Strategies to Connect with Industry Leaders on Twitter

Contribute to the narrative of your industry by sharing informative articles or points you yourself know. Leverage your expertise and knowledge! You will also want to utilize hashtags so that users nd your valuable Twitter content, even if you aren’t targeting them specically. Feel free to share your own crafted content as well, as long as it is related to your target audience.

4. Be consistent with your updates.

Similar to a blog, posting to your Twitter stream on a regular basis when you start tweeting is crucial to increasing your number of followers. How often you post is up to you and your business. While posting at a higher frequency is correlated with an increased Twitter following, we advise you to be as active as you can on a consistent basis.

5. Follow who your leaders follow.

Following who your leaders, or inuencers follow is important in order to target your business’s audience. This tactic puts into perspective what your leaders value and allows you to provide similar content and insights. As an added bonus, mention these top inuencers in Twitter status updates and retweet their content. Talk to them, thank them, and engage in conversations. If they follow your Twitter handle, your authority will also increase!

*BONUS*: Use Twitter Search

Twitter Search is a heavily underestimated feature of Twitter. Think about it: you can nd inuencers and search terms in real-time. With Twitter Search, look up queries with keywords related to your practice and pinpoint exactly who you want to connect with.

6. Set up Twitter Lists

Because your Twitter feed can get overwhelming at times, this nifty feature allows you to transform your feed into lists. The list can be made of inuencers, individuals who retweet your posts, people who attend industry events, and more. This kind of organization allows you to weed out irrelevant posts.

7. Include Videos in Your Tweets

People are highly visual, and with video the draw can be ever stronger. How effective is video? Research has shown that over 80% of Twitter users engage with video content. Be careful about graphic content, however.