November Monthly Report
Summary
November was another strong month of growth for PowerSkin’s social media efforts. MBA continued to collect creative content from Facebook users and build engagement on the PowerSkin Facebook page while also focusing on building an audience of potential PowerSkin customers to the Facebookhosted social store, thereby driving unique visits to the PowerSkin website. Through these Facebook advertisements and sponsored stories, MBA was able to bring potential customers to the Facebook page who had a direct interest in battery cases for their smartphones generating 156,205 impressions and achieving a click through rate of .342%. As a result of this month’s efforts, Facebook saw an overall growth of 11% now totaling 6,435 fans. The number of impressions for the month of November totaled 95,700 and it’s active monthly users reached over 5,000.
MBA also placed emphasis on growing PowerSkin’s Twitter audience in the month of November. MBA leveraged recent media coverage to transition media outlet followers into followers of @PowerSkinUSA. This includes @gadgetreview @mobiletor @starpulse and @ubergizmo. Furthermore, MBA farmed users discussing problems with their iPhone 4S battery life, converting them into @PowerSkinUSA followers. In the month of November, PowerSkin’s Twitter followers grew by 7%, now totaling 1,447 followers.
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Facebook User Growth
Starting Totals
Last Month
Current Total
March 21, 2011
October 31, 2011
November 30, 2011
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5,815
6,435
% Increase 11%
The Powerskin Facebook page experienced considerable growth during the month of November as a result of its ongoing ad campaign and engaging content, adding 620 new “likes�, an increase of 11%.
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Facebook User Engagement
Monthly Active Users
Post Views
Post Feedback
November 1 -30th
November 1 -30th
November 1 -30th
5,016
95,700
589
Throughout the month of November, Facebook users have continued to find value out of the PowerSkin Facebook page. As displayed, Facebook users are recurrently viewing and interacting with the page and its posts on monthly basis with an average of over 5,000 monthly active users. The overall impressions from the month of November totaled 95,700 and the PowerSkin page received over 580 “comments” and “likes” on wall posts.
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Twitter User Growth
Starting Totals
Last Month
Current Total
March 21, 2011
October 31, 2011
November 30, 2011
11
1361
1447
% Increase 7%
The Powerskin Twitter page experienced a considerable increase in followers through the month of November, increasing by 7% overall now totaling 1,447 followers.
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Facebook Demographics
Powerskin’s Faceboook demographics continue to weigh heavily with males at 62%, and the majority of users falling between the ages of 18-34.
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Social Media Content
Content Type: Engaging Post
Purpose • To build engagement on the PowerSkin Facebook page • To encourage community-building with PowerSkin posts • To encourage sharing of the PowerSkin Facebook page
Results • • • •
Engaged 102 users Reached 1,065 users Received 3.1% virality score Reached new audience interactions from friends of fans • Viral spread of content through Facebook news ticker
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Social Media Content
Content Type: Product Promotion Purpose • To amplify positive PowerSkin media coverage with Facebook fans • To encourage interest in PowerSkin products during the holiday season • To link out to the media page for additional traffic to the PowerSkin page
Results • Reached 1,338 users • Received 1.27% virality score • Reached new audience interactions from friends of fans • Viral spread of content through Facebook news ticker
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Social Media Content
Content Type: Customer Outreach Purpose • To provide helpful responses to PowerSkin customers and buyers • To encourage interest and understanding of PowerSkin products • To encourage future interaction with @PowerSkinUSA
Results • Appreciative customers • Acknowledgment of PowerSkinUSA Twitter handle • New impressions from the customer’s following on Twitter
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Monthly Campaigns
User-Generated Content Purpose • To build engagement on the PowerSkin Facebook page by rewarding users for their creativity and encouraging content submissions • To encourage the submission of PowerSkin-focused content • To encourage sharing of the PowerSkin Facebook page
Results • New Video Submissions • Fan Art • Increased impressions from users friends who submitted content
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Monthly Campaigns
PowerSkin Phone Ads Purpose • To bring potential PowerSkin customers to the Facebook page and convert the traffic to the PowerSkin website • To drive a new audience of “likes” to the PowerSkin Facebook page
Results • Received 156,205 impressions for PowerSkin • Earned a click-through rate of .353% • Gained 541 new connections and 1,281 clicks to the PowerSkin Facebook page
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Monthly Campaigns
Web Traffic
Purpose • To drive traffic to the PowerSkin website through promotions, product reviews, and Facebook ads • To bring in an audience of engaged Facebook users who find value out of PowerSkin products
Results • 446 referrals from Facebook to the PowerSkin website
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Next Month’s Strategy Social Media: Facebook Targeted Phone Ads Social Store
Weekly Challenges Liven up your Phone: Holiday Giveaway Holiday Advertisements
Android-focused Double-Like Tab Outreach
Social Media: Twitter Customer and Media Engagement Holiday Giveaway Support Holiday Sponsored Tweets Twitter Farming
PowerSkin Weekly Challenge Support
Description MBA will continue to used targeted advertisements to drive new users to the PowerSkin Facebook page MBA will continue to maintain the PowerSkin social store to encourage additional web traffic and feature the newest products MBA will continue to engage its audience and collect user-generated content by offering weekly challenges to users. MBA will host a Facebook tab promoting the PowerSkin holiday giveaway MBA will create holiday advertisements targeted at current and potential PowerSkin customers directing them to the holiday giveaway like-gate/welcome discount page MBA will arrange a double-like giveaway with a highly-trafficked media publication to bring additional “likes” to the PowerSkin Facebook page from a credible source.
Description MBA will respond to questions and magnify any positive feedback from customers and media through ReTweets and @mentions MBA will support the holiday giveaway on the Facebook page by regularly tweeting and using giveaway hashtags MBA will create sponsored tweets for PowerSkin to promote holiday sales and gifting. MBA will reach out to users following specific media outlets in which PowerSkin has recently been featured to bring in new PowerSkin followers in the target vertical markets. MBA will also continue to farm off competitor brands such as @Mophie and @XtremeMac MBA will encourage Twitter users to visit Facebook to participate in the weekly challenges with updates and by sending direct messages to all users with each new challenge.
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THANK YOU