Case Study
Reducing emissions and odours for a cleaner future How Armatec Environmental Ltd apply
their practical environmental expertise to the industry
@tidyint
Michelle Nicol, Chief Storyteller, Tidy International Michelle is a copywriter, trainer and brand storyteller who helps businesses tell their story through words that attract attention. A former BBC journalist, she loves nosing out a great story and sharing her writing expertise through training and workshops.
Armatec Environmental Ltd is New Zealand’s leading supplier of air pollution control equipment and industrial fibreglass products. We speak to Managing Director, Bryan Holyoake about how they help clients manage emissions and odour control through chemical engineering expertise and technical innovation.
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rmatec has seen lots of changes over its 30 years in business, including growing awareness and legislation to protect the environment. Bryan believes that their success comes from a vital drive to protect Earth’s eco-system that’s matched with practical, commercial concerns. “People are much more aware of the environment, absolutely, but they’re economically rational as well,” he says. “If you run a multimillion-dollar manufacturing organisation or food processing facility, you’re not going to overspend on a space that simply doesn’t need it. You’re likely going to go bankrupt if you make decisions like that. So, what we do is only as valuable as the business case. If they don’t see any value in reducing emissions or odour, they wouldn’t even call us.” Industrial problem solvers “Problem-solving, practical environmentalists” is how Bryan describes this family-owned business. Clients from a range of industries including wastewater utilities, dairy plants, pulp and paper manufacturers and food and chemical producers seek out Armatec’s environmental
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expertise as he explains: “Here in New Zealand, local government and councils give companies and organisations permission to emit a certain amount of gases and particulates as part of their processes. They must achieve a certain emission limit. Otherwise, they’re in breach and could be shut down, and generally those limits are continuing to get more and more stringent. So, most industries need a form of scrubbing solution in order for them to fit under those limits. That’s where we come in. We are able to provide the equipment and design the technology, size and optimise it for them.” Armatec’s products range from fibreglass pipes and tanks to specialised air scrubbers that filter out noxious gases. They have a mix of international and locally developed product ranges and technologies to help solve problems for different industries and are a world-leading solution provider in their target industry sectors. In an ever-changing global environment, Armatec understands how important it is for business to remain flexible
and to solve problems by building better products and systems. Bryan says: “We’re constantly innovating and miniaturising our technologies and making them easier for our clients to use, specify, understand and maintain.” Leading by example Armatec apply high standards of health and safety and quality assurance to their work and don’t drag their heels when it comes to their own environmental responsibility. They are committed to a zero waste to landfill programme and are in the first year of signing up to Toitū, New Zealand’s leading carbon certification programme. This environmental consciousness combined with pragmatic business thinking has brought the company significant success both at home and internationally. Armatec were a key technology provider to enable an Egyptian fertiliser manufacturer to secure the investment to expand their operations and add significant value to its production and operations. As Bryan explains, the process that turns rock into fertiliser
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