BRAND GUIDELINES All right reserved © KOFETEAREA Cafe 2015
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Table of contents 4 The philosophy our brand 5 Our logo 6 Logo clear zone and minimum size 7 Incorrect Usage Examples 8 Colour Palette 9 Logo Background 10 Typography 13 Corporate and consumer grid 15 Business Card 16 Paper hot cup 17 Tea cup 18 Coffee cup 19 Notebook 20 Napkins 21 Waiter form 22 Paper bag
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The philosophy our brand
tea
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cake
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coffee
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Our logo
For horizontal use
For vertical use
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Logo clear zone and minimum size 15 mm
For horizontal use Minimum size
18 mm
45 mm
For vertical use Minimum size 45 mm
33 mm
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Incorrect Usage Examples
Do not alter the proportion of the logo
Do not use the logo over a busy images
Do not place the logo on an angle
Do not embellish teh logo with drop shadows
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Do not reposition any logo component
Do not use colors other than logo yellow, black and white
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Colour Palette
Yellow
C0 M10 Y100 K0 R255 G221 B0
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Black C0 M0 Y0 K100 R0 G0 B0
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Grey
C0 M0 Y0 K35 R177 G179 B182
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Logo Background
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Typography (primary)
abcABC123!@#
abcABC123!@#
Museo 100 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 !@#$%&*?
Museo 500 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 !@#$%&*?
abcABC123!@#
abcABC123!@#
Museo 100 Italic abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 !@#$%&*?
Museo 500 Italic abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 !@#$%&*?
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Typography (primary)
abcABC123!@#
abcABC123!@#
Museo 500 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 !@#$%&*?
Museo 500 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 !@#$%&*?
abcABC123!@#
abcABC123!@#
Museo 100 Italic abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 !@#$%&*?
Museo 100 Italic abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 !@#$%&*?
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Typography secondary
abcABC123!@#
abcABC123!@#
Gauntlet Classic abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 !@#$%&*?
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Corki abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 !@#$%&*?
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Corporate and consumer grid – Positioning of Logo and Tagline A3 Poster (size: 420x297 mm)
30 mm
30 mm
30 mm
30 mm
30 mm
30 mm
80 mm
Headline Text To Appear Here Headline Text To Appear Here Headline Text To Appear Here
80 mm
80 mm
Address goes here P +994 12 256 7856 / M +994 12 256 7856 E welcome@kofetearea.az www.kofetearea.az
80 mm
Address goes here P +994 12 256 7856 / M +994 12 256 7856 E welcome@kofetearea.az www.kofetearea.az
Address goes here P +994 12 256 7856 / M +994 12 256 7856 E welcome@kofetearea.az www.kofetearea.az 80 mm
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156 mm
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Corporate and consumer grid – Positioning of Logo and Tagline examples
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Corporate Identity - Business Card 90 mm
50 mm
Front
Address goes here P +994 12 256 7856 / M +994 12 256 7856 E welcome@kofetearea.az www.kofetearea.az
Back
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Corporate Identity - Paper hot cup
Yellow
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Grey
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Corporate Identity - Tea cup
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Corporate Identity - Coffee cup
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Corporate Identity - Notebook
Notebook size 70x110 mm 100 Pages
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Corporate Identity - Napkins
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Corporate Identity - Waiter form
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Corporate Identity - Paper bag
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Corporate Identity - Car branding
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Corporate Identity - Plates and dishes
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Thank You