XU Magazine - Issue 27

Page 42

Say hello to the future of forecasting: How the industry helped reimagine three-way forecasting

@fathomhq

Geoff Cook, Co-Founder, Fathom Geoff is a Director and CoFounder at Fathom and is involved in several aspects of the business, including leadership, product delivery and partnerships. He particularly enjoys working with crossfunctional teams to deliver product features, enhancements and updates and is motivated by exceptional product delivery and customer delight.

With the launch of its cash flow forecasting feature, Fathom hit a significant milestone. XU magazine caught up with Co-Founder Geoff Cook, to hear about the company’s journey and its fresh approach to forecasting.

XU:

Fathom was founded a decade ago, can you tell us a bit about the journey?

GC:

Fathom began in a basement den in Brisbane, Australia. What drives us

today is what drove us back then: to build powerful tools that give you a deeper understanding of your business performance. We want to help businesses - and the accountants that advise them - to make better decisions so they can survive and thrive. I still remember

Below: The three co-founders (L-R): David Watson, Daniel Walls, Geoffrey Cook

our first customer in 2012, a rental car company in Atlanta, Georgia, who’d found us through the Xero Marketplace. Since then we’ve grown to a global team of over 70 people, spread across four continents and helping more than 50,000 companies in 80 countries.

XU:

How did the pandemic impact

Fathom?

GC:

As the COVID crisis developed, we saw a huge upswing in advisors and businesses using Fathom to forensically analyse their numbers to gain better insights and guide decision making. It’s incredible to see our customers use Fathom to help them get through difficult times. One of our customers who had just recently implemented Fathom, said that if he didn’t take action quickly, he would have been out of business in under six months. He had no idea, and Fathom helped him not only bring his company back from the brink, but also keep staff in jobs.

XU:

Forecasting was a major development for the product, wasn’t it?

42 / Issue 27

XU Magazine - the independent magazine for Xero users, by Xero users.


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Sapaad Create the Restaurant

5min
pages 146-147

FOCUS: MENTAL HEALTH

7min
pages 148-153

NEW RELEASES Updates and new

4min
pages 144-145

NEW XERO CONNECTED APPS

6min
pages 142-143

NextMinute Constructing a

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Women in Accounting

4min
pages 138-139

Cloud Payroll Does one size fit all?

2min
pages 136-137

simPRO Top ways job

5min
pages 114-115

WorldFirst UK What if your costs

6min
pages 116-119

Spenmo How Cloud Software

3min
pages 112-113

ICB Bookkeeping

8min
pages 120-125

Compleat The working from

4min
pages 108-109

CASE STUDY Tidy

6min
pages 110-111

BOOK REVIEW Everything you need

5min
pages 106-107

Wolters Kluwer (UK) Closing the rule book

7min
pages 98-101

Clarity Fast track to advisory

4min
pages 90-93

Float Introducing a new cash

3min
pages 88-89

Lightyear Extend the power of

4min
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Q & A ExpenseOnDemand

6min
pages 80-81

Senta It is what you do (and

5min
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MinuteDock MinuteDock’s Guide to

4min
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AutoEntry Scaling with Xero and

7min
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Wolters Kluwer (APAC) Propel your practice

5min
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Q & A Fathom

6min
pages 42-45

GoCardless Xero & GoCardless

18min
pages 46-55

Chaser Why is chasing for

5min
pages 62-63

infoodle Why would your charity

4min
pages 36-37

XBert Using the right

6min
pages 28-31

Dext 3 Reasons to Try Fetch by

2min
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COVER STORY ApprovalMax

9min
pages 8-11

Updates from Xero

8min
pages 19-23

Formitize One simple platform

4min
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Q & A Flagship Reporting

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AccountancyManager Can technology actually

3min
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ATOmate Cut your ATO document

5min
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