DAVE FLEMING
Creative Direction Business Analysis User Research & Testing Human-Centered Design Information Architecture
Design & Copy
Yes, this is not a dream.
Getting their attention.
FindLaw Legal Firm Websites Visual Designer, Concept, Prototypes, Information Architecture, with P.M., A.M. and Developer collaboration
FindLaw Legal Firm Websites Visual Designer, Concept, Prototypes, Information Architecture, with P.M., A.M. and Developer collaboration
FindLaw Legal Firm Websites Visual Designer, Concept, Prototypes, Information Architecture, with P.M., A.M. and Developer collaboration
FindLaw Legal Firm Websites Visual Designer, Concept, Prototypes, Information Architecture, with P.M., A.M. and Developer collaboration
FindLaw Legal Firm Websites Visual Designer, Concept, Prototypes, Information Architecture, with P.M., A.M. and Developer collaboration
Startup: Leavex.com Creative Direction, Visual Designer, Marketing Concepts & Collateral, Prototypes, Information Architecture and Developer collaboration
Diane Coffee (Alt. Rock) Promotional Poster Creative Direction, Visual Design concepts
Presentation deck, full slide concepts Empathy driving change
Presentation deck, full slide concepts Connecting and collaborating
Presentation deck, full slide concepts Replication of successful social service models
Presentation deck, full slide concepts Grounded business process, tools and principles
User Interface Design & Information Architecture
ConvergiaPlanet Creative Direction, Concept, Visual Design, UX, UI, Photography, and Responsive Mobile Design
ConvergiaPlanet Creative Direction and Design of Community page and Responsive Design for mobile
ConvergiaPlanet Creative Direction and Design Our Work – page views
ConvergiaPlanet LinkedIn company page promotional banner – Creative Direction, Concept and Design
3M Innovation Center - Pitch Design collaboration: Conducting Stakeholder Interviews, doing comparative research, Domain SME sessions, task analysi, and user stories, we developed a superlative vision for 3M.
3M Innovation Center Design Collaborarion: Browse by Technology - View
3M Innovation Center Design Collaboration: Story Path - View
3M Innovation Center Design Collaboration: Platform with User View
3M Innovation Center Design Collaboration: Build and share your technology story - View
Microsoft ExpertZone Design Collaboration: Concept, Information Architecture, User Studies, Usability Testing, Stakeholder Sessions.
Merck Worldwide Careers Visual Designer, Concept, Information Architecture, with B.A. and Developer collaboration
Merck Worldwide Careers Visual Designer, Header variations
Merck HR Division Site Map This study revealed hidden resources that challenged the user to use 3-4 clicks down to obtain the information – an unnecessary step.
Merck HR: Structural Audit & Site Map Auditing the viability of the site’s resources
Merck HR Data Dashboard UI Creative Direction, Concepts, Global user studies, SME input and IA best practices.
Merck HR Data Dashboard UI Internal screen view - Headcount
My Merck Career Profile End-to-end research indicated that we needed a better solution to tie all the processes together and eliminate the gaps along with the inefficient steps
My Merck Career Profile Enabling individual profile development
My Merck Career Profile Admin Access
Mobile
Merck Mobile Concepts Supporting an endto-end global study for Merck HR Solutions
3M Dental Sales Tool iPad solution for selling dental products: Collaborative Design, IA and Prototypes
View 2
View 3
Westlaw Comparative Study Mobile interaction patterns and navigation
Westlaw Comparative Study Mobile Apps overview
iPhone App User Experience Audit Review of the viability and usability
Business Analysis
User Story, UAT tests, and Agile Methodology Example 1: Wells Fargo Crop Insurance software and UI
User Story, UAT tests, and Agile Methodology Example 2: Wells Fargo Crop Insurance software and UI
3M Innovation Center Collaborative Design, Stakeholder Interviews, Comparative Analysis, Assumption Personas, and Task Analysis
Merck HR Data Dashboard Creative Direction, Concepts, Stakeholder Interviews, Global User Interviews, Domain SME sessions, and Comparative Analysis
Business Analysis coupled with Personas When we identify the right customer target and align this information with business data, we quickly see where our priorities lay.
Business Analysis coupled with Personas (part 2) Additional dimensions of study
User Research & Usability Studies
USER RESEARCH METHODS My expertise covers the following areas:
Stakeholder Interviews User Interviews
Summary Reports Comparative Studies Personas Assumption Personas Personas backed up by research and field studies
Scenario Design Mental Models & Task Analysis
Heuristic Evaluations Combining UX, IA and other Heuristics
Holistic Experience Analysis Service Design Customer Journey Maps
Thinking Out Loud Study
Taxonomy Studies Usability Test Planning & Conducting
USER RESEARCH EXAMPLES Contingent upon the area of focus, I can provide a broad range of examples:
Stakeholder Interviews User Interviews
Summary Reports Personas Assumption Personas Personas backed up by research and field studies
Scenario Design Mental Models & Task Analysis
Heuristic Evaluations Combining UX, IA and other Heuristics
Usability Test Planning & Conducting Taxonomy Studies Holistic Experience Analysis
Thinking Out Loud Studies Service Design Customer Journey Maps
Research Methods Discovery Deck It is often necessary to explain the nature and value of our work to our Stakeholders. This is an example of a deck used to facilitate that type of conversation.
The Holy Grail of Holistic Design When we cover all the bases and truly “get it right� – the end result looks like the Apple example on the right. Apple succeeds for many reasons, but all of those reasons are bound together in a holistic fashion that seamlessly addresses the total customer experience. This is the ultimate goal for any business or organization. Our research should be aligned with all the vital facets and touch points, connecting the business, platform and people.
Q&A
Contact Info Dave Fleming xshapes@gmail.com 218-576-2822 www.Ideashare-paradigm.com