Becoming an authority on Twitter
Contribute to the narrative of your industry by sharing informative articles or points you yourself know. Leverage your expertise and knowledge! You will also want to utilize hashtags so that users nd your valuable Twitter content, even if you aren’t targeting them speci cally. Feel free to share your own crafted content as well, as long as it is related to your target audience. 4. Be consistent with your updates. Similar to a blog, posting to your Twitter stream on a regular basis when you start tweeting is crucial to increasing your number of followers. How often you post is up to you and your business. While posting at a higher frequency is correlated with an increased Twitter following, we advise you to be as active as you can on a consistent basis. 5. Follow who your leaders follow. Following who your leaders, or in uencers follow is important in order to target your business’s audience. This tactic puts into perspective what your leaders value and allows you to provide similar content and insights. As an added bonus, mention these top in uencers in Twitter status updates and retweet their content. Talk to them, thank them, and engage in conversations. If they follow your Twitter handle, your authority will also increase! Using Twitter for Business 101
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