Joran Dilucian Portfolio by Xmarx Design Melbourne

GRAPHIC & WEB DESIGN

JORAN DILUCIAN

A little about me

I am the owner and designer of Xmarx. Over the past 17 years, I have been committed to modern design techniques and focused on developing fresh concepts in both print and web design. This reflects my passion for innovative design solutions and my drive to excel.

Joran Dilucian, Xmarx - Owner, Designer

3 Contents Publications 4 Product design 10 Brands 12 Logo design 16 Advertisements 18 Web design 20 Web development 24 Infographics 26 Office signage 28 Illustration 30 Clients 31 Fax: 03 9543 5740 View our complete range at www.a1blinds.com.au Showroom: 1 Olive Street, Clayton VIC 3168 Open: 8-5 M-F. Sat 9-12. *Offers cannot be used with any other offer. Will beat ‘genuine written competitor quotes’. Freecall: 1800 625 481 FOR THE NEXT 7 DAYS ONLY! ACT NOW! SUNBLINDS 20OFF % TIME TO SAVE FREE TAKEDOWNS SENIORS DISCOUNTS* WE’LL BEAT ANY COMPETITOR PRICE* 365 DAY PROTECTION 7 YEAR GUARANTEE ESTABLISHED 1958 050614_FLYER.indd 1 26/06/2014 12:18 pm 250 1000 3 6 0 50 Coffee/side table Coffee/side table 13.01.2016 mock Joran dilucian

Publications

I have designed a range of publications, brochures, reports, and other documentation for clients including Deakin University, Juturna Infrastructure, and Kingfisher. These publications are integral to Australia’s key industries, including road, rail, port, and intermodal infrastructure projects, demanding precision and quality across all deliverables. Each project is meticulously managed within strict time frames and budgets.

Deakin University - Geelong Economic Futures.

A 64-page stylised report detailing a market and local communityled series of large-scale ($100m-$1b) investment structures aimed at developing the latent comparative advantages of the Geelong region.

Hastings Deering - BCP Equipment Catalogue

Designed and paginated a comprehensive 28-page equipment catalogue for the sales team, accompanied by pullout page leaflets highlighting specific offerings. The design process involved meticulous deep-etching of product images, icon creation, template development, precise type layout, and pagination.

Hastings Deering - Power, Performance, Profit, A5 Booklet

Designed collateral for the Power, Performance, Profit campaign, featuring a 24-page A5 booklet (seen here), an A2 poster, shipping container signage, billboards, and an A5 double-sided flyer. The design included meticulous deepetching of product images, template creation, precise type layout, and pagination.

This 48-page brief explores the failed takeover bid of Graincorp by ADM as a prism through which to examine this phenomenon. It examines significant road, rail, and port policy failures in depth and advocates adventurous national transport sector reform that would complement the general optimism of Australia’s grain growers.

Juturna - Good Instincts.

Juturna - Russia’s Economic Pivot To Asia: Australia’s Engagement.

Document advocating stronger Australia-Russia trade relations, produced for the Australia-Russia Business Council (ARBC) in collaboration with Juturna.

Product design

Designing saleable items has always been a passion of mine since a young age. Throughout my career, I’ve been fortunate to work on projects where I could focus on product design, and sometimes extend into packaging as well.

I’ve also founded several businesses including Thiink Snowboards, Wrapt Up, and MIM. Each venture involved sourcing products, coordinating with stakeholders, and handling design and printing processes.

Overall, I possess a deep understanding of the entire product lifecycle, from initial concept to final completion, including effective online selling strategies.

MIM (motivation.inspiration. movement) - T-shirt design.

MIM (Motivation.Inspiration. Movement) is a Melbourne-based running group that gathers weekly for runs through the city. The logo draws inspiration from the vibrant artwork found throughout Melbourne.

Thiink Snowboards commissioned illustrative work for their new range, resulting in the design of three unique boards. Production of these boards continues today. The design process also included creating a new brand identity that reflects Thiink Snowboards’ vibrant and artistic ethos.

Fritz - Wine Labels.

“Meet Fritz - just a regular winemaking frankfurter.” Friends with Fritz sparked a plethora of fun and exciting ideas for wine labels. To cover all varietals, the client required nine unique labels. Each label featured Fritz in a different pose. Throughout the design process, several options were explored, with the “devilish frankfurter” ultimately chosen as the prevailing design.

This logo and jersey design were crafted for a client who wished to connect with his ancestral roots in the Black Forest of Germany. The design incorporates elements of the Wolven, paying homage to the mystical creatures featured in Grimm fairy tales.

Thiink Snowboards - MooseKnuckle. Wolven Cyscling - Riding jersey.

Brands

Understanding the distinction between a brand and a logo was a significant revelation for me. Playing a pivotal role in building brands from inception is an enriching experience every time. Guiding a concept through the stages of name and tagline development, logo design, and beyond is something I find deeply fulfilling. Having the ability to create comprehensive solutions for clients, including logos, websites, and online marketing materials, allows me to shape stronger brand identities. Being a sole practitioner overseeing the entire process ensures coherence and effectiveness in delivering the client’s vision.

VIZOO VMS approached me to create a brand, website and other marketing material for their start-up. Marketing material included; business cards, branding, web design & development, presentation folders, and all console interface design.

Vizoo.

Acquire.

A new brand design for a Real Estate Agency, featuring the brand, tagline, logo, business cards, and a poster. Each element is crafted to reflect the agency’s values and appeal to its target audience.

Pod Food.

Pod Food has been a valued client for over 8 years. Throughout our partnership, I have had the privilege of creating a wide range of materials for them, including their website, marketing collateral, EDM campaigns, menus, function packages, and more. As their brand has evolved, I’ve been instrumental in translating their concepts into compelling visual solutions.

Logo design

Your first impression is crucial. The cornerstone of any brand is its logo - it serves as the company’s face. A poorly designed logo can significantly impact how potential clients and customers perceive a business.

Logo design has always been a passion of mine, starting from the age of 5 when I began creating my own typefaces. Over the years, my skills have evolved, yet I still value the art of crafting typefaces with meticulous attention to detail.

Transforming a verbal concept into a visual representation that conveys a wealth of information about a company or business is what visual communication is all about, and it’s a challenge I embrace wholeheartedly.

Creating design that resonates.

Advertising plays a pivotal role in design, where clients see their investment in action.

Understanding both form and function is crucial in advertising, regardless of scale.

Throughout my career, I’ve observed a shift: while clients once aimed to maximize content in ads for cost efficiency, today’s preference leans towards a less cluttered approach where simplicity speaks volumes.

Advertising has been a cornerstone of my design journey, starting as the lead advertising designer at a newspaper and evolving with the industry’s changing dynamics.

19 DESIGNER 1 BEDROOM APARTMENTS FROM $410,000 BREATHING NEW LIFE INTO THE HIP BRADDON PRECINCT, LOWANNA WILL BE THE BENCHMARK FOR BOUTIQUE LIVING IN THE INNER NORTH. lowanna-braddon.com.au SMOKEY CHARGRILLED 350GR RUMP OR SMOKEY PORK RIBS SERVED WITH POTATO WEDGES AND SMOKEY BBQ SAUCE 20 BUCKS $20 $20 $5 james squire amber ale oct 2 SAtURDAY LAkeview HoteL pReSentS R SH FRom mixing tH 2010 AcHA cD eAtURing H S own AR A HAR SmASH Hit ’SUnR e,’ timm tRUmpet cURRentLY toURing AUStRAL A be o e H ventUR S Ack oveRS AS to Romote H S new ep AS De FRom H S mULtip e woRLDwiD toURS incLUDing peRFo mAnce A ibiZA’S AcHA AnD LonDon’S mini tRY oF SoUnD, immY S H onLY DJ n tRUmentAL to mAke He itm op 50 DJ’S wHicH HAS LAnDe Him R S DencieS At LUbS AnD F StivALS ALL ove AUS RAL A incLUDing SenSAtion wHite AnD gooD vibRAtionS $10 entRY FRee beFoRe 9.30 Timmy Trumpet.indd Fax: 03 9543 5740 View our complete range at www.a1blinds.com.au Showroom: Olive Street, Clayton VIC 3168 Open: 8-5 M-F. Sat 9-12. *Offers cannot be used with any other offer. Will beat ‘genuine written competitor quotes’. Freecall: 1800 625 481 FOR THE NEXT 7 DAYS ONLY! ACT NOW! SUNBLINDS 20OFF % TIME TO SAVE FREE TAKEDOWNS SENIORS DISCOUNTS* WE’LL BEAT ANY COMPETITOR PRICE* 365 DAY PROTECTION 7 YEAR GUARANTEE ESTABLISHED 1958 050614_FLYER.indd 26/06/2014 12:18 pm STARTS 7 30AM SATURDAY, DEC 3 12 BELTANA RD PIALLIGO, 6257 3388 -- TIME TO CLEAN OUT THE CUPBOARDS -EX HOSPITALITY, COMMERCIAL KITCHEN EQUIPMENT + HOMEWARES ASSESSORIES BREAKFAST PAELLA, PIALLIGO BACON + COFFEE The Ausroc Nano is a collaborative project between RMIT and the Australian Space Research Institute. Students from RMIT have been taking part in the design, manufacture and testing of the rocket which will eventually be used to launch a 10Kg satellite into low earth orbit. This thesis will work designing system which will separate the second and third stages of the rocket. will look out how the two stages can be broken about cleanly and provide enough space in between both so they don’t crash together. The payload separation subsystem will also be looked into; mainly on how to separate the nose cone and deploy the satellite from the remaining third stage of the rocket. Ausroc N AN o sepArAtioN systems 2Nd/3rd stAge sepArAtioN system & pAyloAd sepArAtioN subsystem MARMAN BAND Initial launch will be powered by liquid bi-propelent rocket engine using Tridyne inert gas system. LAUNCH separation sequence initiated after the first stage burnout where by LSC (linear shaped charge) explosive will blow out the inter-stage fairing. TAge ONe After the second stage burnout, the vehicle will enter coast-free flight phase to reach its highest possible altitude before igniting the third stage. TAge TWO The nose-cone will be split apart by explosives and the satellite can then be deployed. STAge THRee This S.I.D consists of set of springs (green) located in the second stage (white) which once released will propel the third stage (blue) away. S.I.D While this poster endeavours to provide accurate material, gives no warranty concerning the accuracy of the material provided by this poster. Readers should refer the originating bodies departments sourcing the documents for confirmation of the accuracy of the material. The reproduction re-use this document any form will result in persecution of the non-law abiding person persons by accountability their actions and stiff corporal punishment overseen the man. Any actions non-accountable will be taken up by further judicial measures. This disclaimer no way true or will any actions the above misuse be undertaken. Copyright ©2011. J.Lui To make sure the clamp will be strong enough to hold the rocket parts together stress analysis must be done. In the past, the analysis would be done by building number of clamps and then putting force on them until they broke. This, however, can all be done on computers now where it can be modelled in a CAD program such as CATIA and then analysed in a Finite Element (FE) analysis program such as Patran which can calculate if the clamp will fail or not. The joint project was overseen by Professor Lachlan Thompson from RMIT and Ian Bryce from ASRI. The second and third stage of the rocket will be held together by a metal clamp which will wrap around the entire rocket body (the red part in the inset). This clamp will be held together by bolts. When the two stages are ready to be separated the bolts will explode and release the clamp. The next step will involve S.I.D (separation-impulse device).

Web design

Designing with foresight before going live.

Planning and designing flat graphics or prototyping websites before launching live sites is essential for optimizing the design process.

Providing clients with a preview of how a website can elevate their business allows exploration of new avenues to engage users effectively. Overall, gaining approval through the prototype phase can prevent headaches later on in the project timeline.

Design and development (build currently under construction) of homepage and four internal pages as flat graphics. Additionally, mobile flat graphics were created.

Xmarx.

Narva.

Design of the new Narva website encompassed the creation of the homepage, product page, category page, and contact page. Mobile flat graphics were also developed for all four pages. The homepage mockup can be viewed here.

Acorn

Acorn Capital’s revamped website offers a sleek, modern design with intuitive navigation. It effectively showcases their investment strategies and funds, using high-quality graphics and a clean layout to enhance user experience and highlight their focus on innovative, high-growth Australian companies.

Capital

Web development

Understanding code makes me a better front end designer.

I am self taught and with the emergence of a dominating online presence, it was inevitable to learn code. Learning HTML/CSS and understanding php and jquery has helped me produce, manage and maintain high quality and functional client manageable websites, that include eCommerce and CRMs. Xmarx - xmarx.com.au

Pressroom Partners - pressroompartners.com.au/pressroom-partners

TS4A

teamsports4all.com.au MSFIN - msfin.org.au Acorn Capital - www.acorncapital.com.au

Infographics

Bringing words to life. Once referred to simply as graphs and basic designs, infographics have evolved significantly. They are now complex visual tools found everywhere, aiding in the communication of words and intricate explanations. Similar to how a photograph conveys an emotive feeling or thought, infographics serve to visually depict information in a compelling manner.

Product information graphics.

Left: Schematics for a coffee table, drawn in Illustrator for furniture production.

Above: Vizoo VMS visitor stand, handdrawn with graphics.

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LIVEABLE 2030:

A market-led infrastructure transformation of Melbourne’s economy and community

Adelaide infographics.

Juturna Adelaide Transport booklet featuring internal spread infographics. Cover graphics.

Australia map.

Juturna cover for Liveable 2030, featuring drawn artwork integrated into cropped shapes.

Juturna Spain booklet featuring a hand-drawn and colorized Australia map with a breakout section.

Geelong map.

Juturna Future Geelong publication featuring a Geelong map with text used to mask its shape.

Roadinvest Commercial-In-Confidence Spain Doc |7 NORTHERN TERRITORY NEW SOUTH WALES ACT QUEENSLAND VICTORIA TAS SOUTH AUSTRALIA WESTERN AUSTRALIA France + Spain Land mass: 1,056,000km Barcelona Population: 1.6 million people. South Australia Land mass: 983,000km Adelaide Population: 1.3 million people. SOUTH AUSTRALIA FRANCE SPAIN GEELONG ECONOMIC FUTURES 2016 012

Office signage

I believe art enhances the creative atmosphere of any office space. Throughout my career as a designer, I’ve created a variety of wall art and office signage. This includes projects like a 9-meter vinyl wall wrap, a 1.5-meter vinyl lettering typography quote, and fabric wraps for light boxes. Each design required meticulous mock-ups to ensure seamless installation, involving precise measurements.

My approach to creating artwork involves manipulating large images in Photoshop and incorporating vector artwork to achieve impactful and visually compelling designs.

Hand-created using over 15 typefaces. Quote attributed to Steve Jobs.

2m x 2m light box fabric wrap Printed on fabric, this 2m square design proudly stands at the entrance to Pressroom Partners. 1.5 vinyl lettering typography quote

on vinyl, this wall art stands 2.7m high and 9.2m

9m vinyl wall wrap Printed wide.

Illustration

While I don’t get to do enough of it, I love to draw. Alongside are a few of my favourite illustrations. Most are done for clients, some for events, but they are always fun.

To ensure all designs are scalable, I create my illustrations in vector format with no Photoshop effects. If I need a Photoshop effect, I strive to learn how to replicate it in Illustrator as a vector.

31 Clients JORAN DILUCIAN mobile: 0439 422 626 joran@xmarx.com.au www.xmarx.com.au