A PURSE OR A WALLET
14
TAg DESIGNs DESIGNS FOR A THREE DIFFERENT TAGS STAFF/WHITE ARTIST/GREY GUEST/BLACK /VALID FROM 01/07/14 TO 31/12/14
15
POSTER DESIGNS POSTER DESIGNS FOR JULY, AUGUST AND SEPTEMBER EXHIBITIONS 1-31/07 VISUAL IDENTITY & BRANDING 1-31/08 CALLIGRAPHY & TYPOGRAPHY 1-30/09 POSTER DESIGN
16
POSTER DESIGNS POSTER DESIGNS FOR OCTOBER’S, NOVEMBER’S AND DECEMBER’S EXHIBITIONS 1-31/10 ILLUSTRATION 1-30/11 PUBLISHING 1-31/12 PACKAGING
17
official poster design OFFICIAL POSTER DESIGN MENTAL DESTRUCTION +GRAPHIC DESIGN TERRORISM
18
Website DESIGN DESIGN FOR THE OFFICIAL WEBSITE LUCA BARCELLONA SEAN MCCABE OSKAR OESU PODOLSKI /WWW.PENDULUMLONDON2014.CO.UK
19
webpages ON MOBILE DEVICES FACEBOOK FANPAGE DESIGN AND WEBSITE DESIGN BE UP-TO-DATE WITH THE EVENT /WWW.PENDULUMLONDON2014.CO.UK WWW.FACEBOOK.COM/PENDULUMLONDON2014
20
appliCation design A DESIGN FOR AN OFFCIAL IPHONE APPLICATION PENDULUM LONDON 2014 FREE /AVAILABLE IN THE APPLE STORE AND ON THE OFFICIAL WEBSITE
21
interior design A NEUTRAL INTERIORS (BLACK, WHITE & GREY) WILL BE A PERFECT SOLUTION TO MAKE THE ART WORK STAND OUT FROM THE WALL
22
Signage SIGNAGE FOR THE CAFE AND THE SHOP
23
Signage SIGNAGE FOR THE ART WORK
24
ART WORK DISPLAY
25
promotional ITEMS AN UNIQUE OFFICAL SET OF THREE PROMARKERS COLOURS: WHITE GREY BLACK /AVAILABLE IN THE SHOP
26
27
promotional ITEMS AN UNIQUE SET OF A PEN AND A PENCIL COLOURS: BLACK SILVER /AVAILABLE IN THE SHOP
28
promotional ITEMS AN OFFICIAL T-SHIRT COLOURS: WHITE GREY BLACK /AVAILABLE IN THE SHOP
29