Tell Better Stories Zine

Page 1



There are over 500 student Not a student organization? organizations and you want We also offer our design know-how to stand out. You need more to departments on campus. We’ll brand your programs, create members. You want your marketing materials for upcoming event to be a success. You events, lay out annual reports, or need help telling your story. even design a snazzy new office Don’t worry, we get it. Your group longs for some marketing magic, but your budget is microscopic. Never fear, Carolina Union Design Services offers great deals to officially recognized student organizations. We know how important having effective and consistent branding is to getting your name out there.

brochure. Whatever your print design needs, we’ve got you covered.

Psst... Check the back for a handy list of estimated design fees for our most popular services, including print and digital marketing packages. If you’ve thought of a design need not on our list, just contact us for a custom quote!




IT

3

4 A

IN Turtles.

?

NO

YES

1

FO

7

8

LL

R

A

TU

SM

N

ES

Buy a monocle and ask again.

YES

We can use Carolina Blue in your design. I guess.

?

5 NO

Our designs will blow your mind, and we are concerned for your safety.

We offer a wide range of services, and we have a sweet office.

But if you bring us donuts, we'll reconsider.

2

First impressions will make or break your Midterm Cupcake Drive.

There's a tiger behind you.

YES

6

E

A

W

SI D NO

Impress your friends, make a tiny fortune teller! How to fold your fortune teller:

1

Flip it over and fold all the corners to the center again.

For optimum results, ask a yes or no question: “Should I contact Design Services?�

3

4

Fold it in half.

Put your fingers under the four flaps and play!

trim along dashed lines

Cut it out! With printed side down fold all the corners to the center.

2


We’re here to make you In addition to being creatives (and the Union) look good. for hire, our professional staff is dedicated to educating Housed under Marketing & Design, Design Services is an award-winning the Carolina community bunch of professional and student on design. designers determined to get your group the attention it deserves by designing the promotional materials of your dreams. We’re also here to make the Union look good. We handle all of the signage, wayfinding, and promotional materials for the building. This includes design work for all departments within the Union.

Internally, we work closely with our student staff, overseeing projects, creating educational materials, leading critique sessions, and providing guidance by demonstrating techniques. Externally, our latest endeavor is The Lab, a workshop series focused on creativity and design topics.


Tell me more about The Lab! The Lab is led by a crack team of creative wizards from Marketing & Design. Workshops are chock-full of inspiration, useful knowledge, and hands-on activities. Previous topics have included Personal Branding, Type for the Non-Designer, Résumé Design, and Portfolio Basics. Sessions a re free and open to all Carolina students, but you must register to attend. We keep ’em small so we can cover it all! Check our website for the most up-to-date information on registering for sessions: tinyurl.com/carolina-lab.

So what is ActiviTV anyways? ActiviTV is our digital advertising service. Advertisements loop continuously 24 hours a day, 7 days a week. Ads run on 7 day cycles, on high definition screens throughout the Student Union and SASB. We’re available to design eye-catching ads, so be sure to contact us a few weeks prior to your event! Check the back for pricing information.

Creating your own ad? Use these specs when creating your ad: Size 1360 (w) × 768 (h) pixels File Format JPG or GIF Upload ads to our site: tinyurl.com/activitv

Hey students, we’re looking for employees! Marketing & Design is always looking for talented designers, photographers, and friendly office assistants to work in our office. Designers fall into two categories, Design Interns and Design Assistants. Design Interns may choose to receive class credit or work for the experience, and after working for us for a semester or two, awesome interns often advance to a Design Assistant position. Design Assistants are paid employees, and thus more experienced designers. Photography Assistants are responsible for taking photographs for clients, and capturing the daily hustle and bustle within the Union. Office Assistants handle much of the administrative duties in our office, from greeting customers and visitors, to invoicing clients after a completed project. In any position, we look for energetic and friendly folks willing to work hard and have fun in the process. To apply to work in our office visit: tinyurl.com/apply2union



YES

So you need

SOMETHING

Are you with an officially recognized student organization or a University department?

WHOOPS! NO YES

Better join up! We can only work with these types of groups.

2–4 WEEKS

LE T’ S MEET! Fill out a design request at tinyurl.com/union-design to set up a meeting. We’ll send you a custom price quote and wait for your approval.

When do you need the project finished? Remember to allow time for distribution. RUSH FEE ME!

YIKES! ASAP!

We normally require at least two weeks to complete most projects. We may not be able to help, or we’ll have to charge a rush fee of $25.


You sure about that? Our design work is kind of awesome.

NO

NO

YES

NO

BUMMER! Hang onto this zine in case you need us one day!

Our prices are very reasonable, and we can work with you to come up with solutions that work on a tight budget.

BETTER!

We’ll provide 1–3 revisions so you’re happy!

TOO MUCH $$$

S WEET. We’ll email you concepts to review when they’re ready.

PERFECT

NEEDS CHANGE

AW W. Maybe next time! Try to come to us as early as possible for the best results.

NO

LOOKS GREAT!

We’ll get you the final product and email an invoice with payment instructions.



You’ll get a fairytale ending, provided you speak with us as soon as possible. We’ve set up shop to provide creative services to as many groups and departments on campus as possible, and we hate saying no. An average project takes at least two weeks to design, not including any print or production time. Some projects, such as logos and publications, take upwards of four weeks. Our ultimate goal is to provide you with stellar concepts, and by allowing us ample time to design, we’re able to do just that.

So what goes into that design fee anyways? Blood, sweat, tears, and rainbow sprinkles! All joking aside, we do research, seek out inspirational imagery, brainstorm, and sketch ideas, all before polishing up our best concepts on the computer.

That’s all fine and good, but how much does it cost? The following pages list base costs for our most popular design, photography, and production services. After we’ve met or spoken with a group, we’ll send them an estimate including the design fee and any production costs.


Design Services Pricing Information Production Charges + Design Fee = Total Project Cost

Production Charges

Design fees are separate from production charges.

Printing

Banner/Oversized Printing

8.5"×11" & 11"×17" are based on 20 lb white paper; heavier stocks & color paper cost extra.

Oversized printing is offered on premium heavyweight stocks.

Black & White

Color

Paper

$4.15 per square foot

8.5"×11"

$.10 per sheet

$.65 per sheet

Vinyl

$5.05 per square foot

11"×17"

$.20 per sheet

$2.10 per sheet

Outdoor

$5.05 per square foot

18"×24"

$2.25 per sheet

$12.50 per sheet

Grommets

$.25 per grommet

ActiviTV Rotation Fee

Laminating

Ask us about additional long-term rotation discounts.

Minimum of 10 sheets.

Student Orgs

University Depts

8.5"×11"

$.60 per sheet

1 week

$25

$50

11"×17"

$.95 per sheet

4 weeks

$75

$150

Oversized

$1.60 per square foot

Button Construction Minimum of 25 buttons, maximum of 350 buttons.

2.25" circles

$9.00 per 25 buttons

1.25" circles

$7.50 per 25 buttons

Design & Photography Fees A la Carte

Includes 1–3 revisions.

Photography

A sampling of our most popular services.

Student Orgs

University Depts

ActiviTV

$25

$25

Banner

$50

$125

Trifold Brochure

$100

$250

Buttons

$25

$25

Flyer

$50

$100

Logo

$75

N/A

Poster

$75

$175

Sticker (3"×5" oval)

$25

$25

T-Shirt

$50

$125

You’ll receive edited high and low resolution color JPG files, unless otherwise discussed.

Student Orgs

University Depts

30 Minute Session

$75

$125

1 Hour Session

$125

$225

Missed Session Reschedule (30 minutes only)

$50

$100

Custom estimates available upon request. Additional charges may apply to any project. Prices listed are base prices, all prices subject to change.


Marketing Packages

Prices include design fees and production costs, with the

exception of t-shirts (prices only include a t-shirt design fee; printing costs extra).

Student Organizations Additional charges may apply. Available to officially recognized student organizations.

Small Print

Large Print

Digital

100 2.25" Buttons

125 2.25" Buttons or 125 2" Stickers

1 week ActiviTV ad

100 Black & white 8.5"×11" Flyers

100 Black & white flyers

Facebook & Twitter cover images

25 11"×17" Color posters

25 11"×17" Color posters

Digital flyer

1 8'×3' Color vinyl banner

Website banner

1 T-shirt design $150

$350

$100

University Departments Additional charges may apply.

Small Print

Large Print

Digital

100 2.25" Buttons

125 2.25" Buttons or 125 2" Stickers

1 week ActiviTV ad

100 Black & white 8.5"x11" Flyers

100 Black & white flyers

Facebook & Twitter cover images

25 11"x17" Color posters

25 11"x17" Color posters

Digital flyer

1 8'x3' Color vinyl banner

Website banner

1 T-shirt design $300

$650

$300

Custom estimates available upon request. Additional charges may apply to any project. Prices listed are base rates, all prices subject to change.


design@unc.edu • 919.843.3194 • 1506 FPG Student Union • carolinaunion.unc.edu


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.