Say hello to the future of forecasting: How the industry helped reimagine three-way forecasting
@fathomhq
Geoff Cook, Co-Founder, Fathom Geoff is a Director and CoFounder at Fathom and is involved in several aspects of the business, including leadership, product delivery and partnerships. He particularly enjoys working with crossfunctional teams to deliver product features, enhancements and updates and is motivated by exceptional product delivery and customer delight.
With the launch of its cash flow forecasting feature, Fathom hit a significant milestone. XU magazine caught up with Co-Founder Geoff Cook, to hear about the company’s journey and its fresh approach to forecasting.
XU:
Fathom was founded a decade ago, can you tell us a bit about the journey?
GC:
Fathom began in a basement den in Brisbane, Australia. What drives us
today is what drove us back then: to build powerful tools that give you a deeper understanding of your business performance. We want to help businesses - and the accountants that advise them - to make better decisions so they can survive and thrive. I still remember
Below: The three co-founders (L-R): David Watson, Daniel Walls, Geoffrey Cook
our first customer in 2012, a rental car company in Atlanta, Georgia, who’d found us through the Xero Marketplace. Since then we’ve grown to a global team of over 70 people, spread across four continents and helping more than 50,000 companies in 80 countries.
XU:
How did the pandemic impact
Fathom?
GC:
As the COVID crisis developed, we saw a huge upswing in advisors and businesses using Fathom to forensically analyse their numbers to gain better insights and guide decision making. It’s incredible to see our customers use Fathom to help them get through difficult times. One of our customers who had just recently implemented Fathom, said that if he didn’t take action quickly, he would have been out of business in under six months. He had no idea, and Fathom helped him not only bring his company back from the brink, but also keep staff in jobs.
XU:
Forecasting was a major development for the product, wasn’t it?
42 / Issue 27
XU Magazine - the independent magazine for Xero users, by Xero users.