Bringing back Appy Hour to Asia

By Pam Chuang, Xero

ONE OF MY FAVOURITE THINGS

SINCE STARTING AT XERO ASIA IS THE DISCOVERY OF THE MANY CLOUD APPLICATIONS THAT EMPOWER THE REGION’S SMES BY MAKING THEM MORE EFFICIENT AND PRODUCTIVE. NOW THAT SINGAPORE HAS ENTERED AN ENDEMIC PHASE, I CAN’T WAIT TO GET OUT THERE AND MEET MORE OF THE XERO COMMUNITY.

We’ve learnt in the past few years the importance of being agile and adaptable, and how adopting the right digital tools can be a game-changer. To date, we boast an ecosystem of over 1,000 apps connected to Xero. Through the Xero App Store, third-party apps give Xero customers the ability to select the tools they need to create their own customised, holistic solution that works easily together. Previous studies have shown that small businesses who connected five or more apps to their Xero accounts proved to be more resilient than their non-digital counterparts, showing them less likely to have experienced a drop in sales during the pandemic, and more likely to have retained staff.

I’m so excited to announce that we are bringing back ‘Appy Hour’ to Asia. These bimonthly sessions will bring together Xero’s ecosystem app and...

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DESPITE THE FANTASTIC WORK THAT ACCOUNTANTS AND BOOKKEEPERS DO, THE INDUSTRY HAS AN IMAGE PROBLEM. THERE’S STILL AN OLD-FASHIONED PERCEPTION, WITH LITTLE UNDERSTANDING OF HOW YOU SUPPORT SMALL BUSINESSES AND THE WIDER ECONOMY.

We know from our recent research – Five biggest hurdles hindering accountants – that recruitment is a key hurdle you face, and this misconception among the candidate pool isn’t helping.

Beyond the battle for talent, we know you face other challenges too. Our report found the biggest of these to be an uncertain regulatory landscape, the need for increased digital agility and demonstrating value to small businesses.

But against this backdrop, accountancy is evolving, with a new generation of professionals setting the pace. Now we’re celebrating accountants tackling these challenges, to show why perceptions of the industry should change.

Confronting the pain points

Accountants are having to adapt quickly, spurred into action by a variety of external forces, from Brexit to the shifting timings around Making Tax Digital (MTD).

While these challenges are pressing, many of you are going above and beyond to rise to them. In our report, we outline how they can be addressed, including asking for improved support from the Government. For example, by offering tax relief on staff training in the latest technologies, or writing off investments in digital tools, accountants can be empowered to make the most of the opportunities they bring.

While these hurdles paint the picture of...

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