PowerSkin Report November 2011 by Christian Scheder

Monthly Public Relations Report November 2011 Monthly Summary November was a tremendous month of coverage for PowerSkin, with the brand being included in a round-up by syndicated McClatchy writer Gregg Ellman which hit more than 25 newspapers’ online editions as well as a few print editions. This was a result of Ellman’s satisfactory testing of the BlackBerry Curve sample we sent him back in July. Other highlights of coverage appearing this month included inclusion in the E-Gear 2012 Buyer’s Guide and the E-Gear December issue, Hooters Restaurant Magazine’s holiday gift guide, ABC Nashville, ABC Huntsville, Macworld, the Washington Times’ print and online editions, Unplggd, leading Hispanic site FOX News Latino, travel site Vagabondish, pick-up of a GetConnected TV Canadian broadcast segment we organized on AOL.com, and inclusion in the holiday gift guides of three of the most highly trafficked tech sites on the Internet – UGO, WIRED GeekDad and Boing Boing. Notable future potential coverage secured includes EnRoute inflight magazine, Guide to Phone Apps magazine, Great Day Houston’s live holiday gift guide special, Marc Saltzman’s nationally syndicated Canadian radio show Tech Talk, Tablet PC review, ChrisPirillo.com, iPhone Life’s online edition, and gaming site The Appera.

Notable Media Quotes from November •

“If you’re going to protect your phone with a case, why wouldn’t you use a case that also adds battery-life to the phone? PowerSkin cases add up to twice the power” E-Gear’s 2012 Buyer’s Guide

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“The PowerSkin (iPhone 4 and 4S; $80) combines a robust case made of soft, silicone rubber with an external rechargeable battery that doubles the use time provided by your iPhone.” Macworld

3050 biscayne blvd. • suite 701 • miami, florida 33137 • phone: 305.576.1171 • fax: 305.402.6373 • www.maxborgesagency.com

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“If there’s a more essential bit of kit for the smartphone-equipped traveler than a battery case, I’m unaware of it… The downside to some cases is that, over time, they lose the ability to hold a charge. Not so with the PowerSkin which our review found ‘continues to hold a charge after months of daily use. For long-haul travelers, it’s simply a must-have.’” Vagabondish – Holiday Gear Guide

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“My friend Dave has returned to college, and that means he’s away from his charger pretty much all day. His HTC Sensation used to crap out by the afternoon but now he’s still mostly charged up by the end of the day. The tradeoff is a much thicker phone, but at least he can still call and text!” WIRED GeekDad – Holiday Gift Guide

Broadcast Coverage in this Month Here is the broadcast coverage that appeared over the course of the month. Each hit includes audience numbers, comparative ad value, a link to the clip, and a quote from the segment. VOX Montreal Topic: “Gadgets” Review: iPhone 4S Tv Show: Le Lab TV Comparative Ad Value: $5,000 URL: http://maxborgesagency.com//blog/clients/powerskin/?file=PWSK_VOXMontreal_9-2811.mp4 Run date: 2nd episode of season – September 28, 2011 Run time: Multiple Airings

……………………………………………………………………………………………………… ABC Nashville - WKRN Topic: “iPhone Battery Life” Review: iPhone 4 Audience: 3,957 Households Comparative Ad Value: $270

URL: http://maxborgesagency.com//blog/clients/powerskin/?file=PWSK_ABCNashville_11-611.mp4 Quote: “The phone stayed charged about 20% for 36 hours… a day and a half longer! That’s a lot of power.” Run date: November 6, 2011 Run time: 7:22 AM

……………………………………………………………………………………………………… ABC Huntsville - WAAY Topic: “iPhone Battery Life” Review: iPhone 4 Audience: 11,905 Households Comparative Ad Value: $609 URL: http://maxborgesagency.com//blog/clients/powerskin/?file=PWSK_ABCHuntsville_11-311.mp4 Quote: “During the day the PowerSkin actually fully charged the iPhone by the end of the day. Does it work, you bet it does!” Run date: November 3, 2011 Run time: 6:11 PM

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Print Coverage that Appeared this Month Here is the print coverage that appeared this month. Each hit includes information regarding the circulation of the media outlet and comparative ad value (what an advertisement of equal size would cost). The Metro West Daily News (Framingham, MA) Spotlight: BlackBerry Bold Circulation: 25,485 Comparative Ad Value: $234 Run date: October 2, 2011

……………………………………………………………………………………………………… Senior Beacon (Milford, NH) Review: iPhone 4 Circulation: 173,000 Comparative Ad Value: $112 Run date: November 2011

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Hooters Review: iPhone 4 Circulation: 250,000 Comparative Ad Value: $1,375 Run date: November 2011

……………………………………………………………………………………………………… E-Gear Spotlight: iPhone 4 Circulation: 20,022 Comparative Ad Value: $3,265 Run date: November 2011

……………………………………………………………………………………………………… The Post –Standard (Syracuse, NY) Spotlight: iPhone 4 Circulation: 140,225 Comparative Ad Value: $1,282 Run date: November 20, 2011

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Web Coverage that Appeared this Month Here is some of the more prominent publicity generated on the web as a result of the agency’s aggressive outreach to the media. Each one contains a hyperlink to the posting along with the Compete ranking which ranks websites in terms of relative traffic (ex: a website with an Compete ranking of 1,000 is the 1,000th most trafficked site on the internet). AOL Review: Powerskin for iPhone 4 Compete Rank: 16 Unique Visitors: 49,394,574 URL: www.aol.com Run date: November 2011

……………………………………………………………………………………………………… Beatweek Magazine Review: iPhone 4 Compete Rank: 8,365 Unique Visitors: 245,118 URL: www.beatweek.com Run date: October 29, 2011

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Think Computers Review: iPhone 4 Compete Rank: 181,135 Unique Visitors: 8,686 URL: www.thinkcomputers.org Run date: October 28, 2011

……………………………………………………………………………………………………… Consumer Search Review: iPhone 4 Compete Rank: 1,041 Unique Visitors: 1,830,563 URL: www.consumersearch.com Run date: November 1, 2011

……………………………………………………………………………………………………… And We Present Spotlight: Droid X Compete Rank: 367,932 Unique Visitors: 3,646 URL: www.andwepresent.com Run date: May 17, 2011

……………………………………………………………………………………………………… UGO Spotlight: iPhone 4 Compete Rank: 3,614 Unique Visitors: 569,904 URL: www.ugo.com Run date: October 28, 2011

……………………………………………………………………………………………………… Star Pulse Giveaway: Powerskin Compete Rank: 1,210 Unique Visitors: 1,593,847 URL: www.starpulse.com Run date: November 2011

……………………………………………………………………………………………………… WKRN- Tv Nashville Review: iPhone 4 Compete Rank: 11,637 Unique Visitors: 178,396 URL: www.wkrn.com Run date: November 2011

……………………………………………………………………………………………………… Think Computers Review: iPhone 4 Compete Rank: 181,135 Unique Visitors: 8,686 URL: www.thinkcomputers.org Run date: November 9, 2011

……………………………………………………………………………………………………… Fox News Latino Spotlight: PowerSkin Compete Rank: 78 Unique Visitors: 14,702,807 URL: www.foxnews.com Run date: November 2011

……………………………………………………………………………………………………… The Sacramento Bee (Sacramento, CA) Review: PowerSkin Compete Rank: 1,568 Unique Visitors: 1,341,218 URL: www.sacbee.com Run date: November 18, 2011

……………………………………………………………………………………………………… The News & Observer (Chapel Hill, NC) Spotlight: PowerSkin Compete Rank: 4,388 Unique Visitors: 489,476 URL: www.newsobserver.com Run date: November 16, 2011

……………………………………………………………………………………………………… TMC Net Spotlight: PowerSkin Compete Rank: 8,743 Unique Visitors: 244,811 URL: www.tmcnet.com Run date: November 16, 2011

……………………………………………………………………………………………………… The Miami Herald (Miami, FL) Review: BlackBerry Curve Compete Rank: 1,553 Unique Visitors: 1,324,254 URL: www.miamiherald.com Run date: November 17, 2011

……………………………………………………………………………………………………… The Modesto Bee (Modesto, CA) Review: Blackberry Curve Compete Rank: 11,212 Unique Visitors: 193,524 URL: www.modbee.com Run date: November 17, 2011

……………………………………………………………………………………………………… In Review: iPhone 4 Case Compete Rank: 1,083 Unique Visitors: 1,839,547 URL: www.in.com Run date: November 2011

……………………………………………………………………………………………………… Belleville News Democrat (Belleville, IL) Review: BlackBerry Curve Compete Rank: 12,480 Unique Visitors: 173,930 URL: www.bnd.com Run date: November 17, 2011

……………………………………………………………………………………………………… The Kansas City Star (Kansas City, MO) Review: BlackBerry Curve Compete Rank: 1,833 Unique Visitors: 1,150,359 URL: www.kansascity.com Run date: November 17, 2011

……………………………………………………………………………………………………… iStock Analyst Review: BlackBerry Curve Compete Rank: 17,777 Unique Visitors: 120,669 URL: www.istockanalyst.com Run date: November 17, 2011

……………………………………………………………………………………………………… The Fresno Bee (Fresno, NV) Review: BlackBerry Curve Compete Rank: 7,921 Unique Visitors: 269,073 URL: www.fresnobee.com Run date: November 17, 2011

……………………………………………………………………………………………………… The Olympian (Olympia, WA) Review: BlackBerry Curve Compete Rank: 13,640 Unique Visitors: 158,770 URL: www.theolympian.com Run date: November 17, 2011

……………………………………………………………………………………………………… The News Tribune (Tacoma, WA) Review: BlackBerry Curve Compete Rank: 4,456 Unique Visitors: 482,549 URL: www.thenewstribune.com Run date: November 17, 2011

……………………………………………………………………………………………………… The Tribune (San Luis Obispo, CA) Review: BlackBerry Curve Compete Rank: 22,879 Unique Visitors: 92,919 URL: www.sanluisobispo.com Run date: November 17, 2011

……………………………………………………………………………………………………… Fort Worth Star-Telegram (Fort Worth, TX) Review: BlackBerry Curve Compete Rank: 3,043 Unique Visitors: 699,077 URL: www.star-telegram.com Run date: November 17, 2011

……………………………………………………………………………………………………… The Telegraph (Macon, GA) Review: BlackBerry Curve Compete Rank: 11,053 Unique Visitors: 196,569 URL: www.macon.com Run date: November 17,2011

……………………………………………………………………………………………………… Tri-City Herald (Washington) Review: BlackBerry Curve Compete Rank: 13,876 Unique Visitors: 155,915 URL: www.tri-cityherald.com Run date: November 17, 2011

……………………………………………………………………………………………………… The Island Packet (South Carolina) Review: BlackBerry Curve Compete Rank: 24,619 Unique Visitors: 86,293 URL: www.islandpacket.com Run date: November 17, 2011

……………………………………………………………………………………………………… The Bellingham Herald (Bellingham, WA) Review: BlackBerry Curve Compete Rank: 12,518 Unique Visitors: 172,412 URL: www.bellinghamherald.com Run date: November 17, 2011

……………………………………………………………………………………………………… The State (Columbia, SC) Review: BlackBerry Curve Compete Rank: 6,900 Unique Visitors: 309,906 URL: www.thestate.com Run date: November 17, 2011

……………………………………………………………………………………………………… The Sun News (Myrtle Beach, SC) Review: BlackBerry Curve Compete Rank: 14,786 Unique Visitors: 146,183 URL: www.thesunnews.com Run date: November 17, 2011

……………………………………………………………………………………………………… Lexington Herald-Leader (Louisville, KY) Review: BlackBerry Curve Compete Rank: 6,623 Unique Visitors: 323,966 URL: www.kentucky.com Run date: November 16, 2011

……………………………………………………………………………………………………… The Ledger-Enquirer (Dayton, OH) Review: BlackBerry Curve Compete Rank: 13,136 Unique Visitors: 164,847 URL: www.ledger-enquirer.com Run date: November 17, 2011

……………………………………………………………………………………………………… Anchorage Daily News (Anchorage, NE) Review: BlackBerry Curve Compete Rank: 8,834 Unique Visitors: 242,545 URL: www.adn.com Run date: November 17, 2011

……………………………………………………………………………………………………… The Bradenton Herald (Bradenton, FL) Review: BlackBerry Curve Compete Rank: 13,196 Unique Visitors: 164,231 URL: www.bradenton.com Run date: November 17, 2011

……………………………………………………………………………………………………… Lake Wyile Pilot (Lake Wylie, SC) Review: BlackBerry Curve Compete Rank: 290,211 Unique Visitors: 5,084 URL: www.lakewyliepilot.com Run date: November 17, 2011

……………………………………………………………………………………………………… The Rock Hill Herald (Rock Hill, SC) Review: BlackBerry Curve Compete Rank: 11,887 Unique Visitors: 182,318 URL: www.heraldonline.com Run date: November 17, 2011

……………………………………………………………………………………………………… Fort Mill Times (Fort Mill, TX) Review: BlackBerry Curve Compete Rank: 156,151 Unique Visitors: 10,787 URL: www.fortmilltimes.com Run date: November 17, 2011

……………………………………………………………………………………………………… The Idaho Statesman (Boise, ID) Review: BlackBerry Curve Compete Rank: 7,818 Unique Visitors: 273,101 URL: www.idahostatesman.com Run date: November 17, 2011

……………………………………………………………………………………………………… La Merced Sun-Star (Merced, CA) Review: BlackBerry Curve Compete Rank: 24,677 Unique Visitors: 86,068 URL: www.mercedsunstar.com Run date: November 17, 2011

……………………………………………………………………………………………………… Wired Review: HTC Sensation Compete Rank: 1,173 Unique Visitors: 1,701,526 URL: www.wired.com Run date: November 21, 2011

……………………………………………………………………………………………………… Macworld Spotlight: iPhone 4 Compete Rank: 3,334 Unique Visitors: 637,604 URL: www.macworld.com Run date: November 12, 2011

……………………………………………………………………………………………………… The Washington Times (Washington, DC) Review: iPhone 4 Compete Rank: 1,100 Unique Visitors: 1,813,714 URL: www.washingtontimes.com Run date: November 2, 2011

……………………………………………………………………………………………………… Brighthand Review: iPhone 4 Compete Rank: 29,531 Unique Visitors: 71,412 URL: www.brighthand.com Run date: November 12, 2011

……………………………………………………………………………………………………… Jewish World News Review: iPhone 4 Compete Rank: 13,173 Unique Visitors: 164,473 URL: www.jewishworldreview.com Run date: November 4, 2011

……………………………………………………………………………………………………… Satellite Spotlight Review: iPhone 4 Compete Rank: N/A Unique Visitors: N/A URL: www.tmcnet.com Run date: November 3, 2011

……………………………………………………………………………………………………… Smart Grid Review: iPhone 4 Compete Rank: N/A Unique Visitors: N/A URL: www.tmcnet.com Run date: November 3, 2011

……………………………………………………………………………………………………… Unplggd Review: HTC HD7 Compete Rank: 17,027 Unique Visitors: 126,342 URL: www.unplggd.com Run date: November 2011

……………………………………………………………………………………………………… Faiways + Greens Review: iPhone 4 Compete Rank: 4,035,711 Unique Visitors: 185 URL: www.fairwaysandgreens.com Run date: November 2011

……………………………………………………………………………………………………… UGO Review: iPhone 4 Compete Rank: 3,206 Unique Visitors: 661,191 URL: www.ugo.com Run date: October 28, 2011

……………………………………………………………………………………………………… Vagabondish Review: iPhone 4 Compete Rank: 51,473 Unique Visitors: 38,838 URL: www.vagabondish.com Run date: November 2011

……………………………………………………………………………………………………… Boing Boing Review: iPhone 4 Compete Rank: 2,606 Unique Visitors: 810,134 URL: www.boingboing.net Run date: November 2011

……………………………………………………………………………………………………… The Gadget Guy Spotlight: Skyrocket Compete Rank: N/A Unique Visitors: N/A URL: www.gadgetguytech.com Run date: November 21, 2011

……………………………………………………………………………………………………… The Droid Guy Spotlight: Skyrocket Compete Rank: 106,186 Unique Visitors: 17,033 URL: www.thedroidguy.com Run date: November 21, 2011

……………………………………………………………………………………………………… Mega Tech News Spotlight: Skyrocket Compete Rank: 579,518 Unique Visitors: 2,169 URL: www.megatechnews.com Run date: November 28, 2011

……………………………………………………………………………………………………… Mobiflip Spotlight: Skyrocket Compete Rank: 1,185,801 Unique Visitors: 922 URL: www.mobiflip.de Run date: November 25, 2011

……………………………………………………………………………………………………… Android Guys Spotlight: Samsung Nexus S Compete Rank: 32,087 Unique Visitors: 65,355 URL: www.androidguys.com Run date: November 28, 2011

……………………………………………………………………………………………………… Red Ferret Giveaway: PowerSkin Compete Rank: 31,034 Unique Visitors: 67,113 URL: www.redferret.net Run date: November 23, 2011

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Coverage Secured this Month Here is the future potential coverage secured during this month. Each entry entitled “review” means that the agency has sent a physical review sample to the media outlet, whereas “spotlight” indicates that the coverage will be purely from information and images provided to the outlet. Tech Launch Pad indicates TV segments that were broadcast live to local affiliates by our in-house tech gurus. The agency will continue to follow up with this potential coverage to ensure a maximum amount of exposure. Media Outlet Washington Times E-Gear USA Today En Route The Post Standard E-Gear Guide to Phone Apps AND/OR Game Strategyst Great Day Houston - KHOU-TV Great Day Houston - KHOU-TV Marc Saltzman's Tech Talk - nationally syndicated radio show Canadian Broadcasting Centre Tablet PC Review Gear Patrol AOL Consumer Search And We Present WKRN-TV online - Nashville Think Computers Red Ferret Nerd Reactor St. Joe Channel ChrisPirillo.com Macworld Washington Times Online Sacramento Bee Online Modesto Bee Online Brighthand Unplggd Jewish World Review TMC.net Satellite Spotlight TMC.net In.com UGO

Product iPhone 4S iPhone 4S iPhone 4 iPhone 4 BlackBerry Curve iPhone 4 Gaming Skin for iOS

Coverage Type Review Spotlight Review Review Review Spotlight Review

iPhone 4 BlackBerry Bold PowerSkin

Giveaway Giveaway Interview

iPhone 4S iPhone 4S iPhone 4S iPhone 4S PowerSkin Droid X iPhone 4 iPhone 4 PowerSkin iPhone 4 iPhone 4 iPhone 4 iPhone 4 iPhone 4 BlackBerry Curve BlackBerry Curve iPhone 4 HTC HD7 iPhone 4 iPhone 4 iPhone 4 iPhone 4 iPhone 4

Review Review Review Review Spotlight Spotlight Review Review Giveaway Review Review Review Spotlight Review Review Review Review Spotlight Review Review Review Review Review

Belleville News Democrat Online Miami Herald Online Kansas City Star Online Island Packet Online Fairways & Greens Magazine Online iStock Analyst Fresno Bee Online The Olympian Online The News Tribune Online San Luis Obispo Online Fort Worth Star-Telegram Online News Observer Online Macon Telegraph Online Tri-City Herald Online TMC.net Fox News Latino The State Online Bellingham Herald Online The Sun News Online Kentucky.com Ledger-Enquirer Online Anchorage Daily News Online Bradenton.com Lake Wylie Pilot Online Herald Online Pilot Online Gadget Review iPhoneLife.com Vagabondish The Appera Merced Sun Star Online Idaho Statesman Online Fort Mill Times Online

BlackBerry Curve BlackBerry Curve BlackBerry Curve BlackBerry Curve iPhone 4 BlackBerry Curve BlackBerry Curve BlackBerry Curve BlackBerry Curve BlackBerry Curve BlackBerry Curve BlackBerry Curve BlackBerry Curve BlackBerry Curve BlackBerry Curve iPhone 4 BlackBerry Curve BlackBerry Curve BlackBerry Curve BlackBerry Curve BlackBerry Curve BlackBerry Curve BlackBerry Curve BlackBerry Curve BlackBerry Curve iPhone 4 iPhone 4 iPhone 4S iPhone 4 iPhone 4 BlackBerry Curve BlackBerry Curve BlackBerry Curve

Review Review Review Review Review Review Review Review Review Review Review Review Review Review Review Review Review Review Review Review Review Review Review Review Review Review Giveaway Review Review Review Review Review Review

Other Activities • Calendar of Activities: Collaboration with PowerSkin on an ongoing basis to determine optimal distribution dates for new product announcements and manage sample inventory for press. • Press Releases: Draft three press releases to announce new products, distributing the Skyrocket release nationwide with dedicated outreach, and news tracking and reporting. The Gaming Skins releases are slated for distribution in December. o Samsung Galaxy S II (Skyrocket) / AT&T Partnership o Gaming Skin for Nintendo DS o Gaming Skin for iOS • Strategic Planning for CES 2012: Ongoing planning leading up to CES, including conversations about new products, media outreach, and drafting copy for PowerSkin’s inclusion in MBA’s CES Planner which includes a brief overview of the company, a description about the Gaming Skins, booth location and key executives at the show. The MBA CES Planner will be proactively disseminated to media nationwide leading up to CES in an agency-wide effort to attract meetings.

Monthly Analysis & Upcoming Action Items During November the agency pursued gift guide opportunities and also followed up on past review samples sent to increase the conversion rate into hits and maximize PR buzz coming to the close of Q4. Moving into the holiday season, the agency will be conducting aggressive outreach to secure as many holiday gift guide placements as possible and keep PowerSkin at the forefront of the media’s attention nearing CES. To support CES, the agency will be conducting outreach to schedule media meetings for the show floor, drafting press releases to announce PowerSkin’s new products and revamped brand identity, including PowerSkin in 1-3 Tech Launch Pad segments broadcast live from the CES floor via Skype to local TV affiliates across the nation, as well as showing off PowerSkin during the MBA team’s one-on-one meetings with key decision makers in the industry at CES. MBA will also support the launch of PowerSkin’s exciting new AA battery-operated emergency phone SpareOne, developing a strategic plan to stimulate media interest and potential partners for this new technology.