3 minute read

We’re a funny breed us

We’re a funny breed us accountants

Will McTavish is the Managing Director & Co-Founder of Link

Academy

Will is your typical, confident, energetic, Accountant. He is passionate about financial education, business, muscle cars and anything 2-stroke.

We do something most people don’t. We talk about money...

W

e’re a funny breed us accountants.

We do something most people don’t. We talk about money.

This is what attracted me to become an accountant. Money is such a faux pas topic in most situations, but to us, it’s a fascinating subject.

I find it fascinating because I love business, and money is the blood of a business. If it runs low, the business gets sick. If it runs out, the business dies.

It’s in every business owner’s best interest to understand how money works.

I’ve been in business since I apps together and expect them to

was 21. I started implementing cloud apps after training as an accountant. I was one of the first ‘cloud integrators’ in the world. In fact, the word cloud wasn’t even used back then. We called it ‘online software’.

I know what it feels like to have a sick business. When I say sick, I don’t mean one that is fly AF. I mean unwell, with no cash.

My first four years in business were really tough. But that is what happens when optimism meets inexperience. Bad decisions are optimistic, and slightly less inexperienced. Between my business partner Reubs and I, we’ve completed over 400 implementation projects of WorkflowMax, Vend and Unleashed.

The first time you do an implementation, it is full of surprises. You can’t just rub two made.

integrate. There’s a lot more to it.

These days Reubs and I only get a surprise once every 10 or so projects. The most recent for me was an implementation that involved importing historic sales data from Xero Inventory into Unleashed. A much more difficult job than it sounds. The longer you’ve been in this implementation game, the less you lose on projects.

Reubs and I feel we have reached the ceiling of the app implementation game, and want a new challenge. We have decided to help others do what we believe we have mastered.

This is why we created Link Academy.

Link Academy will teach you the exact steps to implement cloud apps. We provide all the templates you need and show you all the workarounds for each industry. We have over 10,000 hours of experience packed into our short courses.

If you are in the app implementation game, Link Academy is your tool to become one of the best. If you are keen to get into it, don’t waste years on unprofitable projects while you learn. We can fast-track your knowledge by at least 5 years.

If you are not interested in

implementing cloud apps, but you have clients that need help, no problem. Just get them to take our courses. You look like a hero for recommending the course. You provided the solution.

The role of an accountant is changing from being a financial accountant, to a management accountant. You no longer just account for debits and credits, you keep businesses accountable.

Join us. Be a part of the new breed of advisors that understand the numbers, and technology.

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