Pogopalooza 10
The 10th Annual World Championships of Xpogo
New York City, July 26th - July 28th
Sponsorship Opportunities
Opportunity Snapshot This summer in July, 2013 the largest Xpogo event in history is coming to town. Pogopalooza 10 - The 10th Annual World Champions of Xpogo will bring athletes from around the globe to New York City for a high-flying weekend of action sports competition, world records, and interactive events, all on classic and next generation pogo sticks. This is your opportunity to disrupt the norm and be a part of a passion-filled, truly signature event.
ABOUT POGOPALOOZA Pogopalooza is the annual gathering of the top-ranked Xpogo athletes from around the globe, and the world’s largest and most interactive pogo event for young adults, the health + wellness community, families, and action sports fans. Now in its 10th year, Pogopalooza consists of:
Action Sports Competition
Open Qualifiers
Demographics: • Young Adults • Health + Wellness Community • Families • Action Sports Fans
Free Jump Area
World Record Day
On-Site Reach: 35,000+ Media Impressions: 200MM+
What is Xpogo? An extreme sport born out of a grassroots movement centering around next-generation high-performance pogo sticks
Who We are Are Xpogo LLC is the global governing body for the sport of Xpogo, managing multiple brands, premier talent, rich content, retail, online platforms, and signature international events.
2012 Nike Olympics Commercial
Brighton Fringe Headliners
Xpogo LLC’s National Agency Partner
Summer Streets NYC
SyFy Network Upfront
Guinness World Records
Pogopalooza 9
LeadDog Marketing Group, based in NYC, is a full service integrated marketing agency with extensive experience creating, marketing, and producing some of New York’s biggest events.
O, The Oprah Magazine
Grand Central Centennial
POGOPALOOZA 10 RunDown
July 22 – 25th Athlete Arrivals / Media Appointments and Promotion
July 26th
Major PR Stunt featuring iconic NYC landmark
July 27th
Open Qualifiers and World Record Day Hoboken, Pier A - Panoramic View of Manhattan
July 28th
MAIN EVENT – World Championship Finals Union Square North Plaza
Pier A, Hoboken
Union Square
July 27 - Open Qualifiers/World Record Day
July 28th - World Championships
Thousands of Daily Summer Visitors th
200,000 + Daily Foot Traffic
Media + Attendance MEDIA: On average, Pogopalooza achieves 100MM+ media impressions. Standard Earned Media Breakout: National 55%
Broadcast 48%
Local 45%
Digital/Social 27% Print 25%
Pogopalooza 10 is projected to achieve between 200MM – 300MM+ media impressions for the following reasons: • • • •
Xpogo LLC’s PR Firm is Based in NYC First-Tier Media Market 10-Year Anniversary Event Largest Scale Xpogo Event Ever Produced
ATTENDANCE: As a decade-old sports property, Pogopalooza attracts tens of thousands of spectators. The most targeted event demographics are: • Young Adults
• Families
• Health + Wellness Community
• Action Sports Fans
Age: 20-30 Independent, Hip, Liberal Age: 16-50 Active, Nutritionally-Smart, Motivated
Age: 6-12 & 30-50 Optimistic, Fit-Conscious, Fun-Oriented Age: 20-50 Male-dominated, Humorous, Free-Spirited
Male 65% Female 35%
Why get involved Why Get InvoLved Achieve your brand objectives through a partnership with Pogopalooza. • Bring your initiatives and messaging to life through a spring and summer integrated campaign with local and national reach
• Create customized on-site activations across three-days of events to engage tens of thousands • Seamlessly incorporate your brand in tangible and wildly unique ways across event-week platforms • Gain millions of earned media impressions through a robust PR campaign • Feature your brand throughout a multi-channel marketing plan including unique social media initiatives • Leverage partnerships and create new promotion channels • Collect vibrant and thrilling content for use in current and future campaigns • Associate with the hip and cutting-edge Pogopalooza and Xpogo stories to further access key demographics
Contact
Nick Ryan
Chief Executive Officer & Co-Founder
717-650-5232 NickRyan@Xpogo.com