The Xpogo World Championship Series 2014
Nick Ryan CEO & Co-Founder NickRyan@xpogo.com
100,000+ spectators Multi-Market tour format
300 Million media impressions
PAST & Current Xpogo Partners
About Pogopalooza Pogopalooza is the largest pogo event on the planet. A signature Championship Series that brings all of the elements of Xpogo together, Pogopalooza draws fans and pro athletes from around the globe. Now in its 11th year, Pogopalooza consists of:
COMPETITIONS
DEMOGRAPHICS: • • • •
CLINICS
Young Adults Families Health + Wellness Community Action Sports Fans
World Records
Pogo Stick Expo
ON- Site Reach: 100,000+ Media Impressions: 300MM+
What is Xpogo? Xpogo (extreme pogo) involves pro athletes taking to the sky on next-generation high performance pogo sticks, pushing the action sport lifestyle.
POGOPALOOZA AT A GLANCE Why? • • • • • • •
Reach 100,000+ spectators 300 Million + media impressions Customized sponsor activations Increase brand awareness Reach the elusive young adult demographic Capture wild content for use in campaigns Drive sales and social media engagement
What?
• The 11th year of the largest pogo stick event on the planet • A Championship Series that delivers action, excitement, clinics, and fun
When?
• A 3-month campaign beginning in June • Held in multiple markets across July and August
Where?
• In select US and European Cities
Success Stories Witnessed Live!
WHo We Are
Xpogo LLC is the global governing body for the sport of Xpogo, managing multiple brands, premier talent, rich content, retail, online platforms, and signature international events.
Nike Olympics Commercial
2014 Rose Bowl Parade
Brighton Fringe headliners
Pogopalooza 2013 New York City
Guinness World Records
Monster Jam Stunt Show
Pogopalooza 2014 Rundown In 2014, matching the momentum of the sport, Pogopalooza is expanding into a multi-city international tour format, providing all of the excitement, fun, and electrifying drama of the event to cities worldwide.
tour STOPS Pogopalooza 2014: Pittsburgh, USA In partnership with Three Rivers Regatta
Attendance: 600,000+
at
Event Length: 3 Days
Dates: July 2nd – 4th, 2014
Pogopalooza 2014: Montepllier, France
Pogopalooza 2014: Helsingborg, Sweden
Dates: May 28 - June 1
Dates: August 29 - August 30 at
Media + Attendance MEDIA Pogopalooza 2014 is projected to achieve 300MM+ media impressions. Standard Earned Media Breakout: National 50%
Broadcast 48%
Local 35% International 15%
Digital/Social 27% Print 25%
Attendance As a decade-old sports property, produced in partnership with mass-attended events, Pogopalooza 2014 is expected to achieve 100,000+ spectators. The most targeted event demographics are: • Young Adults
Age: 20-30 Independent, Hip, Liberal
• Families
Age: 6-12 & 30-50 Optimistic, Fit-Conscious, Fun-Oriented
• Action Sports Fans
Age: 20-50 Male-dominated, Humorous, Free-Spirited
• Health + Wellness Community
Age: 16-50 Active, Nutritionally-Smart, Motivated
Male 65% Female 35%
Sponsorship Opportunities Customized On-Site Activation
Sampling and Sales
Brand Integration
Athlete Ambassadors
Earned Media Integration
PR & Marketing
Contact Nick Ryan
CEO & Co-Founder NickRyan@xpogo.com O: 212-488-6725 C: 717-650-5232