BOOK BLANCA BookBlanca
CV CV Blanca J. Huertabeltran Avila 32 years 55 4346 3206 27.diseno.27@gmail.com @xpsnowhite 2009 2013 2015 2016 2018 2021 2022 MY PASION? WHAT DO I DO? MY KNOWLEDGE? TRILINGUAL? Advertising Graphic Design Branding Photography Ilustration After Effects InDesign Illustrator Dreamweaver <title>20 percent</title> Bachelor of Graphic Design at the Universidad Iberoamericana Art assistant at Olabuenaga Chemistri Designer Jr. at Ddmerc Designer Jr. / Sr. at HAVAS Designer Sr. at SHASA Freelance Photoshop 80% English 30% French
ABSOLUT
CHIVAS
COORS LIGHT
COSTEÑA
ELECTROLIT
HOLCIM
JUMEX
MAYBELLINE
NIKE
PURINA
SABA
SUBURBIA
YSL
SHASA
INDEX Index
ABSOLUT Absolut DÍA
Brief: ATL campaign directed towards redesigning its logo and changing the image of the bottle, seeking communication directed towards society that is marching towards a different and modern future.
NOCHE
Proposal: The concept is called Creators Bottle and what we were looking for was to create a link with graphic artists, writers and musicians who will support the creation of bottles. Visual communication consisted of billboards with photoluminescent paint to shine at night.
I designed the digital communication aligned to the visual materials that Chivas Global gave us. Our proposal was directed towards the renewal of the image of chivas based on moodboards.
CHIVAS Chivas
MOODBOARD Moodboard
We created new visual materials that spoke about mixology, brand history, ephemeris and the different types of bottles. To achieve this we rely on different visual references through mood boards to visualize what the new communication would look like and obtain a successful result.
I designed billboards with a bottle and corporate image and the new proposal for communication with the new visual identity in bottle, can and logo.
COORS LIGHT
COSTEÑA Costena
Management of social networks looking for a communication focused on typical Mexican food, seasonal food and new products.
ELECTROLIT Electrolits
My billboard proposal for the Spanish-speaking market in the US, seeking to communicate the different consumers it may have the same product.
Communication aimed at people dedicated to construction where we seek to publicize the different types of cement that the brand has.
HOLCIM Holcim
JUMEX Jumex
Creation of communication in social networks where we seek to transmit as the brand accompanies the family in different facets and moments of life.
LALA Lalae
I design the commercial closure that showed the different types of milk for the campaign "add a glass of Lala to your day", I also designed billboard proposals for fruit milk products.
Realization of commercials exclusives for social networks of the Super Stay makeup line, showing through tests the excellent fixation of the product.
MAYBELLINE Maybelline
I designed billboards proposal for the 2018 World Cup in Russia supporting the Mexican National Team.
NIKE Nike
PURINA Purina
Brief: Strategy aimed at entrepreneurs with socioeconomic status A, AB dedicated to the sale of shrimp. The goal is that the brand has a closer relationship with its customers
Proposal: Creation of branding, applications, strategy and communication proposal which seeks to unite through a program of benefits and levels the sale and relationship with its customers.
Management of social media content and visual materials, I also worked design and content for the website.
SABA Sabas
I designed for commercial closures and billboard proposals to show trends on the different brands that the store handles.
SUBURBIA Suburbia
YSL Ysl
Design of animated banners to show their new Black Opium perfume taking advantage of the materials they created for their commercial.
Product image design, label development, image renovation, packaging development, store materials.
SHASA Shasa
Ingredientes
Isoparafínico, cera de abejas, estearato de aluminio, oxido de hierro C.I. 77499, lanolina, lecitina de soya (Glycine soja), cera candelilla, cera microcristalina, aceite de mamey (Calocarpum mammosum) aceite de argán (Argania spinosa), extracto de guayaba (Psidium guajava), propilparabeno, BHA.
Modo de uso Aplicar directamente sobre las pestañas. Para mayor efecto de una mirada con volumen. Precauciones Solo para uso externo. Mantenga el producto fuera del alcance de los niños. No aplicar sobre la piel irritada o lastimada. En caso de irritación o enrojecimiento suspenda su uso. Evitar el contacto con los ojos, si esto ocurre, enjuagar con abundante agua. Manténgase en un lugar fresco seco.
MÁSCARA PARA PESTAÑAS CON FIBRAS ALARGADORAS Y ACEITE DE MAMEY
Ojos Cabello Mascarillas Rostro Labios Uñas Rizadores Accesorios
CONT. 13g BLACK look at that VOLUME eyelash mascara fibras alargadores + hueso de mamey
HECHO EN MÉXICO ARA SERVICIOS SHASA S. DE R.L. DE C.V LVD. AEROPUE TO MIGUEL ALEMÁN NO. 154 NAVE 11 COL, RANCHO EL ROSARIO, LERMA DE VILLADA EDO. DE MÉXICO CP 52000 LOTE: CADUCIDAD: EYELASH MASCARA FIBRAS ALARGADORES + HUESO DE MAMEY
SHASA Shasa
Design of perfumes, body splash and accessories such as tote bags, sneakers, flip flops and antibacterial gel
Product design applied to t-shirts and sweatshirts. Creation of patterns for jeans, dresses, blouses, lingerie and skirts.
SHASA Shasa
Development and implementation of the Selfie Rooms project: environments within changing rooms that seek to create an experience different inside the store.
SHASA Shasa
