Benefits of Paid Marketing on Facebook Facebook presents one of the greatest opportunities in online marketing right now. More than 1.3 billion people use Facebook to connect with people, events and causes that matter to them. Of these active users 64% visit the site every day. Facebook ads have become an important marketing campaign for many businesses. Facebook advertisements are kind of a hybrid of Google AdWords and Google. The Facebook ads help businesses to meet their goals by allowing the business to get in front of their target demographics. You can create targeted adverts for different audiences, set your budget and measure the results across multiple devices. Facebook Adverts are shown to Audiences based on their location, age, interests and more.
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