Xu He portfolio

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Contents

Graphic Design

1

Posters for Buckminster Fuller Counterpoint Photography Book Semiology Series

Typography

2

Initial Letter New York Times newspaper Personal Typelogo MoMA PSI poster Photography Magazine

Visual Literacy Square, Circle and Triangle Snowflake Road Sign

3


1

Five minutes is a 30 degree angle.


Assignment Two: Vinyl - Talking Heads

Buckminster As Poster Set

Design two posters that one follows Buckminster Fuller's conceptual approach, and the other is the opposite. The first poster is about the idea of efficiencient structure, and the second is about messy up.

Basic Graphic Design


Basic Graphic Design

Assignment Two: Vinyl - Talking Heads

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Basic Graphic Designinstructor: Peter Ahlberg

Assignment One: Poster Design

Assignment One: Poster about Buckminster



Assignment Two: Vinyl - Talking Heads

Vinyl Jacket

Design for Stop Making Sense, from the band Talking Heads I broke the words and scattered them on four seperate papers. Because papers are overlapped, the words don't make sense.

Basic Graphic Design


instructor: Peter Ahlberg Basic Graphic Design

Assignment two: Vinyl Design

Assignment Two: Vinyl - Talking Heads Assignment Two: Vinyl - Talking Heads

Each layers can be taken out. Single page still has no meaning.



Basic Graphic Design

Assignment Two: Vinyl - Talking Heads


Basic Graphic Design

Assignment Two: Vinyl - Talking Heads


Basic Graphic Design

Assignment Two: Vinyl - Talking Heads


Basic Graphic Design

Assignment Two: Vinyl - Talking Heads


Counterpoint Find design through Photography

Walk around the New York city, taking pictures of some interesting patterns and types. Use these photos to make a book.

Basic Graphic Design




Assignment Three: Photography Book


Through the viewfinder of camera, I get a new perspective of the patterns in the city.


Semiology Posters

Based on the Elements of Semiology, identify a single idea and design b&w relevant posters about this concept. Every entity is an abstract element unless someone give a meaning to it.

Basic Graphic Design


Basic Graphic Design

Assignment Two: Vinyl - Talking Heads


Basic Graphic Design

Assignment Two: Vinyl - Talking Heads

Lines and shapes are two of the basic abstract elements that compose signs in life.


Basic Graphic Design

Assignment Two: Vinyl - Talking Heads


Basic Graphic Design

Assignment Three: Semiology Posters


Basic Graphic Design

Assignment Two: Vinyl - Talking Heads


Assignment Three: Semiology Posters

Fear is nothing but an abstract illusion. The shadow shows how do people amplify fear, making it a tangible entity.


Basic Graphic Design

Assignment Two: Vinyl - Talking Heads


Semiology Book

Create a book based on posters. Seeking for meaning is a process of exploring. It's about seeing through abstract things and identify an inner quality.

Basic Graphic Design


Assignment Two: Vinyl - Talking Heads


Assignment Two: Vinyl - Talking Heads

Semiology Branding

Design a series of branding ideas based on semiology. My logo is for a candy company. The idea is about happiness and playfulness. So I keep the variety of colors and shapes.

Basic Graphic Design


Shapes and colors are abstract elements. Together they have great possibility of expressions.


Assignment Two: Vinyl - Talking Heads


The flexibility of the position of the dots inspired me a new way to design a clock face.


Basic Graphic Design

Assignment Two: Vinyl - Talking Heads


Assignment Four: Semiology- Branding


Basic Graphic Design

Assignment Two: Vinyl - Talking Heads


2

Five minutes is 300 times ticking of a clock.


Assignment Two: Vinyl - Talking Heads

Use initial letter to communicate

Use the initial letter to describe your personality and traits. My intial letter is H. I tried to see every special chatacters of each form of H, h, h and H. The half-cut H represents that I am an open-minded person.

Basic Typography


1. I like hot food. 2. I'm organized. 3. I like watching TV.


Assignment Two: Vinyl - Talking Heads

Newspaper Design

Redesign a specific section of New York Times in an unconventional way. What I tried to set up was an opportunity to let the word "FOOD" relate to the stories in some creative way.

Basic Typography


Assignment Two: Redesign the Newspaper Assignment Two: Vinyl - Talking Heads


The orange block was set to balance the page and build up visual connections.


instructor: Nic Taylor

Assignment One: Newspaper Design

Assignment Two: Vinyl - Talking Heads


Assignment Two: Redesign the newspaper Assignment Two: Vinyl - Talking Heads



Basic Graphic Design

Assignment Two: Vinyl - Talking Heads


Personal Logotype

Explore your own logotype. What makes you special? What's your identity? X is a pretty unusual letter, also my identity as a twin is special. I am 5 minutes older than my sister, but this fact makes me become who I am- a reliable, responsible and caring person.

Basic Typography


Identical twins are born from one split egg. This sense of "incompleteness from completeness" became the main idea of my typelogo.


Assignment Three: Personal Typelogo


Assignment Two: Vinyl - Talking Heads


Basic Graphic Design

Assignment Two: Vinyl - Talking Heads


Assignment Two: Vinyl - Talking Heads

Printed on half-transparent material, the black and white business cards complete each other when they're overlapped.


Assignment Three: Personal Typelogo


Assignment Two: Vinyl - Talking Heads



MoMA PSI Music Poster

Communicating the intangible aspects of mucis, design a poster ammouncing Lykke Li's performance at MoMa PS1. The sound and the attitude of the music must be considered. Lykke Li has a great sense of kinetic and power in her music.

Basic Typography



Basic Graphic Design

Assignment Two: Vinyl - Talking Heads


Assignment Two: Vinyl - Talking Heads


Basic Graphic Design

Assignment Two: Vinyl - Talking Heads


Photography Magazine

Use typographic grid to design a photography magazine which called Parallax. Use the narrative that you develop to lead the experience. My theme of the magazine is "journey of an impulse". It's the journey that an idea takes as it is translated from subject, through the lens and to the viewer to perceive it.

Basic Typography


I set up my grid so that images and text never overlap vertically, and it's always moving forward.





Two more cover designs for Summer and Fall versions.


3

Five minutes is a destiny that says I'm a bigger sister.


Square, Circle and Triangle

Create eighteen designs that associated to the squres, circles and triangles,while maintain the interity of the given mark.

Visual Literacy



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Visual Literacy

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UV C

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Try different compositions of letters to create different snowflake structures.

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V V

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Snowflake by Type

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B IhhBA bA W L W W b b B L W O E B bE


Visual Literacy

Assignment two: Snowflakes with Type

Five minutes is a 30 degree angle.


Road Sign

In the yellow areas indicated below, graphically depict the intent of each road sign.

Visual Literacy


Assignment Three: Road Sign



Five minutes is insignificant, but it makes me a caring twin sister. So I decide to make this little story a book. Thanks !


Instructors: Richard Wilde Nicolaus Taylor Peter Alhberg


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