5 minute read

INTERVIEW Q & A with Vipul Sheth, Managing

Q A & Vipul Sheth, Managaing Director, AdvanceTrack

XU: It’s great to be joined by the Managing Director of AdvanceTrack, a company that’s been with us since the start. Can you start by explaining to us a bit about what your job role consists of?

VS:

It is quite varied. From developing strategy, discussing technology challenges, marketing and most importantly, meeting client firms and technology partners.

XU: What is your typical work day like? Do you have a normal schedule because I would imagine, being a managing director of a company, the 9-5 work day doesn’t exist?

VS: I don’t recall ever having a 9-5 work schedule. I start the day by checking e-mails overnight from India and other parts of the world. I then either travel to the office or meetings, usually making calls on the journey. The evening is usually

XU: What are the pros and cons that come along with your job role?

VS: The pros are that I decide my future and this allows me to do more of what I like. The cons are that I increasingly have a huge responsibility to a growing team. Whilst I am comfortable with that, it does remind you that decisions have far reaching consequences and many families rely on me making the correct decisions.

XU: You’ve been involved with the XU team for a lot of our journey. You started as a small start-up, so tell me about the AdvanceTrack journey. How did you get to the point that you are at now?

VS: I think like most businesses, you start with a vision and it’s fair to say that we have stuck to that vision. Incredible hard work by everyone in the team, from IT staff, Indian team members and of course the founders including myself.

XU: All companies are always growing and written other articles, for example, friends and community really want when talking about outsourcing? in their respective areas to share

changing but what improvements How vital do you think it is for a

do you think your company made from changing from your past systems?

VS: We have been systemised for a long time, but as we grow our processing message to a wider audience.

and support teams, we have a very robust approach to delivery and service.

XU: What would you say one of your personal strengths is that’s helped you in business?

VS: It is fair to say that I am quite determined and have a singular focus. This has meant that in the early years, when the traction was less, we didn’t change our focus. It was finding the firms and people that believed in our way and then shared that story XU: Apart from for XU magazine you’ve also one for the Birmingham post. How does this form of media help your company?

VS: We are part of a community, be that professional or a region. It is important that we share our thoughts with that community. We don’t know who will be impacted, but it is important to share your values and ambition to a wide group of people. This makes you accountable, but also you will be surprised how many people in your you to succeed.

XU: I know you’ve done a number of webinars. However, how beneficial are they to you and your company, especially

VS: We run webinars to cover a range of subjects, which may or may not include outsourcing. Our purpose of running webinars is to ensure that we use the access that our business has to the various experts their knowledge for the community we work in.

XU: Most people now have access to social media and I think it can be a big influencer. developing company to be active on it?

VS: Having started with little or no budget for marketing, how can you get the with others.

Social media can help drive yours or your business’ profile.

XU: All these are examples of advertising for your company and getting word out about your service, but accountancy events are always very popular ways for companies big or small to interact with each other. Do you think it’s important to attend these? VS: It is important to meet the people behind the business. You will see the difference in the strength of the quality of the organisations and see the various products.

XU: Your company isn’t just UK based and I think that can make a company unique, but how else would you say your company differs from others?

VS: We are a technology business operating in the field of accountancy outsourcing.

XU: To finish off then; when you’re not working, what can our subscribers find Vipul Sheth doing? Do you have any hobbies or activities you enjoy doing in your spare time?

VS: I have always been involved in sport from an early age. I love football, and played competitively for a long time, retiring from that when I started the business. My team naturally wanted me to turn up regularly and building a business didn’t lend itself to arriving for training and matches each week. I still watch football and it is great to see Liverpool playing exciting football and improving in the league and going far in Europe.

I took up running and ran 10K and half marathons. I have been carrying an injury, but hope to return to the roads soon!

Beyond that, time with family and friends is important and most weekends, I take my daughter to her numerous sports activities.

FIND OUT MORE...

To find out more visit: > advancetrack.com

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