Welcome to our big book of numbers. This book is here to show you what we’ve done in the last 10 years. It’s what we’ve affectionately coined our “brag book.” Because after 10 years, we’ve racked up some pretty impressive numbers, and we wanted to share. But it’s not just us. It’s all of you, too: Distributors, customers, inquirers and brag-book readers. Without you, we’d all just be a bunch of zeros. So this big braggy book of numbers goes out to all of you.
What began as a company that owns and markets the mangosteen has turned into a company that owns and markets the mangosteen.
In 10 years, XANGO has grown from its flagship product—XANGO® Juice—to offering its customers over 40 products in supplementation, skincare, fitness and more. It’s just one of the many ways that XANGO looks at what it has and asks what more it can do.
2002
2012
Product
Products
As soon as it hit the market, XANGO Juice was a success. Millions of people have since benefitted from all our wellness products based on the mangosteen, but it all began with that first category-creating bottle.
We’ve come a long way, but we’ve never strayed from the top. All of our 44 products are high-quality products designed to deliver health, wellness and beauty.
Years Meet Joe. Finder of the fruit.
Joe’s one of the guys who helped start this place. And since then, he’s racked up some pretty serious mileage to keep it going. As an avid biker, a mountain climber and a world traveler, this guy doesn’t stop moving. In this year alone, he’s flown 570,755 miles around the world. He climbed 85 miles to the top of Mt. Kilimanjaro. And he’s ridden thousands of miles on his bike to and from work and all over the state. To say it simply, if Joe were a set of car tires, we would have had to change him out 10 times just this year. Good thing he doesn’t wear down fast, because there’s only one Joe.
JOE MORTON Founder/Board Member
Markets Worldwide Over the last 10 years, we’ve successfully established business in 43 countries and counting. With XANGO available now to literally billions of people, that’s a whole lot of opportunity for growth.
Tokyo, Kuala Lumpur, Taipei, Kangshan, Hong Kong, Mexico City, Milan, Nice, Mongolia, Amsterdam, Malta, Moscow and 10 pickup centers in Russia, UKR, KAZ
27 49
international offices
distribution centers
Everywhere from Salt Lake City to Taipei, from Tokyo to Kuala Lampur, XANGO offices are found in some of the most remote corners of the world and in some of the most prominent. Think about it like this: If you drove around the world, stopping at every office along the way, it would take you 1 month, 5 days and 6 hours. That’s one monster of a commute.
That’s right, we’ve sold over 2 billion dollars of products over the last 10 years, and we are on pace to triple that in the next 5 years. GO XANGO!
There’s a reason beef-flavored Pixy Stix never sold more than a handful; and there’s a reason XANGO has sold over $2 billion in products: People know a good product when they use it. For the last ten years, XANGO’s products have been changing lives across the world. So it’s no wonder we can’t keep them on our shelves. $2 billion sold and counting.
We aim to subtract the number of people who have never used a XANGO product by at least 2 billion in the next 10 years
times the number of tickets sold to E.T.
times the number of Double Downs sold at KFC
times the number of tickets ever sold to The Empire Strikes Back
times the number of David Hasslehoff platinum albums sold in Germany
by the numbers
The Queen of Fruit can brag too! We all know the legendary mangosteen has astounding benefits, but she also packs a few impressive numbers as well.
The mangosteen, weighing an average of approximately 4 ounces, has:
50
Over different types of xanthones in the pericarp alone
191 studies that have been published in PubMed on
its nutritional benefits Records dating back to
600 AD written by scribes
8–15 years of waiting before a mangosteen tree
will bear fruit
Just to name a few. That’s a lot of goodness from just 4 ounces.
BILLION INDUSTRY THE HEALTH AND WELLNESS SPHERE IS BOOMING, AND XANGO IS NO EXCEPTION.
Currently, health and wellness is a $200 billion industry, projected to grow to a trilliondollar business in the next eight years. In 10 years, we have grown from 0 to 2 million distributors.
Figures based on worldwide statistics.
Best Buddies Sponsor of the Year Everybody needs a buddy. Since our establishment in 2002, we’ve been partnering with the non-profit Best Buddies: an organization dedicated to creating opportunities for one-on-one friendships for people with intellectual and developmental disabilities (IDD). We were honored and humbled when we were named Sponsor of the Year in 2011 by Best Buddies—an organization we have admired for years and will continue to support in years to come.
500
XANGO Events
We like a party. Every year, hundreds of times a year, we get together to prove it. And every once in a while, we go all out and put on a major, worldwide event that lasts for days and is talked about for years. We’ve been everywhere, like Kuala Lumpur, Kota Kinabalu, Ixtapa, Kiev, Melbourne, Tokyo, Paris, Singapore, Almaty, Honolulu, Rome, Phuket and more. In the last decade, we’ve had over 500 of these major events and even more reasons to celebrate. Over the years, we’ve hosted thousands of meetings and events for our distributors. If everyone who has attended a major event over the last 10 years toasted an ounce of Juice, that’d be 40,000 glasses raised in celebration.
pounds lost with
To put that in perspective, that’s 100,000 sticks of butter, 4,000 bags of sugar, and 6,000 bags of flour. Gone. Well done, ladies and gentlemen.
6,000 4,000 BETH BOSTON LOST 40 LBS
100,000
“I feel great, both inside and out! I have more energy and I am a happy and fit mom!”
As an effort to eliminate as much Styrofoam usage as possible, we reformatted our packaging. Last year alone, we eliminated Styrofoam from 748,196 cases of Juice. To put that in perspective, that’s 120 full semi-trailers of Styrofoam. And that’s only the beginning. We are continually adapting our packaging and processes to achieve a better, more efficient way to live well on our planet.
We’ve taken great care to stay as green as possible. And in 10 years, we’ve come a long way. Today, XANGO is the most environmentally friendly that it’s ever been. Just take a look at these numbers: By reformatting the design of the bottle, we use:
Our new bottles have 85% less total
Our new bottles require less energy than ever
Our new bottles release 64% less
material weight. Less weight means
to produce. And with demand higher than
greenhouse gas emissions. With our
more-fuel-efficient trucks, less
ever, that’s a lot of energy saved.
completely recyclable, eco-friendly bottles,
shipping and a lighter footprint on
the greenhouse gas emissions have been
the earth.
cut by almost 2/3!
Million-Dollar Club Members We’ve become a regular millionaire factory. In 10 years, XANGO boasts 101 households that have earned at least $1 million dollars or more from their business. We’re not in the business of making millionaires, it just happens to be one of the pleasant side effects. If all those millionaires pooled their money, they could give a dollar to every person living in:
Tokyo Chicago Mumbai Moscow Shanghai Istanbul Seoul New York Bangkok Lima
13 million people 2 million people 12 million people 11 million people 17 million people 13 million people 10 million people 8 million people 7 million people 7 million people
Combined! That’s a lot of people one dollar richer. Because it’s a lot of people one million dollars richer.
Million + Checks At XANGO, our checks aren’t just checks: They’re an opportunity for a pretty great life. And we don’t just give out checks; we also give our distributors checks for getting checks. Yes, it’s as good as it sounds. And we’ve done that over 4 million times in the last 10 years. That’s four million tickets to a better way of life.
Million Meals, 20 Countries For 10 years, we’ve made a company-wide effort to improve the quality of lives and communities around the world. Meal packs are one way we give back. Each pack provides a water-soluble formula that delivers nutrients in a way that malnourished bodies can utilize. Over the last 10 years, we’ve donated over 5 million meals to 20 countries across the globe. El Salvador Myanmar Haiti Kenya Zimbabwe Ghana Mexico Cambodia Philippines Afghanistan Nicaragua
Guatemala Dominican Republic Honduras Peru Brazil Zambia Malawi India Somalia
Smiles
Since our foundation, we’ve committed to giving back. We formed a partnership with Operation Smile pretty early on: an organization that provides free cleft palate-repair surgeries, restoring smiles to the faces of children in developing nations worldwide. XANGO’s contribution has helped put smiles on the faces of 1,700 children in the last 10 years. And if we had it our way, we’d put a smile on the face of every person on this earth. But we always have been a bit ambitious.
For a full decade, the people of XANGO have been working hard, and it hasn’t gone unnoticed. Here’s a compilation of some of our proudest awards. Ladies and gentlemen, XANGO’s greatest hits:
2012: FAVAO DSA Ethos Award 2012: 3SIXTY5 Packaging Award of Excellence: Communication Art 2012: Visual Media: Facebook Campaign — Direct Selling Association 2011: C orporate Partner of the Year, Best Buddies 2011: S ilver Award in Branding: XANGO 3SIXTY5 Game – W3 Awards 2010: E xcellence in Community Service, Communitas Awards 2009: Overall Leader in Corporate Social Responsibility, PR News 2009: Award of Excellence – Web Branding: XANGO.COM – Communicator Awards
2008: A aron Garrity, CEO of the Year, Utah Business Magazine 2008: I naugural Humanitarian Award, Virgo Publishing “Focus on the Future” 2008: B est Non-Carbonated Beverage Packaging, Clear Choice Awards 2007: Business of the Year, Provo-Orem Chamber of Commerce 2007: Best Network Marketing Company, MLM Insider 2006: G ary Hollister & Aaron Garrity, Ernst & Young Entrepreneur of the Year 2006: C orporate Social Responsibility Award, U.N. World Summit for Young Entrepreneurs 2005: G old Medal, Growth in Large Company, Nutrition Business Journal