xshapes@gmail.com
Mobile 218-576-2822
ideashare-paradigm.com
Dave Fleming Director of Customer Experience Research | Hybrid Business Analyst | Information Architect
CAREER HIGHLIGHTS Merck Pharmaceuticals – Sr. User Experience Research Analyst, Information Architect, Hybrid Business Analyst, and Visual Designer supporting global initiatives, Enterprise Domain Ecosystem Analysis, User Experience Research, Usability Testing, and Big Data Analytics Gage Marketing – Director of User Experience Design, Creative Direction, Hybrid Business Analyst, Enterprise Architecture Best Practices & Strategy, Persona Creation, Business Value Mapping, and Brand Alignment Information Resources, Inc – Director of User Experience Research, National Strategy - collaborating with Adaptive Path team - Peter Merholz Wells Fargo – User Experience Research Leader, Creative Direction, and Information Architect for Crop Insurance Software Applications Microsoft – Usability Testing for the Gear Up site, Sales Team sites, and UX Support for the MS Health Stories project, Information Architect, Content Inventory, Task Analysis, and Personas Development Thomson Reuters – Enterprise-level legal portal solutions and User Research Target.com – Corporate Site Usability Testing, R&D, Visual Designer, Information Architect for: Target Pattern Library, Target Commercial Interiors project, Target ANSRS project – an internal stores auditing system, User Experience Best Practices Development, and Target Intranet Search.
Overarching Practice Principles Progressive User Experience Research, Hybrid Business Analysis, and Holistic Experience Design are the bedrock of my strategy and success. With the right approach your organization will produce products and services that work as good as they look. Given the chance, I can lead the teams that can make that happen in your company.
PROFESSIONAL EXPERIENCE DIRECTOR OF CUSTOMER EXPERIENCE, CREATIVE DIRECTION, AND HYBRID BUSINESS ANALYST @ IDEASHARE PARADIGM, LLC FT
MARCH 2013 - PRESENT
Our current projects include support for a local Startup, driven by Lean UX principles, business analysis, along with traditional User Experience Design methodologies. We closely follow the pioneering work of UX mentor, Jeff Gothelf, author of "Lean UX" and entrepreneurial wizard, Eric Ries, author of "The Lean Startup". Ideashare Paradigm, LLC also provides Usability Engineering, User Experience Research, Information Architecture, Business Analysis, Systems Analysis, User Experience Design, Creative Direction and Enterprise Strategy. SR. USER EXPERIENCE ANALYST, I.A., UX RESEARCH & VISUAL DESIGNER @ MERCK
CONTRACT (VIA DIVERSANT, LLC)
FT
JUNE 2011 – MARCH 2013
Throughout my engagement at Merck I’ve been working on global initiatives primarily focused on improving the Merck’s online networks and services. Using Customer Experience Ecosystem Analysis in several projects, we’ve been able to effectively provide more useful, useable and desirable solutions. Summary of High Level Achievements: Global careers web site redesign / Global help desk networks, ecosystem analysis and service design / End-to-end HR process study and improvements / Merck Research labs software analysis and usability testing
DIRECTOR OF USER EXPERIENCE RESEARCH AND DESIGN @ GAGE INTERACTIVE – MINNEAPOLIS, MN
FT
FEB 2010 – JUNE 2011
As Gage Marketing continues to grow, so do the Enterprise Architecture challenges. After coming on board during a difficult company transitional struggle, I have successfully implemented, grown and managed a new UX-IA team that is now successfully engaged in projects that span across enterprise architecture development, mobile projects, and social media community development. Summary of High Level Achievements: Built and Led a new User Experience Design Team / Co-leader in a 3M.com global redesign, taxonomy and user experience / 3M and UHG mobile initiatives – iPhone, Android, Windows 7 / Microsoft enterprise web site development, design & usability testing DIRECTOR OF USER RESEARCH @ INFORMATION RESOURCES, INC. CHICAGO, IL
FT
JAN 10 – FEB 2010
Working as the Director of User Research, I performed a variety of leadership roles and participated in enterprise level user research projects. Summary of High Level Achievements: Strategic Planning and Development of a User Research Resource Library / National User Experience Study, working with the Adaptive Path team (one of the best UX Teams around) / Persona Development; and Research on melding UX and BA methodologies SR. USER EXPERIENCE ANALYST & IA @ SAPIENT, FOR ADC TELECOMMUNICATIONS
CONTRACT (VIA AQUENT)
NOV 09 – DEC 09
Telecommunications redesign project for a network and infrastructure provider, ADC (www.adc.com ). I worked on User Experience Research and Information Architect deliverables: site maps, wire frames and user flows. Summary of High Level Achievements: User experience research and analysis / Business value mapping / SME contextual interviews with a range of ADC business units / Content consulting USER RESEARCH, INFORMATION ARCHITECT, & UI @ GAGE INTERACTIVE, MINNEAPOLIS, MN
CONTRACT (VIA SELF)
OCT 09 – NOV 09
Freelance projects for Gage: IA, Concept UI, User Experience research, and business systems consulting. Summary of High Level Achievements: Successfully supported UX solutions for high profile clients such as Microsoft, Thomson Reuters and 3M / Consulting for Social Networks Marketing strategy and Technographics BUSINESS SYSTEMS CONSULTANT & IA @ R.C.I.S. , WELLS FARGO, ANOKA, MN
CONTRACT (VIA ILM PROFESSIONAL SERVICES)
JAN 09 – AUG 09
The bulk of this contract was spent doing User Experience Research, IA: wireframes and Site Maps, Software Requirements, Business Systems Consulting, and Information Architecture. I also worked on Pattern Library Development, Story Mapping, Agile Development cycles, and User Interface Design prototypes supporting the development of Crop Insurance Software. Summary of High Level Achievements: Discovery research on Wells Fargo, RCIS - CIMax software / Lead role on the research, conceptual framework, IA, and UI designs for an RCIS Pattern Library USER EXPERIENCE RESEARCH & IA @ INTERNET BROADCASTING, ST. PAUL, MN
FT
MARCH 08 - SEPT 08
I was recruited to help IB implement Best Practice, User-centered design methodology, tools and training for the company. My roles have included: UX Strategist, UX Consultancy, UX Assessments and Analytics Reporting, Design Research, User Experience Surveys, Persona and Scenario Design, User Requirements Discussion Leader, Information Architect, and UX Auditing. Summary of High Level Achievements: Architect of an internal UX Road Map / Developed UX assessment tools / Persona and Scenario Design development UX RESEARCH, R&D, & IA @ TARGET INTERACTIVE MARKETING, MINNEAPOLIS, MN
CONTRACT (VIA TECHNOSOFT)
JUNE 07 - MARCH 08
Working for the Target Information Architecture/UX Team, my roles and projects included: author of the Target IA Team - Best Practices IA Guide; User-centered design methodology research; UX consultancy on various Target.com projects; IA support & documentation; UX Analysis and Technical Discussion Leader for Target Commercial Interiors. Summary of High Level Achievements: Provided Best Practices improvements for the Target IA/UX team / Promoted and supported the elevation of enterprise awareness and confidence in User Experience design methodology / Co-led UX design research and strategy, leveraging the potential growth of internal company initiatives expected to yield $500M to $1B over the next 3-5 years USER EXPERIENCE DESIGNER & CONSULTANT @ MAYO CLINIC, ROCHESTER, MN
CONTRACT (VIA AQUENT)
JAN 07 – APRIL 07
Sr. UX Designer for MayoClinic.org. Summary of High Level Achievements: Mayo Clinic web site design and consulting / Persona development / Information Architecture / Flash video projects / Consulting in various enterprise level projects, and promoting Mayo Clinic brand awareness. R & D FOR STRATEGIC ALLIANCE CONSULTING @ TARGET CORPORATION, MINNEAPOLIS, MN
CONTRACT (VIA EDINA GROUP)
JUNE 05 – SEPT 06
Working for Target Technology Services, Business Intelligence department as: a Strategic Alliance consultant and Sr. Intranet Designer for Target; an Information Architect supporting the development of an online Target Stores operations survey system; and in R & D as a Consultant and Technical Writer for Target.com, doing research, partnership development and expanding their online accessibility standards. Summary of High Level Achievements: Target intranet search analysis / Improving Target in-store operations analysis / Co-led team strategy to advance the Target.com online accessibility services and standards SR. WEB DESIGNER @ THOMSON REUTERS, EAGAN, MN
CONTRACT TO FT (VIA AQUENT)
MAY 03 – JUNE 05
Sr. Web designer and usability consultant for national legal firms. Summary of High Level Achievements: FindLaw Design Team software consultancy and strategy / Developed, implemented and led the Creative Sharing Group: promoting the internal sharing of ideas, educational resources and skills
WORK DONE PRIOR TO 2003 Interactive Designer for Aquent: 2001 - 2003 Teaching in Corporate Workshops with ClassPartners (no longer a company): 1999 - 2002
EDUCATION University of MN, Minneapolis, MN
2002
Minneapolis College of Art & Design, Minneapolis, MN
1997 - 1998
PRACTICE & TOOLS Information Architecture: ................................................................................................... Visio, Omnigraffle, PowerPoint. Illustrator, Axure Web Design: ............................................................................................................................................................................... Dreamweaver UX Methodology: .................................................................... Lean UX, User-centered Design, Personas & Scenario Design, Mental Models Surveys: …………………………................................................................................................................................... Survey Monkey, Zoomerang Usability Research and Testing: …… Silverback, Live Meeting, Heuristic Evaluations, Morae, User View, UX Audits, Corporate Usability Labs Agile: ….………………………………….………………………………………………………………………..…………………………………… Scrum, Agile Project Collaboration Collaboration: ………………………………………………………………...... MS SharePoint 2013, Atlasssian Confluence Wiki & JIRA, Mind Manager Pro 7 Web Analytics: ................................................................................................................................................. Google Analytics , Web Trends Visual Design: .................................................................................................................................................. Adobe Photoshop & Illustrator Publishing: ................................................................................................................................. Microsoft Publisher, Adobe InDesign, Quark Digital Video: .......................................................................................... TechSmith Camtasia, Adobe Premiere & After Effects, Final Cut Pro PRO BONO Common Ground Meditation Center, Minneapolis, MN - Theravada Buddhism > Research, Personas, UX, IA and UI Design The Prem Rawat Foundation, www.tprf.org > UX, IA, UI Design, Marketing and Cable TV Producer Ghana MicroClinics > Web Designer, User Experience Analysis and Information Architect
COMMUNITY AND GLOBAL CONTRIBUTIONS
Montreal City Mission, The Prem Rawat Foundation, Red Cross, Out Front - Minnesota, Amnesty International, United Nations (Darfur), Riverside People's Clinic, Common Ground Meditation Center, Doctors Without Borders, Colorado Organization for Victim Assistance, JBJ Soul Foundation, and the New York Coalition for the Homeless