Benefits of Paid Marketing on Facebook Facebook presents one of the greatest opportunities in online marketing right now. More than 1.3 billion people use Facebook to connect with people, events and causes that matter to them. Of these active users 64% visit the site every day. Facebook ads have become an important marketing campaign for many businesses. Facebook advertisements are kind of a hybrid of Google AdWords and Google. The Facebook ads help businesses to meet their goals by allowing the business to get in front of their target demographics. You can create targeted adverts for different audiences, set your budget and measure the results across multiple devices. Facebook Adverts are shown to Audiences based on their location, age, interests and more.
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Here's how you can create targeted adverts for the people who'll love your business. •
Location: Reach people in the areas where you want to do business.
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Demographics: Choose the audience for your advert based on demographics such as age, gender, education and more. Interests: Reach people based on their interests and activities on Facebook. Behaviours: Find people based on their purchase behaviours, the devices they use and other activities. Connections: Reach people who like your Page or your app, or who are attending your event – and their friends.
Facebook offers powerful and unique way to show your adverts to audience who are most likely to care about your business. How to create Facebook ad? There are three simple steps to create the ad Go to ad creation and then choose an advertising objective. o Type in or select from the dropdown what you want to advertise. For example, if you chose the Clicks to Website objective, you'll type in the URL that you want people to go to. o Click Continue. You can choose to advertise your Page, business, website, event and so on. Once you choose what you want to advertise, you can select images for your ad. o
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Advertising on FB is easy for you and your customers. From a Facebook Advert, people can download your app, claim an offer to bring into your shop, add an item to a shopping basket or take another action on your website. You can always visit Adverts Manager to see how your adverts are doing and to plan for your next campaign.
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