Selected Visual Design by XMANIFOLD A.D.R.L.

numerica

Identity Design Collateral Editorial Web Presence Motion \ Interatice

The goal of advertisement is consumption. All advertisement is designed ALL DESIGN IS ADVERTISEMENT

Over+Consumption

Identity Design Collateral Editorial Web Presence Motion \ Interatice

Literary Symposium

Identity Design Collateral Editorial Web Presence Motion \ Interatice

MAS System

Identity Design Collateral Editorial Web Presence Motion \ Interatice

Urban XEcologies \ Alamaeda_Los Angeles_California \ Research Trajectorie + HUMAN CULTURE

Identity Design Collateral Editorial Web Presence Motion \ Interatice

Los Angeles County boastsmore than 250,000 millionaires,but is also home to 1.6 millionpoor people.• It features world-class universitiesand research institutions, yethas the most undereducatedworkforce in the U.S.• It is the entertainment andinternational trade capital ofthe nation, but the vast majorityof workers toil in low-wage jobsthat do not provide for basicliving costs.• It includes a rich diversity ofraces, languages, and cultures,but racial economic and achievementgaps persist.• Los Angeles has been a “majorityminority”county since 1990when racial and ethnic minoritiesoutnumbered whites, and thistrend is projected to continue inthe future. Latinos are expectedto be the majority within the nextdecade, and 73% of residentswill be non-white by 2020.• While 41% of baby boomerstoday in Los Angeles Countyare white and 56% have atleast some college education,nearly 80% of Angelenos underage 18 are non-white andthe majority score well belowCalifornia’s academic achievementstandards• Improvements in most of theeducational achievement andinfrastructure indicators—particularlyEarly Reading Level, TeacherCredentials, English Exit Exam andCommunity College Transfer Rate—led to increases in the EducationIndex from 2000 to 2005.• Despite these improvements,there remain large challengesin the educational system, asonly 6 in 10 of 9th graders inthe county are likely to graduatefrom high school, and less thanhalf of those who do graduateare prepared for college. Asiansand Whites tend to do muchbetter than Latinos and African-Americans and students in schooldistricts in more affluent areasare more likely to succeed

thanthose in poor urban districtsEconomic Status• Indicators of Economic Statusshow that residents of LosAngeles County are strugglingto get by financially as housingand transportation consumemore and more of householdbudgets while wages remainrelatively stagnant.• The Economic Status Indexdeclined from 2002 to 2004,before rising slightly in 2005—thanks largely to an improvingeconomy and low unemploymentrate. However, young, growinggroups of the population, suchas Latinos and immigrants,continue to exhibit lower levelsof economic status.• Lack of access to affordablehealth care and high incidenceof several chronic diseases leaveLos Angeles County well belowbenchmark values.• Health indicators contributedto the drop in the overall Indexfrom 2000 to 2001, particularlynegative trends in substanceabuse, asthma, obesity anddiabetes. Health outcomesare particularly troubling forlow-income Latino and African-American residents.Public Safety• After drastic improvements duringthe economic boom of the late1990s, public safety has continuedto progress during the early 2000s,though more modestly.• Declines in violent crimerates, child abuse cases andjuvenile arrest rates pushedthe Public Safety Index upsteadily from 2001 to 2005,despite fluctuating trendsin other indicators such ashomicides, property crimes,and gang violence.• Early reading level is animportant indicator of lateracademic achievement andthere have been improvementsin reading scores in Los AngelesCounty. Yet, less than a third of3rd graders scored at or abovethe national average in Readingin the California AchievementTest (CAT/6) in 2005. At the

resourcesubstance[culture]

(RE)sourcesubstance resourcesubstatce

l cW W [ h_ eh YYe Wdeki Y [d ^W WZ cei e\$$$ l_ d] `ki ZW eh [i j_ j_ dc _d d] d] [d j^ je j$$ [ $

family income in LosAngeles County has actuallydeclined slightly from 2000to 2005.• On average, workers in LosAngeles County earn $46,332,a figure that has not increasedsignificantly over recent years.• The average worker earns just86% of what a single parentwith two children needs to payfor basic costs such as housing,food, child care, transportation,and health care.5• Thanks to programs such asHealthy Families and HealthyKids, the percentage of youthin Los Angeles County withhealth insurance has increasedsubstantially, from 88% in 2001to 94% in 2005.• 90% of Latino children havehealth insurance, rising from82% in 2001.• Adults are less likely to havehealth insurance than children,as current public programssuch as Healthy Families donot extend to adults.• Approximately 8 in 10 adults inthe county have health insurance,a rate that has been stable overthe past several years.• The level of health insurancecoverage varies for differentgroups and in differentcommunities. Only 63% ofpoor adults, 77% of workingageadults, and 66% of Latinoadults have health insurance.Adult Obesity [getting worse]21% of adults are obese• Obesity is a rising concern,especially with its associationwith a number of chronicdiseases, such as diabetesand heart disease.6• 21% of adults in the countyare considered obese, a ratethat has risen substantially from14% in 1997, but has been relativelyflat for the last five years.Latinos have seen the greatestincrease in obesity rates from17% in 1997 to 29% in 2005.• The level of obesity in LosAngeles County is over a thirdhigher than the benchmark valueof 15% set by the federal HealthyPeople 2010 Objectives.7Youth

h[iQ S

g^d

\ d

g V

Y_j

\ i

d X

Z Z

^dg

4-year school,up slightly from 3.6% in 2000,but well below Ventura County’sfigure of 6.4%. African-Americans(2.7%) and Latinos (3.5%) havethe lowest transfer rates.Teacher Credential [getting better]89% of teachers have fullteaching credentials• Having prepared teachers in theclassroom is one of the mostimportant factors to improvingacademic achievement, and theCounty has been making stridesin this area recently.• Almost 90% of teachers arefully credentialed, up from 75%in 2000, but still under the statelevel (95%).School Overcrowding[getting better]23% of students are in schoolswith year-round schedules• Year round, multi-track schoolsare indicators of school overcrowding,which hampersconsistent student learning.In 2005, 23% of students werein schools with year-roundcalendars, down from 26%at the beginning of the decade,but still nearly double that ofthe state. Of the approximately300,000 students attending yearroundschools, 80% are Latino.• These improvements arelikely due to a boom in schoolconstruction over recent years,which has provided new facilitiesin many communities.Student-CounselorRatio [no movement]823 students for everyschool counselor• School counselors play importantroles in providing informationon academic options for studentsto increase their opportunitiesand aspirations in school and life.• In Los Angeles County publicschools, there is a counselorfor approximately 823 students(846 in the state), a ratio thathas been basically flat for thepast 5 years.• A steady decline of themanufacturing sector inLos Angeles, which providedstable, well-paying jobs,alongside rapid growth in thelow-wage service

economy.Today, 8 out of 10 occupationswith the most openings payless than $12 an hour (e.g.cashiers and salespeople).• An influx of low-skill workerswith low levels of education.Over half of workers in LosAngeles have low levels ofliteracy, limiting their abilityto advance in the economy.• A transition from an economyof large corporate firms to oneof small businesses, whichprovide economic opportunityfor many, but are also less likelyto provide benefits and careeradvancement opportunities.• The continual rise in thecost of living while wagesremain relatively stagnant.With vast increases in homeprices over the past severalyears, less than 15% ofhouseholds in Los AngelesCounty can afford themedian price home.The Los Angeles region wasbuilt on the promise of havingaccess to decent-paying jobsthat helped anyone enterthe middle class. However,a recent national report foundthat Los Angeles saw thesteepest decline in the middleclass neighborhoods amongany major U.S. city over thepast three decades.• Homeownership is a majorsource of wealth and a signof financial stability for familiesand neighborhoods. Yet LosAngeles has one of the lowestrates of homeownership amongmetropolitan areas in the U.S.• A steady decline of themanufacturing sector inLos Angeles, which providedstable, well-paying jobs,alongside rapid growth in thelow-wage service economy.Today, 8 out of 10 occupationswith the most openings payless than $12 an hour (e.g.cashiers and salespeople).• An influx of low-skill workerswith low levels of education.Over half of workers in LosAngeles have low levels ofliteracy, limiting their abilityto advance in the economy.• A

^i ^ckdakZh i]Z hZa[ gZ\jaVi^c\ iZcYZcXn d[ a^k^c\ dg\Vc^hbh id bV^ciV^c i]ZbhZakZh

transition from an economyof large corporate firms to oneof small businesses, whichprovide economic opportunityfor many, but are also less likelyto provide benefits and careeradvancement opportunities.• The continual rise in thecost of living while wagesremain relatively stagnant.With vast increases in homeprices over the past severalyears, less than 15% ofhouseholds in Los AngelesCounty can afford themedian price home.The Los Angeles region wasbuilt on the promise of havingaccess to decent-paying jobsthat helped anyone enterthe middle class. However,a recent national report foundthat Los Angeles saw thesteepest decline in the middleclass neighborhoods amongany major U.S. city over thepast three decades.• Just under half of householdsin the county live in units theyown. Los Angeles County’s levelof homeownership lags wellbehind that of California (58%)and the nation (67%).• It takes an income of over$100,000 to afford the medianprice home in Los Angeles County.Rent Burden [getting worse]53% of renters pay more than30% of income on rent• Federal government guidelinessuggest that housing costsshould not exceed more thana third of household income, yetover half of households in LosAngeles County pay more than30% of their income toward rent.• The rent burdens in the state(47%) and the U.S. (41%) aremuch lower than in Los Angeles,one of the most expensivehousing markets in the nation.Transportation Cost [getting worse]17% of average income is spenton transportation• Los Angeles consistentlyranks as the most congestedmetropolitan area in the nation,and transportation costs takeup an increasing proportionof

household budgets.• Transportation costs in 2005accounted for 17% of the averageincome before taxes, comparedto 14% across the nation.Unemployment [no movement]5.3% of persons in the laborforce are unemployed• The unemployment rate in LosAngeles County in 2005 was atits lowest level in over 10 years,after a slight increase during arecession in the earlier part ofthis decade. Yet it remains highfor certain population groupsand communities (e.g. above8% in cities such as Comptonand Lynwood).Formal EconomyEmployment [getting worse]61% of working age adults arein the formal employment sector• While unemployment is relativelylow, there remain concernsabout the types of jobs available,especially for low-wage workers.Jobs in the formal economy tendto provide better pay, benefits andsecurity than those in the informal,or “off-the-books” economy.• The number of jobs in theformal economy, relative tothe size of the working-agepopulation, has been steadilydecreasing over the past fewyears, from 66% in 2000to 61% in 2005 (comparedto 70% statewide).Poverty [no movement]28% of people livein poor households• Because of limitations ofthe federal poverty line as anaccurate measure of povertyin Los Angeles, we considerpersons in households livingat 150% of the poverty lineto be poor (e.g. about $30,000for a family of four).• More than 1 in 4 personsin Los Angeles live in apoor household, comparedto 1 in 5 across the nation(23% in California).• About 40% of femaleheadedhouseholds in LosAngeles County are poor,compared to just 25% ofmale-headed households.Almost 5 out of 10 peopleliving in Lynwood are poor,compared

a^k^c\ dg\Vc^hbh###

to less than 1 outof 10 in Redondo Beach.ChildhoodPoverty [no movement]23% of children live belowthe federal poverty line• Almost 1 in 4 children in LosAngeles County live below thepoverty line, a rate that has beenfairly stable over the past severalyears. Latino and African-American children are four timesas likely as White children tolive in poverty.• The childhood poverty ratein Los Angeles County is wellabove that in California andthe U.S. (both 19% in 2005).Students in Free/ReducedMeal Program [no movement]63% of children in public schoolsare enrolled in the Free orReduced Price Meal Programs• Around 6 out of 10 students inLos Angeles County schools areenrolled in the Free or ReducedPrice Meal Program, meaningthat the majority of public schoolstudents live in economicallydisadvantaged families—a figurethat has been consistent overthe past 5 years.• About 75% of students in LosAngeles Unified School Districtand 95% of those in ComptonUnified School District are in theFree or Reduced Price MealProgram. No students in BeverlyHills Unified, La Cañada Unified,Paramount Unified, and SanMarino Unified districts are inthe program.Median FamilyIncome [no movement]$53,431 is the median incomeof families• Half of families in the countymake less than $53,431, about$10,000 below what a familyof two working parents withtwo children need to pay forbasic costs of housing, food,transportation, health care,and child care.4 Latino ($38,819)and African-American ($45,381)families have much lower medianincomes than White families($82,260).The California medianfamily income is $61,476.• When accounting for inflation,median

###hZa[ gZ\jaVi^c\ iZcYZcXn d[

EaVcih VcY dg\Vc^hbh Yd cdi h^bean dXXjen EaVcih VcY dg\Vc^hbh Yd cdi h^bean dXXjen EaVcih VcY dg\Vc^hbh Yd cdi h^bean dXXjen EaVcih VcY dg\Vc^hbh Yd cdi h^bean dXXjen Vc Zck^gdcbZci! i]Zn VaiZg VcY igVch[dgb î Vc Zck^gdcbZci! i]Zn VaiZg VcY igVch[dgb î Vc Zck^gdcbZci! i]Zn VaiZg VcY igVch[dgb î Vc Zck^gdcbZci! i]Zn VaiZg VcY igVch[dgb î XgZVi^c\ ^cXgZVh^c\an kVg^ZY VcY XdbeaZm [dgbh XgZVi^c\ ^cXgZVh^c\an kVg^ZY VcY XdbeaZm [dgbh XgZVi^c\ ^cXgZVh^c\an kVg^ZY VcY XdbeaZm [dgbh XgZVi^c\ ^cXgZVh^c\an kVg^ZY VcY XdbeaZm [dgbh d[ dg\VcôVi^dc d[ dg\VcôVi^dc d[ dg\VcôVi^dc d[ dg\VcôVi^dc

EaVcih VcY dg\Vc^hbh Yd cdi h^bean EaVcih VcY dg\Vc^hbh Yd cdi h^bean EaVcih VcY dg\Vc^hbh Yd cdi EaVcih VcY dg\Vc^hbh Yd cdi dXXjen Vc Zck^gdcbZci! i]Zn VaiZg VcY dXXjen Vc Zck^gdcbZci! i]Zn VaiZg h^beandXXjen Vc Zck^gdcbZci! i]Zn h^beandXXjen Vc Zck^gdcbZci! i]Zn igVch[dgb î XgZVi^c\ ^cXgZVh^c\an VcY igVch[dgb î XgZVi^c\ ^cXgZVh^c\an VaiZg VcY igVch[dgb î XgZVi^c\ VaiZg VcY igVch[dgb î XgZVi^c\ kVg^ZY VcY XdbeaZm [dgbh d[ kVg^ZY VcY XdbeaZm [dgbh d[ ^cXgZVh^c\an kVg^ZY VcY XdbeaZm [dgbh ^cXgZVh^c\an kVg^ZY VcY XdbeaZm [dgbh dg\VcôVi^dc dg\VcôVi^dc d[ dg\VcôVi^dc d[ dg\VcôVi^dc

EaVcih VcY dg\Vc^hbh Yd cdi EaVcih VcY dg\Vc^hbh Yd cdi EaVcih VcY dg\Vc^hbh Yd cdi EaVcih VcY dg\Vc^hbh Yd cdi h^bean dXXjen Vc Zck^gdcbZci! h^bean dXXjen Vc Zck^gdcbZci! h^bean dXXjen Vc Zck^gdcbZci! h^bean dXXjen Vc Zck^gdcbZci! i]Zn VaiZg VcY igVch[dgb î i]Zn VaiZg VcY igVch[dgb î i]Zn VaiZg VcY igVch[dgb î i]Zn VaiZg VcY igVch[dgb î XgZVi^c\ ^cXgZVh^c\an kVg^ZY VcY XgZVi^c\ ^cXgZVh^c\an kVg^ZY VcY XgZVi^c\ ^cXgZVh^c\an kVg^ZY VcY XgZVi^c\ ^cXgZVh^c\an kVg^ZY VcY XdbeaZm [dgbh d[ dg\VcôVi^dc XdbeaZm [dgbh d[ dg\VcôVi^dc XdbeaZm [dgbh d[ dg\VcôVi^dc XdbeaZm [dgbh d[ dg\VcôVi^dc

EaVcih VcY dg\Vc^hbh Yd cdi h^bean dXXjen Vc Zck^gdcbZci! i]Zn VaiZg VcY igVch[dgb ^i XgZVi^c\ ^cXgZVh^c\an kVg^ZY VcY XdbeaZm [dgbh d[ dg\Vc^oVi^dc

EaVcih VcY dg\Vc^hbh Yd cdi h^bean dXXjen Vc Zck^gdcbZci! EaVcih VcY dg\Vc^hbh Yd cdi h^bean dXXjen Vc Zck^gdcbZci! EaVcih VcY dg\Vc^hbh Yd cdi h^bean dXXjen Vc Zck^gdcbZci! EaVcih VcY dg\Vc^hbh Yd cdi h^bean dXXjen Vc Zck^gdcbZci! i]Zn VaiZg VcY igVch[dgb î XgZVi^c\ ^cXgZVh^c\an kVg^ZY VcY i]Zn VaiZg VcY igVch[dgb î XgZVi^c\ ^cXgZVh^c\an kVg^ZY VcY i]Zn VaiZg VcY igVch[dgb î XgZVi^c\ ^cXgZVh^c\an kVg^ZY VcY i]Zn VaiZg VcY igVch[dgb î XgZVi^c\ ^cXgZVh^c\an kVg^ZY VcY XdbeaZm [dgbh d[ dg\VcôVi^dc XdbeaZm [dgbh d[ dg\VcôVi^dc XdbeaZm [dgbh d[ dg\VcôVi^dc XdbeaZm [dgbh d[ dg\VcôVi^dc

=jbVc :Xdad\n ^h h^bean i]Z ]jbVc egdXa^k^in id ZmeVcY i]Z jhZ d[ e]nh^XVa hjWhiVcXZh VcY id XdckZgi i]ZhZ hjWhiVcXZh ^cid gZhdjgXZh

years• A high school diploma isa bare minimum requirementfor participating in the 21stcentury economy, yet studentsentering high school in LosAngeles County have onlya 60% probability of gettingtheir diploma within four years,compared to rates of 72% inCalifornia and 90% nationally.• A recent study estimated thatefforts to reduce dropoutsproduce an economic benefitof $127,000 per new highschool graduate, given highertax revenues and lowergovernmental spending onhealth, crime and welfare.• Graduation rates for Asians andWhites are above 75%, whilethose of African-Americans andLatinos are closer to 50%.College Readiness [getting better]40% of high school graduatescomplete college prep curriculum• The A-G college prepcurriculum is the sequenceof courses needed to enterinto the University of Californiaor California State Universitysystems and represents thebasic knowledge and skillsnecessary for young peopleto be prepared for the 21stcentury economy.• Currently, only 4 in 10 highschool graduates complete theA-G curriculum. That figure dropsto 3 in 10 for African-Americans,Latinos and American Indians.Female graduates (44%) aremuch more likely to completethe curriculum than males (36%).Community CollegeTransfer Rate [getting better]4.5% of community collegestudents transfer to a 4-yearpublic college or university• While not all students attendcommunity colleges with thepurpose of transferring toa 4-year college, this is clearlya primary goal for the systemif it is to adequately preparestudents for today’s economy.• Only 4.5% of the 380,000community college studentsin Los Angeles County in 2005transferred to a

6YVeiVi^dc ^h i]Z bdhi eZgkVh^kZ X]VgVXiZg^hi^X d[ Wdad\^XVa hnhiZbh#

students attendcommunity colleges with thepurpose of transferring toa 4-year college, this is clearlya primary goal for the systemif it is to adequately preparestudents for today’s economy.• Only 4.5% of the 380,000community college studentsin Los Angeles County in 2005transferred to a 4-year school,up slightly from 3.6% in 2000,but well below Ventura County’sfigure of 6.4%. African-Americans(2.7%) and Latinos (3.5%) havethe lowest transfer rates.Teacher Credential [getting better]89% of teachers have fullteaching credentials• Having prepared teachers in theclassroom is one of the mostimportant factors to improvingacademic achievement, and theCounty has been making stridesin this area recently.• Almost 90% of teachers arefully credentialed, up from 75%in 2000, but still under the statelevel (95%).School Overcrowding[getting better]23% of students are in schoolswith year-round schedules• Year round, multi-track schoolsare indicators of school overcrowding,which hampersconsistent student learning.In 2005, 23% of students werein schools with year-roundcalendars, down from 26%at the beginning of the decade,but still nearly double that ofthe state. Of the approximately300,000 students attending yearroundschools, 80% are Latino.• These improvements arelikely due to a boom in schoolconstruction over recent years,which has provided new facilitiesin many

communities.Student-CounselorRatio [no movement]823 students for everyschool counselor• School counselors play importantroles in providing informationon academic options for studentsto increase their opportunitiesand aspirations in school and life.• In Los Angeles County publicschools, there is a counselorfor approximately 823 students(846 in the state), a ratio thathas been basically flat for thepast 5 years.• A steady decline of themanufacturing sector inLos Angeles, which providedstable, well-paying jobs,alongside rapid growth in thelow-wage service economy.Today, 8 out of 10 occupationswith the most openings payless than $12 an hour (e.g.cashiers and salespeople).• An influx of low-skill workerswith low levels of education.Over half of workers in LosAngeles have low levels ofliteracy, limiting their abilityto advance in the economy.• A transition from an economyof large corporate firms to oneof small businesses, whichprovide economic opportunityfor many, but are also less likelyto provide benefits and careeradvancement opportunities.• The continual rise in thecost of living while wagesremain relatively stagnant.With vast increases in homeprices over the past severalyears, less than 15% ofhouseholds in Los AngelesCounty can afford themedian price home.The Los Angeles region wasbuilt on the promise of havingaccess to decent-paying jobsthat helped

P 7ZWfj RVi^dc ^h i]Z bdhi###

EaVcih VcY dg\Vc^hbh Yd cdi h^bean dXXjen Vc Zck^gdcbZci! i]Zn VaiZg VcY igVch[dgb ^i XgZVi^c\ ^cXgZVh^c\an kVg^ZY VcY XdbeaZm [dgbh d[ dg\Vc^oVi^dc

statelevel, only 36% of 3rd graderswere above the national averagein Reading in 2004-5.• 3rd grade reading scores arelower than the county averagein districts such as Compton(14%), Lynwood (17%) and LosAngeles Unified (24%), whilethey are much higher in districtssuch as Manhattan Beach andHermosa Beach (81%).• Algebra is increasingly importantfor graduating from high schooland successfully entering collegeand the workforce; yet only 12%of 9th graders in Los AngelesCounty scored proficient oradvanced on the 2004-5 CaliforniaStandards Test, well below thestatewide figure of 19%.• Only 5% of African-Americanand 7% of Latino 9th graders areproficient or advanced in Algebra I.SAT Sitting Rate [no movement]39% of high school seniorstake the SAT• About 4 in 10 Los AngelesCounty high school seniorstook the Scholastic AssessmentTest (SAT), a figure that hasbeen relatively flat since 2000.• At 65%, Asians are the mostlikely group to take the SAT,compared to a third of whitesand African-Americans anda quarter of Latinos.High School EnglishExit Exam [getting better]61% of high school exit examtakers passed the English test• The California High SchoolExit Exam was authorizedto “ensure that pupils whograduate from public highschools can demonstrate gradelevel competency in reading,writing, and mathematics.”• The 61% of students whopassed the English section in2005 is up from 55% in 2001,but down from 70% in 2004.• African-American (52%), Latino(54%), and economically disadvantagedstudents (53%) are leastlikely to pass the English test.Graduation Rate [no movement]61% of students entering highschool graduate in 4

EaVcih VcY dg\Vc^hbh Yd cdi h^bean dXXjen Vc Zck^gdcbZci! i]Zn VaiZg VcY igVch[dgb ^i XgZVi^c\ ^cXgZVh^c\an kVg^ZY VcY XdbeaZm [dgbh d[ dg\Vc^oVi^dc

ikXQ S

Mercutio Promo

Identity Design Collateral Editorial Web Presence Motion \ Interatice

When you turn on the television, radio, or flip open a newspaper, it is unlikely that any information that you perceive will have any relevance to your daily life. In other words, from what you see, read or hear, from the media, most likely that information will not

change the course of the rest of your day. You may also notice that most of this information that travels through the medium is advertisement. Advertisement to push a product, promote a political candidate, or to spread propaganda. The rest are sensational media: garden variety, reality TV, trash talk, celebrity obsessed, mind numbing, static noise to keep you preoccupied from thinking anything remotely relevant. Yet there are many important things that happen around the world, life altering, policy-making, relevant event that could really affect what you do, but are these information being sent out to us ? Or are they lost amongst the advertisement and entertainment that constantly distracts us from whatâ&#x20AC;&#x2122;s truly important and critical ?

HYPNOTISM OF THE ISLAND

Hawaii is gifted with having one of the most beautiful natural surroundings. It is a remote tropical island in the middle of the Pacific Ocean, filled with exotic pasture and equally exotic mix of people from all over the world. However, it is isolated

*Orwell feared that the truth would be concealed from us, **Huxley feared the truth would be drowned in the sea of irrelevance. NEIL POSTMAN, Amusing Ourselves to Death

Distractions

geographically from rest of the 50 state by sea, Hawaii is detached from both natural and human resource of other state and therefore, suffers severe economic disadvantage. Yet, people in the island are unaware of the economic troubles, or are unwilling to deviate from the poor economic-status-quo. Hypnotized by the beauty of the island, immersed in life of leisure, people are unable to relinquish

Identity Design Collateral Editorial Web Presence Motion \ Interatice

themselves from their poor, economic status quo, frozen in passivity.

Public disservice msg *Author of Animal Farm. **Author of Brave New World

firetide

Identity Design Collateral Editorial Web Presence Motion \ Interatice

ACADE MY FOR CREATIVE MEDIA

ACM Identity

smart xchange

Identity Design Collateral Editorial Web Presence Motion \ Interatice

Faircatch

Identity Design Collateral Editorial Web Presence Motion \ Interatice

M 1

TYPE: ‘Friz Quadrata’ FONT CLASSIFICATION:Transitional Serif DETAILS: Rectilinear form with curvilinear serif

†

VISUAL TRADEMARK: Cross with curvilinear serif CONNOTATION: Connonical, accumenical, medieval, divinity, cross of lazzarus DETAILS: Positioned inside the last letter ‘O’

Identity Design Collateral Editorial Web Presence Motion \ Interatice

Mercutio brand

mod(e) brand

Identity Design Collateral Editorial Web Presence Motion \ Interatice

Pathways in motion

Identity Design Collateral Editorial Web Presence Motion \ Interatice

Pacific new media catalog

Identity Design Collateral Editorial Web Presence Motion \ Interatice

Y M

CM CM

CY MY

CMY CMY

K K

Identity Design Collateral Editorial Web Presence Motion \ Interatice

Venture issue 11

fight club promo

Identity Design Collateral Editorial Web Presence Motion \ Interatice

epitome district book

Identity Design Collateral Editorial Web Presence Motion \ Interatice

For this class students will develop a fictional narrative of their current studio projects. Using the theater design as the source of a storytelling content, each group will develop a sequence of images and a script that will navigate all stages: from conceptual to tectonic, from disciplinary to abstract, from the real to the fantastical. Architecture has the capacity to engage multiple discourses at once, it can re-invent itself constantly. Design processes are not fixed scenarios; they are dynamic scaffoldings that aid the designer in the search and discovery of form, space and ideas. No single method can suffice the complex labyrinth of ideas, but indeed a methodical approach is necessary as means of creating a consistent scenario that can be clearly presented, dissected and re-use in future projects. All students will intent to unveil the hidden narratives that are latent within their current projects.

2ga visual studies Jennifer Alrutz Alina Amiri Elizabeth Detersi Fayez Ahdab Ross Ferrari Austin Baker Edward Gonzalez Brandon Broadstone Francisco Hermo Matthew Daines Nicholas Kotsatos Karen Filippe Channa Levy Chih-Lin Hsu Yanyang (Helen) Li

Monica McKay Oliver Liao Owen Merrick Erin Marshel Naureen Meyer Richard Molina Patrick Moore Robin Nanney Leung (Alice) Ying Evan Robertson Melissa Diracles Nardine Abraham Adam Grove Matthew Au Mira Lee

Benjamin Buckalew Chiawa Lu Hsio-yin Chen Elizabeth Neigert Kristen George Jeongsun Oh Matthew Harmon Nick Pardowski Anthony Ip Joseph Saccomanno Alan Kwan Shohei Sakurai Jester Leigh Jordan Su Rina Lim

Jennifer Alrutz Alina Amiri Elizabeth Detersi Fayez Ahdab Ross Ferrari Austin Baker Edward Gonzalez Brandon Broadstone Francisco Hermo Matthew Daines Nicholas Kotsatos Karen Filippe Channa Levy Chih-Lin Hsu Yanyang (Helen) Li

Strategies of Representation III | FALL 2008 _SOUTHERN CALIFORNIA INSTITUTE OF ARCHITECTURE + Instructor_Florencia Pita

Darin Vieira Eugene Park Yuan Yuan Michelle Paul

SHAPE \ * MERGEFORMAT Exodus, or the Voluntary Prisoners of Architecture (1972)

â&#x20AC;&#x2DC;The function of the Baths is to create and recycle private and public fantasies, to invent, test and possibly introduce new forms of behavior. The building is a social condenser. It brings hidden motivations, desires, and impulses to the surface to be refined for recognition, provocation, and developmentâ&#x20AC;&#x2122;. (from Exodus)

Identity Design Collateral Editorial Web Presence Motion \ Interatice

Visual Tectonics

Visual Tectonics poster

ACM 2004 promo DVD

Identity Design Collateral Editorial Web Presence Motion \ Interatice

ACM selected works 2005 DVD

Identity Design Collateral Editorial Web Presence Motion \ Interatice

2005 HIFF SELECTED ACM STUDENT FILMS PROMOTIONAL USE ONLY

ACM DVD design

SF INT. ASIAN AMERICAN FILM FESTIVAL DOCUMENTARY COMPETITION NOMINEE

2010

LOS ANGELES ASIAN PACIFIC FILM FESTIVAL DOCUMENTARY COMPETITION

LOS ANGELES MOVIE AWARDS HONORABLE MENTION

2010

DC ASIAN PACIFIC AMERICAN FILM FESTIVAL DOCUMENTARY CATEGORY

DOCUTAH FILM FESTIVAL DOCUMENTARY CATEGORY

2010

ALASKA INTERNATIONAL FILM FESTIVAL NORTHERN LIGHTS EMERGING TALENT AWARD

CHICAGO ASIAN AMERICAN SHOWCASE

2010

LOS ANGELES MOVIE AWARDS BEST ORIGINAL SCORE

2010

SAN DIEGO ASIAN FILM FESTIVAL

GLOBAL PEACE FILM FESTIVAL

2010

ACCOLADE COMPETITION, AWARD OF MERIT

STATE OF ALOHA A documentary feature looking at the faces of Hawai‘i Statehood

2010

2009

HAWAII INT. FILM FESTIVAL BEST DOCUMENTARY AWARD NOMINEE

For any collective anxiety, the answer is collective courage.” Reverend Akaka's sermon, March 13, 1959

UNIVERSITY OF HAWAI‘I AT MANOA

PRESENTS

AL QUON MCELRATH, TOM COFFMAN, JONATHAN OSORIO, DANIEL K. INOUYE, KEKUNI BLAISDELL, DON HO AND JASON SCOTT LEE I N S T A T E O F A L O H A an Academy for Creative Media Production

CINEMATOGRAPHER

BENNETT CERF

EDITOR

RUTH CHON

1ST ASSOCIATE PRODUCER

CONNIE M. FLOREZ

EXECUTIVE PRODUCER

TOM BRISLIN CHRIS LEE

www.stateofalohamovie.com

PRODUCED /DIRECTED BY

ANNE MISAWA

Identity Design Collateral Editorial Web Presence Motion \ Interatice

“Great hopes... silent fears… The fears Hawai‘i may have are to be met by men and women who are living witnesses of what we really are in Hawai‘i, of the spirit of Aloha, men and women who can help unlock the doors to the future...

Statehood doc poster

modernism diptych poster

Identity Design Collateral Editorial Web Presence Motion \ Interatice

Signifier diptych poster

Identity Design Collateral Editorial Web Presence Motion \ Interatice

BFA artists Cards

Identity Design Collateral Editorial Web Presence Motion \ Interatice

ad+aware campaign

Identity Design Collateral Editorial Web Presence Motion \ Interatice

4calendar.com

Identity Design Collateral Editorial Web Presence Motion \ Interatice

UH soa web

Identity Design Collateral Editorial Web Presence Motion \ Interatice

GSAPP AND PEOPLE

DISTRIBUTION

ANNUAL BUDGET $500-750K

PROGRAMMING

SALARY

TRAVEL

SPACE

$150~ 200K

$100~ 200K

STUDIO X GLOBAL

$500750K

ION ICAT IAL M

Kenneth Frampton Ware Professor of Architecture Robert A. Beauregard, Professor of Urban Planning Michael Bell, Director of Core Studios Program Laurie Hawkinson, Director of Advanced Studios Program Enrique Walker, Director of Advanced Architectural Design Program Richard Plunz, Director of Urban Design Program Andrew S. Dolkart, Director of Historic Preservation Vishaan Chakrabarti, Director of Real Estate Development Program Lance Freeman, Director of Urban Planning Program

STUDIO X | GSAPP GRADUATE SCHOOL OF ARCHITECTURE, PLANNING AND PRESERVATION / COLUMBIA UNIVERSITY

Identity Design Collateral Editorial Web Presence Motion \ Interatice

MUN

ION

COM

Danielle Smoller, Assistant Dean, Head of Admission

GMT.

ISTRAT

Mark Wigley, Dean of the Faculty of Architecture, Planning and Preservation

FINA NC

ADMIN

TECHNOLLOGY

ISING FUNDRA

PUBLICATIONS

PEOPLE

STUDIO X GLOBAL NETWORK

studio-x infographics

The Winston Foundation/Carole Rifkind, MsHP ’74 & Richard Rifkind, M.D. P&S ’55 The Edgar A. Tafel Living Trust Bernard Tschumi & Kate Linker

*LIST AS OF JANUARY 15, 2012

42nd Street Development Corporation/Frederic Papert Penny & Bill Bardel Rosalie Warren Byard & the Byard Family Joan & Henry Cobb Joan K. Davidson (The J.M. Kaplan Fund) Ray H. Dovell Frances Eberhart, GSAS ’68, MsHP ’89 Ennead Architects LLP Felicia Fund Gramercy Park Foundation, Inc. Richard G. Handler, MsHP ’08 Hugh Hardy John J. Kerr Jr., LAW ’76, IA’76 Susan Henshaw Jones, MBA ’85 Charles A. Platt James S. Polshek Nicholas Quennell Stephen M. Raphael, CC ’63 Susan T. Rodriguez, MsBldg Dsgn ’85 Sophia Duckworth Schachter, MsHP ’85 Justice David H. Souter 42nd Street Development Corporation Calvin Tsao Samuel S. White

Courty Andrews, MsHP ’88 Laurie Beckelman Christopher Brazee, MsHP ’07 & Olivia Klose, MsHP ’07 Lisa Casertano, MsHP ’04 Yung-Yi Chou, MsHP ’00 - NEW Andrew P. Davis, LAW ’58 Steven K. Elmets, MsArch Tech ’76, MsHP ’79 Hilary Dunne Ferrone, MsHP ’97 Brett Gaillard, M.Arch ’09, MsHP ’09 Joan Gerner, MsHP ’96 Elsa Gilbertson, MsHP ’82 Jacqui A. Hogans, MsHP ’05 Susan Horlbeck, MsHP ’81 Karen Huebner, MsHP ’86 Judith M. Jacob, MsHP ’89 Karen Kennedy, MsHP ’78 Leslie S. Klein, MsHP ’04 Armand LeGardeur Architect, LLC, M.Arch ’84

Li/Saltzman Architects P. C. Allison Lyons, MsHP ’10 Elizabeth Ann Olson, MsHP ’08 Kate Burns Ottavino, MsHP ’84, M.Arch ‘89 Julie Palmer, MsHP ’02 Julia Hunter Palmer, MsHP ’02 Otis & Nancy B. Pearsall Lisanne Renner, MsHP ’98 Kirsten Reoch, MsHP ’96 Megan Rispoli, MsHP ’07 Cas Stachelberg, MsHP ’97 Amanda Stauffer, MsHP ’07 Allan R. Talbot Terry Tatum, MsHP ’85 Regan Tuder, MsHP ‘00 Anne H. Van Ingen, MsHP ’80 Linda M. Yowell, M.Arch ’76

THE PAUL S. BYARD MEMORIAL LECTURE @GSAPP WHAT IS THE FUTURE OF T H E PA S T ?

DAVID CHIPPERFIELD THURSDAY FEBRUARY 2 2012 GSAPP / GRADUATE SCHOOL OF ARCHITECTURE, PLANNING AND PRESERVATION | COLUMBIA UNIVERSITY

FOUNDING DONORS

Identity Design Collateral Editorial Web Presence Motion \ Interatice

PA U L S P E N C E R B YA R D L E C T U RE & PUBLICATION FUND

chipperfield program

PLEASAE RSVP BY FRIDAY, APRIL 20TH AT

www.arch.columbia.edu/alumni/forum-2012 WE WILL HAVE ALUMNI WORK DISPLAYED DIGITALLY ON SATURDAY, APRIL 28TH. FOR INSTRUCTIONS ON HOW TO SUBMIT YOUR WORK, PLEASE VISIT www.arch.columbia.edu/alumni/forum-2012 CONFIRMED SPEAKERS INCLUDE

VISHAAN CHAKRABARTI

Director of the Real Estate Development Program at Columbia

JONATHAN COLE

John Mitchell Mason Professor of Columbia University Provost and Dean of the Faculties, Emeritus

SKYE DUNCAN

Associate Urban Designer at the NYC Department of City Planning

BOB FRASCA Partner, Zimmer Gunsul Frasca

] Innovation [

KATE ORFF Assistant Professor, GSAPP

MIRKO ZARDINI

Executive Director and Chief Curator at the Canadian Centre for Architecture

SCHEDULE

[ Collaboration ]

FRIDAY, APRIL 27TH 6:00 PM TO 8:30 PM GSAPP ALUMNI COCKTAIL RECEPTION Celebrate Alumni Forum over drinks and hors d’oeuvres with fellow alumni while enjoying panoramic views of NYC 8:30 PM AVERY LEADERS DINNER All Avery Leaders (annual donors at the $1,000+ level) are invited to the Avery Leaders Dinner with Dean Wigley. To attend, or to become an Avery Leader, please contact Sarah Bordy at 212.854.6018 or sb3252@columbia.edu.

SATURDAY, APRIL 28TH 9:30 AM Registration and Breakfast

GSAPP ALUMNI FORUM

10:00 A.M.-11:15 A.M. KEYNOTE LECTURE TBD Welcome and Introduction by Mark Wigley, Dean, GSAPP

GSAPP ALUMNI FORUM 2012 I n n o v a t i o n a n d C o l l a b o r a t i on i n t h e Built Environment

04.27.2012~04.29.2012 Graduate School of Architecture, Planning, and Preservation COLUMBIA UNIVERSITY IN THE CITY OF NEW YORK

1:00 PM TO 2:15 PM Lunch Break Grab lunch and talk to classmates, faculty, and colleagues; explore Avery Hall and Columbia’s campus 2:15 PM TO 3:45 PM LEARN Education and Economic Development: Cornell’s Plans for Roosevelt Island 4:00 PM TO 5:30 PM HEALTH Human Well-Being and the Built Environment 5:30 PM Informal drinks in Brownie’s Café Discuss the day’s panels with fellow alums over wine and cheese

Identity Design Collateral Editorial Web Presence Motion \ Interatice

11:30 AM TO 1:00 PM LIVE Housing and Density

GSAPP Alumni Forum 2012

xmanifold.com

Identity Design Collateral Editorial Web Presence Motion \ Interatice

Gilles Revell

Identity Design Collateral Editorial Web Presence Motion \ Interatice