FRANK LUCAS
On A Tumultuous Path Leading to Redemption
LIVIO HARRIS
The man, The executive, Mister do it all
MS CARAMEL
CEO of Nu-Movement
FORMER SENIOR DIRECTOR OF WRITER/PUBLISHER RELATIONS FOR SESAC
CAPPRICCIEO “CAPP” SCATES
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PUBLISHER DM MAGAZINE GROUP CEO/COO MICHAEL “BIGMIKE” NEELY GENERAL MANAGER MICHAEL NEELY EDITOR CHIEF BILL OXFORD SENIOR EDITOR DRTYBSMNT MEDIA EDITOR RONNIE WALKER PUBLICIST LYN K. FILM & TV IMG RECORDING STYLIST MS. DYAMOND SR DR MARKETING & ADVERTISING P.GATES SENIOR ART DIRECTOR / LAYOUT RONNIE WALKER CONTRIBUTING WRITERS I.U ALLAH CONTRIBUTING PHOTOGRAPHERS DRTYBSMNT MEDIA EDITORIAL OFFICE RED DOGG MUSIC INDUSTRY/ X10 MAGAZINE Seattle ,Washington 2068888185 THE HOME OF X10 MAGAZINE RMI.MANAGEMENT Red dogg music industry / management & booking Music 4 life / Non Profit www.dagrahyndmusic.net / radio station
X10magazine is a hybrid sexy urban lifestyle and consumer electronics magazine. We present a unique blend of entertainment news and technology reviews from around the globe. X10magazine embodies a unique combination of edgy articles that feature coverage of music, A-list celebrities, promising newcomers, sports figures, new technologies, fashion, politics, sex, health and travel. You can’t have visually appealing editorial…this needs revision. How about, “X10magazine’s high quality editorials and visually stunning photography stimulate both the mind and the senses.
The amount of new consumer electronics that enter the marketplace each year is staggering and only continues to increase as advancements in technology are made all around the world. X10Magazine is made to help show how this new technology can fit into our everyday lifestyle. All consumer electronic and video game review are written by certified technology professionals.
X10magazine specializes in catering to a diverse audience. Our visitors have not only spending power, but are tech savvy users who make intelligent buying decisions throughout the year.
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CROWNSTATE RECORDS
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THE ORIGINAL RADIO GANGSTA
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FOR THE LOVE OF THE STREETS
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GHETTO GOURMT CUISINE
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CAPPRICCIEO “CAPP” SCATES ARE BLACK MEN REALLY FRUSTRATED WITH BLACK WOMEN OR IS IT BLACK MEN WHO CHOOSE NOT TO BE WITH BLACK WOMEN
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THE PROBLEM?
RENOUNCING THE “THUG” LIFE
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FRANK LUCAS
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LA JACKSON
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LIVIO HARRIS
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MS. CARAMEL
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FLAWLESS DARAPCHICK
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ANNOTTI DA GRAHYND MUSIC FEATURED ARTIST OF THE MONTH
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www.crownstateonline.com
There are many names in the history of Urban (Black) radio that paved the way for the well known radio personalities and on air mixers of today. Names like Frankie Crocker, Hal Jackson, Jerry Bledsoe, Mary Thomas, Lamar Renee, Gary Byrd, Chuck Leonard, Mr. Magic, Marley Marl,Red Alert, Jay Dixon, Merlin Bob and many more. May peace be upon the souls of those who no longer reside with us. You can however add to that list Al Stone aka O.R.G. “THE ORIGINAL RADIO GANGSTA”. This gentleman has been in the business for over 30 years and has worked in many traditional FM radio station across the country. He has been an on air personality at stations such as WSMR, WMNX, WYRU ,WZYZ , WLRD and many more. He then went on to become Director of Operation for some of those same stations and others. Many think that you cannot play uncensored music on AM or FM radio or else you will be heavily fined by the FCC and shut down. NOT TRUE! O.R.G., as a member of the Carolina Radio Group was the first to program UNCUT hip hop on FM radio in the country! Yeah thats right curses and everything garnering an unheard of 52% of the audience in his market in his time slot. Any station can, after certain hours but most are corporate owned and not independent and therefore don’t have that type of courage to push the envelope. In addition to a radio personality and program director he also has the knowledge and ability to build stations from class A to class C, has written for various magazines, done weekly music charts and broke many artists in the Carolina area that later gained measurable fame. Now, in the interest of full disclosure I had the pleasure of meeting O.R.G. in the winter of 2005 after the online station that i had been on abruptly went out of business. At the time he had a station on the Pirate Radio Network called Flava Mixtape Radio and gave myself and my longtime host at the time Justrue Nelson an opportunity. We went on to do a show on his station five days a week for two years that was well received. We were consistently in the top ten and even hit the number one slot on a couple of occasions. All the while he saw the potential in me to be an on air personality in addition to being on the turntables. His persistence and encouragement paid off when Justrue decided to retire from hosting. You can now find me on air three times a week on various stations killing the mic! As fate would have it i came to be program director at an ASCAP, BMI, BDS station called www.dagrahyndmusic.com and he was kind to return the favor and be an on air personality. You can catch him live Mon-Fri 12 am-6 am with the Usual Suspects.
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Designer/Wardrobe Stylist At the age of 21, Karma Custom is ready to take the world by storm. Raised in New Jersey, this young, upcoming, outspoken designer is a rare find here in Los Angeles. She graduated the Fashion Institute of Design and Merchandising with an AA in Product Development and a BS in Business Management. Karma has decided to pursue her design dreams by co-founding The Beauty Bureau INC where she is actively updating her portfolio, booking photo shoots and video shoots, and designing for special events and performances. She has been featured in Madd Trendz Magazine and has also done work for the New Now Next Awards Show. Her design aesthetic consists of mixing colorful prints with contemporary styles and adding an urban flare. Her Cameroonian background is illustrated through her use of colors, prints, and the innovative way in which she blends the different textures and mediums. She enjoys the process of turning something ordinary into something unique and extraordinary. Her main goal is to invoke change through both fashion and music.
SCOTT BERNARD OLDFIELD MODEL
SCOTT BERNARD OLDFIELD born to the streets of New york / Jamaican Brazilian decent , is an Ambitious model looking for Nothing but experiences to help craft his future Career as a full time model. Beginning his career as a model at the age of 19 years, this young talented New York born fashionista has had a passion for fashion since day one. Scott has graced the runways of many designers, competed in model competitions across the country and has held many titles in John R Powers Competition. Scott recent projects includes Africa Fashion Week New York, Brooklyn Fashion Week, NYC Perks Last Train to Paris, DonChristianLaurence Clothing line and Dibs Fashion. Scott rather (G.Q) is a prime example of positive influence and hard work. Over the years he has helped aspired models, Stylists and MUA’s by providing them an opportunity to showcase their talent in major fashion events. Contact me by my business e-mail: ScottOldfield24@ yahoo.com if you want to work with me. Have a Blessed day... Contact: 6462671732 scottoldfield24@yahoo.com
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Aeon Elliott MODEL
Hello, my name is Aeon Elliott and I am interested in modeling for your magazine. I am 19 years old, from brooklyn, New York. I attend college at the University of Hartford as a freshman. I am experienced in runway including NYC Fashion week, editorial modeling, pageantry, print, and commercial. I am very interested in modeling for this magazine. I have attached a few pictures and you can contact me at: aeonelliott@aol.com 9174341906
Hello my name is Alyssa Harvey, I’m 21 years old and I’m from Long Island, NY. I’m an aspiring model an all around “IT” girl. I have some experience but i am trying to expand my craft. I have a passion for modeling and fashion. I am interested in all aspects of modeling such as editorial, high fashion, runway and etc. I am willing to work with photographers and companies interested in working with me. I am currently an unsigned model but I am looking for a agency to represent my unique image.
Alyssa Harvey 516-304-2815 alyssaharvey20@yahoo.com
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By Cedric Lamonte Dean
To reach an at risk youth you have to send in someone who lusted for the life, lived the life and left the life, author and activist Cedric Dean is doing just that, and doing it behind the walls of a Federal prison. His novel, for the Love of the Streets is a cautionary tale for those who may one day find themselves sitting beside him behind those same walls. Dedrick Reid, the 13 year old boy, the misguided boy, lives with his single mother, a devoted Christian from an urban middle-class neighborhood. His mom, Annie Mae wants to keep him going to church; Dedrick makes decent grades in school but chooses the wrong friend, Marvin Mason, a 14 year old delinquent. The two connect with a certified teen-gangster, Timbo, who starts them off on a deadly robbery spree of drug peddlers, traffickers and kingpins. The book is not an autobiography, although many scenes might as well be. Dean recapitulated his past and many parts are based on true events, with names changed to protect identities. Most of the dialogue is improvised based on the attributes of the street. We read all the time of the perils of juvenile crime, drug use and gang violence in urban America. Approximately 8 kids are killed daily by gun violence, and there is an agonizing scene where a female teenage acquaintance of the boys is gunned down in a drive-by shooting targeted at Timbo. The boys and Timbo avenge her death with vengeful violence on a public school’s grounds that leave 8 adolescents resting in grief. Dedrick survives this and other harrowing experiences with resilience, adaptability and animalistic with that it is impossible to fake: the real Cedric, like the character is both a blessed survivor and quite a character. The books politics are prevalent. Dean wants readers to identify with his childhood because of the risks he has taken and the excruciating experiences he has survived during the long years of his journey from American gangster to American leader. For the Love of the Streets strikes a nerve right at the beginning, as it unveils a senseless shooting in an occupied dwelling of children. Here is why there are countless advocates for gun control. But surely Dean’s message shines a luminous light on his tragedies without malice and points to a better way for those tempted to follow the footsteps of Dedrick Marvin and Timbo and especially Dean himself. Dean does not expect readers to be so simple-minded that these observations do not occur to them, so why does he punctuate that theme right at the outset? The implied subtext of his book is that his characters, and millions more at risk youth are willing to undergo unimaginable danger and hardship to live and rule the streets. But the For the Love of the Streets never brings those notions to the surface and indeed is not an explicitly political book. It is more the story of a reformed criminal whose faith in God, willingness to change, strength, family and infatuation to overcome barriers, impediments and overcome odds and a blueprint for those on the wrong path. The dilemma is that urban children have more unproductive surroundings to live in than productive ones. The answer is not for more punitive action, but preventative parenting and community support that will save children from premature death and imprisonment. Yet young readers identify with Dedrick’s struggles and realize that in his shoes they would want to avoid. Every time the reader hears about a juvenile delinquent traveling the road of destruction, the message will loom. In Cedric Dean’s own words, “For the Love of the Streets tells the story of a 13 year old boy who turns away from a churchgoing walk to righteousness to a serpentine path to lawlessness. What makes the book astonishing is that it follows a real boy on a road to self destruction, terrorizing the streets of Charlotte, NC. That boy was me. But what is real and what’s fiction in the book is hard to reveal because the story is inspired by the reckless mindset I had as a 13 year old child and the characters that shaped my life. But many scenes are only to depict the road I was on. I never shot at or killed anyone but I could have easily been in prison for murder instead of conspiracy to sell crack cocaine and possession of a firearm by a felon. So when asked if the book is semi-autobiographical, I could say yes but I prefer to say God used my gift to write to save me so For the Love of the Streets is my salvation”.
About
CEDRIC DEAN
Renouncing the “thug” life Cedric Lamonte Dean has dedicate his life to saving at risk youth from making the same mistakes he made that led him to a Federal prison. Dean is best known for writing the parental self help books “How to Save Our Children from Crime, Drugs and Violence” and “How to Stop Your Children from Going to Prison” (a book that has been used in Federal Bureau of Prisons’ adult continuing education & parenting classes) and Leaders Breed Leaders and accompanying youth work books. Dean is also the founder of SAVE (Safeguard Atone Validate Educate), which is a national prisoner led movement dedicated to preventing lawlessness and building character in misguided minds. Dean began to read books on writing and studied the styles of established writers in 2002. He enrolled in an inmate-taught Creative Writing Class and upon completion he eventually began to teach a writing course of his own. Dean has written over 19 books, much more than an average incarcerated author. In 2011 he founded Save a Child Month to recognize, acknowledge and assist at risk youth in the month of January. And he was awarded the Federal Bureau of Prisons Call to Service Award for his volunteer efforts to help rehabilitate prisoners and from the USP Lee Education Department he received the Civil Service Award for his mentorship and leadership of his fellow prisoners, the only Federal prisoner to be such honored. For the Love of the Streets is available at Amazon.com For more information on Cedric Dean www.cedricdean.com Dean visitFacebook/Cedricdean2010
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CONTACT: NAME: GABE LUCHIANO RECORD LABEL: GOODFELLA RECORDS LLC CITY OF BIRTH/REPPING: BOSTON, MA TWITTER: @GabeLuchiano FACEBOOK: www.FaceBook.com/GabeLuchiano WEBSITE: www.gabeluchiano.com Youtube: www.youtube.com/user/GabeLuchiano
CARLTON L. WINSTON Carlton L. Winston (b. 1990) is a native of Columbus, OH. He currently studies music composition privately and is an activist in regards to keeping the teaching of music in schools. Carlton has studied Music Education and Music Composition at Ohio University where he was a member of both the Symphonic Band and Tuba/ Euphonium Quartet; he played euphonium in both groups respectively. While attending Ohio University, Carlton studied Music Composition under Dr. Mark Phillips and studied euphonium with Dr. Jason Smith. Although he does not have much formal training in composition, Carlton completed his first original concert band composition, “When the Great Owl Sings�, in 2009 and it is currently included on the Mississippi Bandmasters Association required music list. In 2011, Carlton also became a winner of an ASCAPLUS award due to his creative contributions to American music. As a young composer, Carlton continues to participate in local and national composition competitions. He interacts with various band directors in the the Greater Columbus area as well as in many other states. Carlton is a member of the American Society of Composers, Authors and Publishers (ASCAP). The majority of his works are published by his independent publishing company, Tarclon Music. A few other works are available through The Devmusic Music Company. When he is not composing, Carlton is an avid gamer and writer. He watches way too much television and tries his hardest to keep up with the latest technology.
FOR MER SENIOR D I RECTOR OF W RI TER/ PUBLI SH E R R E L AT I O N S F O R S E S A C
CAPPRICCIEO “CAPP” SCATES
YOUR ORDER & BRAND MAY LEAD TO MONEY IN YOUR HANDS & TRAVELS TO DISTANT LANDS. Where did you grow up? I grew up partly in Chicago and also Los Angeles. I’d go to school in L.A. where my mother was and then in the summer time I’d stay with my grandmother in Chicago. My family is spread out between the two cities. I claim both cities as my home because I’ve spent a great deal of time in both places. Which one do you enjoy most? It depends on what I want to do. If I’m looking for the family friendly environment then obviously Chicago because I have more family there. If I’m hanging out trying to have fun, and especially related to the music industry, in L.A. there’s far more activity than in Chicago. After spending a good portion of your life in Chicago, what’s your perspective on the Chicago hip hop scene? I can’t say that I know a whole lot about the Chicago music scene, but from what I gather from the people I know in Chicago, I get the impression that people don’t really work together on good terms with a network. I’m speaking on Atlanta right now. This is really a great place for Southern hospitality, as it’s definitely STILL in effect here in Atlanta. It’s one of the biggest advantages to Atlanta as it relates to how the music community works together. They really embrace each other. If you’re good at what you do and you are who you say you are then you’ll at least have the opportunity to prove that. They’ll say “Hey, there’s the door, come on in, let’s see what you can do, oh, so you’re a new artist? Let’s work together.” It’s something about the atmosphere (referring to Chicago) where people don’t really collaborate well together. If they did then it would do a great deal of good for the city. It would bring more of a music atmosphere to Chicago. To get to where you are now professionally, what person or moment pushed that button inside of you and made you think this path was the one you’d take? You know what’s interesting? I actually started out as a drummer. I went on to doing independent promotions as far as radio, retail, club, street promotions, working for Sony, Universal, Tommy Boy, Atlantic, Death Row, Maverick and a bunch of labels in the Virginia, D.C., Baltimore area. From there, I had the opportunity to work for Ruffhouse/Columbia where I did national radio promotions dealing with (now defunct hip hop group) Kriss Kross, the Fugees and Cypress Hill. I don’t think there was one particular moment, but I can think back to high school. My cousin, John Harris, who actually worked for Stevie Wonder for his writing company called “Wonderiction”, in the Writer’s Quarters studio. I’d go there some days after school and on the weekends to hang out with my cousin. I remember Denise Williams would be there and other songwriters too. Stevie Wonder would come by from time to time. I think it was the opportunity to be in that environment that put the battery in my back, for lack of better words. The thing about the industry that’s always so amazing and unique is that you’re always one record or one opportunity away. I think the closer you get and the more that starts to happen, the playing field seems to draw even and your window for success gets bigger. (Capp is eager to acknowledge that his career has been an accumulation of great things, not just one ground-breaking moment. More so, he’s had the proper guidance prior to approaching his professional endeavors.) Capp continues: I’ve had great mentors. Pic Conley from the group Surface. Nat Martin who actually worked at Warner Brothers as a Regional representative. Bryan Calhoun at Sound Exchange. Trevor Gale at SESAC. Ernie Singleton, the former President of Urban Music for MCA. There are a lot of people that came around at the right time. Teddy Riley. I worked for him for about 4 years and learned a lot from him. All those people along the way really added those little things here and there that became the things I cherish the most. Those were the things that kept me encouraged and looking forward to another day, so I could work
on being more successful and make a name for myself. Also, to do something great to make a change in music. That’s been my prayer. To effect a change in music. You know, I’ve had a chance to work with song-writers which is really the greatest opportunity to effect a change in music, because you’re actually touching the future of music when you sit and talk to those writers. HOW DID YOU GET INTO DOING INDEPENDENT PROMOTIONS FOR THOSE PREVIOUSLY MENTIONED LABELS? I had a friend, James Smith. I was in the U.S. Army. I spent 6 years in the military and by the time I was about to get out of the military I started my business. I had a friend in Richmond, VA and I was in Newport News, VA. He was doing independent promotions. I was managing artists at the time and shopping deals. That can become frustrating. It’s a real hard grind when you shop deals and try to get artists signed. James suggested that I should do independent promotions too and that there’s good money in it. I’d go to retail stores, barbershops and just pass out free Cd’s. My response was skeptical at first, kind of like ‘Really???’ I said, ‘Tell me how you do it.’ He sent me his proposal. I took his proposal and reconstructed my own based off of his and began submitting my proposal to various record labels. The first opportunity I got was with a guy named Darryl Linsey, who was with Atlantic at the time. Another guy by the name of Jimmie gave me a chance, realizing I hadn’t done much with commercials, but he still let me prove myself. He said, ‘I’ll give you some pieces and if you’re effective with it, we’ll put you on’. I started working for him for FREE. Darryl got that reference because he put me on. I got my first check doing independent promotions from Darryl. I had a chance to call him up after finding his info in an entertainment magazine. He couldn’t believe I remembered who he was. I just wanted him to know, he has NO idea that he really changed my life. (Capp pauses for a moment) If I can go back; even Craig Kallmen at Atlantic. Craig doesn’t know this, but if I ever meet him, I just want to shake his hand and say ‘Thank you’. I sent him a letter and he responded by telling me that I could send him material. That was one of those things that happened along the way that kept me encouraged. Pretty much nobody else responded, or took my calls. Craig’s letter kept me motivated, thinking that I CAN get this music out there and an A&R guy WILL respond. I was able to go to major labels and set up accounts with a reference like Darryl and Jimmie. That’s how I ended up with 20-30 accounts. It was a period in time when I really got to learn the industry, understand the sentiments of the artists, what it means to be on a promotional tour, how important the retail people are and shaking hands with them. All those things were lessons. YOU MENTIONED WORKING FOR DEATH ROW RECORDS AND I WAS WONDERING IF YOU, AT ANY POINT, MET AND HAD A PERSONAL RAPPORT WITH SUGE KNIGHT? Actually, I did. There was an event at Hampton University many years ago, probably 95-96, and I had to take Suge around when he was in Hampton,VA. He was a really cool guy. I remember passing out all these turkeys and t-shirts one day for a community-based food and clothing drive. (In a joking tone) I have NO idea how many turkeys were delivered to the Death Row office. I recall the first time Suge got in trouble and went to jail, I wrote him a letter telling him to keep his head up. Saying, I don’t know what your situation is, and you hear all sorts of rumors about people, but I wanted to tell him through it all he’s done a lot of good. He helped me keep my lights on many days. With Death Row, I never had a problem. The checks always came on time. You hear crazy stuff from people, but my experience was that Suge is an upstanding, good guy. HAVE YOU EVER DEVELOPED PERSONAL RAPPORTS WITH ANY OF THE ARTISTS YOU’VE PROMOTED? At the end of the day, artists are just like regular people. A lot of times, people treat the artist differently and that furthers the divide between the fan and the artist. When the common person tries to relate to everyday things with an artist, that’s when it becomes an easy shift. I’ve befriended many artists just by being like a regular person and treating them as such. It’s really about having simple conversations with them, and not to be so much about ‘you’re this person and I’m that person’. I’ve been around artists to the point where you forget who they are as a celebrity because you develop that sort of relationship. Until you go out with them to a restaurant and people start asking for autographs. People often forget that at the end of the day they’re really humans just like us.
WHAT DO YOU DO TO STEP AWAY FROM YOUR EVERYDAY PROFESSIONAL LIFE? That’s a real interesting question and I don’t have an answer for it. Truth be told, I’m really focused on being successful and overall it’s been my prayer. You know, effecting a change in music requires a lot of commitment and effort. Ultimately, I’d like to retire at the age of 55. Right now, I just work as much as I can at being the best I can be and when I get to that point where I can sit on the beach and do nothing, then I’ll do that. For now, my focus is on music, educating myself, networking with more experienced people and being around that experience and knowledge is where I’m at. I don’t feel like I have time for those moments to take those breaks, because I feel like I’m in a place that I want to be in. I’m very happy doing things related to the music business. I know it was what I was called to do. A lot of people in life don’t know what their calling is, but when you discover what that is then it’s a whole new playing field. YOU BROUGHT UP RETIRING AT AN EARLY AGE. IF YOU COULD DO SO, WHERE WOULD YOU TRAVEL TO? I’d love to travel without luggage. Wherever I show up, if I don’t have a place to stay or the necessities then I’d buy them when I get there. Of course, I’d love to travel the world. I’ve been to Japan and Cancun, Mexico and Canada. When I was in the military I was stationed in Alaska. I’d like to go to Brazil and those exotic places you hear about and experience the world from a different perspective. You hear the about 8th and 9th wonders of the world and I’d like an opportunity to take all of that in. Even go to Egypt. Just put a map up and throw a dart at it. Wherever the dart lands, that’s where I’ll go. Something like that. That’s where I see myself 10 years from now. IF YOU COULD START OVER TOMORROW WITH A CLEAN SLATE, IS THERE ANYTHING YOU WOULD DO DIFFERENTLY? The biggest lesson I’ve learned in the past few years has been to create an order. An order of God, family and work. I spent the majority of my career not really knowing that. There’s just a lot more to the music. There’s families, wives, husbands, children, dogs and cats. You could have a number one record on the radio, then get a toothache and can’t go to the dentist because you don’t have insurance. They aren’t focused on maintaining it, more so just focused on getting it (“it” being profit and fame). Getting it is not the problem. You can attain anything in the world. Anything created, you can have it. For example, you could have a wife, mansion and family. If you don’t maintain it, you get a divorce and have to foreclose. So I’d focus on God first and then it’s family and work. I set out in the music industry about 20 years ago with 3 goals. #1) Be able to take my kids to Disneyland anytime they want. #2) I wanted a record company tour jacket. #3) I wanted to be able to call a record label and have someone answer who knows my name. As shallow as it may seem, those were my goals. About 3 to 4 years ago, I went to the Gospel Music Workshop of America (GMWA) and did an entire presentation for SESAC. I went to the hotel later and cried like a baby, because I made this decision, but I made it on my own. I called my son and mentioned going to Disneyland. He said he’s 20 years old and doesn’t want to go to Disneyland anymore. When I finally got to a place in my life where I could afford to take my kids there, my kids didn’t want to go anymore. They had their own dreams and aspirations. Guess what, when nothing else matters, when you have no records on the charts, no platinum albums, and you have nothing, at the end of the day you still have family. DESCRIBE YOUR BIGGEST CHALLENGE IN YOUR CAREER TO DATE? Getting writers and artists to see that there’s much more to music than what they see. They’re so focused. Like every writer or artist I meet, they’re talking about, “I’m trying to get a tour going. I’m trying to go platinum. I want to make it on MTV. I’m trying to get into the BET Awards”. Listen, I worked with some of the greatest talent this world has ever seen or heard. Anyone from Meatloaf to Michael Jackson. I can tell you the 2 things they both possess. Humility and consistency. If you’re humble and consistent, you’re going to get that (referring to those previous accolades). If you’re good and have those qualities, you’ll get what you strive for. I tell the artists that they need to articulate their position, understand where it is they want to go, how to get there, how to surround themselves with the right people on their team to help get them there and then just execute. A lot of people confuse effort with results. You need to be result oriented. Unfortunately, most artists are romanticized by their own talent. The biggest fundamental issue for artists is that they want to be famous. In that case, they get trapped in the “show”. It catches up to them because there’s a little word “show” and a huge word “business” and most artists are attracted to the “show”. It’s as if they don’t even see, or know the “business”.
What’s your alternative profession, or second passion in life if it wasn’t music? I would be an attorney and still be involved in the music industry. I don’t think I’d get into criminal law. Probably just civil matters and trying to help people by doing some community organized stuff. I’m in the process of getting back into school now. What was it like for you to become a published author back in October of 2004? You know what man? It didn’t even register with me at the time until a couple years ago when people wanted me to come speak at the Berkelee School of Music in Boston, or Georgia State School of Law. From jump, I didn’t really recognize the accomplishment, but it was the idea of saying I’d sit down, do something and then complete it. The only reason why I wrote a book was for selfish reasons in the beginning I wanted some of the accolades and wanted people to talk about me. Now if I went to a restaurant, they wouldn’t pull out a table and make it for me, but if I show up with one of these artists I’ve worked with then they’ll create a table. So I said, ‘you know what? I want some of this fame.’ I want someone to call me up and let me be a television analyst with them asking me what I think about the music industry and the Billboard charts, or call me from time to time for my perspective. I was thinking, I’m going to write this book and it’ll be articulate, succinct and people will be surprised like, ‘you did all that???’ You’re the man! I’d ask people to read the book and ask me questions. I thought they’d tell me how good it was, but they’d return telling me ‘Thank you’. I wrote something that made them think differently about a situation they were in. What I learned from writing that book, is that it has absolutely nothing to do with me. It has everything to do with the gift I was given to give back to others willingly. So there’s a puddle on the ground. I laid over it. I let the artists walk over my chest, so they don’t get their feet wet. When I stand up, nobody gives me a towel to dry off with. I have to be cool with that. I don’t need their towel. When I humbled myself, everything I was trying to get from writing that book came to me. Then I’d find myself sitting there, getting a phone call from Fox News saying they want me there. They’d say ‘On in 10’ and I’m like, ‘Is this Live? What do you mean?’ There’s a million plus viewers and you can’t retrace your steps if you say the wrong thing. So I wondered if that was really what I wanted. It’s not about me at all. It’s about educating these songwriters and artists. When it comes to writing the book, it wasn’t what I thought it would be. I’m focused on my order (God, family and work) and I’m glad now that I’ve been humbled to the point where now I get it. I wrote the book with the wrong energy, but learned a great deal from the experience. You can’t write a book without trying to help somebody else with your words. At one point, you helped consult former Georgia Governor Sunny Purdue on the economic impact of music, film, entertainment, ect… What was that like? When you look at music and do the same with politics, you start to see how there’s so many different aspects that effect the bigger picture overall. We were looking into getting incentives built around the television, music and film community, but there are so many components that are intricate. You have the people on the set, the film crew, people flying into town, transportation from the airport, maybe somebody is sending flowers, there’s catering, ect... You get a better view of the picture, realizing there’s a lot of moving parts. It’s not only about ‘if Denzel Washington is in Atlanta’, but it’s about ‘if Denzel is in Atlanta, there’s a lot of stuff Denzel brings to Atlanta that adds value to the community. It’s a trickle-down effect where everyone benefits. Something I was able to see was how the Governor and the Senators and House Representatives try to push their initiatives and position whatever they’re trying to usher through. It makes sense if you can work with them in that capacity to get things done.
It’s a cool sort of marriage that way. It doesn’t so much come down to whether you’re a Democrat, or Republican. It really boils down to what your goals and interests are and how we can make things work for the betterment of all people involved. I sincerely think that’s what most politicians are trying to do. They’re trying to do something for the greater good of man. Would you ever consider running for political office? It’s been a thought of mine recently. There are some things I’d like to get done. I’m thinking along the lines of a local office. As you get older mortality sets in and along with the fact that life doesn’t last forever. The only way to last forever is by touching the future. When I go to these schools and speak to the kids, I know if I can say something to a kid right now that impacts his/her life for the next 10 to 15 years, and it makes them want to teach their children what I told them, that’s the only way I’ll live forever. There are certain things my grandmother taught me. Things I still think about now a days and though she passed away back in 1995, she still lives. Through politics you can try to do things to change and add value to the community. It wouldn’t be so bad to have a street named after me. Describe your experience at Averett University while pursuing your M.B.A. I’ll tell you, that experience was similar to being in the military as it relates to understanding the power of the human spirit. Of course, we learned to work together as a cluster that was later divided up. The thing I learned most was that it didn’t matter what your background was. It didn’t matter if you were Black, White, Hispanic, Asian, none of that man! When we came there we all wanted to do one thing and that was to graduate. We all wanted the education and we worked together finding the strengths that different people possess. Me, I was better at presentations. They’d lean on me to be the guy to put it all together in the end. I had a better ability to do so than some other people in the team/cluster. We had this other guy, Randall, who was so smart and I’d lean on him. If there was anything I didn’t understand, I’d go to him and he’d break it down until it made sense. Laurie was good with the administrative responsibilities. She had things organized and worded everything properly. Everyone had a particular thing they brought to the table and it all revolved around the human spirit. The biggest lesson I learned was that we’d work towards a common goal as a group and go at it as hard as we could, and we may never see each other again afterwards. I might not even come from their side of town, but when we get into that room we work as one. (Back to the military analogy) You come together with these people from all over the world. You have a common goal, you get it done and you go home. The human spirit is amazing when people come together to accomplish something. Any advice you would give artists who are trying to get into the mainstream? Artists think they’re the best at what they do, so it’s like they’re waiting for someone to come along and wisp them away. Some artists say, “I’m looking for management.” Don’t look for management. Deal with people effectively and become relevant and when you’re relevant people find you. Some of the same people I faced 3 years ago will call me on my cell phone and sometimes I get to thinking, “You don’t even know that you wouldn’t take my calls 3 years ago.” I’m not going to say who, because I’m appreciative and humbled by the opportunity. The reason why those people weren’t accepting my phone calls is because I wasn’t relevant. So, I’d advise artists to learn the business, understand the importance of your brand. This business is more about a plan and less about the music. There was a time when the guy with the cigar in the mouth and the suit on would say things like, “Hey, I want to sign you, put you with this act, put you with those dancers, doll you up and we’ll put you out there.” That time is gone now. The industry is about what’s on the television screen, the computer monitor, and the phone apps involving social media. You have to perfect yourself in all realms of the music business and figure out how to make yourself relevant. The people you’re looking for will eventually find you. When they go and find you then you have the edge. So, get a great team around you. Know that your value is more than just in the music. Your value is a brand now.
Mike Nissman Tel: (340) 513-3880 E-mail: ammanagement@mail.com www.SoundPonics.com www.DeannaBrown-Music.com www.AquaMediaCompany.com
ARE BLACK MEN REALLY FRUSTRATED WITH BLACK WOMEN?
OR IS IT BLACK MEN WHO CHOOSE NOT TO BE WITH BLACK WOMEN THE PROBLEM?
When Al Greeze first read the telling Essence article entitled, “Blame it On Rio,” all he could think was, “say it ain’t so.” Black women are still the Black man’s Nubian Queen, right? The independent documentary film “Frustrated” answers that question, and so many others. Call it a film of confessions from Al Greeze, a New York film maker who is not afraid to take on controversial and riveting issues within the African American community. Most young black men in the United States don’t graduate from high school. There are more Black men in prisons and jails in the U.S. than there are Black men incarcerated in the rest of the world. Seventy-percent of Black children are being raised in female-headed households. And these homes lack adequate male role models. Where are the black men who are available? “Frustrated” reveals that many are running away from the sistahs and into the arms of Brazilian beauties. “When Black men leave Back women, the children suffer”, says Greeze. “I produced this film to try to get everyone back on the same page as a community and to think about how Black families are going to sustain themselves if the number of available men is continuing to decline. “Frustrated” has found that the men who travel, vacation, work and live in Brazil strongest argument is, “In Brazil, we are treated like men”, the the women counter, “then act like men”. The facts were concealed by a sea of Brazilian beauties and the time old adage that sex sells as depicted in the Essence article by Dr. Jalani Cobb, “Blame it on Rio”. Frustrated is straight-talk and the contentions are compelling. What Greeze discovers is disturbing but not necessarily surprising. “Frustrated” is the result of a conflict between the male ego and identity and the independence and economic and educational divide of the female success. By the interviews in the film, you can tell the Sistahs aren’t ready to give up; let the battle begin. But no longer willing to go into battle, some men have waived the white flag, ceased fire and decided to cross the border rather than concede of unrealistic expectations and reality driven social norms. And with that, the family suffers. Greeze’s goal is not to criticize either gender but to depict the needs, wants and expectations from both sexes in their relationships. What Greeze exposes is an opportunity for women and men to understand where communication and reality take a back seat and individualism is the name of the game to mend the cagey and guarded dance between the two sexes in an attempt to re-build the African American family nucleus. To view the trailer of Frustrated, please visitwww.greezefilms.com.
FRANK LUCAS
O n A Tu m u l t u o u s P a t h L e a d i n g t o R e d e m p t i o n
FRANK LUCAS: ON A TUMULTUOUS PATH LEADING TO REDEMPTION Few names throughout history simultaneously acquire the labels of “famous” and “infamous”. Thanks to Hollywood and the streets of mid-20th century Harlem, former drug kingpin turned social worker/activist, Frank Lucas, rose to prominence and gained living legendary status as one of the most revered personalities to ever walk the American urban landscape. Along the way, moves and choices he made shaped his present lifestyle into that of a traveling spokesperson against drugs. During these personal missions, Mr. Lucas has become an advocate of decreased drug-related violence and increased educational aspirations for the youth. When he speaks, the children at these venues have no choice other than to listen to him, as his words resonate with brutal honesty and undeniable credibility, for he’s been where some misguided youth dream of being. Sitting on millions. In hindsight, he’ll tell you it wasn’t worth it as he can’t stress it enough to the youth, “Stay in school and get an education. There’s no future in the drug game. Whether you work at a mom and pop shop, or on Wall Street, do what you have to do, but get off the streets”. On February 24th and 28th 2012, I had a chance to sit down and conduct an intriguing phone interview with Mr. Lucas. With his distinctly raspy and hardened voice, I could sense an easy-going demeanor combined with a no-nonsense seriousness. With every enthralling story there are ironic twists which may leave readers permanently puzzled. I mean really, how many people end up arrested and convicted, then turn around and allow the individual who spearheaded their downfall to become their son’s Godfather, as Frank did with Richie Roberts? That just doesn’t happen at all. What needs to be recognized is that Frank, in the 1930’s and 40’s, needed guidance as a youth just as all children need parent(s) and/or guardians to lead them from going astray. From 1947 until 1968, Bumpy Johnson filled that void in Frank’s life. As Frank said when he described his life coach, “Oh My God, Bumpy was like my father, my older brother, the cousin I never had. He was all of that. He was my mentor, put it that way”. He would later add, “Bumpy tried to keep me on the straight and narrow, not wanting me to do too much wrong, and to just take care of him”. Frank, for the duration of his life, will always value the life lessons and advice Bumpy provided as survival in the streets is more mental than it is physical. The movie “American Gangster” was the tip of the iceberg when depicting the life and times of Harlem’s most respected street legend. Mr. Lucas was quick to mention that if he had a chance to do it all over again, he “never would’ve became involved in the drug game”, and Denzel Washington would’ve had one less biopic to star in. I bet all the Denzel fans out there were pleased by his performance just as Frank was when he certified Denzel as the best man for his portrayal. “You can’t get any better than Mr. Washington!” said Frank. And yes, there’s a rumor through the grapevine that an “American Gangster” sequel is in the works. Everybody remembers the Chinchilla coat worn by Denzel in the movie, but the real life Frank Lucas stands firm when mentioning that the flashy, flamboyant, ‘look at me’ façade wasn’t his everyday style by a longshot. He left that style to his peers who he didn’t consider to be note-worthy competition. When asked about people like Mr. Barnes, Frank won’t hesitate in telling everyone that, “Nicky Barnes was no Frank Lucas. Just remember that!” Now, for a man in Frank’s shoes, there’s a thin line between being respected and feared by the neighborhood, the city, etc. I felt as though I struck a nerve in Frank when I inquired about him being respected, or feared more. Almost as if I challenged his manhood by asking him if he was nervous at all when establishing his previous drug connect in Southeast Asia. His definitive response was, “Man, you know my name! My name’s Frank Lucas! I’m not scared, or nervous of anything! I’m a man. I do what I’ve got to do.” Yeah, maybe I went too far with that question, but I was willing to take it a step farther asking him if he was ‘protected’ when locked up. Frank’s immediate reply was filled with a strong scent of irritation. Almost as if, how dare I ask him? Frank told me, “Was I protected??? What do I need to be protected for??? I don’t hide from nobody! I don’t run from nobody! My name is Frank Lucas!” He continued by saying, “People respected me and if
they didn’t fear me, then they had to have been crazy”, continuing with a reaffirmation, “I don’t know if they feared me or not, but if they didn’t they must’ve been crazy. I feel pretty good about that. I’m a man! I do what I have to do, you know?” For a country like America to say that there’s a “war on drugs” happening today is hard to believe when drugrelated incarceration rates through the years have increased, yet inmate rehabilitation is almost non-existent. Without some form of rehab we know that repeat offender rates increase. So the question becomes, who is the “war on drugs” truly aimed at and how can we change this momentum? When asked about his perspective on this topic, Frank paused and added some critical commentary by saying, “Zero. They don’t know what the hell they’re doing.” He continued with, “They’ve got Stanford and Harvard kids up there who don’t know what a damn drug is in the first place. They don’t know how to run things. They need someone that’s been in the business and knows how to do it. They don’t want anyone like that. They don’t want a guy like me. They want to hire the big shot with millions, but it just won’t work. They have to wake up sooner or later. Always do.” Oh yeah, and for those emcees wondering if Frank cares if you think he’s a snitch, he knows in his heart that anyone labeling him like that could never walk a day in his shoes, let alone one minute. As he put it, “I’m not really into rap music. My son’s a rapper, but if it’s not James Brown, Aretha Franklin, Otis Redding, or something, I pay it no mind.” With all the artists/emcees out there lying about their street exploits, it’s easy for Mr. Lucas to differentiate between the true to life original gangsters from his era and the false flagging gangsters of today’s generation. Frank firmly stated, “There’s no comparison at all. You shouldn’t even put those two together. In the old school, you had someone at the top who gave orders everybody followed and lived by. Now, everyone does things on their own.” You can call it an undisciplined, renegade mentality that lacks in leadership and guidance, therefore lacks longevity and the bodily freedom to prosper. “Watch the 6 o’clock news and you’ll see what I’m talking about. Like I told the kids the other day, the only thing you’ll get out of it is jail, or a tag on your toe.” Any last thoughts from the one man Harlem stood clear of more than any other? Frank would conclude with, “I’m just an old man trying to make a living, trying to do the best I can and stay out of trouble.” And to the children out there, Frank would like to impress upon you, “Do Not, and I repeat, Do Not try to do what I did. Go to school and do something positive”. After his previously documented lifestyle, it might be hard for some to believe, but if complete redemption is truly possible then Mr. Frank Lucas is on his way to being redeemed.
Harlem can now rest at ease. Primetime Mortgage Corp. The Yellowbrick Road The Frank Lucas Foundation Written and edited by: Bill Oxford, 3-2-12
With the making of one superstar already under his belt, LA the Boomman, CEO of Making Moves Incorporated (MMI), has likely come across your path a time or two in the past year, but what most don’t know is that Boomman has much more to offer. Boomman is ready to continue to step out of the background and be the spotlight. He’s now preparing to put out another engine own project for 2012. With hot new mix-tape, Boomin 2.0, hosted by MMI’s own DJ Iceberg, Alabama’s DJ Frank White and Hot 107.9’s DJ J-1, plus the release of a hot new single, “It Ain’t Nothin” featuring Cashout. Definitely be on the lookout for the explosion that is about to come in full force during 2012. Don’t get caught sleeping on this upcoming superstar/young mogul Boomman!! He’s here to stay! Twitter - @BOOMMAN_MMI YouTube - http://www.youtube.com/ladaboomman Website – http://www.boommanmmi.com Press Inquiries - @KikiLoveAtlanta or kikiloveatlanta@gmail.com Booking Inquiries - IWANTBOOMMAN@gmail.com
LA
JACKSON
LA JACKSON
FROM COAST TO COAST LA JACKSON DOES IT ALL How did you get your start in the music industry? I grew up in Brooklyn and moved to LA. A friend gave me a keyboard right around the same time I was enrolled at LA City College. I changed my major, which was originally Computer Technology, and got into broadcasting and music production. Then I moved to Atlanta in 1982 and began interning at CBS Records in 1984 through Georgia State University (GSU). Just before graduating from GSU, CBS Records hired me on full-time. From that point, I was in contact with artists from Columbia, Def Jam and Epic. After getting back into the music studio environment, I started working with Baba Oje from Arrested Development, and started managing him as he recorded an EP. I got Baba Oje in a GAP commercial while he was recording the music. I moved onto audio visual technology and have been focusing on writing this book called “Musicology: 2101“, to be released in the summer of 2012. “Musicology: 2101” is only one of four books authored by LA. What motivates you every day? I have to get this book finished and out there for the readers. Also, I’m focusing on getting name recognition and promotion for a lot of underground artists. I want to see those artists selling a lot of records, placing on the BillBoard charts, on I-Tunes, going on tours, the whole nine yards. What’s one of your fondest memories when dealing with a signed artist? I grew up with Full Force. We went to elementary school together in the early 70’s. By the time I was working for CBS/Sony Ent., Full Force signed to Columbia, and we all re-united. We’ve been in contact since. How do you feel online technology has affected record sales? Dramatically. The net helps out a lot of people on the lower end of the spectrum, because it evens out the playing field. While record labels have been used to utilizing radio stations to promote their music, the net has opened up a whole another world. Indie artists can get into the game with just as much probability of being heard by the average person. The net is great because it gives those artists a chance to be heard when they otherwise wouldn’t have that opportunity. What’s your perspective on radio station program directors and how they shape what the public consumer thinks is HOT music? They definitely shape what the consumer is listening to. I keep reading that they are living on “borrowed time” and in the coming years when the technological shift is complete, we don’t know what will happen with terrestrial radio. The net is so powerful now. You have internet radio stations, plus people’s ability to access the net through their phone. It won’t be long before the control and power of the net will take over present day terrestrial radio. I’ve encountered many underground artists who choose to take the independent route, because they take the majority of the profit, whereas a major label would leave them with 10-15% of the profit or less. What do you say to those artists to market Sony Entertainment as the label to sign to? What’s your pitch?
One of the benefits is obviously distribution points and that you’re validated anywhere when you’re with Sony Ent. That’s instant name recognition. The bad part is that the artist might end up with 2-5% of the profits. If you (the artist) don’t know anything, and your manager doesn’t know anything, the label will notice that and stick you with a lower amount/percentage. My recommendation is for an artist to do it all on their own terms, they’ll know if the record companies are checking for their music. If you do it on your own, you’ll learn what’s good to do, what’s too much, or what’s wrong and you’ll have a better sense of what’s happening. On the other hand, a lot of people can do fairly decent on the indie level, but it comes down to what type of access you have to resources for things like t-shirts, flyers, advertisements, a list of dj’s to play your music, ect... You can have everything figured out on your end, but without the resources you end up going to a major label, having them supply all of that and some. On the other hand, they’ll get a big chunk of the profit off your record sales. What’s your perspective on the idea that major labels pressure artists, such as those in the hip hop genre, to change their image to fit a more marketable image, verses allowing more creative control? Labels, no matter if its hip hop music or what, chances are if the label owns the candy store, they’ll want to get involved, experiment with this and change the other. That’s always a chance you take when fooling with a label. You have to be steadfast. If they don’t see and feel that you have a vision with what you’re doing, they’ll definitely try to manipulate. If they know that you’re serious about what you’re doing and that you’ve done your research, done your homework, you’re on solid ground, then chances are, they will second guess trying to get you to make changes. They see you with a plan in action and that you have a team to support you. Why do labels market and promote controversy, other than the obvious “making money”, more so over socially relevant music, when sometimes the controversy can lead to life ending violence? That’s a good one. Anything that’s controversial is easier to market than something that’s “safe” without rugged perimeters. It’s an uphill battle when you don’t have anything to really cause friction that would have people talking about it. Everything is cyclical. I remember how Anthony Hamilton was and now he’s more main stream, getting more recognition. A lot of it is a sign of the times. When people get tired of hearing the same old stuff, hopefully they (the artist) will do something about it. What I’m concerned with are the kids who don’t know any better. They’ll continue eating the garbage. If they keep those songs on-air, they’ll keep on selling it. It comes down to education and letting folks know that there’s all kinds of hip hop and music styles out there. You must educate yourself otherwise you’ll stagnate. Do you feel conflicted inside when an artist dies after a fan, or adversary takes things too far? (In reference to Tupac and Biggie) – I feel bad about it. It all could’ve been avoided. Someone has to stand up and say something sometimes. If not, the situation continues to evolve and everybody’s thinking war. With that East Coast – West Coast conflict, somebody had to stand up and say ‘Hey man, we can all work together, Rodney King it and all get along, or collaborate.’ You have to bring about other ideas because once the negative ideas are there, they’ll beglorified and magnified because people are looking for anything (any controversy), and the easiest thing to do is take the negative perspective. It’s just the way of human nature. What is your criterion for an independent artist if he/she is looking to get signed? First thing is, I don’t want to hear “Man, there’s nothing else out there like this!” because every time I’ve
heard that, I was able to figure out something else that it sounded like. You have to put yourself in a category, and for people who refuse to do that, no one else is going to be able to hear it until they really go fishing. I want to hear something where the artist is being themselves. Not the artist sounding like someone else. I welcome individuality, but you can’t distance yourself from everybody else. The main criteria I look for is the clarity of lyric, are they saying something that’s meaningful, and of course the level of music production. What would you be doing in life if the music industry wasn’t your profession? Probably something with computers. I’d go where the software is. Constructing computers, or going into them and putting the motherboards and all the components together. I like to work with my hands. I’m also involved in audio visual technology, setting up LCD projectors, big screens and home theatres. I love electronics. I love to fix things, push buttons and turn knobs. Things like that. Something along that line would be good. Even if it’s an airplane, I mean, that’s pushing it, but if you were dealing with rockets on a larger scale as an astronaut, you have the different control panels and things. I’m attracted to lights, buttons and knobs. Any last comments and thoughts? Watch out for “Musicology 2101” this summer. A lot of people have been waiting for it, so I just want to get it into the hands of everybody out there. I want to get opinions and thoughts on how relevant the things I’m talking about are. Contact info: LA Jackson – http://www.facebook.com/damusicmon Lyn K. - lynkpr@gmail.com Written by: Bill Oxford, 6-3-12
LIVIO HARRIS: THE MAN, THE EXECUTIVE, MISTER ‘DO IT ALL’ When you take a look at Missouri native Livio Harris’ credentials you can tell the man has made his way through the ranks of the entertainment industry with consistent dedication. A multi-faceted individual like him comes around once in a blue moon. Livio has fully indulged himself in music, film, management, consulting, and now fashion with his clothing line, Livio Vechelli. You get the idea? The man can do it all given the opportunity to shine. Not everyone can honestly say that they would capitalize on all their endeavors because not all people have that innate drive to excel beyond their potential like Mr. Harris does. Impressive is an understatement. He’s proven time and time again that he could step up to the plate and surpass all obstacles thrown his way. Without further ado, here’s the interview I conducted with one of the entertainment industries most established, yet unassuming and humble executives: Mr. Livio Harris.
Alright, let’s jump right into this. Tell the people out there where you’re from. I was born in St. Louis, MO and raised in Kansas City, MO. Being that you have Midwestern roots, in what ways has your childhood effected where you’re at right now? It made me grounded. People from the Midwest tend to be more grounded about themselves, so when I went to California 22 years ago, I was on point with what my goal was. So, I would say that my upbringing has made me competitive and kept me grounded. How have you given back to your hometown? Finding and flying people out here (referring to California) who are talented, who really want to be serious about their craft and encourage them by reminding them that if I did it, so can they. What are your biggest challenges you face daily? I’ve pretty much jumped over all the hurdles. I’ve done it all from managing artists and producers, even actors and actresses, consulting for Notting Hill Music Publishing out of London. I have a film and television company, Who’s Harris Entertainment, which is a multi-million dollar, versatile business entity. So, I haven’t really seen too many obstacles in the past 22 years. I’ve pretty much figured it out. What serves as your greatest inspiration in life? Trying to give back and keep my legacy going by being successful at everything I touch. Building other artists and seeing them grow. You know, everybody says they want to be successful, so what’s your definition of success? Success can be many things. For me, I came from a Midwest city and moved to a larger city and market (L.A.) to follow my dreams. Success, in my shoes, is partly being able to have the eye for great talent. For example, I managed Adina Howard and invested in her and she ended up selling 2 million copies as an artist known worldwide. 17 years later, everyone knows who she is and she’s still relevant, so I feel like I’ve succeeded in my goal for that artist. To break it down, success is doing something that you want to do and following your dreams. Once you accomplish it, then you have to maintain it. To me, it’s finding a talent who’s a “nobody” and turning them into a “somebody”. 2 million hit records later, it’s like my name is on it and I’m partly responsible for Adina’s success. If you could plant a seed for more success in the future, how would you start? I’m already doing it. I always have my ears to the streets. I’m always at entertainment conventions and panels trying to find that diamond in the rough, then dust them off and continue down the path I’ve been on for the past 22 years. If you weren’t doing what you’re doing right now, what would you see yourself doing professionally? I’d most likely become a technical engineer at a major corporation like General Motors.
How do you feel you benefit most from your profession? I have the opportunity to do what I want to do in life. I don’t want to do something I don’t like doing, where i would hate going to work because I hate my job. Can you ever see yourself getting into politics, or education? Not really when it comes to politics. I do a lot of consulting so that alone is of great educational value to those I interact with, but I can’t see myself being a politician. You’ve been involved in so many different areas in the entertainment industry. How in the world do you keep things together outside of just the challenge of dealing with time management? It’s a balance that I’ve learned throughout the years. It’s nothing that’s happened over night. Just try to focus in on what you’re most talented at and try to balance the other things around it. That’s pretty much how I’ve been able to maintain with all the responsibilities I’ve had. Pertaining to the artists you’ve been working with most recently, as I say their names one by one, please tell me what stands out most about them. Lil’ J – He’s a hard worker and very serious about his craft. I met him when he was 15. He’s turning 27 tomorrow. We’ve been together as a manager/client for 12 years which is very rare. He went from a rapper to an actor, so he’s becoming a bigger actor than he was as an artist. What about Jon B – I don’t represent him anymore. I just consult for him from time to time, but he and I are cool. The man is talented and still around after 15+ years selling out arenas. He’s still surviving in the music business. Let me ask about Kristy Scott – A great talent. I’ve worked with her in the past. She’s a white girl with a soulful church voice out of Jacksonville, FL. She’s young and has an amazing church, gospel voice. How about Sonny Blaq – Homeboy from my hometown of Kansas City, MO. Sonny is the truth. When Sonny gets his break in the business, there’s NO solo male artist out there that can stop him. And Hopsin – I had the pleasure of working with Hopsin as well. He’s an innovator in his own way. He raps and kind of reminds me of my other homeboy, Tech-9, from Kansas City. They have a similar style. He’s a very talented entrepreneur, rapper, writer and artist. Event – They were a guy group. They potentially could have become the next big thing since Jodeci, and they’re from my hometown as well. Very much like a mix between Dru Hill and Jodeci. BUT, the group ended up breaking up due to non support of the labels and the games the labels would play. They’re still in the business of music. Just a very talented group of vocalists. Why did you decide to start off your label with soundtracks, instead of it being an artist driven label? I’ve always had a fascination with soundtracks. When dealing with soundtracks, it’s a hard game. Very few soundtracks sell. I like the challenge of putting together a soundtrack that actually sells. So you like the challenge of standing out, going against the grain and being successful doing so? Right! What’s it been like for you to delve into the film industry with your projects, “Gafflers” and “Skater Kings”?
“Gafflers” is a concept that came from my cousin, Lee Eric Berry. It’s kind of like a spin off, or should I say an urban version of Oceans 11. “Skater Kings” is a multi-pop culture, skateboard movie, but it’s not hard. It’s more of a film where mothers and grandmothers can go see it, because it has that family vibe to it. It’s based on skateboarding which is a multi-billion dollar business. 7 years ago we wrote the script as a movie concept and now the skating entity is even bigger, so we looked at the script and decided to make it a reality as a featured film. From what I’ve read, you’re in talks with artists and actors to get them their own line of Liquor. Do you, as an entrepreneur, ever feel conflicted about promoting alcohol consumption when the drunken driving death rates stay consistent? Not really because everyone has to be responsible for their own actions. The brand can be marketed right and it’s profitable financially, but the people/fans still have to know their own personal limits. I don’t think branded someone as an artist with liquor has an effect. It’s all about the individual person. As an entrepreneur, do you ever find yourself not thinking about how to make that next dollar? What I mean is, do you ever take time to step back from it all and what is it that you do in those moments to get away? Well, for the last 22 years this is the first time in my life when I could get home at 6 o’clock, verses 3 in the morning, midnight. Just try and kick back and enjoy life a little more. What I do is go home, watch a good, have a nice drink, (Livio laughs briefly)… go shopping and sight-seeing, things of that nature. Even traveling, you know, maybe to Miami just to get away. What’s your greatest moment professionally? Adina Howard. That was my first big break in artist management. In 1994, she was the black Madonna. We traveled the world. That was really a huge accomplishment. Not only did I manage her, but I produced the records, picked out the records for singles, picked the image and gave her the image and swag. Is that a situation where art imitates life, or is it the other way around for Adina? I’d say life imitating art. Are there any moments that you wish you could take back where you could do things differently? It’s not so much of a certain moment. I’d say being more communicative with people. Some of the people from my past have become bigger names in the business and if the relationship was still there, I could call and build off knowing someone for the last 10+ years. If I could, I’d focus more on keeping in touch with contacts. When you were an artist and singer, what was the most significant challenge you faced when started and maintaining the group, 4-Sure? It wasn’t so much of a challenge. We loved what we did and we came to the big city. We made it. Got a deal with Uptown Records. Andre Harrell saw the vision. The deal kind of came easy. Our management was the A&R for the label at the time. We did what we had to do as artists, make hits. That was 20 years ago and people are still talking about the group. What did you learn from that experience?
We learned how to be entrepreneurs, like Michael Bivins from Bell Biv DeVoe. Also, how to find talent and develop it. That experience set the course for me to move into the realm of being an executive and not just an artist/singer. That’s what brought me to this place right here. Describe Kurt Woodley and how he’s helped you develop. Kurt Woodley, to this day, is still my mentor. We talk regularly. Kurt’s the one who inspired me to become a manager when I was just an artist. He managed Mary J. Blige at the time. He was doing A&R for Uptown Records. Watching his moves; that inspired me to say “I want to be like him!” The other members in the group (4-Sure) weren’t too interested in managing. He’s inspired a lot of people. He also discovered Alicia Keys. We, as fans, hear this and that about artists and executives through the media. How would you describe Sean “P. Diddy” Combs and your rapport with him? The man is a genius. Seeing him go from being an intern at 17 years of age at Uptown, to him doing A&R for Mary’s album, “What’s the 411?” then starting his own Bad Boy legacy, now Ciroc and Sean John. So he’s the modern day Russell Simmons and some because he’s taken it up another notch. He’s an inspiration to this day. What was Russell Simmons’ impact on you overall? Russell was the first person I looked at like, “Wow, you can run a record label!?!? Wow, you can start your own management company!?!? Wow, you can start up a clothing line too!?!?” He’s invested in films. These people don’t know that he did Krush Groove and went on to finance Nutty Professor. Just the fact that his hands were in more than one thing made me want to say, “I want to be the next Russell Simmons”. Do you have any experience interacting and getting to know Mary J. Blige? No, not really. Mary lived in New York and I was in California. I only met her once and she is a really cool person. Very down to earth. How would you describe the style of your clothing brand, Livio Vechelli? It’s more of an Italian look, but more so suit jackets, sneakers, baseball hats, tee-shirts, ect… After doing some research, I found out that you served in the U.S. Marines. How did that service enhance you as a person? I served in the Marines for 3 years. It was good actually. It was tough, but years later I appreciate it because it taught me how to be disciplined. Now a days I’ll get up early in the morning, fix my bed, make sure my clothes are clean at the cleaners every day. It taught me how to be a gentleman and handle pressure better. If you don’t mind me asking; what is your perspective on the current U.S. military operations overseas? Are you an advocate to stay involved overseas, or do you believe we should stay within our borders and protect the “home turf”, so to speak? I don’t think we need to be anywhere over there. We’re always the first to go overseas and support, but then we’re the ones who end up being left over there when other countries pull out. We get a bad rap and a bad
name, but I think we can go and lend support to a certain extent. Then we can get out of there and let their military deal with the issues. Come back home and deal with what’s going on here in America. I’ve heard some fans/consumers criticize the artists of today for making “cookie cutter” music. In your eyes, is it a matter of personal creativity that’s lacking, or is it a lack of marketing music with substance? Definitely marketing music with substance. There’s a lot of red tape and craziness. It’s like you have to have You-tube spins, Facebook hits, etc.… I don’t think any of that really matters. It’s about the talent. If the talent is dope then you sign them. The perception isn’t real. I think when people go back to signing real talent because they’re dope, then that’s when the business will be back to where it’s supposed to be. And what’s strange is that no one helps develop and market them. Artist development? It’s like no one does that anymore. They expect to walk through the door with an album all ready to go. Then off of a million hits, they put it out and usually it won’t stick because it’s not real to someone like me. You mentioned artist development. How was your experience doing A&R for Elecktra and Epic Records? It was great. Artist development is something I really like. They taught me many things including how to talk during interviews, ect… They put money into marketing, also imaging for the right videos, even choreographers. Those things are very rare these days. If you were in charge of radio stations abroad, how would you do things differently? I would probably do it the same way it’s done now. The only thing I don’t really like or agree with is that sometimes they’ll play the same record 3o times in a day, or maybe 3 times in an hour. They need to make room for some of those other records. Who is it that you haven’t worked with that you would like to work with on both an artist and executive level? As far as artists go, I’d have to say Kanye West. When referring to executives, I’d choose to work along-side Clive Davis. Where do you see yourself in 10 years? Running a family business along with a successful movie/film company, managing Lil’ J still as the next, young Denzel Washington, managing Shanica Kmowles as the black Taylor Swift, and then sitting on a yacht, relaxing and enjoying my life. Do you have any profound insight and/or advice for the readers who have ambitions of their own? Stay humble. Stay loyal no matter what. Lil’ J and I have known each other for 12 years and it’s out of loyalty and humbleness. Believe in your talent, because you know people are going to tell you that you can’t make it. You have to be creative and find ways to achieve your goals. Every successful artist got a slap in the face at least once, but they kept on going. Believe in God and just follow your dreams. Don’t let anyone tell you that you can’t do it, or make it. Believe in yourself even when you get turned down. They said Adina Howard wouldn’t be any good and I almost didn’t do it, but I was like “You know what? I’m going to do this anyway.” Now, she’s doing her thing. I’m thankful for that chance I took. Basically, follow your dreams, don’t take “no” for an answer and you might just change the game.
Ms. Caramel
I, Ms. Caramel have been modeling since 2008; my first appearance was an extra for the movie “Recount” with HBO Production as a news reporter. I continued to expand my career and audition for Vogue Modeling Agency in Raleigh, North Carolina in January 2009, which I successfully succeeded as a Vogue Model. As being a Vogue Model I have performed a fashion show with an upcoming rap artist Vo’Cal. Therefore, I decided to further my education in modeling and acting and went to school at John Casablanca from 2008-2009 and graduated in 2009. As I was going to school I was working for the school at Sunglass Hut in Jacksonville, Florida as a freeze model (manikin). I, Ms. Caramel also performed a fashion show for an event for “Southern Women” at the Prime Osborne in Jacksonville, Florida. Meanwhile, continued to model and decided to organize my own fashion show in Elizabeth City, North Carolina. I started doing promotions at “Sonic Restaurant” by promoting a bikini car wash and a water drive. I also performed a fashion show with a local rap group called the “Vendettas” and also was involved with the “Meet & Greet” event in Jacksonville, Florida. Nevertheless, I also have done some promoting for upcoming artist Mikey Jay from New York. In October 2009 in Newark, New Jersey I performed at a big event that they have every year called “New Day” with all the best designers, hairstylists and models all over the world. Recently, I had a chance to audition for the reality TV show “She Got the Look” which it was a good experience. I, Ms. Caramel am still active in my community by volunteering to work at big events like “Funk Fest” and “Come Together” with major artists performing such as Stephanie Mills, Gap Band, and Keith Sweat and etc. I Ms. Caramel won the modeling competition for Ms. December of 2009 for Be Bent Music and will be on the web page for January2010. In December 2010, I did a video with a new upcoming artist Heaven featuring Rafeese called “Feisty”. I, Ms. Caramel just recently have done an interview with Mprintmedia magazine to be in February issue. I, Ms. Caramel is also featuring in a video with Black Monopoly and now hosting a reality show for the club “Mascaras”. Meanwhile, I am also featuring on a website called Erbinubsessionsradio.com which I recently became one of the Erbinubsessions model. Recently, I have done a couple of drops and hosted “Ms. Independent Diva” on DJ Nothin Nice mix tapes series, I am also on the cover of the cd. I have 18 websites that I am previously on for feature exposure. I just recently did an interview with DJ Nothin Nice and was viewed on YouTube. Also I have recently done two videos in Duval, Jacksonville Florida with upcoming artists Fiyaboi “DA Network” and Black Diamond (which I was the lead lady in Black Diamond). I was an extra for a National Commercial in Jacksonville, Florida for Dick Sporting Goods and one of the highlight model for FromDuval.com. Therefore, just done an interview with CBS Channel 47 regarding coupons. I, Ms Caramel is in the summer issue of ONE TEN MAGAZINE OF 2010 and also Hosted the June 25th 2010 showcase in Buffalo, New York. Currently online on www.tajmodels.com and featuring on Splurge Magazine.
Recently, choreograph a Showcase show in Elizabeth City, NC and had a release album release party for my artists Sincere 1st and Messenger with “Mentally 25 and Up” of July 3rd 2010. Recently I am a managed of models and I just released my Mixtape called “Taste of Caramel”, Taste of Caramel Bedroom Edition and Drippin N Wet and I am Ms On Air Personality for the 704DJS and I have my own show the “Grown and Sexy” every Sunday from 9pmto 12am est which I interview artists from the Indies to the Majors and on Tuesday and Thursday Silk Music from 12am to 2am est on Hot1079.net, myblockradio.net & blocktv.net. I have 20 min mixes on Soundcloud.com and Mailboxdrive.com under Ms Caramel or Mz Caramel. I have received a plaque regarding my four page spread with One-Ten Magazine. I was also the Bangin Bay Beauty in Bangin Bay Magazine out of Panama Bay. I was the media for Florida Summit Awards in Miami, FL. I also was in Atlanta for the Salute the DJ Awards which I was a model for that award and was interviewed on the red carpet and signed many autographs from there I went to the Hip Hop DAVILLE Award in Nashville Tennessee. I was just nominated the best model of the year and the sexiest pose of the year for the Dime Candy Conference in Atlanta, GA. I am also the special guest for FORD MAGAZINE in Fort Lauderdale, FL and also interviewed with FORD MAGAZINE. I have recently took did an interview with Tripple T in Atlanta GA Underground Maddness and with Grand Prix with local artist “DA KIDD” in Jacksonville Florida. I have done a music video with a local artist here in Jacksonville Florida “Pimp G” which the single is “FUN GIRL” and also Ceritified Diamond. I am also affiliated with Dratus Modeling. I have took photo shoots with many photographers MJ Photography, LL&P Photography, Taj Photography, Tone Images, Terrence Tyson and a lot more.. Meanwhile, I had another interview with Mprint Media. Therefore I was an EyeCandy model for DA K-I-D-D ‘Southeastern Beastin Uncaged Promo Tour”. I am also in Vainn Magazine, Nikole Hen Website. I was the hosted a couple of events such as Undersigned (Underscope Tour) Stairway to the Stars in Memphis TN and also Club Secrets (Smash the Mic) Atlanta Georgia. I had an interview with Money Platinum Radio and World War Radio. Meanwhile, I am also manager of models and artists under my company of Nu Movement Entertainment. I have been to a host of events and present awards such as Salute the DJs, Hip Hop Djs and many more. Also I just did an interview with DaFront Porch magazine and was in the issue. I am also in affiliate with LovinglifeTV and Lovingliferadio and have a host of promotions. Recently on the website for Ralf Golden at www.bmconsultingservices.com also was at the DFC fight with Freeway Rick Ross and Lil Lank in Orlando. Meanwhile, I am on a flyer for 13 Breadhunta a local artist and was in a commercial for Sport Authority. I was the lead lady in Prolegend Movement video. Therefore, I (Ms Caramel) will be featured on I-95 Tha Originals Mixtape with Keith Murray, D-12, Jay Rush and many more. I have a position as Co-Director on the upcoming movie Fairy Tales dba 3 Tales from Lost and Found with JaxProductions1. Just recently have a position with Ciroc Models as one of their models at www. nationalhiphopconcert.com . Also associated with Liquid Fire Entertainment with videos and photos.
Please check out our fan page at www.wix.com/elite911.com/mzcaramel www.trutherotica.ning.com www. jaxproductions1.com and my website www.ms-caramel.com also our fan page on Facebook Nu-Movement/ NNP & X-Modelz and please make a profile on HOT1079.net and be my friend on my page www.facebook. com/themodelmscaramelspokesperson , www.facebook.com/MsCaramel Djmodelceo, www.facebook.com/ TheBoss Caramelceo also check out my different mixes at: www.soundcloud.com www.mailboxdrive.com www.youtube.com/watch?v=zQfzvw-VL3E www.youtube.com/watch?v=HLDer3r_ZXI I am a well rounded, excellent oral and communication skills. I dedicated with a positive mental and physical attitude very resourceful, quick learner and able to adapt quickly to challenges. I enjoy modeling, acting, dancing, singing and being a comedian. My hobbies are writing plays, modeling, basketball, boxing, playing with kids and football.
Flawless DaRapChick If ya wanna shine, ya gotta grind is a common refrain that you hear from me on the Drtybsmnt Show. Also if wanna get it in, ya gotta go out. No matter how great your “internet hustle” may be, you cannot have a true, viable music career from behind a computer screen. The music business is people oriented and relationship driven. You never know where you may see that “next” artist early in their career. Enter Flawless DaRapChick, with drive, talent, sex appeal, stage presence and lyrical ability that put alot of male mc’s to shame. This totally honest artist and performer has mastered the art of going out. Not just for the pure pleasure and enjoyment of having a good time but in order to engage her audience, increase her fanbase and take care of business. Her music bangs in clubs all over NYC and on any given night you can find her performing live, killing the crowd and smashing the stage. Recently we had the opportunity to sit down with her.
X10: What made you decide to pursue a music career and what was your inspiration to get started? Flawless DaRapChick: My step father played the bass guitar & traveled with a band when I was a kid. He is also a jazz historian. I grew up in a household full of music & film. He would sit us down & make us watch old Black & White movies like “Cabin in the Sky” & “Green pastures”. Those movies inspired the art in me & inspired me to write. I started out writing poetry then eventually starting writing rhymes in High School. My older brother, Rashoul, was also an inspiration. Growing up he started writing rhymes first. That’s how I eventually crossed over from poetry into Rap. X10: Did you have any formal training in music or performing? Flawless DaRapChick: Yes I attended Long Island University where I majored in Media Arts. I took a lot of acting classes & I had my own Talk Show. I was like the “Oprah” of LIU lol That helped me a lot with my on camera & performance skills. X10: How would you describe your style and who did you listen too growing up? Flawless DaRapChick: I have that hard core Brooklyn flow but I don’t waste my thoughts. I spit hard because i’m passionate, but at the same time, I’m actually talking about something. Whether it’s about what i’m drinking, where i’m partying, whatever.. I’m not just talking about me & how much money I got or how i’m badder then the next chick. That’s corny to me. Plus, I like to remain feminine so I like to talk about Lady things. I’m not trying to compete with dudes. I’m trying to stand next to them. X10: What makes you different from other artists, how do you stand out? Flawless DaRapChick: I think the difference between me & other artists is how I move. You can find a 1000 Rappers but i’m the only one that I know that can go to pretty much any spot & hear my music spinning without having a deal. I know a gang of Dj’s. I support them & they support me. A lot of artists try to go straight to the biggest name Dj’s. What they don’t understand is that the hood Dj’s are not only easier to talk to but they are also quicker to play new music.The clubs is where you test out your songs & build your fan base. It’s like folks that never worked a day in their life saying they want to make $100000 at their first job. You gotta crawl before you walk & you gotta show love to get love. That’s what I do. My performance game is bananas too. My energy level is crazy. Folks that see me perform never forget me. I’m like my own hype man lol. Folks love that. X10: How do you choose a beat, what makes a beat hot to you? Flawless DaRapChick: A hot beat to me is one that gets folks up out their seat. Beats that dudes sit around & smoke to are cool but that’s not likely to get spins in a club. People come out to dance & get in their zone.. Not to meditate. Any track I get on has to be one that motivates folks to move. You can be saying the most profound words on a song & people really don’t care. They just want to move & sing the hook. The laid back tracks are reserved for the album. X10: Who’s your top five MC’s? Flawless DaRapChick: Biggie Smalls, Tupac, MC Lyte, Big Daddy Kane, & Lauren Hill. X10: Have you performed or recorded with any other notable artists?
Flawless DaRapChick: lol notable? Nah, so far it’s all me. I did a few collabo’s but I wouldn’t call the artists “notable”. Just some hood joints I did. X10: Ok, now it time for the meat and potatoes of this interview. Please first speak on hiphop in 2011, and what are you looking to change in 2012? Flawless DaRapChick: Hip-Hop in 2011 is exactly that... “Hip-Hop”. When I say that I mean that it’s not RAP. It’s more of a Pop/Rap/R&B/heavy metal collaboration. It’s too cliche’ish & gimmicky. It’s too much about the look & not about the music. I rarely hear anybody straight spitting on a track without somebody singing in the background & if it is straight Rap, it’s a matter of time before some R & B chick or dude hop on it. That’s not always a bad thing but when you’re a Rap fanatic, you want to hear Rap. I just want to stay true to the music. Yes I can sing (without autotune) but that doesn’t mean I’m a be singing on every track. Plus, I think young girls need a Role model that represents THEM. Not an image or a idea but a real person. That’s what Lauren Hill did for me. She made me feel good about being a pretty Black girl. That’s what I want to give back. X10: You have been involved in a controversial situation regarding one of your songs called “In My Cup” that you felt was stolen or at the very least inspired a song called “My Cupp” by reggae artist Richie Loop. Please give our readers some history about that. Flawless DaRapChick: I went to Jamaica in 2009 promoting my song “in my cup”. I came back the following year, to the exact same place, & the DJ was playing the reggae version of my song. The dude Richie Loops version. I was heated. About 4 months ago I was contacted by a journalist from Jamaica about the situation. I did an interview with him for the Jamaican Star magazine. The Jamaican people went nuts! I wasn’t expecting that. They cursed my mother, father, my whole damn family! lol It is what it is. An artist knows their music. It’s like a baby that you raised & somebody comes along & puts your baby in new clothes & tries to convince you it’s not your baby. He did a good job of covering it up though. He even changed the spelling of “Cup” to Cupp”. Wow who does that? X10: Whats the current state of that situation? Flawless DaRapChick: It’s almost impossible to sue someone overseas. So for now i’ve moved on. I was so angry. I had to let it go because at one time that’s all I could think about. I had to refocus that energy in a positive way.
X10: Any current or upcoming projects? Flawless DaRapChick: Right now i’m working on a Talk show for www.dagrahyndmusic.com. I’ll be on the air Tuesdays 7-8pm; Thursdays & Sundays 8-9p starting December 1st. I can’t wait to get started. It’s gonna be crazy. I also have shows coming up. Folks can hit me up for info. X10: How can people hear your music or collaborate with you? Flawless DaRapChick: You can check me out at www.reverbnation.com/flawlessdarapchick. The best way to contact me regarding a collabo is on twitter @flawlessdrc or via email: Flawlessdarapchick@yahoo.com X10: Any last words or shout outs? Flawless DaRapChick: I want to shout out Dj Sincere & The Drtybsmnt Radio show, Dj Supa Dave, Dj Mugz, Dj Lance, Team Ace, & every Dj out here that spins my joints. There’s too many to name them all but you know who you are & I appreciate your support. I also want to shout out my Albella crew & all the fans that ride with me. I love y’all.
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DA GRAHYND MUSIC FEATURED ARTIST OF THE MONTH:
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