Xotox Branding

Who Xotox "Award Winning Agency" is a branding and design focused company operating for 6 years of success and creative work serving over 100 clients spread in 8 countries: Jordan, KSA, Qatar, UAE, Iraq, Lebanon, Nigeria, and the UK. The company is keen to maintain a personal and customized relationship with each and every client.

Upon participating in the Jordan Advertising Award for the first time in 2009, Xotox won the Golden Award for the "Corporate & Public Service Literature" category.

What Xotox is specialized in complete branding and marketing solutions.

A brand is the identity of the product, service, or business. It can take many forms, including a name, sign, symbol, color combination or slogan.

The word brand began simply as a way to tell one person's cattle from another by means of a hot iron stamp. A legally protected brand name is called a trademark. The word brand has continued to evolve to encompass identity - it affects the personality of a product, company or service.

Hence, branding is selecting and blending tangible and intangible attributes to differentiate the product, service or corporation in an attractive, meaningful and compelling way.

The company has four main departments: The Marketing Department, Department of Creative Art, Department of Web Development, and Department of Content Development.

Our departments generate a wide variety of services such as: brand audit and research, brand focusing and strategy, corporate identity and design, print media, and digital and interactive web design.

What Unlike the amateur companies, who would simply try to make a big splashy picture forgetting the time-honored principles which truly craft a well-made piece, Xotox uses the classic principles to ensure not only that your project is eye-catching but also tasteful and refined.

Simply, Xotox understands how the eye works-what pleases it, what attracts it, and what intrigues it.

At Xotox, we completely respect the humanity of women and totally reject abusing them so that they become cheap pieces of commodity used brutally to promote products and services.

Marketing Services: • B2B/B2C marketing • Media / marketing research, planning, consulting, and purchasing • Advertisements for print (brochures, mailers, newspapers, magazines, etc.)

• Advertisements for media (radio, television, internet, billboards, indoor/outdoor signs, etc.)

• Direct advertising services (physical mail, email, and cell phone campaigns) • New product launches / campaigns • Special promotions / event planning

Corporate Identity Services: • Naming/Branding • Logo Design/Development • Company Forms/Stationary

Services

Promotional Writing Services (Arabic / English): • Corporate / strategic communication development • Meeting planning and presentations • Copywriting for brochures, catalogs, etc.

• Promotional writing for websites, advertising campaigns, etc.

• Press releases / company newsletters • Public / media relations • Publicity campaigns • Media / marketing kits

Graphic Design Services:

Web Services:

• Theme / Concept Development • Logo Design • Newspaper / Magazine Ads • Postcards • Flyers • Posters • Brochures • Catalogs • Corporate Presentations / Annual Reports • Book / Magazine Covers • Packaging

Online Presence: • Online Branding • Website Structure, Design and Development Search Engine Marketing: • (PPC) Pay-Per Click Campaigns • (SEO) Search Engine Optimization/through Content Management Social Media Marketing: • (CPC) Cost Per Click • Ad campaigns Social Network Marketing: • Viral Marketing • FLinT Customized Services (Facebook, LinkedIn, & Twitter) Email Marketing Mobile Applications

Studies

Hayat

Hayat Babies

"Great achievements require great ideas" Background Hayat FM radio station, a model example in the field of committed, community-oriented radio broadcasting, wanted to celebrate its second anniversary that falls on February 13, 2008.

The Challenge Our talented team came up with the idea of a giant campaign for this important occasion keeping in mind that we want to present the station using its effective image known to the community and the position it occupies inside its listeners' hearts…

Xotox in action The solution was by organizing a community campaign that our team called: Two years of life-a life for the Jordanian babies…. The campaign aimed at paying all the childbirth costs during that day in a number of private hospitals (which sponsored the campaign) in addition to a gift box giveaway that contains a number of special gifts for the mothers and the infants as well.

Splendid Results • A lot of companies were ready to sponsor the campaign.

• A lot of people asked for the freebie gift box.

• The campaign is to be held every year.

• Many mothers hope to give birth to their babies in Feb 13.

• 25 infants where named Hayat.

KPMG Recent Access to the Jordanian Market!

“If the wind will not serve, take to the oars.”

Background KPMG Jordan, member firm of KPMG international offering audit, tax and financial advisory services, rented an old tower building to house its offices in Amman. The interior decoration was distinguished with its wooden touches from the seventies. The client wanted to project the Levantine atmosphere and add the touch of the region's economic system over the place.

The Challenge The challenge was to present the company in a way that protects its originality and boasts its king-size work worldwide. It was very crucial to make balance between the company’s internationality, the Levantine creativity in terms of financial transactions and market morality that the company adopts, and the historical heritage of economy in the region where KPMG Jordan operates.

Recent Access to the Jordanian Market!

Xotox in action Our team tackled this branding challenge by means of an interior design solution. The idea was to decorate the company’s offices with illustrations inspired by a combination of the history of the world economic regime and the history of this region. We have chosen a classic style to be in harmony with the old building and the type of the deep-rooted wooden interior decorations. All the objects of the illustrations were taken from reliefs and images on ancient coins and banknotes, simply because each relief/image has its own deep-rooted, historical story. This is meant to give an indication of the deep-rooted success of the company.

Splendid Results Our solution has given KPMG Jordan a distinguished identity that celebrates the company’s historical success within the Levantine context, where we, at Xotox, have attached the company’s financial activities to the region it operates within.

ABC

Declination in Sales!

"Drive thy business or it will drive thee" Background ABC, part of the global Nuqul group, is specialized in producing school notebooks under the trade name of "Note" for all age groups. ABC's notebooks are known for their high quality not only in Jordan but in the Arab world as a whole, especially in the Gulf region. Their sales stood on top among all the competitors for a long period of time. They have been working with another advertising agency but finally shifted to Xotox for its significant marketing solutions.

The Challenge After some strong competitors entered into the market with more or less the same degree of quality, the purchase decision became dependant on the cover's look by 95%. There, ABC's sales dropped down signiďŹ cantly for two years in a row. The challenge was to handle that changeable market which was difficult to guess in terms of its hard-to-follow tastes, not to mention the interruption occurring in the purchasing decision by the family and friends of the end user (i.e. the student). We should not forget that the success is dependent on the increase of the volume of sales.

ABC Xotox in action After holding a number of meetings and citing some intensive observations on the case, the highly-qualified team at Xotox conducted a field research that covered the following market sectors: 1. Bookshops (sale outlet).

2. University students.

3. Teachers and faculty members.

4. Parents.

5. School pupils of different ages.

Then, we were able to unfold the designing weaknesses and solve them.

The outputs were divided into the following categories by age groups: 1. A category that we called "Exercise" (directed to students up to Sixth graders).

2. A category that we called "College" (teens).

3. A category that we called "University" (university students).

4. A category that brings together categories 1 & 2; we called it "Drawing".

Splendid Results The sales at ABC have witnessed a signiďŹ cant increase since then.

Sera Serage for "after printing services": Declination in market demand due to weakness in product demonstration "If you want to do something, do it perfectly or do not do it at all."

Background Serage for printing services, one of the few Jordanian companies that see to the "after printing services", handles luxurious paper bags. Most of the printing press companies in Jordan deal with Serage for adding printing effects on their materials for quality and beauty purposes.

The Challenge The difficulty of such service lies in the fact that it is not enough to demonstrate it visually using a website or brochure. Hence, all of the then previous efforts have almost failed in increasing the volume of sales, not to mention that they found it difficult to convince their clients (i.e. the printing press companies) to add these effects on their printed materials using the then existing demonstration tools.

Xotox won the Golden Award in "The Jordan Advertising Award" for this solution

Serage for "after printing services": Declination in market demand due to weakness in product demonstration Xotox in action Our creative team worked on solving this problem; the team decided to create a booklet, which clearly highlights all the "after printing services" through adding the "touch" feature to the existing "visual" feature. The team has also worked on getting an image for each product or "printing effect" to add the "feeling" feature to the previous two features.

Other aspects of the solution: • At a later stage, our team has developed a website that highlights the visual feeling. This was an extra challenge where our team has met successfully.

• Our creative images were magnificently fashionable.

Splendid Results Volumes of sales increased significantly.

ge

Al “Rather than thinking 'if and when', start doing, take action, stop talking about 'if and when'�

Background Among the most difficult challenges that we handle when we deal with committed companies is the lack in their promotional experience and general taste. This negatively affects the general taste of their target audience who, at this point, starts to have doubts about the professionalism of those companies when compared to the other professional companies in the market.

The Challenge The national campaign has encountered a difficult challenge represented by being the one and only Arab campaign confronting the Zionist professional international counter-campaigns spread throughout the whole world.

The National Campaign Celebrating al-Quds Capital of Arab Culture for 2009: The General Taste for the Target Audience and Clients

Xotox in action As we consider ourselves partners to our clients, we have stood up for them and helped the campaign to insure the quality of the output.

We have devised a set of rules for the visual outputs to make each element standing on its own and protect the visual identity for the campaign as a whole. The campaign has covered a wide variety of events and activities that exceeded 20 activities during a period of 9 months. These activities covered an electronic campaign (such as the website, blogs, virtual or cyber communities on the web, and banners); mass meetings; a solidarity campaign for al-Quds; seasonal and community activities; specialized courses; Islamic songs; marches; some campaign-related products such as bags, T-shirts, and medals sold inside the Maqdisi shop; Maqdisi software; books on al-Quds and its holy sites; a variety of encyclopedias; and paintings. We have used a variety of advertizing techniques included, but were not limited to, street banners‌ Splendid Results The campaign succeeded to convey its message in an obvious way in spite of the dreadful counter-campaigns.

Reservations Many other ideas did not find their way to the campaign like entering the Guinness Book of Records for the biggest number of participants in the form of a big mural by using a photograph taken for the participants.

Arwa Arwa New Concept Arwa Printing House, a deep-rooted printing company in the Jordanian market, demanded a new concept that combines their long history in the industry with the fact that they own the latest technologies and most advanced German printing machines in the Middle East.

Our solution came in the form of an abstract interior design idea representing the timeline of printing and publishing, starting from the primitive printing techniques up to the latest technologies in the industry.

Printing

Printing

Naming

&

Creative Writing Cases

“Create your own visual style... let it be unique for yourself and yet identifiable for others.�

Naming A well-crafted name is the guardian of any successful brand. It should reflect all aspects the brand stands for; customer experience, market insights, strategic thinking and creativity.

Sloganeering Well-designed slogans have a very strong impact on your target audience.

Thus, a striking, memorable slogans could help your business stand strong.

Naming

Client Hayat Fm Umra campaign Lebanese snacks restaurant

O minus

Marketing Agency

Archwood

Architectural Woodwork

Waseela integrated telecommunication solutions.

Intergrated Telecommunication Solutions

The Group: The Scheme, The Canal, The Firm, The Story

A group of Media-related Companies

SASCOM

Petrochemicals and construction materials manufacturer

Q light

Film making company

Sloganeering

Function Osool Training & Consulting

We have successfully crafted brand names/slogans for many well-established business brands in the region.

Arwa printing press Business never waites.

ABC for Office

Building as literiture.

Babel Contracting co.

Grow it your way.

Nora Gardens

Safe landing

Real Estate Ad Concept

ABC ABC4Office Logo & slogan ABC 4Office, a Jordanian Office Products Supplier, wanted a logo that reflects the company’s activities and expresses the high speed of delivery on the one hand and the efficiency of their supply system on the other. Thus, our creative team provided them with a combination of a showy, yet simple logo and slogan that made it easy to tell a big portion of the company’s story.

BAA Bunatulghad's Bilingual Medium of Instruction At the beginning of the academic year, Bunatulghad Schools (bilingual schools with an Islamic educational background) wanted to inform the audience about the schools’ strength in terms of their bilingual medium of instruction. We have tackled this challenge by using figurative images that express dualism in terms of learning, teaching, and work.

Universal Universal Paints Poster “ local market campaign “ The audience targeted by Universal Paints consists primarily of painters and small contractors, the most majority of whom are illiterate. Thus, such a sector needs simple, direct marketing messages in the colloquial language. To solve the problem, we have created some simple posters and brochures and targeted the places where those workers gather in order to tell them about the buyer’s gift (a painting tool kit).

Universal Universal Paints New Product A Universal Paints new product was made for distribute in Europe. The product required a suitable label in order to get good sales figures.

Our creative team came up with this label that best suits such products, which are used by ordinary citizens and not only painters compared to the Arab world. We focused on producing a logo that is close to the heart plus an attractive, elegant design as the new paint is to be used in the pre-painting stage to protect wooden materials; it is a paint that the housewife could easily use.

Seha Seha Marketing Kit A portfolio that showcases Seha TV Network in order to promote the company for sponsorship purposes. Our team created a fascinating marketing kit that is so powerful to stop and make people think: This Company is worth looking at! This was done by a costly set of materials using muted gray for the outside and vibrant natural green for the inside.

Seha Seha Ads Seha TV Network, a healthcare TV channel, wanted an advertisement that reflects the idea of a life full of health and happiness with Seha. Our team came up with this idea, where circularity refers to the life cycle and the natural green color to the green, clear nature.

Problem solved!

Izhi IZhiman's Healthy Cup We recommended IZhiman's coffee, a 100-year-old coffee supplier, to pass a message that its coffee is free from harmful gases that result from roasting and grinding of the coffee beans. This thing was possible by means of the latest technologies and up-to-date equipment that the IZhiman's facility has.

Our creative designers tackled this by creating the “healthy cup� idea, where a heart forms at the surface of the coffee to indicate a healthy, happy life.

Some explanation about the facility was provided at the bottom. We have chosen some soft, elegant colors in order to refer to the deep roots of the clients.

Izheman

GC E

Website

Strengthening customer relations and staying close to clients.

As the World Wide Web represents one of the most reliable gates to success in business nowadays, GCE wanted to stay updated and become even closer to their clients in the Jordanian market as well as the regional market.

Xotox made it possible for GCE to launch their new electronic gate: (www.gce.com.jo). This new service makes it easier for the clients to stay in touch with any new products or services that the company provides.

It also represents a channel of communication between the company and its clients.

This gigantic website was executed on schedule by our talents on board.

Character Que is a cartoon character that we created for GCE, a Jordanian company specialized in electronics. We thought about this solution on the ground that attaching the company’s slogan with a cartoon character could maximize the loyalty of the customers for the company.

This also could strengthen the ties between the consumer and the company through such a lovely cartoon character. This new advertising character will convey the message that the company is not only a service provider but also a reliable source of useful information as Que will pass a new piece of information related to the world of technology on a weekly basis. Such a solution goes in harmony with the company’s general attitude, where GCE is a professional voice in the world of technology in Jordan since 1985.

Que

May Mayar Schools Ad “Mayar Schools are not opening this year”, a rumor that spread in the community. Such a rumor has catastrophic impacts on the number of registered students, and this is too bad for the schools’ administration.

Xotox's answer was in this ad which refutes the rumor and confirms the five features of the students of Mayar (The Sea Star).

Osool

Oso Osool Training Plan 2010 Our creative team helped devise a well-knit training plan for the year 2010 for Osool Training & Consulting, a Jordan-based training provider.

This challenge comprised design solutions as well as full, integrated advisory services.

Bab Corporate Profile Babel Contracting Co., a well-established construction and contracting company in the Jordanian market, woke up to the reality that it will not be able to survive in the market without a well-developed corporate identity.

Therefore, they came to us for an integrated marketing solution. Our first action was by developing their corporate profile, which represents a key component to the company's success, as it provides any potential client with basic information about the company and its delivered projects.

Several meetings were arranged between our account executives, copywriting team, and Babel's administration team in order to gather all the required data and build a structure for the profile. Afterwards, our copywriting team developed a draft and sent it to the client for feedback, amended the draft as per the client's feedback, and produced the final copy of the CP. Our creative designers handled the copy and produced it in a well-developed, high-class end-user product.

Contracting

The The Group Logo Design The Group, a mass communication group combining four daughter firms, wanted a logo representing the whole group as well as a separate logo for each daughter firm in a way that all the logos relate to the mother company logo.

Our creative team came up with the idea of a pyramid-shape logo representing the group as a whole. The logo consists of four logos that represent the four daughter companies. The group's logo is made up by combining the four separate logos in a way that (1) represents the activities of each one of the daughter companies and (2) show the strong connection between the four companies and their mother company; the Group.

Xotox takes pride in naming all the Group's daughter companies.

Jordan Jordan Chalk New Catalog Jordan Chalk is a successful, Jordan-based chalk manufacturer. Yet, the company needed special marketing tools to compete in the ever-changing market. The solution came in the form of a well-designed, demonstrative catalog that would help a lot to inform the potential clients about all the company's products.

The catalog portrayed chalks as artistic materials used for fun, education, and fine arts rather than being rigid materials used in governmental bids in the third world.

This catalog gave new, special taste for the product in the eyes of its regular as well as potential customers.

Nora Nora Nora Gardens Identity JNora Gardens in Riyadh, KSA is a recently established business. They needed to lunch their first branch with a splash. In order to pull out successfully opening, they needed a remarkable identity. At the same time, they needed to deliver a different message about themselves.

XOTOX decision was to present them not only as gardening suppliers but also as vision realizers of your personal design for your dream garden as a client ,especially, for ambitious young wedded girls with personal visions of their outdoor-space. To start with, Xotox creative team presented outstanding identity of Nora gardens, a comprehensive theme and branding story.

Our creative team designed and executed outdoor and indoor campaign with all needed applications and communication tools along with an elegant website presenting Nora gardens across the cyber world.

Nora Gardens is AL-Tahleyah Street new icon to give you the choice to design your own landscape under the artistic slogan "Grow it your way".

Because of our joint vision, Nora Gardens had an enormous opening and gained warm welcoming expressed by the flow of clients who enjoyed their exciting buying experience.

Nora

Nora www.noragardens.com

‫ﺳﻌﻴــﺪ ﺷﺮﻳـــﻒ‬ ‫ﻣﻨﺴــﻖ زﻫــﻮر‬

Saeed shareef Rich Flowers

www.noragardens.com

Rebranding Rebranding Cases Rebranding is the creation of a new name, term, symbol, design, or a combination of them for an established brand with the intention of developing a differentiated (new) position in the mind of stakeholders and competitors. Xotox helped rebranded many businesses that later on achieved significant success and high profits.

Before

After

Before

After

Xotox,

Home Of Logo Design

AFTER PRINTING SERVICES

INTRENATIONAL HOLDING

Orient Internacional Imp. Exp. Ltda.

Our Clie KSA

IRAQ

UAE

JORDAN

- 1st paintball - Abu Ali - Al-Eid Stables - Alitco - AMASA - Archwood - Bishil - Decor & more - Floor & moor - Islamic Press League - Jura contracting - Jura holding - Nora gardens - Sascom - Seha mall - Seha TV - Story Media - The Group mass communication - Wistarea world

- Al-Tafaweq - Ard Al-‘Ataa - Fire King - Future City - Haditha Tower - Lagash - Tawasul

- Al Fursan Food Stuff - Al Ghurair Commodities - Al-Fursan - Amoun - Gulf Dura - Mobasher Press - Prestige - Waseela

- ABC 4 Office - Ahment altarawneh co - Al-Quds Forum - Alseraj al-Muneer - Aman - Amlak - Arwa - Asronyeh - BAA Bunat al-Ghad Academy - Babel - Beth Press - Children World - Civil Campaign for Celebrating AL-QUDS as the Arab Capital of Culture - Dar al-Idara - Dar al-Safwah - DB International - Fact - Finvo - Food City

LEBANON - Al-zaytonah Studies Center - Al-quds International Institution

UK - Arab International Campaign For The Construction Of Gaza - Oig

QATAR

NIGERIA

- Q-square - Sahab - Smart Brains

- Zabtex

- Food Time - GCE - Geracia - Hajjer - Hayat Mall - ICDL - Injaz - Investment House - Izhiman Coffee - JCS - Jo NAV - Jordan Chalk - Jordanian Engineers Association - Juman for Educational Investment - Juton - K&F - KPMG - Ma'ani - MAP Architecture - Mayar Schools - Mirsalcom

- Nawras Media - NMC New Media Center - Nuql Group - Obaido - Osool Training - Prestige travel - Q-light - Rahati - Saife contracting - Sajeh Snacks Restaurant - Sarh - Serage - Shatha TV - Sho'a'a Training - Tamdean - Tandoor - Tazaj – Restorant (MENA) - UNICEF - Universal Kitchen - Universal Paints - World Plastic - Zarqa' University

Jordan Tel. +962 6 55 41 848 Fax. +962 6 55 41 847 P.O.Box 5708 Amman 11953 Jordan

KSA Tel1. +966 1 4742002 Tel2. +966 1 4797770 Fax. +966 1 4748222 P.O.Box 878 Riyadh 11323 Info@exotox.com www.exotox.com

Thank You